Cherry Tree Investments

Cherry Tree Investments is a family office established in 2013 and headquartered in Singapore. The firm specializes in investment banking and wealth management, primarily targeting the middle market. It focuses on investing in companies based in the United States, with particular interest in sectors such as consumer goods, transportation, financial services, and technology. Through its strategic investments, Cherry Tree Investments aims to foster growth and development within these industries.

Franck BLAIS

Co-Founder

Cyrille Costes

Co-Founder and Managing Partner

29 past transactions

Stackin'

Series B in 2020
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Baboon to the Moon

Angel Round in 2019
Baboon to the Moon is a manufacturer specializing in adventure backpacks designed for outdoor enthusiasts. The company provides a diverse selection of bags made from various materials, available in an array of colors, shapes, and sizes. These products are crafted to ensure that users can carry their belongings safely and comfortably during their adventures. With a focus on functionality and style, Baboon to the Moon aims to meet the needs of individuals seeking reliable and versatile carrying solutions for their outdoor activities.

Arraiy

Series A in 2018
Arraiy, Inc. is a technology company based in Palo Alto, California, that specializes in developing a computer vision and machine learning platform tailored for the motion picture and television industry. Founded in 2016 and formerly known as opencv.ai, Arraiy aims to transform the filmmaking process by collaborating with major studios and award-winning artists. The company's platform leverages advanced AI techniques to enhance visual storytelling, allowing creators to seamlessly integrate real and virtual worlds. By focusing on machine learning, Arraiy seeks to expand the creative possibilities for filmmakers, thereby unlocking a new era of visual storytelling. As of 2020, Arraiy operates as a subsidiary of Matterport, Inc.

Workboard

Series A in 2017
WorkBoard Inc. is an enterprise software company that specializes in providing an objectives and key results (OKR) platform designed to enhance organizational alignment and accountability. Founded in 2013 and headquartered in Redwood City, California, WorkBoard offers a comprehensive Enterprise Results Platform that facilitates the localization of company objectives to individual teams, allowing for effective alignment on outcomes and measurement of results. The platform enables organizations to coordinate actions, manage meetings, and ensure execution aligns with strategic priorities. By transforming traditional approaches to strategy alignment into a dynamic, data-driven practice, WorkBoard enhances transparency and fosters a results-oriented culture. Its solution supports teams in making goal achievement a habitual process, empowering them to execute rapidly and efficiently as organizations scale.

Brandless

Series B in 2017
Brandless, Inc. is an online consumer commerce platform based in San Francisco, California, that offers a diverse range of products across several categories. Founded in 2015, the company sells food items such as snacks, granola, and baby food, as well as home essentials including cleaning supplies, tableware, and office products. Additionally, Brandless provides beauty and personal care items, health and wellness products like vitamins and supplements, baby products, and pet supplies. The company aims to create a marketplace that empowers consumers to make healthier and more sustainable choices for themselves, their families, and the environment by prioritizing quality and collaboration.

Battlefy

Series A in 2017
Battlefy, Inc. is an eSports management platform that facilitates the organization and management of tournaments and leagues for various stakeholders, including college clubs, eSports organizations, and brands supporting gamers. Founded in 2011 and based in Delta, Canada, Battlefy provides a comprehensive solution that allows users to create signup forms, seed teams, draw brackets, and design sponsorship pages, as well as manage livestream content. The platform is designed to accommodate events at all levels, from amateur to professional, making it easier for organizers to run eSports competitions effectively. Originally established as 7777833 Canada Inc., the company rebranded to Battlefy, Inc. in July 2013, reflecting its focus on the growing eSports industry.

Smule

Series H in 2017
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

Wavedash Games

Series A in 2017
Wavedash Games, Inc. is an independent game developer based in Oakland, California, established in 2015. The company focuses on creating innovative platform fighter games, aiming to define new genres within this gaming category. Wavedash Games is comprised of a team of experienced professionals from various leading companies in the gaming industry, including Riot, Blizzard, Bioware, Kixeye, Sony, and Twitch. This diverse background allows the company to blend expert game development skills with a strong commitment to community engagement and grassroots passion.

Didi

Secondary Market in 2017
Didi Chuxing, founded in 2012 in Beijing, is a leading mobile transportation platform providing app-based services such as taxi hailing, private car-hailing, social ride-sharing, car rental, and enterprise solutions. With over 450 million users and daily orders reaching 25 million, Didi offers a variety of mobility options to optimize resource allocation through big data-driven algorithms. The company aims to address transportation, environmental, and employment challenges by collaborating with communities and partners. Acquiring Uber China in 2016, Didi has over 21 million drivers and car owners on its platform, generating income while offering convenient transportation solutions to users worldwide.

