A15

The Fashion Kingdom is an online e-commerce platform specializing in apparel, health, and beauty products. The company offers a diverse range of items, including shirts, jeans, jackets, sweatshirts, hoodies, knitwear, swimwear, activewear, liquid lipstick, fragrances, and accessories. Catering to various age groups and genders, The Fashion Kingdom aims to provide customers in Egypt with quality outfits and value-for-money products. Customer inquiries are efficiently handled through online applications, enhancing the shopping experience.

Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

FlapKap offers a revenue-based financing solution specifically for e-commerce and SaaS businesses, facilitating their growth through immediate funding for inventory and digital advertising. The company focuses on consumer-facing industries such as retail and restaurants, providing flexible repayment terms that align with business revenue. FlapKap evaluates businesses through various platforms, including e-commerce systems, advertising channels, online reviews, payment gateways, point-of-sale systems, and Enterprise Resource Planning (ERP) solutions. Additionally, FlapKap's platform leverages AI to track and optimize digital media spending, helping companies gain insights into their advertising expenditures and eliminate hidden costs. This comprehensive approach enables businesses to enhance their financial strategies and maximize their growth potential.

Sympl is a fintech company that provides a save now, pay later service that enables merchants to sell directly to consumers on short-term, interest-free payment plans. It provides customers with more options at the checkout and encourages customers to save, manage their cash flow more effectively, and better match their income and expenditure without sacrificing their lifestyle. Sympl enables customers to better manage their expenses and save money by making three, four, or five payments on a weekly, biweekly, or monthly basis with no interest, hidden fees, or application process.

WaffarX, founded in 2018 by Ezz Fayek (CEO), Mahmoud Montasser (COO), and Ahmed Kamal (CTO), is a leading rewards and lifestyle platform as well as a pioneering loyalty technology provider serving the Middle East, North Africa, and beyond. Backed by renowned venture capital firms Lobby Capital (USA) and A15 (MENA), WaffarX helps businesses acquire and retain loyal customers while empowering consumers to save more and shop smarter by offering exclusive cashback, deals, and discount codes from top local and international brands—both online and in-store. In 2024, the company surpassed EGP 100M in cashback disbursed, reinforcing its position as the region’s go-to savings platform. For more information, visit www.waffarx.com/app.

Sympl is a fintech company that provides a save now, pay later service that enables merchants to sell directly to consumers on short-term, interest-free payment plans. It provides customers with more options at the checkout and encourages customers to save, manage their cash flow more effectively, and better match their income and expenditure without sacrificing their lifestyle. Sympl enables customers to better manage their expenses and save money by making three, four, or five payments on a weekly, biweekly, or monthly basis with no interest, hidden fees, or application process.

Laverie is an on-demand dry cleaning and laundry service that allows users to schedule pick-ups through a mobile application. The service provides convenience by offering both pick-up and drop-off options, enabling customers to have their laundry and dry cleaning needs addressed at their doorstep. By leveraging technology, Laverie aims to streamline the process of household services, making it accessible and efficient for users seeking laundry solutions.

Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

Milango is a Cairo-based company that specializes in community management solutions for closed communities, including residential compounds and sports and social clubs. Founded in 2019, Milango offers a range of tailored products and services designed to enhance the living experience within these communities. Its platform facilitates cashless transactions, access control, facility management, and other essential services, enabling residents and patrons to enjoy a more streamlined and efficient lifestyle. The company collaborates with notable partners such as Orascom Development and EMAAR, focusing on improving operational performance while aiding clients in their digital transformation efforts. Through its user-friendly digital tools, Milango aims to eliminate redundant processes and elevate the overall experience for its users.

Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

WaffarX, founded in 2018 by Ezz Fayek (CEO), Mahmoud Montasser (COO), and Ahmed Kamal (CTO), is a leading rewards and lifestyle platform as well as a pioneering loyalty technology provider serving the Middle East, North Africa, and beyond. Backed by renowned venture capital firms Lobby Capital (USA) and A15 (MENA), WaffarX helps businesses acquire and retain loyal customers while empowering consumers to save more and shop smarter by offering exclusive cashback, deals, and discount codes from top local and international brands—both online and in-store. In 2024, the company surpassed EGP 100M in cashback disbursed, reinforcing its position as the region’s go-to savings platform. For more information, visit www.waffarx.com/app.

