Accel, established in 1983, is a prominent venture capital firm headquartered in Palo Alto, California, with additional offices in San Francisco, London, and Bangalore. The firm specializes in investing in early and growth-stage technology startups, focusing on sectors such as software, cloud technologies, consumer services, enterprise, healthcare, fintech, and security. Accel's portfolio includes notable companies like Atlassian, Facebook, Slack, and Spotify, reflecting its ability to identify and support entrepreneurs building businesses that drive next-generation industries.
1 New Burlington Place, 6th Floor, London W1S 2HR, UK
Casey Aylward
Partner
Mahendran Balachandran
Partner, India
Luca Bocchio
Partner
Andrei Brasoveanu
Partner
Katie Brown
Investor
Abhinav Chaturvedi
Partner
Ethan Choi
Partner
Miles Clements
Partner
Adrian Colyer
Venture Partner
Kevin Comolli
Partner
Ben Dooley
CFO
Peter Doyle
Investor
Christine Esserman
Partner
Sameer Gandhi
Partner
Sara Ittelson
Partner
Myrel Iturrey
Investor
Dinesh Katiyar
Partner
Richard Kotite
Vice President
Gagan Kumar
General Partner
Daniel Levine
Partner
John Locke
Partner
Zhenya Loginov
Partner
Steve Loughlin
Partner
Arun Mathew
Partner
Jonathan Mendelson
Investor
Subrata Mitra
Partner
Gonzalo Mocorrea
Investor
Vasant Natarajan
Partner
Vas Natarajan
Partner
Harry Nelis
Partner
Nate Niparko
Partner
Rachit Parekh
Investor
Vijaysai Patnaik
Associate
Varun Purandare
Principal and Investor
Ben Quazzo
Investor, Venture and Growth
Rafael Quintanilla Loeillet
Early-Stage Investor
Tim Rawlinson
Investor - Growth
Matthew Robinson
Investor
Sagar Sanghvi
Partner
Tracy Sedlock
Chief Operating Partner
Karan Shah
Investor
Manasi Shah
Vice President and Investment Team Member
Sarthak Singh
Investor
Robert Sternberg
Investor
Barath Shankar Subramanian
Senior Analyst
Charles Tananbaum
Investor
Humza Tariq
Investor
Jonathan Turner
Partner
Cecilia Wang
Vice President and Investor
Matt Weigand
Partner
Richard Wong
Partner
Ivan Zhou
Partner
Past deals in Marketing
The Good Glamm Group
Venture Round in 2024
The Good Glamm Group is a Pune-based company that specializes in the marketing and distribution of a diverse portfolio of beauty and personal care brands. It focuses on sustainable and cruelty-free beauty products, investing in and promoting companies that align with these values. The Good Glamm Group operates an online marketplace that provides a wide range of beauty and grooming products, including spa and salon essentials such as waxing, facials, manicures, and pedicures. The platform aims to make international standard products accessible to customers at competitive prices, consolidating various offerings into a single, user-friendly platform.
Arcane
Seed Round in 2023
Arcane Intelligence is an AI Copilot that accelerates marketers.
Fibr
Seed Round in 2023
Fibr is an innovative AI-powered platform focused on addressing the growing challenge of customer acquisition costs in the digital marketing landscape. As traditional marketing methods become less effective due to the decline of third-party cookies and stricter privacy regulations, Fibr offers advanced personalization solutions to enhance marketing interactions. Its flagship tool, Web Pilot, generates personalized landing pages for various forms of communication, ensuring each user experience is tailored to individual preferences, which significantly boosts engagement and conversion rates. Additionally, Fibr's AI Blocks facilitate the adaptation and repurposing of successful content across multiple formats and channels, maintaining relevance in marketing messages. By enabling businesses to deliver cohesive and on-brand experiences at scale, Fibr helps optimize marketing expenditures and effectively reduce customer acquisition costs. This strategic approach allows companies to navigate a cookie-less future while improving the efficiency and impact of their marketing efforts.
Uniqode
Series A in 2023
Uniqode, previously known as Beaconstac, is a cloud-based platform that specializes in QR Code generation and mobile marketing solutions. It connects the digital and physical worlds by utilizing QR codes, NFC tags, Bluetooth beacons, and geofencing technology. The platform serves over 50,000 businesses across various sectors, including consumer goods, hospitality, retail, and real estate, enabling them to enhance customer engagement and optimize operational efficiency. By leveraging innovative proximity marketing principles, Uniqode allows companies to deliver personalized and context-aware experiences to their customers, facilitating direct interactions and fostering brand loyalty. The platform also aids in assessing the return on investment for physical marketing channels while significantly reducing marketing costs.
