ConvertMedia

ConvertMedia connects publishers and advertisers through a programmatic platform and marketplace that delivers video advertising campaigns on mobile and desktop. Its monetization platform, which is focused on maximizing fill rates, offers video ad inventory to publishers. The company’s sell-side platform optimizes publisher revenue across biddable inventory and direct campaigns, and generates reports with real-time insights. ConvertMedia’s Demand Management deploys a Waterfall that analyzes various parameters in parallel and recommends the placement with high potential revenue. Publishers can also configure ConvertMedia’s Breakthrough Video Units and choose which ad experience integrates with their site, taking into account revenue goals alongside the user experience. ConvertMedia was co-founded by Yoav Naveh and Gil Shiff in 2007 and is headquartered in New York, United States with an R&D facility in Tel Aviv, Israel.