Oraseya Capital

Established in 2023, Oraseya Capital is a venture capital firm serving as the investment arm of Dubai Integrated Economic Zones Authority. It focuses on early-stage investments in sectors such as fintech, edtech, digital health, logistics, future of work, impact investing, AI/ML, consumer products & services, and e-commerce within the United Arab Emirates.

Hassan AlFarsi

Partner

Julien Plouzeau

Senior Partner

Past deals in MENA

Erad

Seed Round in 2025
Erad is a company that provides expansion capital to online enterprises, focusing primarily on startups in the Middle East. It operates an online fund management platform that enables these businesses to connect their sales, marketing, and accounting data. By doing so, Erad facilitates access to non-dilutive capital funding, allowing businesses to secure the growth funding they need without sacrificing ownership. In addition to financial support, the platform offers key insights and analyses that help businesses optimize their operations and increase profitability.

NymCard Payment Services

Series B in 2025
NymCard is a payment processing platform founded in 2016, operating from Abu Dhabi, United Arab Emirates, with a focus on enhancing the digital payment landscape in Africa and the Middle East. The company specializes in providing an issuer processor solution that allows banks and financial institutions to offer innovative digital payment products, including plastic, virtual, and tokenized cards. NymCard's advanced infrastructure and user-friendly mobile wallet solutions facilitate quick account setup and immediate access to smart payment cards, promoting efficient and secure online transactions. By leveraging open APIs and mobile SDKs, NymCard aims to address the low penetration of payment cards in these regions, thereby driving greater participation in the digital economy.

Podeo

Series A in 2024
Podeo is the largest podcast platform in the Middle East and North Africa, dedicated to enhancing the reach of audio content. The company offers an application that aggregates a diverse range of podcasts tailored to users' interests. It features integration with car navigation systems, allowing users to listen to podcasts based on their travel time. Podeo aims to support the entire podcasting ecosystem by providing innovative tools for creators, listeners, and advertisers, thereby unlocking the full potential of the human voice and making audio content accessible to a broad audience.

Ogram

Venture Round in 2024
Ogram operates a staffing platform that connects temporary workers with on-demand jobs across sectors including F&B, hospitality, retail, e-commerce and logistics. Based in Dubai, it addresses on-site manpower needs by offering a human-cloud solution that facilitates staff placement, scheduling, coordination and replacement. The platform provides tailored service lines to fit each client’s occasion, budget and staffing requirements, enabling quick and efficient fill of temporary or long-term positions while improving access to reliable staff and reducing onboarding time.

Enhance Fitness

Funding Round in 2022
Enhance Fitness is a technology-driven company that is transforming the personal training sector in the Middle East by offering on-demand access to personal training services across various locations. The company provides a comprehensive software-as-a-service platform designed to streamline the personal training experience for both trainers and clients. Its technology suite includes customer and trainer applications, a certifying trainer academy, and a robust backend for operational management. Additionally, Enhance Fitness features a management control dashboard that offers real-time business insights and facilitates payment processing, thereby supporting gyms, fitness clubs, personal training companies, and individual trainers in optimizing their operations and enhancing service delivery.

Erad

Pre Seed Round in 2022
Erad is a company that provides expansion capital to online enterprises, focusing primarily on startups in the Middle East. It operates an online fund management platform that enables these businesses to connect their sales, marketing, and accounting data. By doing so, Erad facilitates access to non-dilutive capital funding, allowing businesses to secure the growth funding they need without sacrificing ownership. In addition to financial support, the platform offers key insights and analyses that help businesses optimize their operations and increase profitability.

The Camel Soap Factory

Funding Round in 2021
The Camel Soap Factory is a manufacturer of natural cosmetics specializing in handcrafted skincare products made from fresh camel milk. The company focuses on creating soaps and creams that incorporate regional ingredients, drawing inspiration from traditional Middle Eastern practices. By emphasizing the unique qualities of camel milk, The Camel Soap Factory aims to offer clients a distinctive sensory experience, showcasing the scents, textures, and beauty of the region through its natural product line.