YouShd
Pre Seed Round in 2022
Youshd is a pioneering programmatic influencer marketing solution designed to streamline and democratize the influencer marketing process for brands and retailers. It operates a social commerce platform that enhances brand marketing by allowing merchants to integrate their stores with the platform. This integration enables users to share their new purchases with friends and family, facilitating a referral system that offers discounts tied to clicks and conversions related to post-purchases. By leveraging this approach, Youshd empowers businesses to effectively monetize their social media presence while optimizing their marketing strategies.
Mason
Seed Round in 2022
Mason is a no-code, headless content toolkit that streamlines the creation, editing, and organization of graphic designs for eCommerce storefronts. By leveraging AI and an API-based infrastructure, Mason enables brands to efficiently produce personalized content, such as videos, GIFs, and high-quality product images. This capability allows brand content teams to maintain a consistent and engaging shopping experience across diverse channels, including webstores, apps, and social media platforms. Mason's platform is designed to facilitate scalable creative production, allowing clients to concentrate on developing original ideas and effectively bringing them to market.
Passionfruit
Seed Round in 2022
Passionfruit is a platform designed to connect independent marketing professionals with startups and enterprises seeking marketing support. By creating a digital space for freelancers, Passionfruit allows companies to access a diverse pool of highly-vetted marketing talent, including experts in digital marketing, branding, public relations, and content creation. This model aims to alleviate the challenges of hiring, enabling businesses to collaborate efficiently with skilled independent workers. Passionfruit's approach facilitates growth for companies by streamlining the process of finding and engaging specialized marketing professionals on demand.
Charles
Series A in 2022
Charles is a Berlin-based company specializing in WhatsApp marketing solutions. It offers a user-friendly platform that enables brands to establish and manage a GDPR-compliant WhatsApp channel to enhance customer engagement and drive sales. Key features of the platform include Campaigns, which allow brands to send marketing messages and track consumer responses, and Journeys, which facilitate the creation of automated conversational flows, such as product finders and promotional competitions. Additionally, Charles provides analytics and proactive support to help brands optimize their messaging strategies and improve customer relationships through effective communication on messaging applications.
Invoca
Series F in 2022
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, providing marketers with tools for campaign attribution and actionable insights from inbound phone calls. Its platform offers capabilities for measuring, automating, and optimizing inbound calls, allowing users to gain real-time intelligence about callers and analyze conversation content. The suite includes features such as call and voice analytics to optimize the customer journey, a real-time engagement engine for automating customer experiences, and an integration hub that connects call intelligence with various marketing and sales applications. Invoca's product offerings include a voice marketing cloud, a machine learning algorithm for analyzing caller intent, and tailored solutions for platforms like AdWords and Salesforce. Founded in 2007 and previously known as RingRevenue, Invoca is headquartered in Santa Barbara, California, with additional offices in San Francisco and Denver. The company serves a wide range of sectors, including consumer, business-to-business, and performance marketing, and is recognized for enabling brands to enhance customer interactions and drive revenue growth through actionable conversation insights.
RetainIQ
Seed Round in 2022
RetainIQ is an e-commerce marketing company founded in 2021 and headquartered in Wilmington, DE, that specializes in helping global brands enhance their online sales. The company offers a platform that allows businesses to segment their customer base and deliver personalized messages powered by artificial intelligence. This capability enables brands to create tailored experiences for their customers at scale, ultimately aiming to improve customer conversion and retention rates. Through its innovative approach, RetainIQ empowers businesses to effectively engage with their audience and drive sales growth.
Mensa Brands
Series B in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
Wizard
Series A in 2021
Wizard is a New York-based commerce technology startup founded in 2021 that focuses on transforming e-commerce through conversational artificial intelligence (AI). The company develops software solutions that enable brands to sell and market their products directly via text messaging. This innovative approach allows clients to engage customers more effectively, resulting in higher conversion rates compared to traditional e-commerce methods.
Gem
Series C in 2021
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.
Commercetools
Series C in 2021
Commercetools GmbH is a Munich-based company that provides a cloud-native platform for Commerce-as-a-Service, enabling retailers to create custom digital commerce experiences. Founded in 2006, the company offers a range of products, including cart and order management, marketing tools, internationalization, and integration services. Its platform is designed to be tech-agnostic and component-based, allowing businesses to adapt quickly to changing consumer behaviors and emerging market trends. Commercetools serves a diverse array of industries such as fashion, beauty, and food and beverage, supporting various sales channels including mobile devices, point of sale systems, and wearables. Recognized as a leader in enterprise commerce technology, commercetools is known for its scalability and flexibility, which empower brands to innovate and capitalize on new opportunities while minimizing operational risks. The company has a global presence, with offices in Berlin, Jena, Amsterdam, London, and Durham, North Carolina, and it serves notable clients like Audi, Danone, and Sephora.
