ADvantage

ADvantage Sports Tech Fund invests in early-stage technology companies aimed at shaping the future of sports. ADvantage is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler to further sports innovation, and global hybrid venture capital platform, OurCrowd. ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports (eSports, fantasy, and new sports).

Jeremy Pressman

Partner

7 past transactions

Tappp

Series B in 2022
TAPPP makes it easy for consumers to access sports content and bet by unlocking multiple payment options. TAPPP has made MLB and NFL streaming products available across the largest physical and digital retailers in the US. TAPPP is now extending those payment options for sports betting, making it safer and easier for millions of customers to top up their accounts using cash. Headquartered in New York City, TAPPP's mission is to make sports content more engaging and accessible to fans.

Flexia

Seed Round in 2022
Flexia is a connected fitness company that brings the Pilates studio experience into living room with their professional-grade Pilates machine called Reformer and online studio of classes for all levels.

Rooter

Series A in 2022
Designed to give a community platform to the millions of gaming enthusiasts in the country, Rooter is India’s leading Game Streaming and eSports content platform. Started in 2016 by Piyush Kumar and Dipesh Agarwal, Rooter sits at the intersection of two of the largest macro-trends in entertainment – gaming and content – and is creating a space to bring together over 450 Mn gaming enthusiasts in the country. With close to 70 Mn downloads and ~18 Mn Monthly Active Users, Rooter is the largest platform in its category. 1.7 million+ DAUs spend over 28 minutes on the app every day watching live streams, videos, and reels. This engagement is driven by 15,000+ professional streamers and 1.0 million+ users creating content on the platform every month. Rooter is the only platform in the game streaming category to monetize, with a current ARR of $7 million (INR 4 crore+/month revenue). In addition, Rooter offers a bouquet of live esports content in India (8,200+ hours per year) through their partnerships with leading esports tournament organizers like Skyesports, Nodwin, Villager eSports, and Upthrust eSports. The company has also partnered with the 12 top esports teams in India, along with 30 upcoming esports teams and popular game streamers like Indian cricketer Yuzi Chahal. The company has a marquee, global investor base which includes March Capital, Lightbox, Duane Park, leAD Sports & Health Tech Partners, PayTM, Anthill Ventures, Founder Bank Capital and Venture Catalysts, in addition to angel investors like Boman Irani and Rana Daggubati. Rooter was initially started by Piyush Kumar and Dipesh Agarwal to build a strong community of sports fans around the world. But soon after the outbreak of COVID-19, they deciphered the changing content consumption needs and pivoted towards game streaming and esports as their target content category.

GreenPark Sports

Series B in 2021
GreenPark Sports provides digital experiences and games for sports and esports fans. Its flagship product is a native, free-to-play mobile game played over the top of sporting events, where fans battle to become the undisputed “Best Fans” of their league and season. The company was founded in 2018 and is headquartered in Burlingame, California.

GreenPark Sports

Series A in 2020
GreenPark Sports provides digital experiences and games for sports and esports fans. Its flagship product is a native, free-to-play mobile game played over the top of sporting events, where fans battle to become the undisputed “Best Fans” of their league and season. The company was founded in 2018 and is headquartered in Burlingame, California.

Track160

Series A in 2019
Track160 is quantifying performance and tactics metrics in team sports. The company is using Artificial Intelligence, and more concretely, deep learning techniques, to track and identify the players throughout the match as well as track the ball's trajectories from a single viewpoint video.

Tappp

Series A in 2018
TAPPP makes it easy for consumers to access sports content and bet by unlocking multiple payment options. TAPPP has made MLB and NFL streaming products available across the largest physical and digital retailers in the US. TAPPP is now extending those payment options for sports betting, making it safer and easier for millions of customers to top up their accounts using cash. Headquartered in New York City, TAPPP's mission is to make sports content more engaging and accessible to fans.
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