Strong Ventures

Strong Ventures, established in 2011 and headquartered in Los Angeles, California, is a seed fund that invests in and supports early-stage entrepreneurs, predominantly of Korean and Asian origin, but also globally. With a focus on SaaS, content, mobility, and other emerging sectors, the firm provides not only financial backing but also hands-on mentorship, strategic guidance, and network access to help these entrepreneurs successfully enter the global market.

Jiyun Cho

Director

John Nahm

Managing Partner

Hyungwoo Park

Investment Analyst

Past deals in Shopping

Newndy

Seed Round in 2025
Newndy is a commerce platform that specializes in the reverse direct purchase of Korean products.

Black Circle

Series B in 2024
Black Circle is an online marketplace specializing in car-related products, including tires, batteries, tools, and equipment. The company aims to streamline the purchasing process for automotive needs by offering a comprehensive selection of products along with essential information such as pricing, specifications, and stock availability. This approach enables customers to efficiently meet their automotive requirements in a single location.

Ban Life

Seed Round in 2023
Ban Life is a mobile application focused on enhancing the travel experience for pet owners by providing real-time information about pet accommodations across the country. The application offers detailed insights into various facilities, including pet-friendly cafes, restaurants, and lodging options, along with essential details such as parking availability and operating hours. By prioritizing user-friendly navigation and featuring authentic reviews, Ban Life enables consumers to easily identify suitable locations for their pets, thus simplifying the process of planning travel with companions.

Test Valley

Series A in 2023
Test Valley is a company that specializes in the distribution of electronic devices, providing a wide range of products including smartphones, tablets, cameras, computers, and household appliances. It operates an electronic device distribution platform aimed at simplifying the purchasing process for consumers. The company offers a variety of products, such as Bluetooth earphones and smartwatches, through its website, facilitating consumers' ability to find and utilize electronic devices effectively. By focusing on customer convenience, Test Valley addresses the challenges associated with selecting and acquiring technology products.

Lycle

Venture Round in 2022
Lycle is a rental platform that specializes in bicycle and outdoor equipment rentals, including camping and skiing gear. Through its app, Lycle facilitates the rental process, allowing customers to select from a variety of bicycles available at local bike shops. This service not only enhances the customer experience by providing access to diverse bike options but also helps bike shops increase sales by promoting their inventory effectively. By connecting consumers with retailers, Lycle aims to streamline the rental experience for outdoor enthusiasts.

Black Circle

Series A in 2022
Black Circle is an online marketplace specializing in car-related products, including tires, batteries, tools, and equipment. The company aims to streamline the purchasing process for automotive needs by offering a comprehensive selection of products along with essential information such as pricing, specifications, and stock availability. This approach enables customers to efficiently meet their automotive requirements in a single location.

Honest seoul

Seed Round in 2022
Honest Seoul is an e-commerce company that specializes in the creation of fine jewelry for active women. The company offers a range of products including natural diamonds, lab-grown diamonds, and moissanite. The jewelry is practical and designed with a high sensitivity to the modern woman's needs. The company operates under private ownership and offers its products through its online platform.

YOLO

Venture Round in 2022
YOLO is an innovative cross-border e-commerce platform that facilitates the purchase of trendy items from international sellers. With a network of over 27,000 sellers across 89 countries, YOLO enables consumers to access a diverse range of products that reflect global trends and cultural influences. The company aims to bridge gaps between people and cultures through its offerings, creating a unique shopping experience that showcases the richness of global commerce. By connecting customers with overseas products, YOLO fosters a sense of community and cultural exchange, making international shopping more accessible and engaging for its users.

Hwanghak-dong Online

Seed Round in 2021
Hwanghak-dong Online is an e-commerce company specializing in the sale of furniture and home appliances. Its product portfolio includes tables, chairs, water purifiers, refrigerators, and kitchen appliances.

Test Valley

Series A in 2021
Test Valley is a company that specializes in the distribution of electronic devices, providing a wide range of products including smartphones, tablets, cameras, computers, and household appliances. It operates an electronic device distribution platform aimed at simplifying the purchasing process for consumers. The company offers a variety of products, such as Bluetooth earphones and smartwatches, through its website, facilitating consumers' ability to find and utilize electronic devices effectively. By focusing on customer convenience, Test Valley addresses the challenges associated with selecting and acquiring technology products.

Da-gym

Series A in 2021
Da-gym is a fitness platform designed to simplify the process of finding gyms for users. The company offers a marketplace where individuals can search for exercise centers based on proximity to their home or workplace. By providing detailed information and integrated discounts, Da-gym aims to enhance the convenience and affordability of fitness options for enthusiasts. The platform focuses on delivering tailored suggestions to help customers select gyms that best meet their needs, promoting a healthier lifestyle through accessible exercise facilities.

POC Holdings

Seed Round in 2021
POC Holdings is a start-up that introduced 'DDIB', a mobile shopping platform for two-person group purchase.

Test Valley

Seed Round in 2021
Test Valley is a company that specializes in the distribution of electronic devices, providing a wide range of products including smartphones, tablets, cameras, computers, and household appliances. It operates an electronic device distribution platform aimed at simplifying the purchasing process for consumers. The company offers a variety of products, such as Bluetooth earphones and smartwatches, through its website, facilitating consumers' ability to find and utilize electronic devices effectively. By focusing on customer convenience, Test Valley addresses the challenges associated with selecting and acquiring technology products.