Mensa Brands
Venture Round in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
Mensa Brands
Series A in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
Pyn
Seed Round in 2021
Pyn is a human resources company based in Sydney, New South Wales, that focuses on enhancing employee communications through innovative marketing techniques. Founded in 2019, Pyn specializes in employee engagement, human resources, and training by offering a communication tool that personalizes interactions and conveys relevant workplace information. The platform utilizes strategies such as scheduling and automated triggering to ensure that employees receive timely and meaningful messages, thereby cutting through the noise of excess communications. Pyn's approach aims to improve overall employee engagement and satisfaction by delivering pertinent information at critical moments.
Klaviyo
Series D in 2021
Klaviyo, Inc. is a technology company headquartered in Boston, Massachusetts, with an additional office in London, United Kingdom. Founded in 2012, Klaviyo specializes in providing an email marketing software platform designed to help businesses grow through effective marketing automation. Its features include a library of best practice emails, segmentation tools, analytics, customer profiles, and support for various campaigns such as abandoned cart reminders and personalized follow-ups. Klaviyo's platform integrates with customer data sources to deliver tailored messaging across email, SMS, and push notifications, enabling businesses to engage with customers at the right time. The company utilizes machine learning and artificial intelligence to enhance its services and measures performance to optimize marketing efforts. Klaviyo generates revenue through subscription sales for its software-as-a-service platform, focusing primarily on the eCommerce sector.
Charles
Seed Round in 2021
Charles is a Berlin-based company specializing in WhatsApp marketing solutions. It offers a user-friendly platform that enables brands to establish and manage a GDPR-compliant WhatsApp channel to enhance customer engagement and drive sales. Key features of the platform include Campaigns, which allow brands to send marketing messages and track consumer responses, and Journeys, which facilitate the creation of automated conversational flows, such as product finders and promotional competitions. Additionally, Charles provides analytics and proactive support to help brands optimize their messaging strategies and improve customer relationships through effective communication on messaging applications.
Nuvemshop
Series D in 2021
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.
Squarespace
Venture Round in 2021
Squarespace is a website building and e-commerce platform designed to help entrepreneurs and micro businesses create and manage their online presence. The company offers a comprehensive suite of products, including website design, domain registration, e-commerce tools, and marketing resources. Users can access various features such as scheduling capabilities, email marketing, and member areas for paid content. In addition, Squarespace provides design tools tailored for social media and video content, enhancing users' ability to engage with their audience. Following its acquisition of Tock in 2021, Squarespace has expanded its services to the hospitality sector, offering software for reservations, take-out, and event management, thereby broadening its customer base and capabilities.
Klaviyo
Series C in 2020
Klaviyo, Inc. is a technology company headquartered in Boston, Massachusetts, with an additional office in London, United Kingdom. Founded in 2012, Klaviyo specializes in providing an email marketing software platform designed to help businesses grow through effective marketing automation. Its features include a library of best practice emails, segmentation tools, analytics, customer profiles, and support for various campaigns such as abandoned cart reminders and personalized follow-ups. Klaviyo's platform integrates with customer data sources to deliver tailored messaging across email, SMS, and push notifications, enabling businesses to engage with customers at the right time. The company utilizes machine learning and artificial intelligence to enhance its services and measures performance to optimize marketing efforts. Klaviyo generates revenue through subscription sales for its software-as-a-service platform, focusing primarily on the eCommerce sector.
Wrogn
Series F in 2020
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
Pyn
Seed Round in 2020
Pyn is a human resources company based in Sydney, New South Wales, that focuses on enhancing employee communications through innovative marketing techniques. Founded in 2019, Pyn specializes in employee engagement, human resources, and training by offering a communication tool that personalizes interactions and conveys relevant workplace information. The platform utilizes strategies such as scheduling and automated triggering to ensure that employees receive timely and meaningful messages, thereby cutting through the noise of excess communications. Pyn's approach aims to improve overall employee engagement and satisfaction by delivering pertinent information at critical moments.
Gem
Series B in 2020
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.
