Mad'a Investment

Mad’a Investment Company is a Private Equity firm headquartered in Riyadh, Saudi Arabia and a wholly owned subsidiary of Abdul Aziz Al Othaim & Sons Holding Company (ASO&SONS). We aim to assist businesses to reach their true potential by unlocking values which otherwise could not have been realized. We strive to create exceptional value to businesses through our team of investment and operating professionals working collaboratively with the management of our portfolio companies. We, as a Saudi Company, are committed to contributing to the Kingdom of Saudi Arabia and our Investment Strategy is aligned with the Vision 2030.

Abdullah Al Othaim

Founder and CEO

26 past transactions

Klaim

Series A in 2025
Klaim is a healthcare FinTech company focused on enhancing cash flow for healthcare providers through innovative payment solutions. By purchasing outstanding medical claims, Klaim provides immediate cash to healthcare providers, enabling them to manage expenses, prioritize patient care, and reduce administrative burdens. The company's advanced claims reimbursement platform leverages artificial intelligence to streamline medical billing processes and predict cash flows, thereby minimizing revenue losses caused by delayed or rejected payments from insurance companies. Through its efficient technology and streamlined approach, Klaim empowers healthcare providers with instant working capital, allowing them to navigate financial challenges more effectively.

Klaim

Seed Round in 2023
Klaim is a healthcare FinTech company focused on enhancing cash flow for healthcare providers through innovative payment solutions. By purchasing outstanding medical claims, Klaim provides immediate cash to healthcare providers, enabling them to manage expenses, prioritize patient care, and reduce administrative burdens. The company's advanced claims reimbursement platform leverages artificial intelligence to streamline medical billing processes and predict cash flows, thereby minimizing revenue losses caused by delayed or rejected payments from insurance companies. Through its efficient technology and streamlined approach, Klaim empowers healthcare providers with instant working capital, allowing them to navigate financial challenges more effectively.

Telfaz11

Venture Round in 2023
Telfaz11 is a media production company based in Riyadh, Saudi Arabia, founded in 2011. It operates an Arabic multi-channel network that focuses on talent management, comedy, entertainment, and content creation. The company specializes in producing and distributing engaging online content, partnering with video platforms to deliver captivating series and films that resonate with local audiences while maintaining universal appeal. Telfaz11 influences social trends and provides opportunities for brands to promote themselves through its creative entertainment offerings, ensuring a blend of entertainment and brand promotion within its network.

OAK Group

Venture Round in 2023
OAK Group offers its wide range of services through restaurants, catering services, beach clubs, temporary accommodation solutions.

Teeela

Seed Round in 2022
Teeela is a rapidly expanding gifting platform in the GCC, designed to streamline the process of purchasing personalized gifts and toys for families. The platform features user-friendly search filters that allow customers to browse products by age and category. It also includes videos and reviews to enhance the shopping experience, offering a diverse selection of family products, toys, and children's gifts. Teeela aims to make gifting simple, quick, and tailored to individual preferences.

Pipe

Venture Round in 2022
Pipe is a financial services platform that specializes in facilitating the trading of recurring revenue streams. It connects companies, particularly in the cloud services sector, with institutional investors, allowing for real-time transactions. By making recurring revenue streams tradable based on their annual value, Pipe helps businesses unlock deferred cash flows, providing them with immediate access to capital. This non-dilutive funding approach enables companies to scale efficiently without relinquishing ownership or incurring debt. The platform integrates with existing billing systems to assess and underwrite businesses with recurring revenues, thereby streamlining the funding process and supporting growth initiatives.

SmartCrowd

Convertible Note in 2022
SmartCrowd is a real estate investment platform that facilitates access to the UAE real estate market through a user-friendly online portal, allowing investors to participate with a low minimum investment. By offering the ability to buy and sell fractional shares in properties, SmartCrowd reduces the barriers to entry for individuals looking to build their financial and real estate assets. This innovative approach enables investors to manage their portfolios similarly to stock investments, focusing on asset allocation without the complexities of purchasing and managing individual properties. As a result, investors can create a diversified property portfolio while minimizing risk and leveraging costs. SmartCrowd operates under the regulation of the Dubai Financial Services Authority, ensuring compliance and security for its users.