YOLO

Series A in 2021
YOLO is an innovative cross-border e-commerce platform that facilitates the purchase of trendy items from international sellers. With a network of over 27,000 sellers across 89 countries, YOLO enables consumers to access a diverse range of products that reflect global trends and cultural influences. The company aims to bridge gaps between people and cultures through its offerings, creating a unique shopping experience that showcases the richness of global commerce. By connecting customers with overseas products, YOLO fosters a sense of community and cultural exchange, making international shopping more accessible and engaging for its users.

Cardon

Seed Round in 2021
Cardon Inc. is a New York-based company founded in 2019 that specializes in cactus-based personal care grooming products for men. The brand focuses on providing premium Korean skincare and grooming solutions, including face sunscreen, face wash, and night moisturizer, tailored to address men's skin and hair concerns. With an emphasis on affordability and accessibility, Cardon strives to deliver a straightforward online shopping experience that allows men to access quality grooming products at approachable price points. Through innovation and a commitment to customer satisfaction, Cardon aims to redefine men's personal care.

Donggle

Seed Round in 2020
Donggle is an e-commerce platform based in Seoul, South Korea, that facilitates direct connections between consumers and wholesalers. By eliminating intermediary distribution margins, Donggle allows customers to purchase clothing at wholesale prices, making fashionable outfits more affordable. The company's innovative distribution structure enhances the shopping experience, enabling consumers to access a wide range of products directly from wholesalers.

Da-gym

Seed Round in 2020
Da-gym is a fitness platform designed to simplify the process of finding gyms for users. The company offers a marketplace where individuals can search for exercise centers based on proximity to their home or workplace. By providing detailed information and integrated discounts, Da-gym aims to enhance the convenience and affordability of fitness options for enthusiasts. The platform focuses on delivering tailored suggestions to help customers select gyms that best meet their needs, promoting a healthier lifestyle through accessible exercise facilities.

YOLO

Seed Round in 2020
YOLO is an innovative cross-border e-commerce platform that facilitates the purchase of trendy items from international sellers. With a network of over 27,000 sellers across 89 countries, YOLO enables consumers to access a diverse range of products that reflect global trends and cultural influences. The company aims to bridge gaps between people and cultures through its offerings, creating a unique shopping experience that showcases the richness of global commerce. By connecting customers with overseas products, YOLO fosters a sense of community and cultural exchange, making international shopping more accessible and engaging for its users.

Cardon

Pre Seed Round in 2020
Cardon Inc. is a New York-based company founded in 2019 that specializes in cactus-based personal care grooming products for men. The brand focuses on providing premium Korean skincare and grooming solutions, including face sunscreen, face wash, and night moisturizer, tailored to address men's skin and hair concerns. With an emphasis on affordability and accessibility, Cardon strives to deliver a straightforward online shopping experience that allows men to access quality grooming products at approachable price points. Through innovation and a commitment to customer satisfaction, Cardon aims to redefine men's personal care.

Trazy

Series B in 2019
Trazy Co., Ltd. is an online travel platform based in Seoul, South Korea, founded in 2012. It caters to foreign travelers looking to explore Asia by offering a variety of travel activities, tours, performance and concert tickets, and beauty experience passes. Recognizing the challenges faced by international visitors in finding relevant experiences, Trazy aims to facilitate seamless discovery and booking of activities that reflect the latest trends in their destinations. The platform connects travelers with unique offerings, ensuring they can enjoy the best deals and conveniently plan their itineraries while visiting popular locations in Asia, particularly South Korea.

Trymoon

Seed Round in 2017
Trymoon is a women's shoe brand based in Seoul, South Korea, that offers a free home try-on service to assist customers in selecting their ideal footwear. Currently operating in stealth mode, the company focuses on providing a convenient and personalized shopping experience, allowing users to try shoes in the comfort of their homes before making a purchase decision. For inquiries, Trymoon uses telephone and contact numbers to facilitate communication.

Trymoon

Seed Round in 2016
Trymoon is a women's shoe brand based in Seoul, South Korea, that offers a free home try-on service to assist customers in selecting their ideal footwear. Currently operating in stealth mode, the company focuses on providing a convenient and personalized shopping experience, allowing users to try shoes in the comfort of their homes before making a purchase decision. For inquiries, Trymoon uses telephone and contact numbers to facilitate communication.

Trazy

Series A in 2016
Trazy Co., Ltd. is an online travel platform based in Seoul, South Korea, founded in 2012. It caters to foreign travelers looking to explore Asia by offering a variety of travel activities, tours, performance and concert tickets, and beauty experience passes. Recognizing the challenges faced by international visitors in finding relevant experiences, Trazy aims to facilitate seamless discovery and booking of activities that reflect the latest trends in their destinations. The platform connects travelers with unique offerings, ensuring they can enjoy the best deals and conveniently plan their itineraries while visiting popular locations in Asia, particularly South Korea.

MagTag

Seed Round in 2013
MagTag Inc. operates an online community designed for shoppers to share and receive notifications about outfits. Based in the United States, the platform allows users to discover and browse through various looks and product matches. Members can follow celebrities and stylists to stay updated on the latest fashion trends and shopping guides. Additionally, users have the opportunity to post their dream looks, prompting the MagTag community to assist in finding shopping options. The platform also enables individuals to establish themselves as stylists, allowing them to build a following through the sharing of their looks and product matches.
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