Freshworks
Series H in 2019
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Invoca
Series E in 2019
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, providing marketers with tools for campaign attribution and actionable insights from inbound phone calls. Its platform offers capabilities for measuring, automating, and optimizing inbound calls, allowing users to gain real-time intelligence about callers and analyze conversation content. The suite includes features such as call and voice analytics to optimize the customer journey, a real-time engagement engine for automating customer experiences, and an integration hub that connects call intelligence with various marketing and sales applications. Invoca's product offerings include a voice marketing cloud, a machine learning algorithm for analyzing caller intent, and tailored solutions for platforms like AdWords and Salesforce. Founded in 2007 and previously known as RingRevenue, Invoca is headquartered in Santa Barbara, California, with additional offices in San Francisco and Denver. The company serves a wide range of sectors, including consumer, business-to-business, and performance marketing, and is recognized for enabling brands to enhance customer interactions and drive revenue growth through actionable conversation insights.
Mason
Funding Round in 2019
Mason is a no-code, headless content toolkit that streamlines the creation, editing, and organization of graphic designs for eCommerce storefronts. By leveraging AI and an API-based infrastructure, Mason enables brands to efficiently produce personalized content, such as videos, GIFs, and high-quality product images. This capability allows brand content teams to maintain a consistent and engaging shopping experience across diverse channels, including webstores, apps, and social media platforms. Mason's platform is designed to facilitate scalable creative production, allowing clients to concentrate on developing original ideas and effectively bringing them to market.
CleverTap
Series B in 2019
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.
Gem
Series A in 2019
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.
Wrogn
Series E in 2018
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
Freshworks
Series G in 2018
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Wrogn
Venture Round in 2017
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
CleverTap
Venture Round in 2017
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.
Gem
Seed Round in 2017
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.
OPAL
Series B in 2016
Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.
Freshworks
Series F in 2016
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Visto
Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Invoca
Series D in 2016
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, providing marketers with tools for campaign attribution and actionable insights from inbound phone calls. Its platform offers capabilities for measuring, automating, and optimizing inbound calls, allowing users to gain real-time intelligence about callers and analyze conversation content. The suite includes features such as call and voice analytics to optimize the customer journey, a real-time engagement engine for automating customer experiences, and an integration hub that connects call intelligence with various marketing and sales applications. Invoca's product offerings include a voice marketing cloud, a machine learning algorithm for analyzing caller intent, and tailored solutions for platforms like AdWords and Salesforce. Founded in 2007 and previously known as RingRevenue, Invoca is headquartered in Santa Barbara, California, with additional offices in San Francisco and Denver. The company serves a wide range of sectors, including consumer, business-to-business, and performance marketing, and is recognized for enabling brands to enhance customer interactions and drive revenue growth through actionable conversation insights.
Qubit
Series C in 2016
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.
CleverTap
Series A in 2015
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.
Wrogn
Series B in 2015
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
Freshworks
Series E in 2015
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
TUNE
Series B in 2015
TUNE, Inc. is a Seattle-based company that specializes in developing a cloud-based platform for managing marketing partnerships across mobile and web channels. The TUNE Partner Marketing Platform offers flexible solutions for building and optimizing partner programs, enabling marketers to enhance performance and mitigate risks. The company's services include migration, onboarding, development, and consulting, all aimed at maximizing return on investment through comprehensive performance marketing and attribution analytics. TUNE's clientele includes a diverse range of notable brands, and it has established strategic partnerships with various industry players to enhance its offerings. Founded in 2009 and formerly known as HasOffers, TUNE operates as a subsidiary of Perseus Operating Group.
Qubit
Series B in 2014
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.
Hootsuite
Series C in 2014
Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social media channels. The platform provides a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage content and advertising campaigns from a single, secure web-based dashboard. Hootsuite's features enable organizations to manage all their social media profiles efficiently, discover effective content, and analyze trends through relevant data insights. This functionality helps businesses optimize their social media strategies and connect more effectively with their audiences.
CleverTap
Seed Round in 2014
CleverTap is an all-in-one engagement platform designed to assist brands in maximizing customer lifetime value by creating personalized experiences that foster customer retention. The platform enables businesses to orchestrate tailored experiences for individuals throughout their lifecycle, allowing for the design of personalized journeys that can last a lifetime. CleverTap provides comprehensive analytics that cover every aspect of the customer lifecycle, empowering businesses to measure and optimize each experience in real-time. Additionally, its advanced AI capabilities offer insightful, empathetic, and prescriptive recommendations, facilitating smarter and faster decision-making for brands seeking to enhance customer engagement and loyalty.
Freshworks
Series D in 2014
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Krux
Series B in 2014
Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.
Konotor
Seed Round in 2014
Konotor is a user engagement platform based in Chennai, India, that facilitates two-way communication between mobile application users and businesses. The platform enhances mobile apps with a rich messaging inbox, allowing for personalized and contextual interactions. It offers segmentation capabilities and event-driven messaging tools, enabling businesses to effectively engage specific user cohorts for purposes such as marketing, re-engagement, feedback, and customer support. As of December 2015, Konotor operates as a subsidiary of Freshdesk Inc. and is available for both iOS and Android platforms.
