301

301 is the corporate venture capital arm of General Mills, based in Minneapolis, Minnesota. Founded in 2012, it partners with emerging food brands and makes direct equity investments in early-stage food businesses to support breakthrough innovations and help build successful brands.

Johnny Tran

Managing Director

Past deals in Organic Food

Smalls

Series B in 2023
Smalls is a direct-to-consumer cat food company that produces human-grade, fresh meals for cats delivered to customers. Its products are prepared with fresh meat and a small amount of green vegetables, gently cooked to lock in nutrients and moisture, and offered in customized kits tailored to a cat's nutritional needs. Founded in 2017 by Matt Michaelson and Calvin Hughes and based in New York, Smalls focuses on convenient, high-quality meals designed for cats.

GrubMarket

Venture Round in 2022
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Everything Legendary

Series A in 2022
Everything Legendary specializes in plant-based, gluten-free, and soy-free food products. Their offerings include vegan burgers, non-dairy milkshakes, fries, cookies, cakes, breads, cupcakes, and juices, allowing customers to enjoy a variety of food items while adhering to specific dietary preferences.

Pots

Venture Round in 2021
Pots & Co is a dessert producer specializing in steam-baked puddings and related treats sold in reusable ceramic pots. The company emphasizes high-quality, ethically sourced ingredients and favors British-grown or locally produced components whenever possible, including Devon cream and Cornish Sea Salt. Its product range includes fruit and chocolate puddings, multi-flavored ganaches, cheesecakes, and other desserts, all crafted without preservatives or additives. The production approach blends classical training with culinary flair, and the reusable ceramic packaging supports a sustainable identity.

Gathered Foods

Series B in 2020
Gathered Foods Corporation, operating under the brand name Good Catch, specializes in the development, production, and sale of plant-based seafood alternatives in the United States. Founded in 2016 and based in Heath, Ohio, the company offers a variety of products, including plant-based tuna, frozen entrées, and appetizers, all crafted from a unique blend of six legumes—peas, chickpeas, lentils, soy, fava beans, and navy beans—alongside seaweed and algae extract to enhance flavor. These products are designed to replicate the taste and experience of traditional seafood while being free from dairy, gluten, and GMOs, providing a cruelty-free option for consumers seeking alternatives to seafood. Gathered Foods sells its products through both retail stores and online channels, catering to a growing market of health-conscious and environmentally aware consumers.

Good Culture

Venture Round in 2019
Good Culture is a California-based producer of real-food cultured dairy products, including cottage cheese, sour cream, and cream cheese, made with simple, natural ingredients and low sugar. The company also offers probiotic gut shots and markets its products through U.S. retailers. Founded in 2014 and headquartered in Irvine, California, Good Culture focuses on dairy options that combine traditional flavor with straightforward ingredients for health-conscious consumers.

Urban Remedy

Series B in 2018
Founded in 2011, Urban Remedy is a plant-based food company specializing in certified organic, non-GMO, gluten-free, and low glycemic products. It offers a range of ready-to-eat meals, snacks, and cold-pressed juices, delivered nationwide from its California headquarters. The company operates retail locations and grocery kiosks across multiple states.

Purely Elizabeth

Venture Round in 2017
Purely Elizabeth LLC is a Boulder, Colorado-based company founded in 2009 that specializes in the production of natural and organic food products, focusing on healthy and delicious gluten-free options. The company's product line includes muesli, grain-free granola, probiotic granola, oatmeal, and cereals, all made from high-quality, nutrient-rich ingredients. Purely Elizabeth's offerings are certified organic, gluten-free, vegan, free from refined sugars, and non-GMO project verified, catering to health-conscious consumers. In addition to promoting healthy eating and living, the company is committed to environmental sustainability as a member of 1% for the Planet. Through its dedication to quality and nutrition, Purely Elizabeth aims to provide affordable products that support wellness without compromising on taste.

Farmhouse Culture

Series D in 2017
Farmhouse Culture, Inc. is a producer and marketer of organic, probiotic-rich food products, specializing in fermented items such as sauerkraut and kimchi. Founded in 2009 in Watsonville, California, by Kathryn Lukas, a classically trained chef, the company emerged from her passion for traditional fermentation methods and a commitment to promoting gut health. Farmhouse Culture offers a range of organic, non-GMO, plant-based, and gluten-free products designed to enhance overall wellness by supporting digestive health. The company has positioned itself as a leader in the market for rich, health-focused foods and beverages, appealing to consumers interested in nurturing their microbiome and improving their immune system.

Good Culture

Venture Round in 2016
Good Culture is a California-based producer of real-food cultured dairy products, including cottage cheese, sour cream, and cream cheese, made with simple, natural ingredients and low sugar. The company also offers probiotic gut shots and markets its products through U.S. retailers. Founded in 2014 and headquartered in Irvine, California, Good Culture focuses on dairy options that combine traditional flavor with straightforward ingredients for health-conscious consumers.

Tio Gazpacho

Series A in 2016
Tio Gazpacho is a New York-based producer of innovative bottled soups, specializing in drinkable gazpachos that combine the flavors and health benefits of Mediterranean cuisine. The company emphasizes the use of high-quality, all-natural, and organic ingredients, such as raw vegetables and organic extra virgin olive oil, to create its signature chilled soups. Tio Gazpacho's products are never heat pasteurized and are gluten-free, catering to health-conscious consumers seeking convenient meal options. By focusing on freshness and nutrition, Tio Gazpacho aims to provide a refreshing and wholesome alternative to traditional meal offerings.

Good Culture

Seed Round in 2016
Good Culture is a California-based producer of real-food cultured dairy products, including cottage cheese, sour cream, and cream cheese, made with simple, natural ingredients and low sugar. The company also offers probiotic gut shots and markets its products through U.S. retailers. Founded in 2014 and headquartered in Irvine, California, Good Culture focuses on dairy options that combine traditional flavor with straightforward ingredients for health-conscious consumers.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.