A15

A15 is a venture capital firm based in Cairo, Egypt, that focuses on investing in digital products and technology brands. Established in 2014, A15 aims to support entrepreneurs by providing investment and leveraging its extensive ecosystem to help them scale their businesses. The firm primarily targets pre-seed and seed stage companies operating in the digital sector across North Africa and the Middle East, with a particular emphasis on Egypt. A15 is committed to empowering individuals and businesses by fostering innovation and facilitating the development of useful products that enhance human capabilities.

Bassem Raafat

Principal

26 past transactions

The Fashion Kingdom

Seed Round in 2022
TFK is a fashion e-commerce platform. The company sells clothing, health, and beauty products. That products include shirts, jeans, jackets, sweatshirts, hoodies, knitwear, swimwear, activewear, liquid lipstick, fragrances, and accessories. Their customers' inquiries are addressed through online applications.

Esaal

Seed Round in 2022
Esaal is an online wellness consultancy that provides users with access to a variety of health professionals through video calls. The platform specializes in physical health, mental health, and nutrition consultations, offering services such as psychological counseling, psychiatry, relationship and family counseling, and medical and legal consultations. With a user-friendly interface, Esaal enables users to communicate with experts at any time, ensuring comprehensive support across diverse fields of health and wellness.

Paymob

Series B in 2022
Paymob Solutions S.A.E. is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company operates a payment acceptance platform that allows users to convert cash payments into electronic transactions, thereby enhancing access to financial services for underserved populations in the Middle East and Africa. Paymob's offerings include integrated fraud detection, interactive dashboards, and compliance with PCI security standards, which help businesses of all sizes leverage digital payment solutions. By providing value-added integrated payment services, Paymob aims to bridge the financial inclusion gap and empower customers with various electronic payment and money transfer options, reducing risks associated with fraud and inefficiencies in cash handling.

FlapKap

Seed Round in 2022
FlapKap is MENA's first revenue-based financing solution for e-commerce and SaaS businesses

Sympl

Seed Round in 2021
Developer of a financial application designed to offer customers the flexibility to shop now and pay over time. The company's platform helps merchants sell products and services directly to people on short-term, interest-free repayment plans, enabling e-retailers to boost sales volumes and conversion rates.

WaffarX

Seed Round in 2021
WaffarX is Egypt's first cash back provider, designed to connect consumers with savings opportunities through a network of advertiser partners. The platform offers discount coupons for online shopping, automatically detecting savings opportunities and applying relevant coupon codes at checkout. By focusing on building strong relationships between advertisers and frequent customers, WaffarX aims to create a significant source of qualified online buyers in the MENA region and Africa. The company's mission emphasizes a risk-free approach that benefits all parties involved, facilitating a seamless shopping experience for users while promoting ongoing savings.

Sympl

Seed Round in 2021
Developer of a financial application designed to offer customers the flexibility to shop now and pay over time. The company's platform helps merchants sell products and services directly to people on short-term, interest-free repayment plans, enabling e-retailers to boost sales volumes and conversion rates.

Laverie

Venture Round in 2021
Laverie is an on-demand dry clean & laundry service with pick-up scheduling through our mobile app.

Paymob

Series A in 2021
Paymob Solutions S.A.E. is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company operates a payment acceptance platform that allows users to convert cash payments into electronic transactions, thereby enhancing access to financial services for underserved populations in the Middle East and Africa. Paymob's offerings include integrated fraud detection, interactive dashboards, and compliance with PCI security standards, which help businesses of all sizes leverage digital payment solutions. By providing value-added integrated payment services, Paymob aims to bridge the financial inclusion gap and empower customers with various electronic payment and money transfer options, reducing risks associated with fraud and inefficiencies in cash handling.

Milango

Seed Round in 2020
Milango provides community management solutions to closed communities with products tailored to gated compounds and sporting & social clubs, among other communities. The startup aims to provide all users with a SmarterLife every day, including a cashless environment, access control, facility management, even yacht docking, and more.

Paymob

Venture Round in 2020
Paymob Solutions S.A.E. is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company operates a payment acceptance platform that allows users to convert cash payments into electronic transactions, thereby enhancing access to financial services for underserved populations in the Middle East and Africa. Paymob's offerings include integrated fraud detection, interactive dashboards, and compliance with PCI security standards, which help businesses of all sizes leverage digital payment solutions. By providing value-added integrated payment services, Paymob aims to bridge the financial inclusion gap and empower customers with various electronic payment and money transfer options, reducing risks associated with fraud and inefficiencies in cash handling.

WaffarX

Seed Round in 2020
WaffarX is Egypt's first cash back provider, designed to connect consumers with savings opportunities through a network of advertiser partners. The platform offers discount coupons for online shopping, automatically detecting savings opportunities and applying relevant coupon codes at checkout. By focusing on building strong relationships between advertisers and frequent customers, WaffarX aims to create a significant source of qualified online buyers in the MENA region and Africa. The company's mission emphasizes a risk-free approach that benefits all parties involved, facilitating a seamless shopping experience for users while promoting ongoing savings.