Molotov

Series B in 2016
Molotov is a TV streaming platform that transforms the viewing experience by providing access to live, catch-up, and on-demand programs. The service allows users to bookmark their favorite movies, documentaries, and shows while also storing them in the cloud for easy retrieval. With the ability to stream content in HD quality from various devices, including smartphones, tablets, and computers, Molotov simplifies how audiences engage with television. It aims to create a more accessible and personalized television experience for users, making it easier to enjoy their preferred entertainment anytime and anywhere.

PillPack

Series D in 2016
PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Smule

Series G in 2016
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

Kindly Care

Seed Round in 2016
Kindly Care, Inc. is a San Francisco-based company that operates a marketplace for senior homecare, having been founded in 2014. The company provides a mobile application designed to help families find and manage caregivers for their loved ones. This platform allows users to hire private live-in caregivers while offering tools to manage various aspects of care, including scheduling shifts, tracking timesheets, and recording shift notes. By streamlining these processes, Kindly Care aims to enhance the quality of care for senior citizens and enable families to save on costs associated with homecare.

Survios

Series B in 2015
Survios, Inc. is a virtual reality company based in Los Angeles, California, founded in 2012. The company specializes in creating innovative interactive content and immersive gaming experiences powered by advanced virtual reality technology. Originating from Project Holodeck, an initiative at the University of Southern California’s Games program, Survios was established by Nathan Burba, James Iliff, and Alexander Silkin. The company's focus is on developing engaging games that offer users a rich combination of visuals, sound, tactile feedback, and dynamic spectating, aiming to elevate the overall gaming experience. Survios is dedicated to pushing the boundaries of immersive technology in the gaming industry.

Motiv

Series A in 2015
Motiv Inc. is a personal technology company established in 2013 and headquartered in San Francisco, California. The company specializes in the development and manufacturing of fitness tracking rings and wearable products designed to integrate seamlessly into users' daily lives. Motiv's offerings include an application that complements its ring products by providing data tracking, notifications, and additional features. The wearable devices measure key health metrics such as heart rate, steps, and sleep activity, enhancing users' understanding of their fitness levels. Motiv sells its products online, aiming to deliver both aesthetic appeal and user-friendly experiences. As of April 2020, Motiv operates as a subsidiary of Proxy Technologies, Inc.

Didi

Private Equity Round in 2015
Didi Chuxing, founded in 2012 in Beijing, is a leading mobile transportation platform providing app-based services such as taxi hailing, private car-hailing, social ride-sharing, car rental, and enterprise solutions. With over 450 million users and daily orders reaching 25 million, Didi offers a variety of mobility options to optimize resource allocation through big data-driven algorithms. The company aims to address transportation, environmental, and employment challenges by collaborating with communities and partners. Acquiring Uber China in 2016, Didi has over 21 million drivers and car owners on its platform, generating income while offering convenient transportation solutions to users worldwide.

PillPack

Series C in 2015
PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Lyft

Series E in 2015
Lyft is a transportation company that operates a mobile application connecting passengers with drivers for on-demand rides. The app facilitates ride scheduling, including advance bookings up to seven days, and handles in-app payments. Primarily serving college, university, and corporate communities, Lyft offers various ride options, such as private, shared, and luxury vehicles. Additionally, it provides multimodal transportation solutions, including bike and scooter sharing.

Workboard

Convertible Note in 2015
WorkBoard Inc. is an enterprise software company that specializes in providing an objectives and key results (OKR) platform designed to enhance organizational alignment and accountability. Founded in 2013 and headquartered in Redwood City, California, WorkBoard offers a comprehensive Enterprise Results Platform that facilitates the localization of company objectives to individual teams, allowing for effective alignment on outcomes and measurement of results. The platform enables organizations to coordinate actions, manage meetings, and ensure execution aligns with strategic priorities. By transforming traditional approaches to strategy alignment into a dynamic, data-driven practice, WorkBoard enhances transparency and fosters a results-oriented culture. Its solution supports teams in making goal achievement a habitual process, empowering them to execute rapidly and efficiently as organizations scale.

Smule

Series F in 2015
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

Kindly Care

Seed Round in 2015
Kindly Care, Inc. is a San Francisco-based company that operates a marketplace for senior homecare, having been founded in 2014. The company provides a mobile application designed to help families find and manage caregivers for their loved ones. This platform allows users to hire private live-in caregivers while offering tools to manage various aspects of care, including scheduling shifts, tracking timesheets, and recording shift notes. By streamlining these processes, Kindly Care aims to enhance the quality of care for senior citizens and enable families to save on costs associated with homecare.

