Strong Ventures

Strong Ventures, established in 2011 and headquartered in Los Angeles, California, is a seed fund that invests in and supports early-stage entrepreneurs, predominantly of Korean and Asian origin, but also globally. With a focus on SaaS, content, mobility, and other emerging sectors, the firm provides not only financial backing but also hands-on mentorship, strategic guidance, and network access to help these entrepreneurs successfully enter the global market.

Jiyun Cho

Director

John Nahm

Managing Partner

Hyungwoo Park

Investment Analyst

Past deals in Shopping

Newndy

Seed Round in 2025
Newndy is a commerce platform that specializes in the reverse direct purchase of Korean products.

Black Circle

Series B in 2024
Black Circle is an online marketplace specializing in car-related products, including tires, batteries, tools, and equipment. The company aims to streamline the purchasing process for automotive needs by offering a comprehensive selection of products along with essential information such as pricing, specifications, and stock availability. This approach enables customers to efficiently meet their automotive requirements in a single location.

Ban Life

Seed Round in 2023
Ban Life is a mobile application that offers real-time information about pet accommodations across the nation. It is designed to cater to pet owners by providing essential details regarding various facilities, including pet-friendly cafes, restaurants, and regulations for companions. The application features user-generated reviews and collects relevant information to help users identify suitable locations for their pets, including details on parking availability and operating hours. By streamlining the process of finding pet-friendly options, Ban Life aims to enhance the travel experience for pet owners and their companions.

Test Valley

Series A in 2023
Test Valley operates an electronics device distribution platform that simplifies the purchasing process for consumers seeking electronic devices. The company offers a wide range of products, including smartphones, tablets, cameras, computers, Bluetooth earphones, smartwatches, and various household appliances. Through its website, Test Valley aims to enhance consumer convenience and utility by providing access to diverse electronic devices.

Lycle

Venture Round in 2022
Lycle is a bicycle rental platform that facilitates the rental of bicycles and outdoor equipment, including camping and skiing gear. It connects customers with various bike shops, allowing them to select their preferred types of bicycles while also enabling retailers to promote and sell their latest models. By leveraging this platform, Lycle enhances the rental experience for consumers and helps bike shops increase their sales and brand visibility.

Black Circle

Series A in 2022
Black Circle is an online marketplace specializing in car-related products, including tires, batteries, tools, and equipment. The company aims to streamline the purchasing process for automotive needs by offering a comprehensive selection of products along with essential information such as pricing, specifications, and stock availability. This approach enables customers to efficiently meet their automotive requirements in a single location.

Honest seoul

Seed Round in 2022
Honest Seoul is an e-commerce company that specializes in the creation of fine jewelry for active women. The company offers a range of products including natural diamonds, lab-grown diamonds, and moissanite. The jewelry is practical and designed with a high sensitivity to the modern woman's needs. The company operates under private ownership and offers its products through its online platform.

YOLO

Venture Round in 2022
YOLO operates as a cross-border e-commerce platform, enabling consumers to purchase trendy items from more than 27,000 sellers across 89 countries. By fostering connections between people, culture, and society, YOLO allows users to access a diverse range of overseas products, enhancing the shopping experience while promoting global interaction.

Hwanghak-dong Online

Seed Round in 2021
Hwanghak-dong Online is a business that specializes in selling a variety of products including tables, chairs, water purifiers, refrigerators, and kitchen appliances. Additionally, the company operates a food tech platform that provides restaurant services, encompassing food delivery and food ordering. This platform aims to streamline the dining experience for customers by offering convenient access to various services, ensuring that users can effortlessly choose their desired options.

Test Valley

Series A in 2021
Test Valley operates an electronics device distribution platform that simplifies the purchasing process for consumers seeking electronic devices. The company offers a wide range of products, including smartphones, tablets, cameras, computers, Bluetooth earphones, smartwatches, and various household appliances. Through its website, Test Valley aims to enhance consumer convenience and utility by providing access to diverse electronic devices.

