Akoonu

Akoonu, Inc. operates a content marketing platform tailored for B2B marketers, enabling them to create integrated, data-driven marketing strategies. Founded in 2014 and based in San Francisco, the company provides an online portal that assists marketers in analyzing data, managing interviews, and developing buyer personas by identifying goals, challenges, and content preferences. The platform also allows users to map the buyer's journey, upload documents, and build an industry research library, facilitating collaboration through sharing and commenting on market segments and personas. In addition to its software offerings, Akoonu delivers virtual onboarding, strategy workshops, and other consulting services. The platform addresses the complexities of the B2B buying journey, helping marketers align with buyers' needs and foster engagement among multiple stakeholders, ultimately enhancing the effectiveness of their marketing campaigns.