i.Predictus

i.Predictus is a leading demand-side platform focused on optimizing linear television advertising for large advertisers and agencies. It offers a unique capability to automate attribution across various channels, including web, call centers, and retail point-of-sale, linking specific responses to individual airings, creative elements, offers, and SKUs. The platform features a patent-pending algorithm that forecasts performance and provides actionable media buying recommendations, which have been validated through nearly $1 billion in actual ad spend. i.Predictus' recommendations outperform traditional methods significantly, achieving success rates of 68% compared to around 30% for other approaches. Furthermore, the company has developed a comprehensive data validation and error management system that ensures high levels of data accuracy. With industry-leading data ingestion and visualization capabilities, i.Predictus also provides financial modeling to enhance the strategic planning of advertising efforts.