Alteria Capital

Alteria Capital is a venture capital investment firm established in 2017 and based in Mumbai, India. The firm specializes in providing venture debt to innovative companies that have received substantial backing from venture capital. Alteria Capital targets a diverse range of sectors, including consumer products, consumer services, information technology, software as a service, the internet of things, technology, media and entertainment, and telecommunications. By offering venture debt, Alteria Capital aims to complement equity investments, making it a cost-effective financing option that enhances returns for stakeholders.

Ankit Agarwal

Partner

Ajay Hattangdi

Managing Partner and Co-Founder

Vinod Murali

Managing Partner and Co-Founder

Vivek Pillai

Principal

Akshat Saxena

Senior Vice President, Investments

Past deals in Apparel

GIVA

Series B in 2025
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

GIVA

Series B in 2023
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

GIVA

Debt Financing in 2023
GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

The Souled Store

Debt Financing in 2022
The Souled Store Private Limited is an online marketplace based in Mumbai, India, specializing in a diverse range of fashion items and accessories. Founded in 2013, the platform offers printed t-shirts, mobile covers, badges, boxers, pajamas, notebooks, mugs, posters, backpacks, socks, umbrellas, tote bags, painted shoes, and wristbands. It features products that often reference popular culture, including movies, TV shows, sports teams, comedians, and musicians, catering to a youthful audience seeking quirky merchandise. Additionally, the platform allows users to create personalized t-shirts, enhancing the shopping experience by enabling self-expression through unique designs.

Fashinza

Series A in 2021
Fashinza is a B2B marketplace focused on the fashion industry, offering a comprehensive platform that enhances trend forecasting and sourcing for fashion brands and retailers. By utilizing artificial intelligence, Fashinza analyzes data across various layers and platforms to predict emerging trends and designs. The platform integrates a design tool with a network of 200 cloud-connected factories, enabling users to source products efficiently while maintaining a fully online experience. Additionally, Fashinza provides a manufacturing-as-a-service system that grants users visibility into every step of the procurement process, facilitating faster and more reliable production times within the apparel sector.

Little Black Book

Debt Financing in 2019
Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

Wrogn

Series E in 2018
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.

Wrogn

Debt Financing in 2018
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
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