Liftoff

Liftoff Mobile, Inc. is a company that specializes in mobile application marketing and retargeting for non-gaming applications. Founded in 2012 and based in Menlo Park, California, Liftoff offers a comprehensive platform that utilizes post-install data to optimize user acquisition and retention campaigns. By leveraging predictive intelligence and machine learning, Liftoff assists clients in identifying and engaging high-quality users at scale. The platform is designed to drive significant user actions beyond initial app installs, such as making purchases or subscribing to services. Its notable clients include Harmony, Orbitz, OpenTable, and HBO.