R2S Logistics

Seed Round in 2019
R2S Logistics, founded in 2015 and based in Cairo, Egypt, specializes in domestic and international logistics services. The company focuses on providing technology-driven e-commerce delivery solutions that support online businesses in achieving their goals. By leveraging innovative logistics strategies, R2S Logistics aims to enhance the efficiency of the supply chain for its clients, facilitating growth in the competitive e-commerce landscape.

iFix

Seed Round in 2019
iFix is a mobile device repair service based in New Cairo, Egypt, founded in 2015. The company specializes in hardware repair and warranty services for various devices, including iPhones, iPads, and Samsung phones. iFix offers a comprehensive range of spare parts for repairs, such as screens, batteries, charging ports, sensors, front cameras, home buttons, speakers, and earphone ports. The team behind iFix consists of mobile experts and technology enthusiasts who recognize the importance of mobile devices to their customers and aim to provide reliable repair solutions.

Mumm

Seed Round in 2019
Mumm is an online marketplace and delivery service for homemade food on demand.

WUZZUF

Series B in 2018
Wuzzuf, LLC is an online recruitment platform based in Cairo, Egypt, that connects job seekers with employers across various sectors, including accounting, customer service, engineering, sales, marketing, and software development. Founded in 2009, Wuzzuf operates as a subsidiary of BasharSoft LLC, a technology firm specializing in innovative online recruitment solutions. The platform caters to a diverse range of job seekers, from highly educated individuals to those with varying levels of education. Since its inception, Wuzzuf has served over 10,000 employers and facilitated more than 100,000 direct hires. The platform has advertised over 250,000 job vacancies and attracts more than 500,000 users each month, making it a significant player in the Egyptian job market.

Farawlaya

Pre Seed Round in 2018
Farawlaya.com: The home wear & lingerie products from Farawlaya.com helps people who want to feel attractive, pleasant & self-confident by reducing time, effort, shyness & confusion. It gives consumers privacy & creates enjoyable shopping experience. It also offers a large variety of collection to enable one-stop shopping & money saving with 24/7 easy reach.

Accept

Seed Round in 2018
Accept is a payment service provider and payment aggregator.

Intouch.com

Seed Round in 2017
Intouch.com is a company that specializes in providing a real-time engagement platform designed for large-scale retailers to enhance consumer interaction within physical stores. Founded in 2015 and headquartered in Dublin, Ireland, the platform leverages advanced technologies such as facial and image recognition, human-computer interaction, and artificial intelligence to effectively capture consumer identities and integrate them into the retailer's database. This innovative approach aims to transform the retail experience by enabling retailers to connect more effectively with customers and improve service delivery through data-driven insights. By focusing on the unique needs of physical retail, Intouch.com empowers retailers to better serve their customers and adapt to the evolving retail landscape.

Shezlong

Seed Round in 2016
Shezlong is an online mental health platform based in Cairo, Egypt, founded in 2014 by Ahmed Abu Elhaz. The platform connects users in the MENA region with licensed therapists through video sessions accessible via mobile devices or the web. Shezlong facilitates the search for qualified therapists, allows users to schedule appointments, and ensures privacy by enabling communication without disclosing personal details. This service aims to assist patients in identifying psychological issues and obtaining appropriate treatment, making mental health support more accessible and confidential.

Tutorama

Seed Round in 2016
utorama is a curated tutoring marketplace connecting parents and students with great tutors. Users can search for tutors by subject or location, view profiles and reviews, manage billing and track academic progress. Tutors are exclusively current university students and recent graduates who have distinguished themselves academically. Sessions can either take place online or offline, depending on learning preferences. Tutorama is the winner of the 2016 MIT EF Pan Arab Startup Competition.

El3ab

Seed Round in 2016
El3ab is a gaming portal that focuses on providing online gaming services, particularly in the Arabic gaming market. The platform offers a diverse selection of games, including popular options like Backgammon and various card games, which are typically enjoyed in social settings. By launching and publishing both single-player and multiplayer games, El3ab enables users to engage in a variety of gaming experiences, allowing them to connect and play with friends from around the world.

Paymob

Venture Round in 2016
Paymob Solutions S.A.E. is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company operates a payment acceptance platform that allows users to convert cash payments into electronic transactions, thereby enhancing access to financial services for underserved populations in the Middle East and Africa. Paymob's offerings include integrated fraud detection, interactive dashboards, and compliance with PCI security standards, which help businesses of all sizes leverage digital payment solutions. By providing value-added integrated payment services, Paymob aims to bridge the financial inclusion gap and empower customers with various electronic payment and money transfer options, reducing risks associated with fraud and inefficiencies in cash handling.

Mumm

Seed Round in 2016
Mumm is an online marketplace and delivery service for homemade food on demand.

E7gezly

Acquisition in 2012
E7gezly is an online and mobile booking services provider for the various platforms of events, venues, and transportation. An integrated online booking and venue entry management system that allows event organizers to seamlessly manage their tickets, secure their entry and avail many value-added business services E7gezly make life easier for its clients.

Otlob

Acquisition in 2002
Otlob is an online food ordering service. With a track record of exceptional customer service, operational excellence and the biggest network of partners in the food industry. In 2014, A15 exited Otlob to Germany's Rocket Internet.
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