Alteria Capital

Alteria Capital is a venture capital investment firm established in 2017 and based in Mumbai, India. The firm specializes in providing venture debt to innovative companies that have received substantial backing from venture capital. Alteria Capital targets a diverse range of sectors, including consumer products, consumer services, information technology, software as a service, the internet of things, technology, media and entertainment, and telecommunications. By offering venture debt, Alteria Capital aims to complement equity investments, making it a cost-effective financing option that enhances returns for stakeholders.

Ankit Agarwal

Partner

Ajay Hattangdi

Managing Partner and Co-Founder

Vinod Murali

Managing Partner and Co-Founder

Vivek Pillai

Principal

Past deals in FMCG

FAASOS

Debt Financing in 2022
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Floryo

Debt Financing in 2022
Floryo asserts that it offers daily household essentials that are freshly made. The company currently offers more than 40 different types of freshly processed flour that have been tailored to fulfil functional nutrition standards.

Curefoods

Series C in 2022
Curefoods is a leading multi-brand cloud kitchen chain in India, specializing in food delivery and cooking across various cuisines, with over 200 kitchens. The company develops and manages a diverse portfolio of food brands, including EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, offering a variety of cuisines to cater to different customer preferences. Curefoods acquires and collaborates with smaller, successful food brands, investing in their growth and integrating them under its umbrella. This approach allows Curefoods to provide customers with multiple food options while ensuring quality and sustainability.

Believe

Series C in 2022
Believe Pte Ltd. is a global conglomerate based in Singapore that specializes in the manufacturing of personal care and beauty products. The company focuses on delivering market-ready solutions by closely listening to customer needs and designing products that align with various cultural and lifestyle preferences. Believe is committed to creating personal care essentials, including no-alcohol body sprays, that are hygienically produced and free from harmful chemicals, parabens, and animal-derived ingredients. By combining cutting-edge technology, scientifically validated methods, and traditional knowledge, Believe aims to exceed global standards in the personal care industry while prioritizing consumer health and well-being.

Curefoods

Debt Financing in 2022
Curefoods is a leading multi-brand cloud kitchen chain in India, specializing in food delivery and cooking across various cuisines, with over 200 kitchens. The company develops and manages a diverse portfolio of food brands, including EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, offering a variety of cuisines to cater to different customer preferences. Curefoods acquires and collaborates with smaller, successful food brands, investing in their growth and integrating them under its umbrella. This approach allows Curefoods to provide customers with multiple food options while ensuring quality and sustainability.

MyGlamm

Series D in 2021
MyGlamm is a direct-to-consumer beauty brand that offers an online beauty products marketplace with international spa and salon products. The company uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create rich, personalized, content and tutorial. MyGlamm was founded in 2015 and is headquartered in Mumbai, Maharashtra.

Curefoods

Debt Financing in 2021
Curefoods is a leading multi-brand cloud kitchen chain in India, specializing in food delivery and cooking across various cuisines, with over 200 kitchens. The company develops and manages a diverse portfolio of food brands, including EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, offering a variety of cuisines to cater to different customer preferences. Curefoods acquires and collaborates with smaller, successful food brands, investing in their growth and integrating them under its umbrella. This approach allows Curefoods to provide customers with multiple food options while ensuring quality and sustainability.

FAASOS

Series F in 2021
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Fashinza

Series A in 2021
Fashinza is a B2B marketplace that solves trend forecasting and sourcing for fashion brands and retailers. Fashinza's AI platform crunches data across multiple layers and platforms to predict the upcoming trends and designs. It combines the design platform with its cloud connected network of 200 factories to source products while providing a completely online experience.

Country Delight

Series C in 2021
Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and related products directly to consumers' doorsteps. By sourcing milk directly from farmers, the company ensures that customers receive fresh and pure dairy products without the usual hassles of managing milk requirements. In addition to milk, Country Delight also offers a range of other dairy items, including cottage cheese, ghee, bread, and eggs, all aimed at providing convenient access to wholesome food for consumers.

Jumbotail

Debt Financing in 2021
Jumbotail is an operator of an online marketplace that simplifies food and grocery shopping. Jumbotail is a VC-funded startup building an online marketplace for food and grocery, targeted at wholesale buyers. It also operates a marketplace that connects tens of thousands of these Kirana stores with brands and traders. The company offers a whole suite of services including supply chain logistics, a mobile app for placing orders, integration with point-and-sales devices, and credit solutions to shop owners that can’t easily get a loan from banks. They offer a wide selection of high-quality staples, homecare, packaged foods, and personal care products from all the leading brands, and staples producers. Their vision is to organize the food and grocery ecosystem in India using technology, data science, and design. They are building products, platforms, and services for the next billion people of India, who have fundamentally different needs - access, language, selection, supply chain, financial, cultural, and the like. Their market potential is huge - in the order of hundreds of billions of dollars. They have a strong core team consisting of alumni from Stanford, CMU, IIT, BITS, etc. having several years of industry experience in companies like Amazon, Flipkart, eBay, BCG, Housing, and Grofers. They are reimagining and reengineering the food and grocery ecosystem through intelligent technology, intuitive design, and innovative business and supply chain models. They are a passionate team driven by their sense of purpose to solve critical real-world problems. Each team member will have significant ownership of key components that go into the next-generation e-commerce, supply chain, demand generation, and credit technology platforms and services that they are building.

Mensa Brands

Debt Financing in 2021
Mensa Brands is a brand-building company that focuses on identifying and investing in established digital-first brands within the lifestyle, home, and beauty sectors. The company provides working capital and equity investments to direct-to-consumer startups, aiming to enhance their online presence and drive growth. By leveraging its expertise in areas such as product development, merchandising, technology, and supply chain management, Mensa Brands supports founders in achieving successful financial exits while transforming their businesses through effective partnerships.

Clover

Debt Financing in 2020
Clover provides management solutions for fruit and vegetable farmers. They provide supply chain solutions through technology-enabled managed farm networks. They enable greenhouse farmers to get agronomy markets.

FAASOS

Debt Financing in 2020
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Country Delight

Series B in 2019
Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and related products directly to consumers' doorsteps. By sourcing milk directly from farmers, the company ensures that customers receive fresh and pure dairy products without the usual hassles of managing milk requirements. In addition to milk, Country Delight also offers a range of other dairy items, including cottage cheese, ghee, bread, and eggs, all aimed at providing convenient access to wholesome food for consumers.

FAASOS

Debt Financing in 2019
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Raw Pressery

Debt Financing in 2018
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.

Raw Pressery

Venture Round in 2018
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.
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