Cherry Tree Investments

Cherry Tree Investments is a family office established in 2013 and headquartered in Singapore. The firm specializes in investment banking and wealth management, primarily targeting the middle market. It focuses on investing in companies based in the United States, with particular interest in sectors such as consumer goods, transportation, financial services, and technology. Through its strategic investments, Cherry Tree Investments aims to foster growth and development within these industries.

Cyrille Costes

Co-Founder and Managing Partner

29 past transactions

Stackin'

Series B in 2020
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Baboon to the Moon

Angel Round in 2019
Baboon to the Moon is a manufacturer specializing in adventure backpacks designed for various outdoor activities. The company provides a diverse range of bags made from different materials, available in multiple colors, shapes, and sizes. These products are intended to ensure that users can safely carry their belongings while engaging in their adventures.

Arraiy

Series A in 2018
Arraiy, Inc. is a company based in Palo Alto, California, focused on developing an AI-driven production platform for the motion picture and television industry. Founded in 2016 and formerly known as opencv.ai, Arraiy utilizes computer vision and machine learning to enhance the filmmaking process. The company collaborates with major studios, industry veterans, and award-winning artists to innovate visual storytelling and integrate real and virtual worlds seamlessly. Through its platform, Arraiy aims to empower creators with greater creative freedom and redefine the standards of visual content production. As of July 2020, Arraiy operates as a subsidiary of Matterport, Inc.

Workboard

Series A in 2017
WorkBoard Inc. is an enterprise software company that specializes in providing an objectives and key results (OKR) platform designed to enhance organizational alignment and accountability. Founded in 2013 and headquartered in Redwood City, California, WorkBoard offers a comprehensive Enterprise Results Platform that facilitates the localization of company objectives to individual teams, allowing for effective alignment on outcomes and measurement of results. The platform enables organizations to coordinate actions, manage meetings, and ensure execution aligns with strategic priorities. By transforming traditional approaches to strategy alignment into a dynamic, data-driven practice, WorkBoard enhances transparency and fosters a results-oriented culture. Its solution supports teams in making goal achievement a habitual process, empowering them to execute rapidly and efficiently as organizations scale.

Brandless

Series B in 2017
Brandless, Inc. is an online consumer commerce platform based in San Francisco, California, that offers a diverse range of products across several categories. Founded in 2015, the company sells food items such as snacks, granola, and baby food, as well as home essentials including cleaning supplies, tableware, and office products. Additionally, Brandless provides beauty and personal care items, health and wellness products like vitamins and supplements, baby products, and pet supplies. The company aims to create a marketplace that empowers consumers to make healthier and more sustainable choices for themselves, their families, and the environment by prioritizing quality and collaboration.

Battlefy

Series A in 2017
Battlefy, Inc. is an eSports management platform that facilitates the organization and management of tournaments and leagues for various stakeholders, including college clubs, eSports organizations, and brands that support gamers. Founded in 2011 and based in Delta, Canada, Battlefy allows users to create signup forms, seed teams, draw brackets, and design sponsorship pages. The platform also enables the management of live-stream content, making it a comprehensive tool for both amateur and professional eSports events. Previously known as 7777833 Canada Inc., the company rebranded to Battlefy, Inc. in July 2013, focusing on providing an efficient and professional solution for organizing eSports competitions.

Smule

Series H in 2017
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

Wavedash Games

Series A in 2017
Wavedash Games, Inc. is an independent game developer based in Oakland, California, established in 2015. The company focuses on creating innovative platform fighter games, aiming to redefine the genre. Wavedash Games combines a team of experienced professionals from various prominent companies in the gaming industry, including Riot Games, Blizzard Entertainment, Bioware, Kixeye, Sony, and Twitch. This diverse background allows Wavedash Games to merge professional development expertise with the enthusiasm and insights of the gaming community.

Didi

Secondary Market in 2017
Didi Chuxing, founded in 2012 in Beijing, is a leading mobile transportation platform providing app-based services such as taxi hailing, private car-hailing, social ride-sharing, car rental, and enterprise solutions. With over 450 million users and daily orders reaching 25 million, Didi offers a variety of mobility options to optimize resource allocation through big data-driven algorithms. The company aims to address transportation, environmental, and employment challenges by collaborating with communities and partners. Acquiring Uber China in 2016, Didi has over 21 million drivers and car owners on its platform, generating income while offering convenient transportation solutions to users worldwide.