AlgoDriven

Series A in 2021
AlgoDriven is an automotive data platform that enables accurate used-car pricing and vehicle identification for dealers, banks, insurers, and other market participants. It offers EvalExpert, a mobile appraisal app that delivers data-driven valuations for single showrooms, dealer groups, finance brokers, and fleet operators, and DriveExpert, which streamlines the management of test drives, loan cars and staff cars. The platform combines big data and artificial intelligence to provide vehicle identity and pricing information to support pricing, risk assessment, claims processing, and compliance. Enterprise clients access the service via APIs, enabling integration with dealer management systems and finance workflows. The company serves customers across Australia, New Zealand, the United Arab Emirates, Hong Kong and China, and maintains operations in Dubai, Muscat, Hong Kong and Brisbane.

souKare

Seed Round in 2020
SouKare operates an e-commerce platform specializing in the sale of contact lenses and sports nutrition products. It offers express shipping worldwide, with a focus on ninety-minute delivery within Dubai. The platform provides users with a convenient shopping experience for immunity boosters, pharmacy items, vitamins, supplements, corrective lenses, and color contact lenses.

AlgoDriven

Seed Round in 2019
AlgoDriven is an automotive data platform that enables accurate used-car pricing and vehicle identification for dealers, banks, insurers, and other market participants. It offers EvalExpert, a mobile appraisal app that delivers data-driven valuations for single showrooms, dealer groups, finance brokers, and fleet operators, and DriveExpert, which streamlines the management of test drives, loan cars and staff cars. The platform combines big data and artificial intelligence to provide vehicle identity and pricing information to support pricing, risk assessment, claims processing, and compliance. Enterprise clients access the service via APIs, enabling integration with dealer management systems and finance workflows. The company serves customers across Australia, New Zealand, the United Arab Emirates, Hong Kong and China, and maintains operations in Dubai, Muscat, Hong Kong and Brisbane.

Letswork

Seed Round in 2019
Letswork is a marketplace and membership platform that provides users access to a wide range of on-demand workspaces, including private offices and meeting rooms. As the largest network of co-working spaces in the UAE, it offers affordable and flexible workspace solutions tailored to the needs of small-scale businesses. Users can benefit from a subscription-based model that allows them to work from a diverse network of partner locations, including cafes, hotels, and shared spaces. The platform also enables clients to book private offices, meeting rooms, and creative studios as needed, promoting versatility and convenience in workspace selection.

Bookmypet

Bookmypet is a leading pet services booking platform based in the UAE, transforming the traditional pet industry by providing a comprehensive online solution for pet owners. The platform aggregates various services, including grooming, boarding, daycare, training, pet taxi, and veterinary care, allowing providers to showcase their offerings and engage with customers effectively. Pet owners benefit from a personalized experience through unique pet profiles, enabling them to browse, compare, and book services seamlessly via the app or website. With plans for expansion into Saudi Arabia in 2024, Bookmypet aims to enhance its service offerings by developing a software-as-a-service model, integrating pet insurance, and launching brand e-commerce, positioning itself as a one-stop-shop for all pet-related needs in the region.

Wellx

Based in Dubai's DIFC Innovation Hub, Wellx is the Middle East's pioneering wellness-focused InsureTech company. Founded by Vaibhav Kashyap and Javed Akberali, it offers personalized health insurance plans that encourage engagement in various wellness activities such as gym visits, healthy eating, mental wellness programs, and wearable tech usage. Leveraging advanced data analytics tools, Wellx tailors wellness experiences for individuals, families, corporates, and SMEs.

Receiptable

Receiptable, headquartered in Bahrain with offices in Abu Dhabi and London, specializes in transforming receipt data into valuable insights for banks and retailers across the MENA region. Its proprietary platform integrates seamlessly with financial institutions and merchants to deliver real-time digital receipts to consumers' apps and wallets, enhancing customer understanding, personalization, and driving incremental revenue.
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