Charisma Partner

Charisma Partner is a private equity firm founded in 2012 and based in Shanghai, China. The firm specializes in buyout investments in growth stage and small to medium-sized companies, with a primary focus on the consumer sector. Its investment areas include retail and consumer traffic, consumer brands, manufacturing supply chains, and business services, particularly in e-commerce platforms and healthcare services. Charisma Partner seeks to collaborate with its portfolio companies to foster innovation and growth, emphasizing leadership and influence over authority. The firm's name reflects its commitment to inspiring value and fostering a culture of harmony and unity in its partnerships.

Wu Di

Executive Director

18 past transactions

Jing Yue Rong

Series A in 2024
Jing Yue Rong is a restaurant brands operating company.

BIODEP

Venture Round in 2023
Biodep is a biotechnology company based in Wuxi, China, focused on the development and production of probiotics and their derivatives. These products are utilized across various industries, including food, healthy foods, cosmetics, environmental remediation, and contemporary agriculture. By leveraging biotechnology research and applications, Biodep aims to provide innovative solutions that enhance the quality and sustainability of these sectors.

Zhongchuang Cultural Tourism

Series A in 2023
Zhongchuang Cultural Tourism is a provider of intellectual property operation and authorization services tailored to the cultural industry. The company specializes in the design, production, and sales of cultural and creative products, as well as organizing global art exhibitions and light and shadow theme exhibitions. With a professional team focused on cultural and creative operations, Zhongchuang integrates a multi-category supply chain to enhance its offerings. The company employs both online and offline marketing strategies across various media channels, allowing clients to experience and appreciate the richness of Chinese culture through diverse platforms.

Guanzhan

Series B in 2022
Guanzhan develops the original bottle-graded fresh stew and frozen physical deodorization technology for fish maw, using Internet logic and modern technology to create instant fish maw, fresh stewed fish maw, golden soup fish maw chicken, fish maw light food bowls, and fresh, nourishing products such as stewed sea cucumber.

Ding Wei Tai

Venture Round in 2022
Ding Wei Tai is a brand focused on the research and development, production, and sales of cod fish and related products. The company specializes in supplying high-quality, healthful ingredients derived from wild, pollution-free cod sourced from the North Pacific. Additionally, it utilizes domestic pork, chicken, and fresh vegetables, all refined using technology and formulas imported from Japan. Ding Wei Tai serves high-end hot pot restaurant chains, well-known supermarket convenience stores, and leisure snack brands, both domestically and internationally, ensuring a commitment to quality and health in its offerings.

Douhe Technology

Series A in 2022
Douhe Technology specializes in the research, development, production, and sales of small environmental and kitchen appliances. Its product line includes popular items such as dehumidifiers, heaters, and ice machines. The company employs a multi-brand strategy to market its products both online and offline, catering to a global customer base. By designing and manufacturing home appliances aimed at enhancing smart home environments, Douhe Technology enables clients to enjoy a more comfortable urban lifestyle.

Yuki animation

Series B in 2021
Yuki animation is a shopping guide e-commerce platform based on the second dimension community.

Igrow

Series B in 2020
Igrow is a company focused on the design and manufacturing of specialized children's furniture, particularly working desks and chairs. Their products are crafted from high-quality, durable materials that are scratch-proof and environmentally friendly. By incorporating ergonomic features, Igrow aims to provide children with functional and comfortable workspaces that enhance their study and productivity. In addition to manufacturing, the company is involved in sales operations and brand development, integrating these aspects to deliver healthy household products tailored for children's needs.

Deerma

Series A in 2019
Deerma is a brand under Guangdong Deerma Technology Co Ltd, specializing in the design and manufacture of innovative household appliances. The company focuses on the research, production, and marketing of a diverse range of products, including environmental humidifiers, vacuum cleaners, steam mops, and small kitchen appliances such as meat grinders, juicers, toasters, and heaters. Deerma integrates its e-commerce platforms with offline sales channels to effectively reach consumers and enhance the accessibility of its products.

Ziyan Foods

Series B in 2019
Ziyan Foods is a company based in Shanghai that specializes in the research, development, production, and distribution of cooked food products. The company offers a variety of braised food items, including chicken, fuqifeipian, and cane pepper chicken. Through its focus on quality and innovation, Ziyan Foods aims to cater to consumer demand for convenient and flavorful meal options.

Qdama

Series C in 2018
Qdama is a fresh agricultural product operation service provider that focuses on the operation of the fresh meat market.

Juice Inn

Series A in 2018
Juice Inn is a platform for selling fruit juices.

U-Play Technology

Post in 2017
U-Play Technology company that produces two series of sanitary products, pet cleaning products and adult care products. polymer supply and product performance testing. They provides products like U-PLAY F-PLAY, honeycare cocoyo canyo and all-absorb. The company's main driving force is compassion, and its core values of putting the customer first, responsibility, hard work, gratitude, and win-win are what it follows as it consistently offers society high-quality, environmentally friendly, comfortable, and practical everyday consumer goods.

Hanshow

Series B in 2017
Hanshow Technology Co. Ltd specializes in connected commerce solutions, leveraging its proprietary electronic gondola label (EEG) technology. The company operates with a skilled research and development team of 140 employees and has established extensive EEG systems that encompass the entire supply chain. By integrating mobile Internet technology and Internet of Things (IoT) solutions, Hanshow enables retailers to enhance operational efficiency and reduce costs through its self-developed electronic tags. Their focus on innovation positions them as a leader in the field of electronic labeling and smart retail solutions.

Haoxiangjia

Series B in 2016
Haoxiangjia specializes in smart energy, IoT management, control platform, operational product package, and supply chain services.

Yanzhifang

Series A in 2015
Yanzhifang is a Chinese company specializing in the wholesale of healthy, coarse-grain food products. Its primary offerings include whole grain porridge, whole grain powder, and other dried foods, all aimed at providing consumers with nutritious dietary options.

Seek Pet

Venture Round in 2015
Seek Pet Foods is an original equipment manufacturer and original design manufacturer specializing in the development and production of pet food and related products. The company utilizes innovative technologies, including American micropowder puffing and fresh meat emulsification, to create nutritious pet food. By incorporating locally sourced, ecologically sustainable fresh chicken and duck meat along with other natural ingredients, Seek Pet Foods aims to provide customers with healthy options for their pets.

Blue Moon International

Angel Round in 2010
Blue Moon specializes in fast-moving consumer goods, focusing on fabric care, personal hygiene, and home care products. The company is a leader in China's household care market, particularly in liquid laundry detergent and liquid soap, with fabric care accounting for approximately 85% of its revenue. Blue Moon has made significant strides in e-commerce, with online sales contributing over half of its total revenue in 2023. Its core products are primarily marketed under the Blue Moon brand, showcasing a strong presence in both traditional retail and digital platforms. The company also offers packaging solutions, marketing strategies, and a range of cleaning care services for clothing, personal hygiene, and household needs.
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