Percolata

Percolata is a Palo Alto-based startup that provides an integrated hardware and software solution designed to assist retailers in predicting in-store customer traffic. Utilizing video, audio, and mobile fingerprinting technologies, the platform employs artificial intelligence and predictive analytics to forecast sales and foot traffic hourly at each location. This capability enables retailers to optimize staffing levels, ensuring that employees are available when customers require assistance, while also reducing the costs associated with over- and understaffing. Percolata's innovative approach has the potential to enhance sales performance by up to 30%, making it a valuable tool for retail operations and marketing strategies. The company has garnered support from prominent investors including Andreessen Horowitz, Menlo Ventures, Foundation Capital, and Google Ventures.