Pillar

Pillar, based in San Francisco, California, operates as a brand management platform focused on the e-sports industry. The company constructs a software-based e-sports league aimed at fostering competition among college e-sports teams, akin to the NCAA model. Additionally, Pillar offers an intelligent marketplace that includes a no-code storefront tool for streamers, allowing them to showcase endorsed products in one location, which can be linked across various social media platforms. The platform utilizes machine learning algorithms to optimize inbound sponsorship deals, providing users with valuable insights into their streaming performance. This enables individuals and businesses to effectively monetize their digital media content and events within the rapidly growing e-sports landscape.