Charisma Partner

Charisma Partner is a private equity firm founded in 2012 and based in Shanghai, China. The firm specializes in buyout investments in growth stage and small to medium-sized companies, with a primary focus on the consumer sector. Its investment areas include retail and consumer traffic, consumer brands, manufacturing supply chains, and business services, particularly in e-commerce platforms and healthcare services. Charisma Partner seeks to collaborate with its portfolio companies to foster innovation and growth, emphasizing leadership and influence over authority. The firm's name reflects its commitment to inspiring value and fostering a culture of harmony and unity in its partnerships.

Wu Di

Executive Director

18 past transactions

Jing Yue Rong

Series A in 2024
Jing Yue Rong is a restaurant brands operating company.

Biodep

Venture Round in 2023
Biodep is a biotechnology company based in Wuxi, China, focused on the development and production of probiotics and their derivatives. These products are utilized across various industries, including food, healthy foods, cosmetics, environmental remediation, and contemporary agriculture. By leveraging biotechnology research and applications, Biodep aims to provide innovative solutions that enhance the quality and sustainability of these sectors.
Zhongchuang Cultural Tourism is a provider of intellectual property operation and authorization services tailored to the cultural industry. The company specializes in the design, production, and sales of cultural and creative products, as well as organizing global art exhibitions and light and shadow theme exhibitions. With a professional team focused on cultural and creative operations, Zhongchuang integrates a multi-category supply chain to enhance its offerings. The company employs both online and offline marketing strategies across various media channels, allowing clients to experience and appreciate the richness of Chinese culture through diverse platforms.

Guanzhan

Series B in 2022
Guanzhan develops the original bottle-graded fresh stew and frozen physical deodorization technology for fish maw, using Internet logic and modern technology to create instant fish maw, fresh stewed fish maw, golden soup fish maw chicken, fish maw light food bowls, and fresh, nourishing products such as stewed sea cucumber.

Ding Wei Tai

Venture Round in 2022
Dingweitai is a cod fish food brand that specializes in cod fish R&D, production, and sales. It supplies high-quality, healthful cod fish ingredients to high-end hot pot restaurant chains, well-known supermarket convenience stores, and leisure snack brands.

Douhe Technology

Series A in 2022
Douhe Technology specializes in the research, development, production, and sales of small environmental and kitchen appliances. Its product line includes popular items such as dehumidifiers, heaters, and ice machines. The company employs a multi-brand strategy to market its products both online and offline, catering to a global customer base. By designing and manufacturing home appliances aimed at enhancing smart home environments, Douhe Technology enables clients to enjoy a more comfortable urban lifestyle.

Yuki animation

Series B in 2021
Yuki animation is a shopping guide e-commerce platform based on the second dimension community.

Igrow

Series B in 2020
Igrow integrates the design and development, manufacturing, sales operation, and brand development of children's healthy household products.

Deerma

Series A in 2019
Deerma is a brand under Guangdong Deerma Technology Co Ltd, specializing in the design and manufacture of innovative household appliances. The company focuses on the research, production, and marketing of a diverse range of products, including environmental humidifiers, vacuum cleaners, steam mops, and small kitchen appliances such as meat grinders, juicers, toasters, and heaters. Deerma integrates its e-commerce platforms with offline sales channels to effectively reach consumers and enhance the accessibility of its products.

Qdama

Series C in 2018
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

Juice Inn

Series A in 2018
Juice Inn is a platform for selling fruit juices.

U-Play Technology

Post in 2017
U-Play Technology company that produces two series of sanitary products, pet cleaning products and adult care products. polymer supply and product performance testing. They provides products like U-PLAY F-PLAY, honeycare cocoyo canyo and all-absorb. The company's main driving force is compassion, and its core values of putting the customer first, responsibility, hard work, gratitude, and win-win are what it follows as it consistently offers society high-quality, environmentally friendly, comfortable, and practical everyday consumer goods.

Haoxiangjia

Series B in 2016
Haoxiangjia specializes in smart energy, IoT management, control platform, operational product package, and supply chain services.

Yanzhifang

Series A in 2015
Yanzhifang is a data-driven, user-based omnichannel service company that provides healthy dietary solutions for consumers. It is a coarse-grain diet and a trademark. They provide wholesale of whole grains, including whole grain porridge, whole grain powder, and more.

Seek Pet

Venture Round in 2015
Seek Pet Foods is an original equipment manufacturer and original design manufacturer specializing in the development and production of pet food and related products. The company utilizes innovative technologies, including American micropowder puffing and fresh meat emulsification, to create nutritious pet food. By incorporating locally sourced, ecologically sustainable fresh chicken and duck meat along with other natural ingredients, Seek Pet Foods aims to provide customers with healthy options for their pets.

Blue Moon

Angel Round in 2010
Blue Moon specializes in fast-moving consumer goods, focusing on fabric care, personal hygiene, and home care products. The company is a leader in China's household care market, particularly in liquid laundry detergent and liquid soap, with fabric care accounting for approximately 85% of its revenue. Blue Moon has made significant strides in e-commerce, with online sales contributing over half of its total revenue in 2023. Its core products are primarily marketed under the Blue Moon brand, showcasing a strong presence in both traditional retail and digital platforms. The company also offers packaging solutions, marketing strategies, and a range of cleaning care services for clothing, personal hygiene, and household needs.
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