Nielsen

Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.

TVTY S.A. is a moment marketing company headquartered in Paris, France, with additional offices in London and New York. Established in 2009, TVTY specializes in real-time monitoring of offline moments, allowing brands to respond effectively through digital marketing campaigns. The company focuses on various sectors, including television, sports, weather, live events, and more, providing solutions that enhance the measurement of TV advertising's impact on digital outcomes. By aligning online advertising with TV audiences, TVTY helps advertisers optimize reach, frequency, and return on investment across multiple digital media channels. Its proprietary technology leverages household-level audience data to enhance campaign execution and effectiveness. TVTY serves a diverse clientele, which includes well-known brands like Amazon, Facebook, and Coca-Cola, and operates in over 20 countries worldwide.

Placense is a location intelligence company that provides businesses with the link between consumer behaviour and their physical location. The company prides itself on data privacy with a proprietary mathematical algorithm they developed to make sure this data is totally private whenever it is in any way exported or exposed. The essence of this process is that we alter parts of the data records in a way that makes it impossible to conclude anything on the individual while remaining accurate at scale and allowing us to reach strong insights when looking at larger datasets. The technology can turn app data into usable insights through its proprietary software that retains statistically significant aspects of the information while ensuring a high level of consumer privacy. Placense can provide its customers with metrics including customer visits, visit duration, visit frequencies, customer journey paths, gender, age groups, income levels, modes of transport, and other related demographic characteristics. Backed by Innogy Innovation Hub and Nielsen research, the company is well positioned to become an innovative leader in the Proptech ecosystem, providing granular location intelligence to decisions makers in the physical world.

ciValue empowers retailers and suppliers to collaborate to grow customer wallet share, by leveraging their customer data and insights in a fast, scalable, and personalized manner. Leveraging data science and proprietary algorithms, ciValue offers advanced and action-driven customer and retail intelligence insights resulting in revenue uplift. ciValue offers unique Omnichannel Personalization, Data Monetization, and Supplier Collaboration solutions for Grocery, Drug, and Specialty Retail. Was recognized in 2019 as a Gartner Cool Vendor in Retail for Excellent Execution of Customer Expectations. Designed for the unique demands of high-frequency retail, ciValue delivers a self serve collaboration platform to help retailers and suppliers understand their customers’ needs and deliver a truly personalized experience. Up and running within 6-8 weeks, ciValue is a fast time-to-value SaaS platform, with the power to create targeted, segmented and personalized offers within hours. Offering omnichannel personalization, retail Intelligence, and Digital experience. ciValue enables continuous personalization and on-demand targeting for millions of customers and opens lucrative supplier collaboration opportunities, empowering retailers to grow customer revenues by 2-6% and increase share of wallet and lifetime value.

SuperData Research Holdings, Inc. is a leading provider of data and market research intelligence focused on free-to-play gaming, digital consoles, mobile gaming, PC downloads, streaming media, eSports, augmented reality, and virtual reality. Founded in 2009 and headquartered in New York, the company offers both quantitative and qualitative insights that assist clients in understanding consumer behaviors related to gaming and interactive entertainment. By analyzing what people play, watch, and spend on, SuperData equips its customers with the necessary information to navigate the rapidly evolving digital entertainment landscape. As of September 2018, SuperData operates as a subsidiary of Nielsen Holdings plc.

GIVE3D INC, founded by Skeete Nalley, was created with gifts from generous people committed to our causes. Through the support of its donors and fundholders, GIVE3D and the CORE Project strive to become a model for innovative 3D educational solutions in a globalized world with an ever-changing workforce.

Landsberry & James is an international provider of industry advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Headquartered in North Sydney Australia, Landsberry & James have a reputation for excellence in terms of products, innovation and service across four continents. Whether it be audience analytics, programmatic trading, AdIntel, media monitoring, planning/buying, campaign tracking, optimisation or dashboarding and visualisation.

True Data Inc. specializes in the analysis and preparation of market indices derived from ID-POS data, catering primarily to manufacturers of consumer goods. Founded in 2000 and headquartered in Tokyo, Japan, the company offers a range of services that include a consumer purchasing behavior analysis system and data analysis support systems. True Data focuses on providing support and consulting services to retailers by analyzing purchasing behavior data and creating market indices. Its big data platform processes consumer purchasing data on a national scale, enabling retailers and manufacturers to gain insights into consumer behavior and improve their marketing strategies.

