A15

A15 is an entrepreneurial company that invests in digital products and technology brands. They aspire to empower the human race to overcome its limits and expand its capabilities by creating real products for real people. They help them scale by providing them with investment, the support of our ecosystem, and act as their launchpad for expansion. It was founded in 1996 and is headquartered in Cairo, Egypt.

Fadi Antaki

General Partner

Karim Beshara

General Partner

Bassem Raafat

Principal

Past deals in Arab Countries

The Fashion Kingdom

Seed Round in 2022
The Fashion Kingdom is an online e-commerce platform specializing in apparel, health, and beauty products. The company offers a diverse range of items, including shirts, jeans, jackets, sweatshirts, hoodies, knitwear, swimwear, activewear, liquid lipstick, fragrances, and accessories. Catering to various age groups and genders, The Fashion Kingdom aims to provide customers in Egypt with quality outfits and value-for-money products. Customer inquiries are efficiently handled through online applications, enhancing the shopping experience.

Esaal

Seed Round in 2022
Esaal offers physical health, mental health, and nutrition consultations with health professionals.

Paymob

Series B in 2022
Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

FlapKap

Seed Round in 2022
FlapKap offers a revenue-based financing solution specifically for e-commerce and SaaS businesses, facilitating their growth through immediate funding for inventory and digital advertising. The company focuses on consumer-facing industries such as retail and restaurants, providing flexible repayment terms that align with business revenue. FlapKap evaluates businesses through various platforms, including e-commerce systems, advertising channels, online reviews, payment gateways, point-of-sale systems, and Enterprise Resource Planning (ERP) solutions. Additionally, FlapKap's platform leverages AI to track and optimize digital media spending, helping companies gain insights into their advertising expenditures and eliminate hidden costs. This comprehensive approach enables businesses to enhance their financial strategies and maximize their growth potential.

Sympl

Seed Round in 2021
Sympl is a fintech company that offers a "save now, pay later" service, allowing merchants to sell directly to consumers through short-term, interest-free payment plans. This service provides customers with greater flexibility at checkout, enabling them to manage their cash flow more effectively while maintaining their lifestyle. By allowing customers to make payments in three to five installments—weekly, biweekly, or monthly—Sympl enhances their ability to manage expenses without incurring interest or hidden fees. The platform not only benefits consumers by promoting better financial management but also helps e-retailers increase sales volumes and conversion rates.

WaffarX

Seed Round in 2021
WaffarX, established in 2018 by Ezz Fayek, Mahmoud Montasser, and Ahmed Kamal, operates as a rewards and lifestyle platform in the Middle East and North Africa. The company specializes in loyalty technology, assisting businesses in acquiring and retaining customers while enabling consumers to save through cashback offers, deals, and discount codes from both local and international brands. WaffarX's platform automatically identifies savings opportunities, applying relevant coupon codes at checkout to enhance the shopping experience. In 2024, the company achieved a significant milestone by disbursing over EGP 100 million in cashback, solidifying its reputation as a leading savings platform in the region.

Sympl

Seed Round in 2021
Sympl is a fintech company that offers a "save now, pay later" service, allowing merchants to sell directly to consumers through short-term, interest-free payment plans. This service provides customers with greater flexibility at checkout, enabling them to manage their cash flow more effectively while maintaining their lifestyle. By allowing customers to make payments in three to five installments—weekly, biweekly, or monthly—Sympl enhances their ability to manage expenses without incurring interest or hidden fees. The platform not only benefits consumers by promoting better financial management but also helps e-retailers increase sales volumes and conversion rates.

Laverie

Venture Round in 2021
Laverie is an on-demand dry cleaning and laundry service that allows users to schedule pick-ups through a mobile application. The service provides convenience by offering both pick-up and drop-off options, enabling customers to have their laundry and dry cleaning needs addressed at their doorstep. By leveraging technology, Laverie aims to streamline the process of household services, making it accessible and efficient for users seeking laundry solutions.

Paymob

Series A in 2021
Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

Milango

Seed Round in 2020
Milango is a Cairo-based company that specializes in community management solutions for closed communities, including residential compounds and sports and social clubs. Founded in 2019, Milango offers a range of tailored products and services designed to enhance the living experience within these communities. Its platform facilitates cashless transactions, access control, facility management, and other essential services, enabling residents and patrons to enjoy a more streamlined and efficient lifestyle. The company collaborates with notable partners such as Orascom Development and EMAAR, focusing on improving operational performance while aiding clients in their digital transformation efforts. Through its user-friendly digital tools, Milango aims to eliminate redundant processes and elevate the overall experience for its users.

Paymob

Venture Round in 2020
Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

WaffarX

Seed Round in 2020
WaffarX, established in 2018 by Ezz Fayek, Mahmoud Montasser, and Ahmed Kamal, operates as a rewards and lifestyle platform in the Middle East and North Africa. The company specializes in loyalty technology, assisting businesses in acquiring and retaining customers while enabling consumers to save through cashback offers, deals, and discount codes from both local and international brands. WaffarX's platform automatically identifies savings opportunities, applying relevant coupon codes at checkout to enhance the shopping experience. In 2024, the company achieved a significant milestone by disbursing over EGP 100 million in cashback, solidifying its reputation as a leading savings platform in the region.

