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TVision Insights, Inc. specializes in television attention measurement services for brands, agencies, and TV networks, helping them assess the true value of their video content and advertising. Founded in 2014 and headquartered in Boston, with additional offices in New York and Tokyo, the company employs advanced computer vision algorithms to passively track viewer engagement by measuring eyes on screen. Through its opt-in, panel-based service, TVision generates second-by-second attention data from participants who install the measurement technology in their homes. This approach provides valuable insights into who is watching TV and how much attention they are paying, allowing clients to optimize their media strategies and improve marketing effectiveness. TVision aims to enhance the understanding of viewer behavior in both linear and streaming environments, thereby enabling more informed media decisions.

TVISION INSIGHTS Co. Ltd. is a Tokyo-based company that specializes in media research for television, focusing on measuring and analyzing the effects of TV commercials and programs. Established in 2015, the company employs advanced human body recognition technology to assess "viewing quality," capturing unique data on TV viewing habits in living rooms. This innovative approach allows TVISION to collect and analyze information that is not readily available elsewhere, creating a distinctive data set. The company has expanded its operations globally, with additional offices in Boston and New York, and continues to grow rapidly by addressing challenges in various markets while striving to unlock the full potential of television.

TVision Insights, Inc. specializes in television attention measurement services for brands, agencies, and TV networks, helping them assess the true value of their video content and advertising. Founded in 2014 and headquartered in Boston, with additional offices in New York and Tokyo, the company employs advanced computer vision algorithms to passively track viewer engagement by measuring eyes on screen. Through its opt-in, panel-based service, TVision generates second-by-second attention data from participants who install the measurement technology in their homes. This approach provides valuable insights into who is watching TV and how much attention they are paying, allowing clients to optimize their media strategies and improve marketing effectiveness. TVision aims to enhance the understanding of viewer behavior in both linear and streaming environments, thereby enabling more informed media decisions.

TVISION INSIGHTS Co. Ltd. is a Tokyo-based company that specializes in media research for television, focusing on measuring and analyzing the effects of TV commercials and programs. Established in 2015, the company employs advanced human body recognition technology to assess "viewing quality," capturing unique data on TV viewing habits in living rooms. This innovative approach allows TVISION to collect and analyze information that is not readily available elsewhere, creating a distinctive data set. The company has expanded its operations globally, with additional offices in Boston and New York, and continues to grow rapidly by addressing challenges in various markets while striving to unlock the full potential of television.

TVision Insights, Inc. specializes in television attention measurement services for brands, agencies, and TV networks, helping them assess the true value of their video content and advertising. Founded in 2014 and headquartered in Boston, with additional offices in New York and Tokyo, the company employs advanced computer vision algorithms to passively track viewer engagement by measuring eyes on screen. Through its opt-in, panel-based service, TVision generates second-by-second attention data from participants who install the measurement technology in their homes. This approach provides valuable insights into who is watching TV and how much attention they are paying, allowing clients to optimize their media strategies and improve marketing effectiveness. TVision aims to enhance the understanding of viewer behavior in both linear and streaming environments, thereby enabling more informed media decisions.

clypd, Inc. is an advertising technology platform focused on the television industry, providing an audience-based sales platform for television advertising. Founded in 2012 and headquartered in Somerville, Massachusetts, clypd empowers media owners with programmatic ad solutions that enhance their sales efforts. The company offers several tools, including clypd Connect for managing inventory purchases, clypd Direct for direct deal management, Clypd Analyze for audience research and analytics, and Clypd Optimize for media planning and yield optimization. By leveraging data and workflow automation, clypd helps media companies and buyers streamline the packaging and selling of advertising campaigns, enabling them to identify and target specific audience segments more effectively. The company operates as a subsidiary of Xandr, combining expertise from both television and digital advertising to meet the evolving needs of the industry.