Rhiza, Inc. develops an online marketing analytics platform that transforms big data into actionable insights for marketers and sales professionals. Founded in 2008 and based in Pittsburgh, Pennsylvania, with an additional office in Seattle, the company provides tools that empower media publishers and advertisers to enhance their marketing strategies. Rhiza's software enables users to visualize, analyze, and share information from diverse data sets, thereby facilitating better understanding of audiences, content, and advertising effectiveness. The platform is utilized by leading media organizations, allowing them to optimize media buys, track campaign performance, and devise new marketing plans. As of 2017, Rhiza operates as a subsidiary of Nielsen Holdings plc.

Based in London, United Kingdom, VisualDNA is a consumer insights and analytics company that profiles people using engaging visual personality quizzes. The personality profiling company helps clients to get insight into various areas of their lives, and its patented technology creates detailed and accurate personality profiles. The company’s feedback is built by teams of in-house psychologists and based on internationally recognized principals, including the ‘Big 5′ traits of personality. Founded by Alex Willcock in 2006, VisualDNA works extensively with academic partners such as Cambridge University, UCL, and Columbia.

Gracenote is an entertainment data and technology provider that specializes in music, video, and sports. The company collects, organizes, and distributes detailed information about television shows, movies, music, and sports, enabling consumers to discover and connect with the entertainment they enjoy. Gracenote serves a diverse clientele, including major music services, consumer electronics manufacturers, automakers, and cable and satellite operators. By powering these platforms with comprehensive entertainment data, Gracenote enhances the user experience and facilitates access to a wide range of digital content.

Revuze specializes in Generative AI analysis of online reviews, transforming how businesses gather consumer insights. The company provides cloud-based software that automates the analysis of customer reviews and unstructured data, allowing clients to derive valuable insights into customer experiences and competitive positioning. Its solutions facilitate the integration of review analytics into marketing and product strategies, supporting informed decision-making. Revuze offers real-time analysis through user-friendly features such as dynamic dashboards and comprehensive reports, enabling businesses to navigate the evolving market landscape effectively. By leveraging high-quality data and insightful predictions, Revuze helps organizations understand their customers and competitors more deeply, ensuring they can make data-driven decisions with confidence.

REPUCOM is a global leader in sports marketing research, specializing in providing essential data, insights, and intelligence for clients in sports marketing, media, and sponsorship. The company focuses on understanding the behaviors and preferences of sports fans, offering valuable knowledge that aids in making informed marketing and sponsorship decisions. REPUCOM's services include sponsorship monitoring, analysis, and valuation, as well as market research and consultancy. This comprehensive approach encompasses media evaluation, commercial auditing, and market intelligence, helping clients navigate the complexities of the sports business landscape effectively.

Informate Mobile Intelligence Pvt. Ltd. specializes in measuring consumer behavior across smartphones, tablets, and personal computers using passive measurement techniques. Founded in 2008 and based in Mumbai, India, the company operates in regions including Asia, the Middle East, Africa, the United States, and Europe. Informate provides syndicated reports and custom panels that analyze application usage, website interactions, data consumption, and in-application content engagement. Their services cater to telecom companies, application developers, advertisers, and content creators, helping them understand mobile consumption patterns and user engagement. The company emphasizes panel recruitment and development to ensure a representative sample for accurate insights. As a trusted leader in mobile measurement, Informate is committed to delivering comprehensive analytics in the evolving mobile landscape.

Pointlogic is a Netherlands-based company founded in 1992 that specializes in developing strategic marketing software aimed at enhancing marketing effectiveness. The company's solutions are designed to support collaborative decision-making among various stakeholders, enabling users to navigate the complexities of client relationships while focusing on sales and brand performance metrics. Pointlogic's software provides marketing decision-support systems tailored to the specific needs of brands, media and creative agencies, and media owners. By optimizing data assets and aligning marketing processes with client environments, Pointlogic empowers its users to make informed strategic and tactical business decisions, ultimately driving improved return on investment from marketing budgets. The company was acquired by Nielsen in March 2016.

NCSolutions specializes in advertising effectiveness services tailored for consumer product companies. The firm focuses on assessing advertising campaigns by measuring upper funnel metrics, such as audience reach. This approach enables marketers to evaluate the impact of their advertising efforts on revenue and other critical factors, ultimately helping them enhance their campaign strategies.

