Mad'a Investment

Mad'a Investment Company, established in 2017, is a private equity and venture capital firm based in Riyadh, Saudi Arabia. It operates as a wholly owned subsidiary of Abdulaziz Al Othaim & Sons Holding Company and specializes in growth capital investments, primarily focusing on the Saudi Arabian market. Mad'a Investment aims to assist businesses in realizing their full potential by unlocking value that may otherwise remain untapped. The firm is committed to creating exceptional value through collaboration with management teams of its portfolio companies, leveraging a team of investment and operational professionals. Additionally, Mad'a Investment's strategy is aligned with Saudi Arabia's Vision 2030, reflecting its dedication to contributing to the Kingdom's economic development.

Abdullah Al Othaim

Founder and CEO

Past deals in Africa and Middle East

Telfaz11

Venture Round in 2023
Telfaz11 is a media production company based in Riyadh, Saudi Arabia, founded in 2011. It operates an Arabic multi-channel network that focuses on talent management, comedy, entertainment, and content creation. The company specializes in producing and distributing engaging online content, partnering with video platforms to deliver captivating series and films that resonate with local audiences while maintaining universal appeal. Telfaz11 influences social trends and provides opportunities for brands to promote themselves through its creative entertainment offerings, ensuring a blend of entertainment and brand promotion within its network.

SmartCrowd

Convertible Note in 2022
SmartCrowd is a real estate investment platform that facilitates access to the UAE real estate market through a user-friendly online portal, allowing investors to participate with a low minimum investment. By offering the ability to buy and sell fractional shares in properties, SmartCrowd reduces the barriers to entry for individuals looking to build their financial and real estate assets. This innovative approach enables investors to manage their portfolios similarly to stock investments, focusing on asset allocation without the complexities of purchasing and managing individual properties. As a result, investors can create a diversified property portfolio while minimizing risk and leveraging costs. SmartCrowd operates under the regulation of the Dubai Financial Services Authority, ensuring compliance and security for its users.

Smartlab

Venture Round in 2022
SmartLab, founded in 2019 and based in Riyadh, Saudi Arabia, specializes in medical laboratory services, including blood testing and COVID-19 testing. The company focuses on providing personalized health checkups through advanced lab-based technology. SmartLab also features a mobile application that allows users to customize health check-up packages, book appointments, track their medical team, manage payments, and access test results. This combination of services and technology aims to enhance the accessibility and convenience of healthcare for its clients.

Raqamyah Platform

Seed Round in 2021
Raqamyah is a regulated peer-to-peer (P2P) financing platform based in Riyadh, Saudi Arabia, operating under the supervision of the Saudi Arabian Monetary Authority (SAMA). The company focuses on providing financial solutions to small and medium enterprises (SMEs) by connecting them directly with individual financiers. Through its innovative technology, Raqamyah offers a variety of financing options, including working capital, inventory financing, point-of-sale financing, and purchase order financing. This approach enables SMEs to access fast and affordable funding, supporting their growth and development in a competitive market.

Raqamyah Platform

Seed Round in 2021
Raqamyah is a regulated peer-to-peer (P2P) financing platform based in Riyadh, Saudi Arabia, operating under the supervision of the Saudi Arabian Monetary Authority (SAMA). The company focuses on providing financial solutions to small and medium enterprises (SMEs) by connecting them directly with individual financiers. Through its innovative technology, Raqamyah offers a variety of financing options, including working capital, inventory financing, point-of-sale financing, and purchase order financing. This approach enables SMEs to access fast and affordable funding, supporting their growth and development in a competitive market.

Shgardi

Pre Seed Round in 2020
Shgardi is a Saudi Arabian company established in 2019 that operates an on-demand delivery mobile application, facilitating quick and affordable delivery services for users in various cities. The platform connects clients with service providers who handle delivery and purchasing from local restaurants, cafes, retailers, and other businesses. Shgardi offers a range of services, including food delivery, grocery, pharmacy, and package services, ensuring a convenient shopping experience for customers. The company aims to empower couriers and support small to medium-sized enterprises, fostering a diverse workforce in the MENA region.

BabySouk

Venture Round in 2019
BabySouk is an online store based in Dubai, United Arab Emirates, specializing in premium products for babies, toddlers, and parents. Established in 2009, the company offers a wide range of items including clothing, accessories, gear, essentials, toys, and books for children, along with products designed for parents, such as preparation tools and parenting resources. BabySouk primarily serves customers in the Middle East, providing a comprehensive selection to meet the needs of families in the region.

SmartMed

Venture Round in 2019
SmartMed is a healthcare provider based in Riyadh, Saudi Arabia, specializing in personalized preventive medical care. The company offers a wide range of services designed to cater to the needs of its members and their families in the comfort of their homes or offices. These services include routine medical assessments, immediate care, 24/7 support, personalized nursing care, and comprehensive treatments. Additionally, SmartMed provides medication management, geriatric nursing, physical therapy, diet programs, private paramedic transportation, case management, telemedicine, offsite patient monitoring, and assistance with travel arrangements for medical trips. By leveraging the latest medical technology, SmartMed aims to enhance the healthcare experience for its clients.

Support Warehouse

Venture Round in 2019
Support Warehouse specializes in supply chain management services tailored for the hospitality and food and beverage sectors in Saudi Arabia. The company offers comprehensive solutions that encompass the importation, shipping, customs clearance, transportation, and distribution of fresh, chilled, frozen, and dry foods. Operating in key cities such as Riyadh, Jeddah, Dammam, and Khobar, Support Warehouse aims to assist clients in minimizing risks associated with uncertainty and inventory management while providing cost-effective services.
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