RedBox Technologies

Seed Round in 2022
RedBox Technologies operates a smart parcel locker service that facilitates convenient package delivery and storage for online shoppers. By partnering with various e-commerce platforms, the company enables customers to choose designated lockers for their deliveries, accessible seven days a week. This system streamlines logistics and enhances the efficiency of delivery operations, providing a secure solution for both consumers and delivery businesses. RedBox Technologies aims to improve the overall experience of receiving parcels by offering a straightforward and reliable method for package retrieval.

Smartlab

Venture Round in 2022
SmartLab, founded in 2019 and based in Riyadh, Saudi Arabia, specializes in medical laboratory services, including blood testing and COVID-19 testing. The company focuses on providing personalized health checkups through advanced lab-based technology. SmartLab also features a mobile application that allows users to customize health check-up packages, book appointments, track their medical team, manage payments, and access test results. This combination of services and technology aims to enhance the accessibility and convenience of healthcare for its clients.

Raqamyah Platform

Seed Round in 2021
Raqamyah is a regulated peer to peer (P2P) financing platform by Saudi Arabian Monetary Authority (SAMA). As a Fintech company, Raqamyah uses innovative technology to directly connect small businesses seeking fast, affordable finance with financers who can help fund their growth.

Klaim

Seed Round in 2021
Klaim is a healthcare FinTech company focused on enhancing cash flow for healthcare providers through innovative payment solutions. By purchasing outstanding medical claims, Klaim provides immediate cash to healthcare providers, enabling them to manage expenses, prioritize patient care, and reduce administrative burdens. The company's advanced claims reimbursement platform leverages artificial intelligence to streamline medical billing processes and predict cash flows, thereby minimizing revenue losses caused by delayed or rejected payments from insurance companies. Through its efficient technology and streamlined approach, Klaim empowers healthcare providers with instant working capital, allowing them to navigate financial challenges more effectively.

Clinicy

Funding Round in 2021
Clinicy offers a cloud-based healthcare relationship management (HCRM) platform designed to assist medical institutions and patients in managing daily operations and appointments efficiently. By integrating with electronic health records and core systems, Clinicy's platform streamlines processes and enhances patient engagement. It provides automated solutions that enable healthcare providers to offer proactive appointment scheduling and maintain organized healthcare records. This approach not only improves the registration and scheduling experience for patients but also aims to boost revenue for medical professionals by addressing the complex challenges faced in the healthcare sector.

Tarabut

Seed Round in 2021
Tarabut Gateway is the MENA region's first and largest regulated Open Banking platform. It connects a network of banks and FinTech companies through a universal application programming interface (API), facilitating the seamless flow of data between these entities. This innovative platform promotes collaboration and drives accelerated innovation in financial services, leading to improved products, services, and overall consumer experiences. By enabling businesses to develop and distribute personalized financial solutions, Tarabut Gateway enhances partnerships between financial institutions and supports the growth of the dynamic regional fintech sector.

Raqamyah Platform

Seed Round in 2021
Raqamyah is a regulated peer to peer (P2P) financing platform by Saudi Arabian Monetary Authority (SAMA). As a Fintech company, Raqamyah uses innovative technology to directly connect small businesses seeking fast, affordable finance with financers who can help fund their growth.

Hubpay

Seed Round in 2020
Hubpay is an independently regulated provider of cross-border money services aimed at enhancing financial inclusion in emerging markets. The company operates an online financial platform that facilitates overseas money transfers, offering services such as competitive foreign exchange, multi-currency accounts, and payment systems for suppliers, partners, and employees. By leveraging data science, Hubpay delivers accessible and affordable financial solutions, enabling users to conduct instant money transfers with ease. This allows businesses and individuals to manage their finances effectively, regardless of their income level, and concentrate on their growth without the stress of complex financial transactions.

Tarabut

Seed Round in 2020
Tarabut Gateway is the MENA region's first and largest regulated Open Banking platform. It connects a network of banks and FinTech companies through a universal application programming interface (API), facilitating the seamless flow of data between these entities. This innovative platform promotes collaboration and drives accelerated innovation in financial services, leading to improved products, services, and overall consumer experiences. By enabling businesses to develop and distribute personalized financial solutions, Tarabut Gateway enhances partnerships between financial institutions and supports the growth of the dynamic regional fintech sector.