Origami Logic
Series B in 2014
Origami Logic, Inc. is a marketing analytics company based in Mountain View, California, that offers a platform for measuring and optimizing marketing campaign investments across various channels. Founded in 2011, the company provides solutions that enable marketers to unify and analyze vast amounts of data from both online and offline marketing efforts, including web, email, social media, search, and video. By allowing users to search and organize their data in real-time, Origami Logic helps teams understand their marketing performance and identify areas for improvement. The company serves a diverse clientele, including well-known brands such as Procter & Gamble, HP, JCPenney, Intel, and Omni Hotels. In 2019, Origami Logic became a subsidiary of Intuit Inc. and is backed by prominent investors such as Accel Partners, Icon Ventures, NextWorld Capital, DAG Ventures, and Lightspeed Venture Partners.
Invoca
Series C in 2014
Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, providing marketers with tools for campaign attribution and actionable insights from inbound phone calls. Its platform offers capabilities for measuring, automating, and optimizing inbound calls, allowing users to gain real-time intelligence about callers and analyze conversation content. The suite includes features such as call and voice analytics to optimize the customer journey, a real-time engagement engine for automating customer experiences, and an integration hub that connects call intelligence with various marketing and sales applications. Invoca's product offerings include a voice marketing cloud, a machine learning algorithm for analyzing caller intent, and tailored solutions for platforms like AdWords and Salesforce. Founded in 2007 and previously known as RingRevenue, Invoca is headquartered in Santa Barbara, California, with additional offices in San Francisco and Denver. The company serves a wide range of sectors, including consumer, business-to-business, and performance marketing, and is recognized for enabling brands to enhance customer interactions and drive revenue growth through actionable conversation insights.
Uniqode
Series B in 2013
Uniqode, previously known as Beaconstac, is a cloud-based platform that specializes in QR Code generation and mobile marketing solutions. It connects the digital and physical worlds by utilizing QR codes, NFC tags, Bluetooth beacons, and geofencing technology. The platform serves over 50,000 businesses across various sectors, including consumer goods, hospitality, retail, and real estate, enabling them to enhance customer engagement and optimize operational efficiency. By leveraging innovative proximity marketing principles, Uniqode allows companies to deliver personalized and context-aware experiences to their customers, facilitating direct interactions and fostering brand loyalty. The platform also aids in assessing the return on investment for physical marketing channels while significantly reducing marketing costs.
Freshworks
Series C in 2013
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Nomi
Series A in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.
Vox Media
Series E in 2013
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Hootsuite
Series B in 2013
Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social media channels. The platform provides a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage content and advertising campaigns from a single, secure web-based dashboard. Hootsuite's features enable organizations to manage all their social media profiles efficiently, discover effective content, and analyze trends through relevant data insights. This functionality helps businesses optimize their social media strategies and connect more effectively with their audiences.
Visto
Venture Round in 2013
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Shopmium
Series B in 2013
Shopmium is a mobile shopping service that provides consumer brands with a platform to connect directly with consumers. Through its mobile application, Shopmium offers special promotions and coupons that are delivered to users' smartphones. The service enhances the shopping experience by leveraging rich media and appealing product presentations, allowing brands to effectively engage their audience. By focusing on mobile couponing and promotions, Shopmium facilitates a direct relationship between brands and consumers, making it easier for users to access exclusive offers and discounts on various products.
TUNE
Series A in 2013
TUNE, Inc. is a Seattle-based company that specializes in developing a cloud-based platform for managing marketing partnerships across mobile and web channels. The TUNE Partner Marketing Platform offers flexible solutions for building and optimizing partner programs, enabling marketers to enhance performance and mitigate risks. The company's services include migration, onboarding, development, and consulting, all aimed at maximizing return on investment through comprehensive performance marketing and attribution analytics. TUNE's clientele includes a diverse range of notable brands, and it has established strategic partnerships with various industry players to enhance its offerings. Founded in 2009 and formerly known as HasOffers, TUNE operates as a subsidiary of Perseus Operating Group.
Booyah
Series C in 2013
Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.
Kekanto
Series B in 2013
Kekanto is a social network that facilitates the exchange of reviews and recommendations regarding various places and services. Founded in 2010 and based in São Paulo, it serves as a community platform for individuals who enjoy exploring their city, sharing their opinions, and connecting with others. Kekanto's software functions as a city guide, utilizing a social discovery engine powered by local insights. This enables users to access updates on attractions and venues while engaging with the community through comments and reviews. The platform aims to enhance the experience of discovering and enjoying local offerings.
