Potamus Trading is an electronic trading firm that specializes in providing advanced trading and risk management solutions to a diverse client base, including broker-dealers, asset management institutions, and large traders. Founded in 2012, the company focuses on delivering bespoke execution options through proprietary trading services, utilizing algorithmic trading and sophisticated order routing techniques. As a member of key financial regulatory bodies, Potamus Trading operates as an inter-dealer broker, trading its own capital while prioritizing the empowerment of clients to navigate the complexities of today's trading environment. The firm aims to transform the experience of large traders, helping them to trade with confidence in a landscape often characterized by predatory behaviors. With a commitment to innovation and client partnership, Potamus Trading strives to adapt and thrive in various liquidity situations, ensuring that its clients achieve their trading goals effectively.
SportAD
Seed Round in 2015
SportAD is an innovative creator of games for the global betting & fantasy markets, founded by veterans of the iGaming and digital media sectors. Our games feature "player v. player (PvP)" matchups of star athletes by sport, for both pre-match and in-game markets, where users pick and wager which athlete will have the better measured performance on game day.
Signal360 (formerly Sonic Notify)
Series B in 2015
Signal360 is the leading in-venue mobile notification platform for real-time user engagement. Signal360's platform uses cross-platform patented inaudible-sound mobile notification technologies as well as the emerging BLE standard (full support for iBeacon and Android BLE) to wirelessly enable retail locations to interact with customers through existing consumer mobile apps, retailer-specific mobile apps, and/or custom created apps.
Conversion Logic
Seed Round in 2015
Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.
MediaSpike
Series A in 2013
MediaSpike, Inc. operates an online platform specializing in in-game product placement, primarily targeting social and mobile games. Founded in 2011 and based in Mountain View, California, the company serves as a monetization solution for both brands and game developers. Through its user-friendly dashboard, brands can search for suitable advertising placements based on specific criteria, while developers can integrate MediaSpike's SDKs to manage placements effectively. The process involves selecting available placements, uploading assets, and submitting them for developer approval. MediaSpike also provides analytics for live placements, enabling brands to track performance and engagement in real-time. The platform supports a range of applications, including virtual reality content, allowing for diverse advertising opportunities across popular games on iOS and Android platforms.
Neverware
Seed Round in 2013
Neverware is a company that specializes in developing desktop operating systems aimed at enhancing security and manageability. Its primary product, CloudReady, is a lightweight operating system based on Google's Chromium OS, designed to run on a wide range of hardware. This operating system allows educational institutions and enterprise organizations to effectively convert their existing computers into more efficient, secure, and user-friendly machines. By leveraging open-source architecture, Neverware provides a cost-effective solution for organizations looking to optimize their IT resources while maintaining a high level of performance and security.
Netronome
Series E in 2013
Netronome is a company headquartered in Santa Clara, California, that specializes in networking software aimed at enhancing flow processing in networking and communications devices. By providing solutions that offload data path processing for virtual switches and routers, Netronome helps customers improve the efficiency of their data center infrastructure. This capability is particularly crucial in the context of increasing challenges associated with scaling and efficiency in modern data centers, especially as organizations adopt higher bandwidth network infrastructure. The company's technology combines the speed and flexibility of software innovation with the performance of hardware, allowing clients to achieve greater efficiencies in mega-scale data centers using commercial off-the-shelf server and networking equipment. Through its products, Netronome aims to reduce the total cost of ownership and drive higher revenue per server for its customers.
Fliptop
Venture Round in 2013
Fliptop is a technology company that specializes in enhancing sales performance through data science. Its software applications integrate public web data, social media information, and internal marketing application data to deliver insights that help businesses identify target companies and close more sales. By leveraging this data, Fliptop provides cloud-based solutions that are designed for quick deployment and offer a high return on investment. The company's tools enable organizations to optimize their sales strategies and improve overall marketing effectiveness.
velos
Venture Round in 2013
Sociocast’s Big Data platform provides businesses with predictive analytics for their high volume, time-ordered data sets. Our first solution is focused on the Advertising & Media vertical where we help data aggregators, ad networks, and ad agencies maximize the utilization of their first-party, proprietary data for advertising and media initiatives. We are integrated with 10+ companies ranging from web to mobile data owners and have shown great results in market
Moven
Seed Round in 2012
Moven is a company that specializes in mobile banking and personal finance solutions, aimed at enhancing financial wellness for users. Founded in 2011 and headquartered in New York, Moven provides a platform that allows banks and non-bank partners to acquire and engage customers effectively. Its offerings include a mobile money-management application, a debit card, and a contactless payment sticker, all designed to deliver real-time spending insights. These tools empower users to make informed financial decisions and promote savings. Moven's innovative, data-driven services are tailored to improve the financial health of customers, allowing financial institutions to focus on fostering stronger relationships with their clientele.