BlockCypher

Convertible Note in 2014
BlockCypher, founded in 2013 and headquartered in Redwood City, California, specializes in developing a cloud-optimized platform for blockchain applications. Its platform, BlockCypher, is designed to simplify the creation and management of blockchain-based solutions by providing APIs that enable interaction with multiple blockchains. This allows businesses and developers to build and scale applications across various industries such as payments, identity management, cybersecurity, and fraud prevention, without needing to rebuild infrastructure from scratch each time.

Motiv

Series A in 2014
Motiv Inc. is a personal technology company established in 2013 and headquartered in San Francisco, California. The company specializes in the development and manufacturing of fitness tracking rings and wearable products designed to integrate seamlessly into users' daily lives. Motiv's offerings include an application that complements its ring products by providing data tracking, notifications, and additional features. The wearable devices measure key health metrics such as heart rate, steps, and sleep activity, enhancing users' understanding of their fitness levels. Motiv sells its products online, aiming to deliver both aesthetic appeal and user-friendly experiences. As of April 2020, Motiv operates as a subsidiary of Proxy Technologies, Inc.

Hobo Labs

Series A in 2014
Hobo Labs is a gaming company founded by entrepreneurs known for their successful ventures in the tech industry, including Rotten Tomatoes and Lithium. The company focuses on creating innovative mobile games that incorporate guild mechanics, which are popular in PC gaming, thereby enhancing the social gaming experience. Hobo Labs aims to develop games that not only appeal to their own interests but also foster interaction among players, making social connectivity a fundamental aspect of their offerings. By providing a diverse array of game categories within a single platform, Hobo Labs seeks to deliver engaging and enjoyable gaming experiences that can be shared with friends.

Survios

Series A in 2014
Survios, Inc. is a virtual reality company based in Los Angeles, California, founded in 2012. The company specializes in creating innovative interactive content and immersive gaming experiences powered by advanced virtual reality technology. Originating from Project Holodeck, an initiative at the University of Southern California’s Games program, Survios was established by Nathan Burba, James Iliff, and Alexander Silkin. The company's focus is on developing engaging games that offer users a rich combination of visuals, sound, tactile feedback, and dynamic spectating, aiming to elevate the overall gaming experience. Survios is dedicated to pushing the boundaries of immersive technology in the gaming industry.

Smule

Series E in 2014
Smule, Inc. is a San Francisco-based company that specializes in developing music applications aimed at connecting users through collaborative music creation. Founded in 2008, Smule's platform allows individuals to sing and produce music together, fostering a global community of music enthusiasts. Its popular products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, and Ocarina, which enable users to create, discover, and enjoy music in innovative ways. By combining social interaction with music-making, Smule has established itself as a leader in the music app industry, facilitating connections between users and major artists worldwide.

AirPair

Seed Round in 2014
AirPair, Inc. is a San Francisco-based company that operates an on-demand platform designed to connect users with software experts through video chat and screen sharing. Founded in 2013, AirPair provides a range of services including pair programming, code review, mentoring, training, and problem-solving sessions tailored for enterprises, startups, small and medium-sized businesses, and entrepreneurs. The company focuses on facilitating real-time collaboration between its team of experienced professionals and clients' engineers, offering specialized knowledge transfer in various technology stacks. Through its platform, AirPair accelerates software development by enabling direct interaction between those needing programming assistance and skilled developers, fostering an environment for effective learning and project completion.

Motiv

Seed Round in 2014
Motiv Inc. is a personal technology company established in 2013 and headquartered in San Francisco, California. The company specializes in the development and manufacturing of fitness tracking rings and wearable products designed to integrate seamlessly into users' daily lives. Motiv's offerings include an application that complements its ring products by providing data tracking, notifications, and additional features. The wearable devices measure key health metrics such as heart rate, steps, and sleep activity, enhancing users' understanding of their fitness levels. Motiv sells its products online, aiming to deliver both aesthetic appeal and user-friendly experiences. As of April 2020, Motiv operates as a subsidiary of Proxy Technologies, Inc.

Workboard

Seed Round in 2014
WorkBoard Inc. is an enterprise software company that specializes in providing an objectives and key results (OKR) platform designed to enhance organizational alignment and accountability. Founded in 2013 and headquartered in Redwood City, California, WorkBoard offers a comprehensive Enterprise Results Platform that facilitates the localization of company objectives to individual teams, allowing for effective alignment on outcomes and measurement of results. The platform enables organizations to coordinate actions, manage meetings, and ensure execution aligns with strategic priorities. By transforming traditional approaches to strategy alignment into a dynamic, data-driven practice, WorkBoard enhances transparency and fosters a results-oriented culture. Its solution supports teams in making goal achievement a habitual process, empowering them to execute rapidly and efficiently as organizations scale.
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