Spotify
Series E in 2012
Spotify, headquartered in Stockholm, Sweden, is a global music streaming service provider. As of 2023, it has 602 million monthly active users. The company offers on-demand access to songs across various devices, enabling users to search, discover, and share music. It also provides artists with tools to share their work and promote their careers. Spotify generates revenue through a paid subscription model, known as Spotify Premium, and an ad-supported service. In 2023, these models contributed to 86% and 14% of its total revenue, respectively.
Origami Logic
Series A in 2012
Origami Logic, Inc. is a marketing analytics company based in Mountain View, California, that offers a platform for measuring and optimizing marketing campaign investments across various channels. Founded in 2011, the company provides solutions that enable marketers to unify and analyze vast amounts of data from both online and offline marketing efforts, including web, email, social media, search, and video. By allowing users to search and organize their data in real-time, Origami Logic helps teams understand their marketing performance and identify areas for improvement. The company serves a diverse clientele, including well-known brands such as Procter & Gamble, HP, JCPenney, Intel, and Omni Hotels. In 2019, Origami Logic became a subsidiary of Intuit Inc. and is backed by prominent investors such as Accel Partners, Icon Ventures, NextWorld Capital, DAG Ventures, and Lightspeed Venture Partners.
Pontis
Series D in 2012
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.
NextRoll
Series B in 2012
NextRoll is a marketing technology company based in San Francisco, California, that provides innovative products designed to help businesses grow. The company operates two main business units: RollWorks, which focuses on account-based marketing solutions for business-to-business teams, and AdRoll, an e-commerce marketing platform tailored for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll enables businesses to develop personalized advertising campaigns that maximize the return on their online marketing efforts. Its technology serves a diverse range of clients globally, empowering them to enhance their digital marketing strategies through advanced tracking, retargeting, and product recommendations.
Wrogn
Series A in 2012
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
LocBox Labs
Venture Round in 2012
LocBox Labs, based in San Francisco, offers a comprehensive, all-in-one marketing solution tailored for local businesses. Their services include email marketing, such as newsletters and targeted offers, along with social media integration, like Facebook likes generation and Foursquare specials. They also provide tools for marketing assessment and customer engagement, such as marketing graders and lucky dip promotions.
Freshworks
Series B in 2012
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
myThings
Series D in 2012
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.
Endorse
Series A in 2012
Endorse is a mobile offline marketing platform designed for consumer product companies, enabling them to connect with shoppers on an individual level. The company allows consumers to earn rewards for their loyalty to favorite brands, effectively closing the online-to-offline purchase loop. By utilizing item-level receipt data, Endorse provides personalized offers tailored to consumers' purchase histories and social media profiles. This approach helps brands enhance their marketing strategies and engage customers more effectively, ultimately driving proven retail sales in physical stores.
Shopmium
Venture Round in 2011
Shopmium is a mobile shopping service that provides consumer brands with a platform to connect directly with consumers. Through its mobile application, Shopmium offers special promotions and coupons that are delivered to users' smartphones. The service enhances the shopping experience by leveraging rich media and appealing product presentations, allowing brands to effectively engage their audience. By focusing on mobile couponing and promotions, Shopmium facilitates a direct relationship between brands and consumers, making it easier for users to access exclusive offers and discounts on various products.
Freshworks
Series A in 2011
Freshworks Inc. develops innovative software solutions designed to enhance customer engagement for businesses of all sizes. Founded in 2010 and headquartered in San Mateo, California, the company provides a suite of software-as-a-service products that cater to various business functions. Its offerings include Freshdesk for customer support, Freshsales CRM for sales management, Freshservice for IT service management, and Freshteam for recruitment and employee management. Additionally, Freshworks provides tools like Freshchat for customer interaction, Freshmarketer for marketing automation, and Freshcaller for cloud-based telephony. The company's solutions enable organizations to acquire, engage, and retain customers while offering a comprehensive view of customer interactions. Freshworks has a global presence with offices in multiple countries, including India, the UK, Australia, Germany, France, Singapore, and the Netherlands. Its commitment to delivering user-friendly software ensures a quick return on investment for its clients.
Kekanto
Series A in 2011
Kekanto is a social network that facilitates the exchange of reviews and recommendations regarding various places and services. Founded in 2010 and based in São Paulo, it serves as a community platform for individuals who enjoy exploring their city, sharing their opinions, and connecting with others. Kekanto's software functions as a city guide, utilizing a social discovery engine powered by local insights. This enables users to access updates on attractions and venues while engaging with the community through comments and reviews. The platform aims to enhance the experience of discovering and enjoying local offerings.
Krux
Series A in 2011
Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.