Da-gym

Series A in 2021
Da-gym is a marketplace platform designed to help users easily search for gyms that meet their fitness needs. By providing information about various exercise centers located near homes or workplaces, it allows customers to find gyms that are convenient for them. The platform also offers integrated discounts, making it easier for fitness enthusiasts to access affordable workout options. Overall, Da-gym aims to enhance the gym-searching experience, promoting a more comfortable and cost-effective approach to fitness.

simplyO

Series A in 2021
SimplyO Co., Ltd. is a South Korean company that operates an online marketplace focused on selling personal products. The company develops an e-commerce platform that allows it to manufacture and sell goods under a single brand, streamlining the distribution process. By sourcing products directly from various manufacturers, SimplyO minimizes distribution steps and marketing costs, enabling it to offer premium consumer goods at competitive prices. The platform emphasizes quality by carefully selecting ingredients and ensuring they are properly weighed and secured, making high-quality products accessible to a broad customer base.

POC Holdings

Seed Round in 2021
POC Holdings is a start-up that introduced 'DDIB', a mobile shopping platform for two-person group purchase.

Test Valley

Seed Round in 2021
Test Valley operates an electronics device distribution platform that simplifies the purchasing process for consumers seeking electronic devices. The company offers a wide range of products, including smartphones, tablets, cameras, computers, Bluetooth earphones, smartwatches, and various household appliances. Through its website, Test Valley aims to enhance consumer convenience and utility by providing access to diverse electronic devices.

YOLO

Series A in 2021
YOLO operates as a cross-border e-commerce platform, enabling consumers to purchase trendy items from more than 27,000 sellers across 89 countries. By fostering connections between people, culture, and society, YOLO allows users to access a diverse range of overseas products, enhancing the shopping experience while promoting global interaction.

Cardon

Seed Round in 2021
Cardon Inc. is a New York-based company that specializes in manufacturing cactus-based personal care grooming products specifically designed for men. Founded in 2019, Cardon offers a range of premium skincare items, including face sunscreen, face wash, and night moisturizer, all inspired by Korean grooming innovations. The brand's mission is to simplify the shopping experience for men, making high-quality skincare accessible at an affordable price. Cardon serves its customers primarily through its online store, catering to individual male grooming needs by addressing common skin and hair concerns.

Donggle

Seed Round in 2020
Donggle is an e-commerce platform based in Seoul, South Korea, that connects consumers directly with wholesalers, enabling them to purchase clothing at wholesale prices. By innovating the distribution structure, Donggle eliminates intermediary distribution costs, allowing customers to access fashionable outfits at more affordable rates. The platform aims to enhance the shopping experience by providing a streamlined connection between buyers and suppliers, fostering a more efficient retail environment.

Da-gym

Seed Round in 2020
Da-gym is a marketplace platform designed to help users easily search for gyms that meet their fitness needs. By providing information about various exercise centers located near homes or workplaces, it allows customers to find gyms that are convenient for them. The platform also offers integrated discounts, making it easier for fitness enthusiasts to access affordable workout options. Overall, Da-gym aims to enhance the gym-searching experience, promoting a more comfortable and cost-effective approach to fitness.

simplyO

Seed Round in 2020
SimplyO Co., Ltd. is a South Korean company that operates an online marketplace focused on selling personal products. The company develops an e-commerce platform that allows it to manufacture and sell goods under a single brand, streamlining the distribution process. By sourcing products directly from various manufacturers, SimplyO minimizes distribution steps and marketing costs, enabling it to offer premium consumer goods at competitive prices. The platform emphasizes quality by carefully selecting ingredients and ensuring they are properly weighed and secured, making high-quality products accessible to a broad customer base.

YOLO

Seed Round in 2020
YOLO operates as a cross-border e-commerce platform, enabling consumers to purchase trendy items from more than 27,000 sellers across 89 countries. By fostering connections between people, culture, and society, YOLO allows users to access a diverse range of overseas products, enhancing the shopping experience while promoting global interaction.

