ConvertMedia

ConvertMedia is a video advertising platform that connects publishers and advertisers through a programmatic marketplace, facilitating video advertising campaigns on both mobile and desktop devices. The platform focuses on maximizing revenue for publishers by optimizing fill rates and managing video ad inventory. It features a sell-side platform that enhances publisher revenue from both biddable inventory and direct campaigns, providing real-time insights through comprehensive reporting. Additionally, ConvertMedia's Demand Management system employs a Waterfall approach to analyze parameters and recommend high-revenue placements. Publishers can customize their ad experiences using ConvertMedia’s Breakthrough Video Units while aligning with their revenue objectives and user experience goals. Founded in 2007 by Yoav Naveh and Gil Shiff, ConvertMedia is headquartered in New York, with a research and development facility located in Tel Aviv, Israel.