R2S Logistics

Seed Round in 2019
R2S Logistics is a tech- based e-commerce delivery and logistics company that enables online businesses to grow and reach their business goals.

iFix Egypt

Seed Round in 2019
iFix Egypt is a new mobile repair concept brought to you by a team of Egyptian mobile experts and technology enthusiasts. They understand how precious your mobile device is to you, which is why we're here to the rescue.

Mumm

Seed Round in 2019
Mumm is an online food delivery platform that serves as a virtual cafeteria for small to medium-sized offices with fewer than 800 employees. The company connects talented home-based cooks with professionals seeking wholesome and fresh homemade meals. By facilitating direct access to a diverse range of delicious food prepared by home chefs, Mumm aims to provide employees with healthy dining options while also offering cost savings for both employees and employers. The platform simplifies the process of ordering meals, making it a hassle-free solution for workplace dining needs.

WUZZUF

Series B in 2018
Wuzzuf, LLC operates an online recruitment platform in Egypt that connects job seekers with employers across various sectors, including accounting, customer service, engineering, sales, marketing, and software development. Founded in 2009 and based in Cairo, Wuzzuf serves as a subsidiary of BasharSoft LLC. The platform caters to a diverse range of job seekers, from highly educated individuals to those with varying levels of education. Since its inception, Wuzzuf has facilitated over 100,000 direct hires and has enabled employers to advertise more than 250,000 job vacancies. The site attracts over 500,000 users each month, providing them with access to a wide array of employment opportunities. Utilizing a web-based job-matching algorithm, Wuzzuf enhances the recruitment process by offering structured talent profiles that help organizations identify suitable candidates efficiently.

Farawlaya.com

Pre Seed Round in 2018
Farawlaya.com is an online retailer specializing in women's home wear and lingerie, designed to enhance comfort and self-confidence while providing a discreet shopping experience. The platform offers a wide range of products, including pajamas, lingerie, bed covers, jumpsuits, robes, and sleepwear, catering to diverse consumer preferences. By simplifying the shopping process and providing access to an extensive collection, Farawlaya.com helps customers save time and money, ensuring they can find attractive and comfortable apparel easily. The company focuses on creating a pleasant shopping atmosphere that empowers individuals to purchase intimate apparel without discomfort or confusion.

Accept

Seed Round in 2018
Accept is a payment service provider and payment aggregator.

Tutorama

Seed Round in 2016
utorama is a curated tutoring marketplace connecting parents and students with great tutors. Users can search for tutors by subject or location, view profiles and reviews, manage billing and track academic progress. Tutors are exclusively current university students and recent graduates who have distinguished themselves academically. Sessions can either take place online or offline, depending on learning preferences. Tutorama is the winner of the 2016 MIT EF Pan Arab Startup Competition.

Shezlong

Seed Round in 2016
Shezlong is an online mental health platform based in Cairo, Egypt, and is recognized as the first and largest online psychotherapy service in the Arab world. Founded in 2016, Shezlong connects users with over 350 licensed therapists, facilitating private and convenient access to professional counseling in Arabic. The platform serves a diverse clientele, reaching over 100,000 users across 85 countries, primarily targeting Arabic-speaking individuals in the MENA region. Users can access a range of services, including informative blogs, psychometric tests to assess their mental state, and personalized therapist recommendations. Shezlong allows clients to book sessions and communicate with therapists through video, ensuring confidentiality and privacy. By empowering therapists and providing comprehensive mental wellness resources, Shezlong aims to be an integral part of its users' daily routines, promoting better mental health and well-being.

El3ab

Seed Round in 2016
El3ab catered to the gaming market with a selection of Arabic games such as Backgammon and card games mostly played in social settings.

Paymob

Venture Round in 2016
Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

Mumm

Seed Round in 2016
Mumm is an online food delivery platform that serves as a virtual cafeteria for small to medium-sized offices with fewer than 800 employees. The company connects talented home-based cooks with professionals seeking wholesome and fresh homemade meals. By facilitating direct access to a diverse range of delicious food prepared by home chefs, Mumm aims to provide employees with healthy dining options while also offering cost savings for both employees and employers. The platform simplifies the process of ordering meals, making it a hassle-free solution for workplace dining needs.

E7gezly

Acquisition in 2012
E7gezly is an online and mobile booking services provider for the various platforms of events, venues, and transportation. An integrated online booking and venue entry management system that allows event organizers to seamlessly manage their tickets, secure their entry and avail many value-added business services E7gezly make life easier for its clients.

otlob

Acquisition in 2002
Otlob is an online food ordering service based in Egypt, allowing users to conveniently order meals from a wide range of local restaurants. Known for its exceptional customer service and operational efficiency, Otlob boasts a large network of partners in the food industry. The company has successfully established itself as a leading provider in the food delivery market, catering specifically to the needs of the Egyptian consumer. In 2014, Otlob was acquired by Germany's Rocket Internet, marking a significant milestone in its growth and expansion.
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