Signal360 (formerly Sonic Notify)
Series A in 2012
Signal360 is the leading in-venue mobile notification platform for real-time user engagement. Signal360's platform uses cross-platform patented inaudible-sound mobile notification technologies as well as the emerging BLE standard (full support for iBeacon and Android BLE) to wirelessly enable retail locations to interact with customers through existing consumer mobile apps, retailer-specific mobile apps, and/or custom created apps.
MediaSpike
Seed Round in 2012
MediaSpike, Inc. operates an online platform specializing in in-game product placement, primarily targeting social and mobile games. Founded in 2011 and based in Mountain View, California, the company serves as a monetization solution for both brands and game developers. Through its user-friendly dashboard, brands can search for suitable advertising placements based on specific criteria, while developers can integrate MediaSpike's SDKs to manage placements effectively. The process involves selecting available placements, uploading assets, and submitting them for developer approval. MediaSpike also provides analytics for live placements, enabling brands to track performance and engagement in real-time. The platform supports a range of applications, including virtual reality content, allowing for diverse advertising opportunities across popular games on iOS and Android platforms.
Unreal Snacks
Venture Round in 2012
Unreal Snacks, founded in 2011 and based in Boston, Massachusetts, specializes in creating chocolate snacks that prioritize simple, natural ingredients while significantly reducing sugar content. The company's product lineup includes dark chocolate cups and milk chocolate gems, designed to offer a guilt-free indulgence for consumers. Unreal Snacks distributes its products through a wide network of retailers across the United States, including major chains such as Whole Foods Market, Costco, and Kroger, as well as online platforms like Amazon and Thrive Market. The company's mission focuses on reinventing beloved treats to make them healthier and more accessible, appealing to consumers seeking better snack options without compromising on taste.
Ticket Evolution
Series A in 2012
Ticket Evolution Inc. is a software company that develops a broker-owned ticket exchange platform, catering to the secondary ticket industry. Founded in 2010 and based in New York, the company serves over 120 ticket brokers and is recognized as one of the largest ticket aggregators in the sector. Ticket Evolution offers a range of advanced software applications designed for ticket resellers, including an automated ticket uploader application called Auto-Uploader, which facilitates the transmission of inventory files to various exchanges. Additionally, the company provides a business-to-business portal API, enabling ticket sales, broker exchanges, point-of-sale transactions, and online store integrations.
GraphScience
Series A in 2012
GraphScience, Inc. is a social data company based in San Francisco, California, specializing in a social advertising platform designed for Facebook. The company provides a comprehensive suite of services that includes advertising optimization, digital strategy development, and campaign execution for advertisers and retailers. By leveraging the Facebook ads API, GraphScience focuses on enhancing brand awareness and driving return on investment for its clients, which primarily consist of Fortune 500 brands and e-commerce companies. The platform is built to manage and analyze large datasets, delivering scalable advertising performance and actionable insights. Established in 2008, GraphScience operates as a subsidiary of Centro, Inc. as of 2015 and is led by a team of experts in social media advertising and technology.
Bread
Series A in 2012
Bread is the only platform that monetizes across social media, desktop and mobile. Our proprietary technology serves premium, rich media ads on links shared on Facebook, Twitter, Tumblr and other social media platforms. Bread partners with top influencers, bloggers and publishers like Lady Gaga, Texts from Last Night and Spartz media as well as major brands like Pepsi, Sony Pictures and Carl’s Jr. Bread has offices in San Francisco and New York City.
Netronome
Series D in 2010
Netronome is a company headquartered in Santa Clara, California, that specializes in networking software aimed at enhancing flow processing in networking and communications devices. By providing solutions that offload data path processing for virtual switches and routers, Netronome helps customers improve the efficiency of their data center infrastructure. This capability is particularly crucial in the context of increasing challenges associated with scaling and efficiency in modern data centers, especially as organizations adopt higher bandwidth network infrastructure. The company's technology combines the speed and flexibility of software innovation with the performance of hardware, allowing clients to achieve greater efficiencies in mega-scale data centers using commercial off-the-shelf server and networking equipment. Through its products, Netronome aims to reduce the total cost of ownership and drive higher revenue per server for its customers.
PlumTV
Venture Round in 2006
Plum TV is a premium local cable TV network creating original programming for some of the nations most affluent communities. These communities currently include Aspen, Vail, Telluride, Sun Valley, Miami Beach, Martha's Vineyard, Nantucket, and The Hamptons. It's programming is distributed via Comcast, Cablevision, Hulu, and YouTube.
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