Amplifinity

Amplifinity, LLC, founded in 2007 and based in Ann Arbor, Michigan, specializes in developing and delivering referral programs for Fortune 500 companies. The company offers the Advocate Management Platform (AMP), which provides tools for launching and managing word-of-mouth marketing campaigns. Key features of AMP include the Program Builder, which allows users to design and analyze multiple advocacy campaigns, and the Advocate Database, which maintains individual profiles for advocates. Amplifinity's software automates the tracking and management of B2B customer and partner referrals, ensuring smooth reward fulfillment and incentive structures. The platform is integrated with Salesforce to enhance referral productivity. Companies across various sectors, including travel, financial services, and home goods, utilize Amplifinity’s services to streamline their referral programs and improve customer acquisition. Amplifinity operates as a subsidiary of Impartner Software, Inc.