AlphaImpactRx

AlphaImpactRx, Inc. is a provider of primary research-based insights, analytics, and solutions tailored for biopharmaceutical, consumer health, and medical device companies. Founded in 2000 and headquartered in Horsham, Pennsylvania, with an additional location in San Mateo, California, the company offers a range of products including BrandImpact, which assesses brand performance from physicians' perspectives; BrandImpact Global, which analyzes global brand performance drivers; and BrandImpactDx, focusing on testing rates among oncologists and pathologists. Other offerings include BrandImpactATU for integrated brand performance insights and ProVoice solutions for consumer health brand performance. Utilizing consulting expertise, innovative technology, proprietary physician panels, and syndicated data assets, AlphaImpactRx assists its global healthcare clients in making informed business decisions regarding product development and marketing. The company rebranded from ImpactRx, Inc. to AlphaImpactRx, Inc. in March 2012 and operates as a subsidiary of IMS Health Holdings, Inc. since January 2016.