Innerscope Research is an integrated consumer neuroscience company dedicated to improving the way marketers understand consumer decision making. It helps Fortune 500 clients optimize their brands, products, and communications by measuring emotional engagement. The company was founded in 2006 and is headquartered in Boston, Massachusetts.

Brandbank Limited specializes in managing and distributing digital content for eCommerce and mobile shopping applications across several European countries, including the United Kingdom and Ireland. Founded in 1998 and based in Norwich, the company digitizes product images and data, ensuring automatic distribution to retailers. Brandbank enhances and optimizes digital product master data and marketing content, employing dedicated teams of data specialists, photographers, and quality assurance managers to maintain high standards of accuracy and compliance. In addition to its core services, Brandbank offers a range of solutions including training, education, and compliance with European regulations. As of January 2015, Brandbank operates as a subsidiary of TNC Europe B.V.

Affinnova is a global marketing technology company that dramatically improves innovation and marketing success rates. Powered by Affinnova’s optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market. Led by the strength of its technology platform, Affinnova has gained significant momentum across both large and mid-sized enterprises including such Global Fortune 500 companies as Procter & Gamble, Nestle, Pfizer and Bank of America. Recently, Affinnova compared concepts and executions developed using its technology platform against those using other tools and processes. Results proved on average that 54% more consumers would buy or act on concepts or executions optimized by Affinnova versus challenger executions. In the Consumer Packaged Goods industry, Affinnova-optimized products generate double the in-market success rates and revenues.

Indicus Analytics is an economic research and data analytics firm founded in December 2000 and based in New Delhi, India. The company specializes in analyzing and reporting on consumption and market trends, offering insights that help businesses understand economic conditions and consumer behavior at various geographic levels, including city, district, and neighborhood. By delivering tailored data analytics solutions, Indicus Analytics enables client companies to refine their strategies and effectively target their consumer bases. The firm serves a diverse clientele, providing research services and data products both within India and internationally.

Zollo’s concept is based on crowdsourcing: consumers use their smartphones to photograph goods at supermarkets, and upload the data, enabling price comparison with nearby supermarkets. Before shopping, a user can prepare a shopping list by clicking on the site to find which stores have the cheapest prices in the area.

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer

Arbitron Inc. provides media and marketing information services in the United States and internationally. The company's services include radio audience estimates and related services to radio stations, advertising agencies, and advertisers in the United States; estimating national radio audiences and the size and composition of audiences of network radio programs and commercials; and providing software used for accessing and analyzing its media audience and marketing information data. It also provides consumer, shopping, and media usage information services to radio, cable television, advertising, advertisers, retailers, out-of-home media, and online media industries, as well as to broadcast television and print media industries. The company was formerly known as Ceridian Corporation. Arbitron Inc. was founded in 1912 and is headquartered in Columbia, Maryland.

Market-leading independent media specialist and services provider for the media and advertising business. With headquarters located in the heart of Europe, Brussels, and local offices in Luxembourg and Paris we cater to the needs of these European markets, but also beyond through partnerships and licensing deals with companies around the globe.

eDealya enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. As customers spend an increasing amount of time on their smartphones and tablets, advertisers shift more dollars into mobile advertising in hopes of finding their desired audience. However, with the ever-growing supply, advertisers find it extremely difficult to target their desired audience. eDealya is a mobile data company focused on leveraging social signals to segment audiences. Launched in late April 2013, their mobile product has been adopted by over 3,000 publishers & profiled over 30M devices.

Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.

Nielsen Perishables Group Inc., a consulting company, provides category development, supply chain management, activity based costing, research, and marketing services for clients in the fresh food industry. It offers performance benchmarking, best practice development, and trade/retail partnering services; and FreshFacts Online, a Web-based data analysis tool that provides access to scan and shipment data, store-level information, custom clustering, category reviews, and category plans for retailers.

Marketing Analytics specializes in providing comprehensive marketing strategies and related services. The company focuses on developing effective marketing plans aimed at enhancing sales performance by leveraging advanced modeling techniques alongside sophisticated software applications. By combining in-depth analytical expertise with technology, Marketing Analytics helps businesses make data-driven decisions to optimize their marketing efforts and improve overall effectiveness.