Cardon

Pre Seed Round in 2020
Cardon Inc. is a New York-based company that specializes in manufacturing cactus-based personal care grooming products specifically designed for men. Founded in 2019, Cardon offers a range of premium skincare items, including face sunscreen, face wash, and night moisturizer, all inspired by Korean grooming innovations. The brand's mission is to simplify the shopping experience for men, making high-quality skincare accessible at an affordable price. Cardon serves its customers primarily through its online store, catering to individual male grooming needs by addressing common skin and hair concerns.

simplyO

Seed Round in 2019
SimplyO Co., Ltd. is a South Korean company that operates an online marketplace focused on selling personal products. The company develops an e-commerce platform that allows it to manufacture and sell goods under a single brand, streamlining the distribution process. By sourcing products directly from various manufacturers, SimplyO minimizes distribution steps and marketing costs, enabling it to offer premium consumer goods at competitive prices. The platform emphasizes quality by carefully selecting ingredients and ensuring they are properly weighed and secured, making high-quality products accessible to a broad customer base.

Trazy

Series B in 2019
Trazy Co., Ltd. is an online travel platform based in Seoul, South Korea, that specializes in helping travelers discover and book activities across Asia. Founded in 2012 by two women who sought to simplify the travel experience for foreigners, Trazy addresses the challenges faced by international visitors in finding engaging experiences in popular destinations like Korea. The platform offers a wide range of services, including travel activities, tours, performance and concert tickets, as well as beauty make-up experiences. By providing convenient access to the latest events and attractions, Trazy aims to enhance the travel experience for its users, ensuring they can easily find and secure the best deals available.

Trymoon

Seed Round in 2017
TryMoon is a women's shoe brand based in Seoul, South Korea, offering a unique free home try-on service that allows customers to find their ideal footwear. Currently operating in stealth mode, the company emphasizes convenience and customer satisfaction by enabling individuals to test shoes in the comfort of their own homes before making a purchase. For inquiries, TryMoon provides telephone and contact numbers to assist potential customers.

Trymoon

Seed Round in 2016
TryMoon is a women's shoe brand based in Seoul, South Korea, offering a unique free home try-on service that allows customers to find their ideal footwear. Currently operating in stealth mode, the company emphasizes convenience and customer satisfaction by enabling individuals to test shoes in the comfort of their own homes before making a purchase. For inquiries, TryMoon provides telephone and contact numbers to assist potential customers.

Trazy

Series A in 2016
Trazy Co., Ltd. is an online travel platform based in Seoul, South Korea, that specializes in helping travelers discover and book activities across Asia. Founded in 2012 by two women who sought to simplify the travel experience for foreigners, Trazy addresses the challenges faced by international visitors in finding engaging experiences in popular destinations like Korea. The platform offers a wide range of services, including travel activities, tours, performance and concert tickets, as well as beauty make-up experiences. By providing convenient access to the latest events and attractions, Trazy aims to enhance the travel experience for its users, ensuring they can easily find and secure the best deals available.

Storytime Studios

Seed Round in 2014
Storytime Studios, Inc. is a company based in Sagamore Beach, Massachusetts, founded in 2012, that specializes in developing an animated messaging application designed for smartphones and tablets. The flagship product, SKIT!, empowers users to create animated shorts, memes, and remixes using their own photographs along with a variety of backgrounds, props, and stickers. The app features several tools, including StoryStarter for generating ideas, SKIT! Outfits for customizing characters, and SKIT! Gallery for importing photos and searching for images. It allows users to enhance their creations with over 1,000 vibrant stickers and characters, making it particularly appealing for younger audiences. SKIT! facilitates easy sharing of animated video messages across multiple platforms such as Facebook, Twitter, and email, promoting community engagement and creativity. The application is available for free on major app stores, including iTunes, Google Play, and Amazon.

MagTag

Seed Round in 2013
MagTag Inc. operates an online platform that connects shoppers through the sharing of outfit inspirations and shopping notifications. Based in the United States, the platform allows users to browse various looks and product matches, enhancing their shopping experience. Users can follow celebrities and stylists for the latest trends and shopping guides. Additionally, individuals can post their desired outfits, inviting the MagTag community to suggest shopping options. The platform also enables users to establish themselves as stylists, building a following by sharing their curated looks and product matches. Through its community-driven approach, MagTag fosters a collaborative environment for fashion enthusiasts.
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