Idea Farm Ventures is a New York-based venture group established in 2017 that focuses on supporting and developing mission-driven companies tailored for the modern consumer. The firm specializes in investing in lifestyle brands, aiming to foster innovative businesses that align with contemporary consumer values. Through its investments, Idea Farm Ventures seeks to empower entrepreneurs and enhance their potential for success in a competitive market.
Petfolk is a veterinary care provider that reimagines the traditional approach to pet healthcare by integrating in-person visits with virtual consultations. The company aims to enhance the communication between pet owners and veterinarians by offering a comprehensive range of services that cater to both scheduled on-site care and remote consultations. Petfolk emphasizes high-quality, accessible care delivered by a team of compassionate veterinarians, utilizing advanced technology to facilitate interactions. This model enables pet owners to strengthen their relationships with both their pets and the veterinary professionals who care for them.
Freestyle
Seed Round in 2024
Freestyle is a company focused on producing eco-friendly baby products designed for modern parents and a sustainable future. It specializes in biodegradable and sustainable items, including soft, hypoallergenic, and chemical-free diapers made from bamboo core materials. By prioritizing environmental responsibility, Freestyle aims to provide parents with high-quality, absorbent baby products that are safe for both their children and the planet.
Petfolk
Series B in 2023
Petfolk is a veterinary care provider that reimagines the traditional approach to pet healthcare by integrating in-person visits with virtual consultations. The company aims to enhance the communication between pet owners and veterinarians by offering a comprehensive range of services that cater to both scheduled on-site care and remote consultations. Petfolk emphasizes high-quality, accessible care delivered by a team of compassionate veterinarians, utilizing advanced technology to facilitate interactions. This model enables pet owners to strengthen their relationships with both their pets and the veterinary professionals who care for them.
Caraway
Series A in 2022
Caraway is a New York City-based company founded in 2018 that specializes in manufacturing non-toxic ceramic cookware and bakeware. The company focuses on creating well-designed kitchen products that raise cooking standards while prioritizing safety and health. Caraway's offerings include ceramic cookware, bakeware, and tea kettles, all made without harmful chemicals like polytetrafluoroethylene (Teflon), which can leach toxins into food and air. The cookware is designed for easy cleaning and efficient storage, making it accessible for consumers seeking affordable, high-quality kitchenware.
Freestyle
Pre Seed Round in 2022
Freestyle is a company focused on producing eco-friendly baby products designed for modern parents and a sustainable future. It specializes in biodegradable and sustainable items, including soft, hypoallergenic, and chemical-free diapers made from bamboo core materials. By prioritizing environmental responsibility, Freestyle aims to provide parents with high-quality, absorbent baby products that are safe for both their children and the planet.
Noops
Pre Seed Round in 2021
Noops, Inc. is a manufacturer of plant-based oat milk pudding products, offering a variety of flavors including mocha, cocoa, French toast, and sticky bun. Founded in 2019 and based in Roslyn, New York, the company emphasizes healthy food alternatives made from clean ingredients such as organic oats, dates, and sunflower seed proteins. Noops' products are vegan, non-GMO, OU Kosher, and allergen-friendly, with no added sugar, providing customers with immunity-boosting prebiotics and heart-healthy whole grains. The company sells its offerings through an online platform, promoting a better-for-you snacking experience.
Remrise
Seed Round in 2019
Remrise, Inc. is a health and wellness company focused on enhancing sleep through personalized, plant-based supplements. Founded in 2018 and based in San Francisco, Remrise offers a unique approach by utilizing a quiz to identify individual sleep issues, allowing for the creation of customized formulas. These formulas are composed of drug-free ingredients, including Reishi, Spine Date Seed, and L-Theanine, which aim to improve sleep cycles without causing grogginess. In addition to its personalized supplements, Remrise provides a digital platform for users to track their sleep and wellness progress, fostering a holistic approach to better sleep habits and overall health.
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