Accel

Accel is a venture capital firm founded in 1983 in Palo Alto, California, that backs early and growth-stage technology startups worldwide. It concentrates on software, cloud, data, mobile, digital media, and adjacent sectors, including consumer and enterprise technology, fintech, security, and healthcare. The firm supports entrepreneurs with long-term guidance and the resources needed to build world-class, category-defining companies. Accel maintains offices in Palo Alto, San Francisco, London, and Bangalore, and has backed a broad portfolio featuring notable companies such as Atlassian, Facebook, Dropbox, Slack, Spotify, and Cloudera.

Pratik Agarwal

Principal

Casey Aylward

Partner

Mahendran Balachandran

Partner

Luca Bocchio

Partner

Philippe Botteri

Partner

Past deals in FMCG

The Good Glamm Group

Venture Round in 2024
The Good Glamm Group is a Pune-based beauty and personal care company that aggregates and markets a portfolio of brands and runs an online marketplace for beauty and grooming products, including spa and salon offerings from international brands. It emphasizes sustainable and cruelty-free products and leverages its digital platforms to promote its brand ecosystem.

Innovist

Series A in 2023
Innovist is a personal care company specializing in hair, skin, and sun care products. It operates under brands like Bare Anatomy, Chemist At Play, and SunScoop, offering customized solutions such as shampoos, lotions, and sunscreens. The company focuses on science-backed formulations that are clean and transparent.

Uniqode

Series A in 2023
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

Innovist

Seed Round in 2022
Innovist is a personal care company specializing in hair, skin, and sun care products. It operates under brands like Bare Anatomy, Chemist At Play, and SunScoop, offering customized solutions such as shampoos, lotions, and sunscreens. The company focuses on science-backed formulations that are clean and transparent.

ASTRO

Series B in 2022
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

Believe

Series C in 2022
Believe Pte Ltd. is a global conglomerate based in Singapore that specializes in the manufacturing of personal care and beauty products. The company focuses on delivering market-ready solutions by closely listening to customer needs and designing products that align with various cultural and lifestyle preferences. Believe is committed to creating personal care essentials, including no-alcohol body sprays, that are hygienically produced and free from harmful chemicals, parabens, and animal-derived ingredients. By combining cutting-edge technology, scientifically validated methods, and traditional knowledge, Believe aims to exceed global standards in the personal care industry while prioritizing consumer health and well-being.

CityMall

Series C in 2022
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

ASTRO

Series A in 2022
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

Mensa Brands

Series B in 2021
Mensa Brands is a brand-building company that focuses on identifying and investing in established digital-first brands within the lifestyle, home, and beauty sectors. The company provides working capital and equity investments to direct-to-consumer startups, aiming to enhance their online presence and drive growth. By leveraging its expertise in areas such as product development, merchandising, technology, and supply chain management, Mensa Brands supports founders in achieving successful financial exits while transforming their businesses through effective partnerships.

Mensa Brands

Venture Round in 2021
Mensa Brands is a brand-building company that focuses on identifying and investing in established digital-first brands within the lifestyle, home, and beauty sectors. The company provides working capital and equity investments to direct-to-consumer startups, aiming to enhance their online presence and drive growth. By leveraging its expertise in areas such as product development, merchandising, technology, and supply chain management, Mensa Brands supports founders in achieving successful financial exits while transforming their businesses through effective partnerships.

CityMall

Series B in 2021
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Mensa Brands

Series A in 2021
Mensa Brands is a brand-building company that focuses on identifying and investing in established digital-first brands within the lifestyle, home, and beauty sectors. The company provides working capital and equity investments to direct-to-consumer startups, aiming to enhance their online presence and drive growth. By leveraging its expertise in areas such as product development, merchandising, technology, and supply chain management, Mensa Brands supports founders in achieving successful financial exits while transforming their businesses through effective partnerships.

CityMall

Series A in 2021
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Fingerlix

Series C in 2021
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

CityMall

Seed Round in 2020
CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

Fingerlix

Series C in 2020
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

Fingerlix

Series C in 2019
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

Fingerlix

Series C in 2018
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

Fingerlix

Series B in 2017
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

Opinio

Series A in 2015
Opinio is a rapidly growing startup specializing in last-mile delivery services for various sectors including food, grocery, bakery, peer-to-peer, and more. Founded by graduates of IIT Kanpur's Computer Science program, the company began operations on June 15, 2015. Opinio operates on a B2B model, partnering with local merchants to deliver goods efficiently through its expanding fleet of Ground Pilots. The company's platform connects users with restaurants, grocers, laundry services, pharmacies, and stores, ensuring reliable delivery within an average of twenty minutes.

Opinio

Seed Round in 2015
Opinio is a rapidly growing startup specializing in last-mile delivery services for various sectors including food, grocery, bakery, peer-to-peer, and more. Founded by graduates of IIT Kanpur's Computer Science program, the company began operations on June 15, 2015. Opinio operates on a B2B model, partnering with local merchants to deliver goods efficiently through its expanding fleet of Ground Pilots. The company's platform connects users with restaurants, grocers, laundry services, pharmacies, and stores, ensuring reliable delivery within an average of twenty minutes.

Uniqode

Series B in 2013
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

Baby

Series B in 2012
Baby.com.br is a prominent e-commerce retailer specializing in baby products in Brazil. The platform offers a wide range of items, including toys, strollers, diapers, furniture, and clothing. Established as Brazil's leading baby products e-commerce company, it has received notable accolades, being named Startup of the Year in 2012 by Pequenas Empresas Grandes Negocios and recognized as one of the Top 10 Startups of 2011 by Forbes.com. The company has garnered investment from several notable venture capital firms, reflecting its strong position in the market and potential for growth.

Uniqode

Series A in 2011
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

Quidsi

Debt Financing in 2010
Quidsi is a rapidly growing e-commerce company that operates several online retail platforms, including Diapers.com for baby care, Soap.com for household essentials, and BeautyBar.com for prestige beauty products. The company aims to simplify the shopping experience by offering fast delivery within one to two days and exceptional customer service. By blending the personal touch and focus of specialty stores with the efficiency, variety, and reliability of larger retailers, Quidsi is redefining the e-commerce landscape and enhancing the way consumers shop for everyday products.

Quidsi

Series E in 2009
Quidsi is a rapidly growing e-commerce company that operates several online retail platforms, including Diapers.com for baby care, Soap.com for household essentials, and BeautyBar.com for prestige beauty products. The company aims to simplify the shopping experience by offering fast delivery within one to two days and exceptional customer service. By blending the personal touch and focus of specialty stores with the efficiency, variety, and reliability of larger retailers, Quidsi is redefining the e-commerce landscape and enhancing the way consumers shop for everyday products.

Quidsi

Series C in 2008
Quidsi is a rapidly growing e-commerce company that operates several online retail platforms, including Diapers.com for baby care, Soap.com for household essentials, and BeautyBar.com for prestige beauty products. The company aims to simplify the shopping experience by offering fast delivery within one to two days and exceptional customer service. By blending the personal touch and focus of specialty stores with the efficiency, variety, and reliability of larger retailers, Quidsi is redefining the e-commerce landscape and enhancing the way consumers shop for everyday products.

Uniqode

Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.
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