Uniqode
Series A in 2011
Uniqode, previously known as Beaconstac, is a cloud-based platform that specializes in QR Code generation and mobile marketing solutions. It connects the digital and physical worlds by utilizing QR codes, NFC tags, Bluetooth beacons, and geofencing technology. The platform serves over 50,000 businesses across various sectors, including consumer goods, hospitality, retail, and real estate, enabling them to enhance customer engagement and optimize operational efficiency. By leveraging innovative proximity marketing principles, Uniqode allows companies to deliver personalized and context-aware experiences to their customers, facilitating direct interactions and fostering brand loyalty. The platform also aids in assessing the return on investment for physical marketing channels while significantly reducing marketing costs.
Spotify
Series D in 2011
Spotify, headquartered in Stockholm, Sweden, is a global music streaming service provider. As of 2023, it has 602 million monthly active users. The company offers on-demand access to songs across various devices, enabling users to search, discover, and share music. It also provides artists with tools to share their work and promote their careers. Spotify generates revenue through a paid subscription model, known as Spotify Premium, and an ad-supported service. In 2023, these models contributed to 86% and 14% of its total revenue, respectively.
StumbleUpon
Series B in 2011
StumbleUpon is a content discovery platform designed to help users find new and interesting web and mobile content tailored to their preferences. With a user base exceeding 25 million, the platform allows individuals to share their favorite webpages, submit ratings and reviews, and receive personalized recommendations. StumbleUpon also offers a Paid Discovery service, utilized by over 80,000 brands and marketers to promote their products and services effectively. By combining user engagement with innovative content curation, StumbleUpon aims to enhance the online experience, making it easier for users to explore a diverse range of information and entertainment.
UberMedia
Series B in 2011
UberMedia’s diverse suite of products process billions of social, demographic, and location signals daily to understand and influence modern consumers with the most accurate business decision science. Targeted mobile advertising campaigns reach beyond generic visibility to solve real-world business objectives, including customer conquests, improved in-store visits, and increased sales. UberMedia delivers dynamic advertising solutions for Fortune 500 companies across retail, automotive, entertainment, and consumer markets. Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as Fast Company’s “50 Most Innovative Companies” and The Wall Street Journal’s Top “50 Startups.” UberMedia is headquartered in Pasadena, CA as a network company of Idealab, a world-renowned operator of leading technology businesses. For more information, visit www.ubermedia.com.
myThings
Series C in 2010
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.
BuyFi
Seed Round in 2010
BuyFi is a payment analytics and customer marketing platform that transforms credit card data into actionable insights for businesses. It offers three primary products designed to enhance customer engagement and streamline marketing efforts. UMarket enables merchants to provide personalized rewards based on customers' purchasing behaviors, automating the process to enhance sales without additional effort from business owners. BInsights delivers valuable analytics derived from credit card transactions, allowing small businesses to gain a deeper understanding of their customer base. BeSocial simplifies social media management by allowing businesses to schedule posts across multiple platforms from a single interface, facilitating the sharing of content and promotional offers while enabling performance tracking and reputation management across various online channels. This comprehensive approach helps businesses improve customer acquisition and retention, ultimately driving sales growth.
Vox Media
Series C in 2010
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Squarespace
Series A in 2010
Squarespace is a website building and e-commerce platform designed to help entrepreneurs and micro businesses create and manage their online presence. The company offers a comprehensive suite of products, including website design, domain registration, e-commerce tools, and marketing resources. Users can access various features such as scheduling capabilities, email marketing, and member areas for paid content. In addition, Squarespace provides design tools tailored for social media and video content, enhancing users' ability to engage with their audience. Following its acquisition of Tock in 2021, Squarespace has expanded its services to the hospitality sector, offering software for reservations, take-out, and event management, thereby broadening its customer base and capabilities.
Booyah
Series C in 2010
Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.
Groupon
Series C in 2010
Groupon, Inc. operates as an online local commerce marketplace that connects consumers with merchants by offering discounts on a wide array of goods and services both in North America and internationally. The company features deals across various categories, including events, health and wellness, food, home goods, automotive services, and travel packages, among others. Groupon enables consumers to access and redeem these offers through its website, mobile applications, emails, and advertising channels. It serves as an intermediary, facilitating transactions between consumers and merchants, earning revenue through commissions on sales and digital coupon redemptions. Founded in 2008 and headquartered in Chicago, Groupon offers a diverse marketplace aimed at enhancing consumer experiences while assisting local businesses in reaching their target audience.