Molotov

Series B in 2016
Molotov operates a TV streaming platform that transforms how audiences access and enjoy television content. It provides users with the ability to watch live, catch-up, and on-demand programs in high definition from various devices, including phones, tablets, and computers. The platform enables users to bookmark their favorite movies, documentaries, and shows while storing them in the cloud, facilitating a seamless viewing experience. By offering these features, Molotov aims to simplify and enhance the way viewers engage with television programming.

PillPack

Series D in 2016
PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Smule

Series G in 2016
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

Kindly Care

Seed Round in 2016
Kindly Care, Inc. is a San Francisco-based company that operates a marketplace for senior homecare, founded in 2014. It provides a mobile application designed to help families find and manage caregivers for their loved ones. The platform enables users to hire private live-in caregivers and offers tools for managing scheduling, tracking timesheets, and recording shift notes. This approach allows families to oversee the quality of care while also helping to reduce costs associated with senior care. Through its services, Kindly Care aims to facilitate a more efficient and effective caregiving experience for senior citizens and their families.

Survios

Series B in 2015
Survios, Inc. is a Los Angeles-based virtual reality company founded in 2012 that specializes in creating immersive gaming experiences. The company emerged from Project Holodeck, an interdisciplinary initiative at the University of Southern California’s Games program, founded by Nathan Burba, James Iliff, and Alexander Silkin. Survios focuses on developing interactive content that utilizes cutting-edge immersive technology to enhance user engagement. Its games are designed to offer a comprehensive sensory experience, incorporating visuals, sounds, and tactile elements to create a dynamic environment for players. Survios aims to push the boundaries of virtual reality gaming and redefine how users interact with digital content.

Motiv

Series A in 2015
Motiv Inc. is a personal technology brand established in 2013 and based in San Francisco, California. The company specializes in developing and manufacturing wearable products, particularly fitness tracking rings, designed to integrate seamlessly into users' lives. Motiv's devices monitor various health metrics, including heart rate, steps, and sleep activity, and are supported by a dedicated application that enables users to access data and notifications. The products are available for purchase online, reflecting the brand's commitment to creating aesthetically pleasing and user-friendly technology. As of 2020, Motiv operates as a subsidiary of Proxy Technologies, Inc.

Didi

Private Equity Round in 2015
Didi Chuxing, founded in 2012 in Beijing, is a leading mobile transportation platform providing app-based services such as taxi hailing, private car-hailing, social ride-sharing, car rental, and enterprise solutions. With over 450 million users and daily orders reaching 25 million, Didi offers a variety of mobility options to optimize resource allocation through big data-driven algorithms. The company aims to address transportation, environmental, and employment challenges by collaborating with communities and partners. Acquiring Uber China in 2016, Didi has over 21 million drivers and car owners on its platform, generating income while offering convenient transportation solutions to users worldwide.

PillPack

Series C in 2015
PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Lyft

Series E in 2015
Lyft is a transportation company that operates a mobile application connecting passengers with drivers for on-demand rides. The app facilitates ride scheduling, including advance bookings up to seven days, and handles in-app payments. Primarily serving college, university, and corporate communities, Lyft offers various ride options, such as private, shared, and luxury vehicles. Additionally, it provides multimodal transportation solutions, including bike and scooter sharing.

Workboard

Convertible Note in 2015
WorkBoard Inc. is an enterprise software company that specializes in providing an objectives and key results (OKR) platform designed to enhance organizational alignment and accountability. Founded in 2013 and headquartered in Redwood City, California, WorkBoard offers a comprehensive Enterprise Results Platform that facilitates the localization of company objectives to individual teams, allowing for effective alignment on outcomes and measurement of results. The platform enables organizations to coordinate actions, manage meetings, and ensure execution aligns with strategic priorities. By transforming traditional approaches to strategy alignment into a dynamic, data-driven practice, WorkBoard enhances transparency and fosters a results-oriented culture. Its solution supports teams in making goal achievement a habitual process, empowering them to execute rapidly and efficiently as organizations scale.

Smule

Series F in 2015
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

Kindly Care

Seed Round in 2015
Kindly Care, Inc. is a San Francisco-based company that operates a marketplace for senior homecare, founded in 2014. It provides a mobile application designed to help families find and manage caregivers for their loved ones. The platform enables users to hire private live-in caregivers and offers tools for managing scheduling, tracking timesheets, and recording shift notes. This approach allows families to oversee the quality of care while also helping to reduce costs associated with senior care. Through its services, Kindly Care aims to facilitate a more efficient and effective caregiving experience for senior citizens and their families.

