Zodiac

Zodiac Inc. specializes in predictive analytics solutions that forecast individualized customer lifetime value by leveraging real-time sales data. Founded in 2015 and headquartered in Philadelphia, Pennsylvania, the company aims to transform businesses into customer-centric organizations by providing insights into customer behavior. Zodiac’s cloud-based platform employs advanced data models and customer analytics to predict future behaviors, enabling marketers to make informed decisions about campaign optimization and sales forecasting. By focusing on individual customer metrics, Zodiac helps organizations acquire and retain high-value customers while minimizing ineffective spending. The company operates as a subsidiary of NIKE, Inc.