Fluid Ventures

Fluid Ventures is a venture capital firm founded in 2020 and based in Gurugram, India. The firm serves as an alternative to traditional angel investors and platforms in the startup ecosystem. Fluid Ventures focuses on early-stage investments, primarily targeting direct-to-consumer brands across India. The firm specializes in sectors such as food and beverages, beauty, personal care, lifestyle, and home products, making investments typically ranging from INR 15 million to INR 30 million in companies at various stages of development.

Amit Singal

Founder

12 past transactions

Bummer

Seed Round in 2024
Bummer is an innerwear brand focused on catering to millennials, aiming to enhance their comfort and confidence. The company offers a diverse range of essential wear characterized by sustainable and eco-friendly materials. Its product line features quirky designs and vibrant colors, all made from modal fabric, promoting a fun and comfortable innerwear experience for its customers.

Beautywise

Seed Round in 2024
Beautywise is a dermatology-led supplement brand with the purpose of empowering everyone to embrace unique beauty by embracing long-term, evidence-based treatments that operate from inside.

Eske

Seed Round in 2023
Eske is a Direct-to-Consumer (D2C) lifestyle brand that offers premium handbags, briefcases and accessories.

Koparo Clean

Seed Round in 2023
Koparo Clean is a sustainable direct-to-consumer brand that specializes in home cleaners and personal hygiene products designed for natural germ protection. The company focuses on using plant-based ingredients to create toxin-free items such as dishwashing liquid, hand wash, body wash, laundry liquid, fabric conditioner, floor cleaner, gadget disinfectant, and fruits and vegetable wash. All products are environmentally friendly and safe for children and pets, providing customers with effective cleaning solutions that also offer protection and a long-lasting fragrance.

Bummer

Seed Round in 2022
Bummer is an innerwear brand focused on catering to millennials, aiming to enhance their comfort and confidence. The company offers a diverse range of essential wear characterized by sustainable and eco-friendly materials. Its product line features quirky designs and vibrant colors, all made from modal fabric, promoting a fun and comfortable innerwear experience for its customers.

Redesyn

Convertible Note in 2022
Redesyn is a content-to-commerce platform that empowers influencers and brands to monetize their digital content effectively. By seamlessly integrating branded products into viral videos, Redesyn enhances the shopping experience for over 300 million consumers who spend significant time on social media and streaming platforms. The platform addresses key challenges faced by shoppers, influencers, and brands, creating a streamlined process for purchasing featured products. For brands, it provides tools to embed their products into engaging content, driving higher conversion rates. Influencers benefit from a simplified method to make their content shoppable, maximizing their revenue potential while maintaining creativity. The platform employs AI algorithms to match relevant products with content, ensuring a natural fit and improved engagement. Furthermore, it offers enhanced analytics for brands to track performance metrics and optimize advertising campaigns, making it a trusted partner for over 30 brands and 10,000 influencers.

MasterChow

Seed Round in 2022
MasterChow is a ready-to-cook Asian cuisine brand that specializes in providing premium pantry staples such as noodles, sauces, and condiments. The company aims to enhance home cooking by offering a variety of flavored sauces like holy basil, chili and garlic, hot and spicy, and black bean and garlic. These products are designed to simplify meal preparation, allowing consumers to create delicious, restaurant-style dishes at home with ease. MasterChow's offerings include not only individual items but also hampers that bundle these essentials together, complete with step-by-step instructions for making scrumptious family dinners.

Eske

Seed Round in 2022
Eske is a Direct-to-Consumer (D2C) lifestyle brand that offers premium handbags, briefcases and accessories.

WallMantra

Seed Round in 2021
WallMantra is an e-commerce company based in New Delhi, India, specializing in home decor and utility products. Founded in 2013, the company operates an online platform that offers a diverse range of decorative items, including wall stickers, decals, paintings, frames, and wall art. By leveraging technology, WallMantra provides customers with the convenience of selecting a variety of home decor items in one place, enhancing the shopping experience for those looking to personalize their living spaces.

shumee

Seed Round in 2021
Shumee is a manufacturer of age-appropriate, play-based development toys designed to inspire imagination, exploration, and creativity in children. Founded by Meeta Sharma Gupta, who is motivated by her experience as a mother and her educational background from Harvard and IIT, the brand emphasizes quality and sustainability. Shumee specializes in handcrafted wooden toys, games, and activity boxes, all made in India using natural materials and non-toxic colors. The company focuses on creating development-friendly and child-safe products, which are crafted by local artisans, allowing parents to provide their children with engaging play experiences that are both safe and environmentally conscious.

Fabriclore

Seed Round in 2021
Fabriclore is a digital retailer specializing in fabrics, catering to both Indian and international markets through its online platform. The company provides fully customized fabric options with low minimum order quantities, making it particularly appealing to independent fashion businesses worldwide. In addition to fabric production, Fabriclore utilizes data-driven insights to assist customers in selecting fabrics that align with current trends, seasonal demands, desired silhouettes, and brand identities. This approach not only supports sustainable fashion practices but also enhances design management for its clientele.

Fabriclore

Seed Round in 2021
Fabriclore is a digital retailer specializing in fabrics, catering to both Indian and international markets through its online platform. The company provides fully customized fabric options with low minimum order quantities, making it particularly appealing to independent fashion businesses worldwide. In addition to fabric production, Fabriclore utilizes data-driven insights to assist customers in selecting fabrics that align with current trends, seasonal demands, desired silhouettes, and brand identities. This approach not only supports sustainable fashion practices but also enhances design management for its clientele.
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