Alibaba Group

Alibaba Group is the largest online and mobile commerce company globally, primarily known for its extensive e-commerce platforms that connect buyers and sellers. It operates notable marketplaces in China, including Taobao, which focuses on consumer-to-consumer transactions, and Tmall, which caters to business-to-consumer interactions. The company's core business lies in its China commerce retail division, which is a significant source of cash flow. In addition to retail and wholesale transactions, Alibaba also generates revenue from various sectors, including international commerce, local consumer services, cloud computing, digital media and entertainment, and logistics through its Cainiao network. Alibaba's diverse portfolio positions it as a key player across multiple industries, including retail, logistics, and technology.

Tony Park

Senior Director, Head of International Business

Joseph Tsai

Executive Vice Chairman

Amy Young

US Investment Associate

Michael Zeisser

Chairman, US Investments

Past deals in Fashion

Ably

Corporate Round in 2024
Ably Corporation operates a fashion platform that enables customers to buy and sell products among themselves. The platform features a forum where influencers and celebrities can establish online stores to showcase and sell their products. This model allows users to stay informed about the latest fashion trends and purchase clothing items similar to those worn by their favorite public figures. Ably aims to create a community-driven marketplace that connects consumers with the fashion choices of influential personalities.

11Street

Acquisition in 2023
11Street is an online marketplace that offers a diverse range of products, including clothing, beauty items, sports equipment, groceries, household goods, and electronics. The platform is designed to enhance the shopping experience for both customers and sellers by providing a fast and convenient global shopping portal. Through its extensive selection of brand fashion and accessories, 11Street aims to cater to the varied needs of consumers while facilitating seamless transactions between buyers and sellers.

KNOWIN Trend Lab

Venture Round in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

Enda Athletic

Grant in 2021
Enda Athletic is a Kenyan sports shoe brand that specializes in producing footwear suitable for both athletic and casual use. Founded in 2015 by Navalayo Osembo and Weldon Kennedy, the company aims to share the legacy of Kenyan running excellence with a global audience. By drawing inspiration from the world’s greatest runners in Kenya, Enda seeks to establish itself as a prominent institution in the sports footwear industry. The brand operates out of Nairobi, Kenya, and is dedicated to promoting the country's rich athletic heritage through its products.

Xiaohongshu

Series E in 2021
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

AliExpress Russia JV

Funding Round in 2021
AliExpress Russia is a prominent e-commerce platform that facilitates cross-border and domestic online shopping in Russia. It provides an online marketplace where consumers can buy and sell a diverse range of products. The platform is designed to enhance the e-commerce infrastructure in the region, catering to the needs of both local and international sellers. With its user-friendly interface and extensive product offerings, AliExpress Russia aims to connect buyers and sellers effectively, contributing to the growth of online retail in the country.

Trendyol

Corporate Round in 2021
Trendyol is a prominent e-commerce platform based in Istanbul, Turkey, specializing in retailing a diverse array of products, including fashion items for women, children, and men, as well as accessories, cosmetics, and home decorations. Founded in 2010, it has grown to become the largest internet employer in the country, employing around 2,000 individuals. Trendyol's commitment to enhancing the e-commerce experience leverages advanced technology, allowing customers to conveniently purchase products at their convenience. In 2018, the company entered a strategic partnership with Alibaba Group, marking a significant investment in Turkey's internet sector. Through its broad product offerings and user-friendly platform, Trendyol serves a growing customer base in Turkey and the MENA region.

Farfetch

Convertible Note in 2020
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Farfetch

Corporate Round in 2020
Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Perfect Corp.

Series B in 2019
Perfect Corp., established in 2014, specializes in developing augmented reality (AR) and artificial intelligence (AI) driven solutions for the beauty and fashion industry. The company offers a SaaS platform, YouCam for Enterprise, which includes virtual makeup, AR skin diagnostic tools, AI product recommendations, and more, enabling e-commerce businesses and brands to enhance customer experiences. Additionally, Perfect Corp. provides mobile apps like YouCam Makeup and YouCam Perfect, allowing consumers to virtually try products, diagnose skin, and engage with a community. The company operates globally, with offices in New Taipei, Taiwan, and San Jose, California.

