Merit Incentives
Series B in 2025
Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.
Merit Incentives
Series B in 2024
Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.
Retailo is an online B2B marketplace focused on digitizing the retail supply chain in the MENAP region. Founded in July 2020 by former Careem executives, the company is headquartered in Riyadh, Saudi Arabia. Retailo has rapidly emerged as a leading startup, serving over 35,000 active retailers who can access more than 2,000 stock-keeping units (SKUs) through its app, with deliveries made within 24 hours of order placement. The company operates multiple warehouses across various cities in the MENAP region, managing a vast inventory from hundreds of brands, including direct partners. With a workforce of over 500 employees, Retailo processes tens of thousands of orders each month. Its mission is to simplify retail operations and enhance supply chain accessibility, aiming to unlock the earning potential of 10 million small and medium-sized enterprise retailers across the region and contribute to the overall economic growth.
Merit Incentives
Series A in 2021
Merit Incentives delivers gifts, rewards, and engagement solutions powered by innovative technologies for organizations in the Middle East and North Africa. The company provides a customer and employee engagement platform that aims to boost customer engagement and workforce motivation by enabling loyalty programs, sales incentives, and rewards fulfillment. Its offering covers program design, engagement strategy, and ongoing management to help clients strengthen relationships, improve retention, and attract new customers.
Founded in 2016, Gathern is a Saudi Arabian-based company operating a platform that facilitates bookings of chalets and villas for travelers. It connects guests with various vacation rentals and enables hosts to monetize their properties hassle-free.
Tamara
Pre Seed Round in 2020
Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.
Bayzat is a technology software-as-a-service company that provides insurance, payroll, and human resources software solutions for businesses. Its platform automates and enhances insurance administration and HR tasks by offering an online insurance marketplace that lets organizations compare and purchase health policies in the United Arab Emirates, along with car insurance services. The company also offers Bayzat Benefits to help users view benefits and exclusions, networks, and nearby providers, and provides payroll automation and HR management tools such as employee records and time-off tracking. Bayzat operates in the United Arab Emirates and Saudi Arabia and serves thousands of clients, supporting over 80,000 employees. Founded in 2011 and headquartered in Dubai, it focuses on streamlining policy placement, transparent comparison, and integrated payroll and HR workflows to improve employee experience and cost efficiency.
Foodics is a cloud-based restaurant management platform that runs on an iPad, offering point-of-sale transactions, inventory management, employee scheduling, loyalty programs, e-commerce, and a management dashboard. The system integrates an iPad kitchen display, menu management, notifications, call center, and inventory and supply chain capabilities to provide a holistic view of operations. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics serves restaurants, food trucks, cafes, and quick-service chains in the Middle East, with thousands of customers and real-time operational insights. The platform supports English and Arabic, offers various add-on apps, and aims to streamline sales, logistics, and customer relationships to help clients increase revenues and enhance dining experiences.
Mumzworld
Secondary Market in 2019
Mumzworld is a leading e-commerce platform in the Middle East, dedicated to serving mothers and their children. It offers over 200,000 products from global and regional brands, shipping to more than 20 countries. Mumzworld pioneered the online shopping experience for mothers in the region, providing a comprehensive selection of products, reviews, and information.
Alfan Group is a digital media company founded in 2011 and headquartered in Dubai, United Arab Emirates, with an additional office in Toronto, Canada. It operates as a content creator solutions platform, providing a multifunctional network designed to support content creators in managing their businesses. The company equips creators with tools to understand their audience, track earnings, and identify new opportunities for growth. Alfan collaborates with over 30 social platforms, including YouTube, TikTok, Spotify, and Instagram, facilitating connections between creators, brands, and their fans. Through its services, Alfan aims to enhance revenue opportunities for creators while streamlining the content creation process.
Globitel
Venture Round in 2009
Founded in 1996, Globitel specializes in providing telecom solutions for mobile operators and call centers worldwide. Its offerings include roaming services like IP Roaming and Bill Shock Preventer, value-added services such as My New Number and Ring Back Tone, network solutions like Globitel Data Rating and Charging, and customer care platforms including SpeechLog and Workforce Management.