Narrative

Narrative, previously known as Effective Measure, is a prominent audience measurement platform headquartered in Australia, with additional offices in Dubai, London, New York, Melbourne, Sydney, and Singapore. It specializes in providing comprehensive audience measurement services by integrating demographic data with direct site information. The platform utilizes a combination of online panels, census-based page tagging, and surveys to gather user information. With a rapidly expanding network, Narrative claims to have over 95 million individuals in its audience measurement database. The company leverages advanced machine learning and AI modeling along with various partner datasets to deliver a holistic view of user behavior across websites, applications, connected TV, and email campaigns, establishing itself as a trusted resource in the MENA and South African regions.