Bit Starlight

Series A in 2019
Bit Starlight is a fashion short video sharing application developer. The company specializes in the short video field. It has a short fashion video sharing community “sugar suit”. Users can watch short fashion videos in the community to understand beauty, life, clothing, matching, etc. In terms of content, at the same time, you can also share short videos, dry goods, and single items.

Tokopedia

Series G in 2018
Tokopedia is an Indonesian technology company established in 2019, aimed at democratizing commerce through digital innovation. It operates an online marketplace that allows individuals and businesses to create and manage their online stores without charge. The platform offers a wide range of products, including fashion accessories, beauty and health items, electronics, food, and toys, serving as a comprehensive e-commerce destination for customers. Tokopedia has successfully reached over 99% of districts in Indonesia, empowering more than 10 million merchants and boasting a user base of over 100 million. The company is committed to fostering a Super Ecosystem that facilitates the discovery and initiation of various commerce activities. To support this vision, Tokopedia collaborates with strategic partners across various sectors, including logistics and financial technology, while providing extensive payment options throughout Indonesia. Its contributions have significantly impacted the Indonesian economy, accounting for more than 1% of its growth.

YCloset

Corporate Round in 2018
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Trendyol

Acquisition in 2018
Trendyol is a prominent e-commerce platform based in Istanbul, Turkey, specializing in retailing a diverse array of products, including fashion items for women, children, and men, as well as accessories, cosmetics, and home decorations. Founded in 2010, it has grown to become the largest internet employer in the country, employing around 2,000 individuals. Trendyol's commitment to enhancing the e-commerce experience leverages advanced technology, allowing customers to conveniently purchase products at their convenience. In 2018, the company entered a strategic partnership with Alibaba Group, marking a significant investment in Turkey's internet sector. Through its broad product offerings and user-friendly platform, Trendyol serves a growing customer base in Turkey and the MENA region.

Paytm Mall

Venture Round in 2018
Paytm Mall is the online consumer marketplace division of One97 Communications' Paytm brand. It provides a platform for a diverse range of domestic and international products, catering to various categories including fashion, electronics, consumer durables, and home furnishings. By facilitating online and mobile shopping, Paytm Mall enables customers to purchase items at discounted prices from the convenience of their homes, contributing to the growing trend of e-commerce in the region.

Xiaohongshu

Series D in 2018
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

The ORDRE Group

Corporate Round in 2018
The ORDRE Group, founded in 2014, focuses on transforming the luxury fashion industry through innovative technologies. The company operates two main divisions: ORB360 and Authentique. ORB360 provides proprietary 360° view images and videos tailored for the fashion sector, enhancing the presentation of collections such as ready-to-wear, accessories, and footwear. Authentique specializes in product authentication using vision AI and ownership technology, allowing the creation of digital product passports. This division is also Web3-based, incorporating blockchain and NFT technology to facilitate secure ownership and enhance consumer trust. By bridging the gap between luxury brands, retailers, and consumers, The ORDRE Group empowers emerging designers to gain global visibility while addressing logistical and cost-related challenges in the market.

Daraz.pk

Acquisition in 2018
Daraz.pk is the largest online shopping platform in Pakistan, dedicated to reshaping the e-commerce landscape by offering a user-friendly experience and exceptional customer support. The platform features an extensive collection of fashion items, including designer clothing, footwear, and accessories, all accessible through a convenient website interface. Daraz.pk emphasizes customer satisfaction with services such as free shipping on orders over Rs 1,500, seven-day returns, and cash on delivery options. Since its launch, Daraz has quickly garnered a substantial customer base by promoting online shopping and understanding the unique needs of its users. The platform also provides gift cards and supports various payment methods, including Telenor Easy Paisa and net banking. By partnering with DHL, Daraz.pk enables international shipping to 231 countries, further enhancing its appeal to customers seeking a diverse range of products delivered directly to their doorsteps.

