NorthBeam

NorthBeam is a marketing measurement platform that leverages machine learning to support direct-to-consumer (DTC) and e-commerce brands. The company has developed a marketing intelligence system that provides a comprehensive view of the customer journey by utilizing first-party data tracking across various devices and platforms. This technology enables brands to gain valuable insights into their advertising expenditures and accurately attribute their digital marketing efforts. By forecasting marketing performance, NorthBeam helps clients enhance conversion rates and drive revenue growth.