Obo

Obo, Inc. specializes in developing a product decision system that assists organizations in creating and managing effective product plans. Founded in 2017 and based in San Mateo, California, with a London office, the company provides tools that help product teams organize, prioritize, and validate features based on internal priorities and market needs. Their offerings include the Plan Optimizer, which identifies high-value feature candidates, and the Obo Feature Funnel, which curates market and customer ideas. Additionally, Obo provides surveys to validate concepts before allocating engineering resources, as well as data analysis tools that inform product decisions. The company’s platform integrates with Jira, enhancing its utility for product managers by surfacing relevant information and mitigating delivery risks. Obo aims to reduce product failure rates by enabling teams to leverage best practices and stakeholder feedback, ultimately fostering the development of successful, market-oriented products.