NeuroFocus brings neuroscience advances in measuring and understanding human response to the world of market research and consumer engagement. NeuroFocus applies its neurological testing expertise in six main categories: Brands, Products, Packaging, In-store marketing, Advertising, and Entertainment. Combining EEG brainwave analysis with precise eye-tracking, NeuroFocus delivers deep insight into the subconscious experience of consumers, in both natural ambulatory environments (ex. in-store, packaging, etc) as well as controlled laboratory settings (ex. advertising, media, etc). With over 40 patents, proprietary technology, and a blue-chip client list representing Fortune 100 companies in dozens of categories, NeuroFocus produces accurate, reliable, and actionable insights at every stage of development.

GlanceGuide offers a hosted service for web video analytics that captures and analyzes every video event once viewers hit Play. The service helps clients make decisions on how to optimize and better monetize online video content and ad assets. The results are compiled in interactive reports that display everything from viewing time metrics to demographics. Unique to GlanceGuide is the Attentiveness Score, a single number that quantifies the overall quality of a viewer's experience with videos and ads.

Since its inception in July 2000, KoreanClick was committed to service quality management through engaging in continuous R&D and listening attentively to customer feedback. It is now recognized as the industry leader, having set the standard for measuring the behaviors of domestic Internet users. It is also very quick to read the changes in the internet technologies and market demands and reflect them on the services provided.

The Cambridge Group is a strategy consulting firm that specializes in developing and implementing growth strategies for mid and large-scale organizations. The company focuses on consumer insight-driven approaches, helping clients in various sectors, including financial services, B2B, B2C, consumer goods, retail, and services. Its services include demand strategy methodologies, research for new product development, brand positioning, and consumer segmentation. The firm also conducts customer demand analysis and business diagnostics, enabling clients to align their resources and infrastructure with market demands. Through these efforts, The Cambridge Group assists organizations in transforming into demand-led entities that maximize growth opportunities.

IAG Research / leading provider of ad effectiveness data

NetRatings, LLC, doing business as Nielsen, provides Internet audience measurement and analysis in the United States and internationally. Its primary products and services include NetView, MegaPanel, SiteCensus, VideoCensus, AdRelevance, @Plan, and Homescan Online. NetView provides measurement of audience behavior for the worldwide Web and the digital media universe, including proprietary channels, instant messaging, media players, and various online applications. MegaPanel provides increased breadth and depth of Internet behavior and activity for the market research industry, including detailed e-commerce transaction information. SiteCensus offers Web analytical services based on a Web site’s actual traffic flows and visitor behavior. VideoCensus provides insight into video streams consumed online. AdRelevance offers information on online advertising expenditures, including where, when, how, and how much companies are advertising online. @Plan is a resource for demographic, lifestyle, and product preferences to guide advertisers, agencies, Web publishers, and others in their online marketing and media planning strategies. Homescan Online, a joint product with ACNielsen Corporation, combines ACNielsen’s offline consumer retail purchasing data with its Internet audience measurement data. In addition, it offers customized research and advisory services from industry experts. It serves companies in the media, technology, advertising, financial services, consumer products, retail, and travel industries in the United States, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It has strategic relationships with Nielsen Media Research, Inc. and ACNielsen Corporation. The company was incorporated in 1997 and is based in New York, New York. As of June 22, 2007, NetRatings, LLC operates as a subsidiary of Nielsen N.V.

BuzzMetrics measures consumer-generated media with the goal of helping companies better understand consumer needs, reactions and issues. BrandPulse and BrandPulse Insight form what BuzzMetrics calls the "BrandPulse Suite." Their third product, BlogPulse, focuses on tools and analytics for the blogosphere. In 2006, BuzzMetrics acquired rival Intelliseek. The deal was financed by Nielsen.

AudioAudit is a business solutions provider focused on the Advertising and Broadcast industries. The company offers patented digital technology that enhances broadcast advertising verification. Its innovative products aim to establish new standards of accountability and communication, enabling businesses to execute advertising campaigns more efficiently and effectively. Through its technology, AudioAudit seeks to streamline the broadcasting process, ensuring that advertisements are delivered accurately and measured reliably.

Founded in 1999, MeasureCast, Inc. is the first company to develop a credible third-party streaming audience measurement solution for Internet broadcasters, advertisers, and media buyers. The MeasureCast Streaming Audience Measurement Service™ provides customers with next-day reports on audience size and demographics information essential to making educated on-line media placement and analysis. MeasureCast serves as a primary source of information and data for the streaming media and Internet radio industries. The company's management team and advisors include veterans from leading broadcasters, web measurement technology firms, and international consumer brands. Headquarters is in Portland, Oregon.