R2S Logistics is a tech- based e-commerce delivery and logistics company that enables online businesses to grow and reach their business goals.

iFix Egypt is a new mobile repair concept brought to you by a team of Egyptian mobile experts and technology enthusiasts. They understand how precious your mobile device is to you, which is why we're here to the rescue.

Mumm is an online food delivery platform that serves as a virtual cafeteria for small to medium-sized offices with fewer than 800 employees. The company connects talented home-based cooks with professionals seeking wholesome and fresh homemade meals. By facilitating direct access to a diverse range of delicious food prepared by home chefs, Mumm aims to provide employees with healthy dining options while also offering cost savings for both employees and employers. The platform simplifies the process of ordering meals, making it a hassle-free solution for workplace dining needs.

Wuzzuf is an online marketplace that connects highly educated people as well as low, medium, or no education workers with employers. WUZZUF.net is created and managed by BasharSoft, a technology firm founded in 2009 and one of very few companies in the MENA region specialized in developing innovative online recruitment solutions for top enterprises and organizations. Since May 2012, the company successfully served 10,000+ top companies and employers in Egypt, 1.5 MILLION CVs were viewed in its platform and 100,000+ job seekers directly hired through WUZZUF. In total, 250,000+ open job vacancies were advertised and now, 500,000+ users visit our website each month looking for jobs at top Employers.

Farawlaya.com is an online retailer specializing in women's home wear and lingerie, designed to enhance comfort and self-confidence while providing a discreet shopping experience. The platform offers a wide range of products, including pajamas, lingerie, bed covers, jumpsuits, robes, and sleepwear, catering to diverse consumer preferences. By simplifying the shopping process and providing access to an extensive collection, Farawlaya.com helps customers save time and money, ensuring they can find attractive and comfortable apparel easily. The company focuses on creating a pleasant shopping atmosphere that empowers individuals to purchase intimate apparel without discomfort or confusion.

Accept is a payment service provider and payment aggregator.

utorama is a curated tutoring marketplace connecting parents and students with great tutors. Users can search for tutors by subject or location, view profiles and reviews, manage billing and track academic progress. Tutors are exclusively current university students and recent graduates who have distinguished themselves academically. Sessions can either take place online or offline, depending on learning preferences. Tutorama is the winner of the 2016 MIT EF Pan Arab Startup Competition.

Shezlong is the first and largest online psychotherapy platform that aims to giving people convenient and private access to professional counseling in Arabic. Founded in 2016 with more than 350 therapists and 100 thousands clients. We primarily target Arab-speaking natives who are mostly allocated within the MENA region. However, Shezlong has experienced significant traction from Arabs all around the world, hitting 85 countries, and still growing exponentially!. Shezlong is the one-stop mental wellness shop that people seek to feel better. Starting from reading detailed and scientific blogs to get guidance, taking psychometric tests to assess their current state, receiving recommendations on the most relevant therapists for your case and booking a session, that's all Shezlong. We're with you 24x7, and we're part of our patients daily routine. And to do that, we empower therapists to become more successful and get closer to their patients!

El3ab catered to the gaming market with a selection of Arabic games such as Backgammon and card games mostly played in social settings.

Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

Mumm is an online food delivery platform that serves as a virtual cafeteria for small to medium-sized offices with fewer than 800 employees. The company connects talented home-based cooks with professionals seeking wholesome and fresh homemade meals. By facilitating direct access to a diverse range of delicious food prepared by home chefs, Mumm aims to provide employees with healthy dining options while also offering cost savings for both employees and employers. The platform simplifies the process of ordering meals, making it a hassle-free solution for workplace dining needs.

E7gezly is an online and mobile booking services provider for the various platforms of events, venues, and transportation. An integrated online booking and venue entry management system that allows event organizers to seamlessly manage their tickets, secure their entry and avail many value-added business services E7gezly make life easier for its clients.

Otlob is an online food ordering service. With a track record of exceptional customer service, operational excellence and the biggest network of partners in the food industry. In 2014, A15 exited Otlob to Germany's Rocket Internet.