Accel

Accel is a venture capital firm founded in 1983 in Palo Alto, California, that backs early and growth-stage technology startups worldwide. It concentrates on software, cloud, data, mobile, digital media, and adjacent sectors, including consumer and enterprise technology, fintech, security, and healthcare. The firm supports entrepreneurs with long-term guidance and the resources needed to build world-class, category-defining companies. Accel maintains offices in Palo Alto, San Francisco, London, and Bangalore, and has backed a broad portfolio featuring notable companies such as Atlassian, Facebook, Dropbox, Slack, Spotify, and Cloudera.

Pratik Agarwal

Principal

Casey Aylward

Partner

Mahendran Balachandran

Partner

Luca Bocchio

Partner

Philippe Botteri

Partner

Past deals in Mobile Advertising

Uniqode

Series A in 2023
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

URX

Series A in 2014
URX is a developer of a mobile application retargeting platform that enhances the connection between users and relevant commerce experiences. The company specializes in deep linking technology, which directs users to specific pages within applications. This innovative approach allows mobile retailers to maximize the value of their applications by delivering targeted and interactive display advertisements. URX serves a diverse clientele, empowering publishers to effectively monetize mobile content while enabling advertisers to drive mobile commerce.

Uniqode

Series B in 2013
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

Booyah

Series C in 2013
Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.

MoPub

Series B in 2012
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub enables publishers to optimize ad performance and enhance user engagement. The platform integrates various functionalities, including real-time bidding, ad serving, cross-promotion, and mediation services, allowing advertisers and demand-side buyers to tap into billions of ad impressions with highly targeted data from app publishers. This innovative approach supports a more effective advertising ecosystem tailored to the needs of both app developers and advertisers.

Endorse

Series A in 2012
Endorse is a mobile offline marketing platform designed for consumer product companies, enabling them to connect with shoppers on an individual level. The company allows consumers to earn rewards for their loyalty to favorite brands, effectively closing the online-to-offline purchase loop. By utilizing item-level receipt data, Endorse provides personalized offers tailored to consumers' purchase histories and social media profiles. This approach helps brands enhance their marketing strategies and engage customers more effectively, ultimately driving proven retail sales in physical stores.

Uniqode

Series A in 2011
Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

MoPub

Series A in 2011
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub enables publishers to optimize ad performance and enhance user engagement. The platform integrates various functionalities, including real-time bidding, ad serving, cross-promotion, and mediation services, allowing advertisers and demand-side buyers to tap into billions of ad impressions with highly targeted data from app publishers. This innovative approach supports a more effective advertising ecosystem tailored to the needs of both app developers and advertisers.

UberMedia

Series B in 2011
UberMedia is a technology company headquartered in Pasadena, California, that specializes in targeted mobile advertising. It processes billions of social, demographic, and location signals daily to provide businesses with insights that enhance decision-making and consumer engagement. By delivering dynamic advertising solutions, UberMedia helps Fortune 500 companies across various sectors, including retail, automotive, entertainment, and consumer markets, achieve specific business goals such as increasing customer visits and boosting sales. The company is recognized as a pioneer in its field and has received accolades for its innovative approach.

MoPub

Seed Round in 2010
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub enables publishers to optimize ad performance and enhance user engagement. The platform integrates various functionalities, including real-time bidding, ad serving, cross-promotion, and mediation services, allowing advertisers and demand-side buyers to tap into billions of ad impressions with highly targeted data from app publishers. This innovative approach supports a more effective advertising ecosystem tailored to the needs of both app developers and advertisers.

Booyah

Series C in 2010
Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.

AdMob

Series C in 2008
AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

Amobee

Series C in 2008
Amobee is a global marketing technology company specializing in unified advertising solutions. It offers platforms for cross-screen audience targeting, brand intelligence monitoring, and sales acceleration, serving agencies and brands worldwide through channels such as display, video, mobile, email, social, content ads, and 3D.

AdMob

Series B in 2007
AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

Amobee

Series B in 2007
Amobee is a global marketing technology company specializing in unified advertising solutions. It offers platforms for cross-screen audience targeting, brand intelligence monitoring, and sales acceleration, serving agencies and brands worldwide through channels such as display, video, mobile, email, social, content ads, and 3D.

Medio

Series B in 2006
Medio is a company that specializes in optimizing mobile customer acquisition, retention, and monetization through a cloud-based analytics platform. By utilizing predictive models, Medio offers personalized recommendations and tailored marketing strategies to enhance customer engagement for mobile operators and publishers. The firm collaborates with notable brands such as Rovio, Verizon, and T-Mobile to improve customer experiences and maximize lifetime value. Founded in September 2004 and headquartered in Washington, United States, Medio is privately owned by several investment firms, including Accel Partners, Trilogy Equity Partners, Frazier Technology Ventures, and Mohr Davidow Ventures.

Amobee

Series A in 2006
Amobee is a global marketing technology company specializing in unified advertising solutions. It offers platforms for cross-screen audience targeting, brand intelligence monitoring, and sales acceleration, serving agencies and brands worldwide through channels such as display, video, mobile, email, social, content ads, and 3D.

Uniqode

Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.
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