BlockCypher

Convertible Note in 2014
BlockCypher, Inc. is a technology company that provides a cloud-optimized platform for developing blockchain applications. Established in 2013 and headquartered in Redwood City, California, BlockCypher offers a range of APIs that simplify the process of building and deploying applications across various blockchain networks. Its services cater to business and consumer needs, including B2B/B2C payments, peer-to-peer transactions, identity management, and fraud prevention. The platform's blockchain-agnostic infrastructure allows developers to create scalable applications without the complexity of managing multiple blockchains, enabling efficient integration and future-proofing of their projects. By providing robust data storage and a multi-payment system, BlockCypher empowers developers to focus on application layers and cryptocurrency wallet development, enhancing operational efficiency in the blockchain ecosystem.

Motiv

Series A in 2014
Motiv Inc. is a personal technology brand established in 2013 and based in San Francisco, California. The company specializes in developing and manufacturing wearable products, particularly fitness tracking rings, designed to integrate seamlessly into users' lives. Motiv's devices monitor various health metrics, including heart rate, steps, and sleep activity, and are supported by a dedicated application that enables users to access data and notifications. The products are available for purchase online, reflecting the brand's commitment to creating aesthetically pleasing and user-friendly technology. As of 2020, Motiv operates as a subsidiary of Proxy Technologies, Inc.

Hobo Labs

Series A in 2014
Hobo Labs is a game development company founded by entrepreneurs with a background in creating successful platforms like Rotten Tomatoes and Lithium. The company focuses on delivering innovative mobile games that incorporate guild mechanics, drawing inspiration from the PC gaming experience. Hobo Labs aims to create games that not only engage players individually but also enhance social interaction, allowing friends to play together. Their platform supports a variety of gaming applications, emphasizing a seamless and enjoyable experience for users who appreciate the community aspects of gaming.

Survios

Series A in 2014
Survios, Inc. is a Los Angeles-based virtual reality company founded in 2012 that specializes in creating immersive gaming experiences. The company emerged from Project Holodeck, an interdisciplinary initiative at the University of Southern California’s Games program, founded by Nathan Burba, James Iliff, and Alexander Silkin. Survios focuses on developing interactive content that utilizes cutting-edge immersive technology to enhance user engagement. Its games are designed to offer a comprehensive sensory experience, incorporating visuals, sounds, and tactile elements to create a dynamic environment for players. Survios aims to push the boundaries of virtual reality gaming and redefine how users interact with digital content.

Smule

Series E in 2014
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

AirPair

Seed Round in 2014
AirPair, Inc. is a San Francisco-based company that operates an on-demand platform connecting users with software experts through video chat and screen sharing. Founded in 2013, it specializes in providing development resources and assisting businesses in completing projects. AirPair offers services such as pair programming, code review, mentoring, training, and problem-solving sessions tailored for enterprises, startups, small and medium-sized businesses, and entrepreneurs. The company aims to accelerate software development by pairing its experienced professionals with clients' engineers in real time, facilitating one-off knowledge transfers that help learners and professionals alike navigate various technology stacks and programming challenges.

Motiv

Seed Round in 2014
Motiv Inc. is a personal technology brand established in 2013 and based in San Francisco, California. The company specializes in developing and manufacturing wearable products, particularly fitness tracking rings, designed to integrate seamlessly into users' lives. Motiv's devices monitor various health metrics, including heart rate, steps, and sleep activity, and are supported by a dedicated application that enables users to access data and notifications. The products are available for purchase online, reflecting the brand's commitment to creating aesthetically pleasing and user-friendly technology. As of 2020, Motiv operates as a subsidiary of Proxy Technologies, Inc.

Workboard

Seed Round in 2014
WorkBoard Inc. is an enterprise software company that specializes in providing an objectives and key results (OKR) platform designed to enhance organizational alignment and accountability. Founded in 2013 and headquartered in Redwood City, California, WorkBoard offers a comprehensive Enterprise Results Platform that facilitates the localization of company objectives to individual teams, allowing for effective alignment on outcomes and measurement of results. The platform enables organizations to coordinate actions, manage meetings, and ensure execution aligns with strategic priorities. By transforming traditional approaches to strategy alignment into a dynamic, data-driven practice, WorkBoard enhances transparency and fosters a results-oriented culture. Its solution supports teams in making goal achievement a habitual process, empowering them to execute rapidly and efficiently as organizations scale.
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