Groupon
Series B in 2009
Groupon, Inc. operates as an online local commerce marketplace that connects consumers with merchants by offering discounts on a wide array of goods and services both in North America and internationally. The company features deals across various categories, including events, health and wellness, food, home goods, automotive services, and travel packages, among others. Groupon enables consumers to access and redeem these offers through its website, mobile applications, emails, and advertising channels. It serves as an intermediary, facilitating transactions between consumers and merchants, earning revenue through commissions on sales and digital coupon redemptions. Founded in 2008 and headquartered in Chicago, Groupon offers a diverse marketplace aimed at enhancing consumer experiences while assisting local businesses in reaching their target audience.
Noosh
Series C in 2009
Noosh is a provider of marketing and procurement software that specializes in managing print and related marketing expenditures. With over a decade of experience, Noosh offers a software-as-a-service solution designed to help enterprises and print outsourcers reduce print costs, enhance visibility and control, and maintain brand consistency. Headquartered in Silicon Valley, the company operates offices across North America and collaborates with leading print outsourcers globally. Its customer base includes large enterprises from various sectors, such as financial services, consumer products, and retail. Noosh's software streamlines critical processes, including the procurement and financial "source to pay" process and the marketing "design to delivery" process. This approach enables significant efficiency improvements and cost savings throughout the print supply chain. The platform facilitates seamless interaction among all stakeholders in the print procurement process, including marketing managers, agencies, print buyers, and suppliers, all within a user-friendly web interface.
Vox Media
Series B in 2009
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Visto
Series B in 2009
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
StumbleUpon
Series A in 2009
StumbleUpon is a content discovery platform designed to help users find new and interesting web and mobile content tailored to their preferences. With a user base exceeding 25 million, the platform allows individuals to share their favorite webpages, submit ratings and reviews, and receive personalized recommendations. StumbleUpon also offers a Paid Discovery service, utilized by over 80,000 brands and marketers to promote their products and services effectively. By combining user engagement with innovative content curation, StumbleUpon aims to enhance the online experience, making it easier for users to explore a diverse range of information and entertainment.
Pontis
Series C in 2009
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.
Vox Media
Series A in 2009
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Vox Media
Venture Round in 2008
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
myThings
Series B in 2008
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.
NextRoll
Series A in 2008
NextRoll is a marketing technology company based in San Francisco, California, that provides innovative products designed to help businesses grow. The company operates two main business units: RollWorks, which focuses on account-based marketing solutions for business-to-business teams, and AdRoll, an e-commerce marketing platform tailored for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll enables businesses to develop personalized advertising campaigns that maximize the return on their online marketing efforts. Its technology serves a diverse range of clients globally, empowering them to enhance their digital marketing strategies through advanced tracking, retargeting, and product recommendations.
Pontis
Series B in 2007
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.
Double Fusion
Series C in 2006
Double Fusion, Inc. provides in-game, around-game, and web-based solutions for marketers and their advertising agencies to engage and sell gamer demographics. The company offers fusion.sdk, suite of tools that enable spectrum of ad placements to be served in-game, tracked, and reported. Its products also include fusion.runtime that provides the power to define, integrate, serve, track, and report 2D, 3D, and video ads into games, as well as allows for a range of applications including PC back catalogue titles. The company was founded in 2004 and is headquartered in San Francisco, California with additional offices in Los Angeles, California; Chicago, Illinois; New York, New York; Jerusalem, Israel; London, United Kingdom; and Tokyo, Japan.
Medio
Series B in 2006
Medio is a company that specializes in optimizing mobile customer acquisition, retention, and monetization through a cloud-based analytics platform. By utilizing predictive models, Medio offers personalized recommendations and tailored marketing strategies to enhance customer engagement for mobile operators and publishers. The firm collaborates with notable brands such as Rovio, Verizon, and T-Mobile to improve customer experiences and maximize lifetime value. Founded in September 2004 and headquartered in Washington, United States, Medio is privately owned by several investment firms, including Accel Partners, Trilogy Equity Partners, Frazier Technology Ventures, and Mohr Davidow Ventures.
myThings
Series A in 2006
myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.
Double Fusion
Series B in 2005
Double Fusion, Inc. provides in-game, around-game, and web-based solutions for marketers and their advertising agencies to engage and sell gamer demographics. The company offers fusion.sdk, suite of tools that enable spectrum of ad placements to be served in-game, tracked, and reported. Its products also include fusion.runtime that provides the power to define, integrate, serve, track, and report 2D, 3D, and video ads into games, as well as allows for a range of applications including PC back catalogue titles. The company was founded in 2004 and is headquartered in San Francisco, California with additional offices in Los Angeles, California; Chicago, Illinois; New York, New York; Jerusalem, Israel; London, United Kingdom; and Tokyo, Japan.
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