Tokopedia

Series F in 2017
Tokopedia is an Indonesian technology company established in 2019, aimed at democratizing commerce through digital innovation. It operates an online marketplace that allows individuals and businesses to create and manage their online stores without charge. The platform offers a wide range of products, including fashion accessories, beauty and health items, electronics, food, and toys, serving as a comprehensive e-commerce destination for customers. Tokopedia has successfully reached over 99% of districts in Indonesia, empowering more than 10 million merchants and boasting a user base of over 100 million. The company is committed to fostering a Super Ecosystem that facilitates the discovery and initiation of various commerce activities. To support this vision, Tokopedia collaborates with strategic partners across various sectors, including logistics and financial technology, while providing extensive payment options throughout Indonesia. Its contributions have significantly impacted the Indonesian economy, accounting for more than 1% of its growth.

Paytm Mall

Venture Round in 2017
Paytm Mall is the online consumer marketplace division of One97 Communications' Paytm brand. It provides a platform for a diverse range of domestic and international products, catering to various categories including fashion, electronics, consumer durables, and home furnishings. By facilitating online and mobile shopping, Paytm Mall enables customers to purchase items at discounted prices from the convenience of their homes, contributing to the growing trend of e-commerce in the region.

Ruhnn Holding Limited

Post in 2016
Ruhnn Holding Limited is a company based in Hangzhou, China, that specializes in the cultivation and incubation of key opinion leaders (KOLs). Founded in 2016, it operates online platforms that sell a range of fashion and lifestyle products, including women's apparel, shoes, handbags, and cosmetics, directly to consumers through KOL-driven online stores. Additionally, Ruhnn provides sales and advertising services for third-party merchants looking to leverage KOLs to reach a broader audience. As of March 31, 2020, the company managed 19 online stores and had established partnerships with 168 KOLs, emphasizing its role in the dynamic intersection of e-commerce and influencer marketing in the Chinese market.

Mei.com

Private Equity Round in 2015
As the leading Luxury & Fashion Flash Sales website in Asia, Glamour Sales entered into the China market in April 2010. We remain committed to authentic products with attractive discounts to our smart shoppers. To date, Glamour Sales has established official partnerships with over 2,000 international luxury, fashion, beauty and lifestyle brands. Daily flash sales begins each morning at 9am. All products of Glamour Sales are highly curated by our fashion and beauty experts. We strive to deliver a first class luxury shopping experience to you.

Zulily

Post in 2015
Zulily, LLC is an online retailer based in Seattle, Washington, specializing in providing a diverse range of merchandise aimed primarily at mothers shopping for their families. Founded in 2009, Zulily offers a curated selection of products that includes apparel and accessories for men, women, and children, as well as children's toys, infant gear, home décor, kitchen accessories, and personal care items. The company operates on a flash sales model, featuring limited-time offers through its desktop and mobile platforms, allowing customers to discover new products at competitive prices. Zulily has expanded its reach internationally, serving customers in Canada, Australia, and the United Kingdom, and continues to attract millions of shoppers seeking unique finds for their homes and loved ones.

Yinman

Venture Round in 2014
Chinese fashion

1stdibs

Series C in 2014
1stdibs is an online marketplace dedicated to connecting design enthusiasts with sellers and makers of a wide range of rare and desirable items, including vintage, antique, and contemporary furniture, home decor, jewelry, watches, art, and fashion. The platform serves as a meeting point for respected dealers and collectors who share an appreciation for exquisite design. 1stdibs generates revenue primarily through fees for seller marketplace services, as well as additional income from advertisements and software solutions provided to interior designers through its separate platform, Design Manager. This dual focus enables the company to cater to both individual collectors and professionals in the design industry.

ShopRunner

Private Equity Round in 2013
ShopRunner is a membership program designed to enhance the online shopping experience by providing free 2-day shipping, free returns, and seamless checkout at over 100 top retailers. The service connects consumers with a diverse range of products, including clothing, beauty, electronics, and more, from prestigious brands such as Neiman Marcus, Saks Fifth Avenue, and Bloomingdale's. In addition to fast shipping, ShopRunner members benefit from exclusive deals that can be combined with their shipping advantages, making it easier to shop for a wide variety of items in one place. The platform aims to streamline the online shopping process while ensuring convenience and accessibility for its users.
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