Shgardi

Pre Seed Round in 2020
Shgardi is a Saudi Arabian company founded in 2019 that operates an on-demand delivery mobile application. The platform enables users in various cities to order a wide range of products, including food, groceries, and pharmacy items, which are delivered directly to their doorsteps. By connecting customers with service providers who facilitate delivery and purchase services from local stores, Shgardi enhances the convenience of everyday shopping. The company focuses on affordability and speed, catering to the needs of restaurants, cafes, retailers, and individual consumers. Based in Dhahran, Shgardi aims to empower couriers and support small and medium-sized businesses while fostering a diverse workforce in the MENA region.

HyperPay

Series B in 2019
HyperPay is a fintech company that specializes in providing integrated payment gateway solutions and services for e-commerce and merchants. The company aims to facilitate the transition to a cashless society by offering a diverse range of financial services designed to enhance business growth and improve customer experiences. HyperPay's platform features a payment hub interface and e-card distribution, allowing online businesses to securely accept and manage payments. In addition to core payment processing, HyperPay also offers merchants tools for risk and fraud management, monitoring systems, installment options, and invoicing solutions, thereby supporting a comprehensive suite of services tailored to the needs of modern digital commerce.

BabySouk

Venture Round in 2019
BabySouk is an online store based in Dubai, United Arab Emirates, specializing in premium products for babies, toddlers, and parents. Established in 2009, the company offers a wide range of items including clothing, accessories, gear, essentials, toys, and books for children, along with products designed for parents, such as preparation tools and parenting resources. BabySouk primarily serves customers in the Middle East, providing a comprehensive selection to meet the needs of families in the region.

Family Souk Ventures

Venture Round in 2019
Family Souk Ventures Middle East is a boutique distribution company established in 2013, specializing in the parenting industry. The company represents a select portfolio of premium brands, acting not only as a distributor but also as brand manager and marketing coordinator. It focuses on enhancing the visibility and reach of products for retailers and partners, allowing them to concentrate on their core operations while driving sales and ensuring customer satisfaction. The brands under its representation include notable names such as phil&teds, Mountain Buggy, Boba, and aden+anais, among others. Through its innovative approach, Family Souk Ventures aims to redefine traditional distribution methods in the parenting sector.

SmartMed

Venture Round in 2019
SmartMed is a healthcare service provider based in Riyadh, Saudi Arabia, specializing in personalized preventive and family medical care. The company offers a range of services designed to deliver healthcare in the comfort of clients' homes or offices. These services include routine medical assessments, immediate care, 24/7 support, personalized nursing, full-service treatments, medication management, geriatric nursing, physical therapy, diet programs, private paramedic transportation, and case and personal injury management. Additionally, SmartMed utilizes telemedicine and offsite patient monitoring to enhance its offerings, while also assisting clients with travel arrangements for medical trips. By leveraging the latest medical technology, SmartMed aims to provide comprehensive and accessible healthcare solutions to its members and their families.

Support Warehouse

Venture Round in 2019
Support Warehouse is a supply chain management company that specializes in serving the hospitality and food and beverage sectors in Saudi Arabia. The company provides a comprehensive range of services, including importing, shipping, customs clearance, transportation, and distribution of fresh, chilled, frozen, and dry foods. Operating in key cities such as Riyadh, Jeddah, Dammam, and Khobar, Support Warehouse aims to help clients mitigate the risks associated with uncertainty and inventory management while maintaining cost efficiency.

Shift Marketing

Venture Round in 2018
Shift Marketing is a creative and advertising agency that specializes in providing digital marketing services to businesses of all sizes. The company offers a range of services, including consulting, review and assessment, marketing strategies, and campaign planning. Shift Marketing aims to assist organizations in both the private and public sectors by developing effective communication and marketing strategies that enhance their ability to reach target audiences. Through its tailored approach, the agency helps clients effectively navigate the complexities of modern marketing.

Cryo

Venture Round in 2018
Cryo is a provider of cryotherapy services focused on optimizing health through non-invasive treatments. The company specializes in fast and effective therapies aimed at sports recovery, muscle repair, injury treatment, weight loss, and skin rejuvenation. By offering these services, Cryo enables patients to experience increased energy and a refreshed state, catering to a range of wellness needs.

Badael

Seed Round in 2015
Badael supports organic civil society development and promoting discourses and narratives. They provide programs like civil society support, research and studies, and civic awareness. The grassroots women peacebuilders and human rights defenders to participate in local and national political processes.
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