Alteria Capital

Alteria Capital is a Mumbai-based investment firm established in 2017 that specializes in venture debt. The firm targets early and growth-stage companies backed by venture capital, focusing on sectors such as consumer products, consumer services, information technology, software as a service (SaaS), the internet of things, technology, media and entertainment, and telecommunications. By providing financial support to these sectors, Alteria Capital aims to foster the growth of innovative companies across India.

Ankit Agarwal

Managing Partner

Jasdeep Singh Bhatia

Vice President

Sakshi Chandaliya

Senior Associate

Ajay Hattangdi

Founder and Managing Director

Yash Jain

Vice President

Vinod Murali

Co-Founder and Managing Partner

Vivek Pillai

Principal

Akshat Saxena

Senior Vice President - Investments

Punit Shah

Partner

Dhairen Tohliani

Vice President

Past deals in FMCG

FAASOS

Debt Financing in 2022
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Floryo

Debt Financing in 2022
Floryo is a producer of freshly processed household essentials, specializing in customized flours. The company offers over 40 types of freshly milled grains, catering to various dietary needs and preferences. Floryo provides a diverse range of staple foods, including single-grained, multi-grained, vegetable mix, and gluten-free flours. This variety allows customers to easily access the flours they need while ensuring that the products meet functional nutrition standards.

Curefoods

Series C in 2022
Curefoods democratize access to good food on a sustainable basis. Good food is honest. They are in the business of selling food. To create the best food product out there, they assemble a team of people who are absolutely crazy about food.

Believe

Series C in 2022
Believe Pte Ltd. is a global, Singapore-based FMCG conglomerate that provides market-ready solutions for customers by listening to their needs and designing products that suit their culture and life choices. From breakthrough personal care essentials to beauty products surpassing global standards, our worldwide team of experts use cutting-edge technology, scientifically proven methodologies and ancient knowledge to gift our customers

Curefoods

Debt Financing in 2022
Curefoods democratize access to good food on a sustainable basis. Good food is honest. They are in the business of selling food. To create the best food product out there, they assemble a team of people who are absolutely crazy about food.

MyGlamm

Series D in 2021
MyGlamm is an on-demand beauty services startup. MyGlamm is a marketplace for stylists / beauticians / nail and spa aestheticians to provide on demand hair, beauty, nail & spa services at a consumer's doorstep. Get Glammorous - Anyplace. Anytime" is the mantra on which MyGlamm has been founded. MyGlamm has been launched by the Glamm Team that has brought to India the French L'OCCITANE Spas, the New York based Warren Tricomi Salons and the fashionable ELLE Spas & Salons. Team MyGlamm is an eclectic mix of; operations + technology | education + domain expertise | youth + experience. Comprising IITians, MBAs from Kellogg, ESADE and industry experience with Lakme, Quikr, BBlunt, Rediff, Jean Claude Biguine, CapGemini and a lot more, Team MyGLamm has set out to revolutionize the beauty industry in India, with technology as an enabler.

Curefoods

Debt Financing in 2021
Curefoods democratize access to good food on a sustainable basis. Good food is honest. They are in the business of selling food. To create the best food product out there, they assemble a team of people who are absolutely crazy about food.

FAASOS

Series F in 2021
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Fashinza

Series A in 2021
Fashinza is a business-to-business manufacturing marketplace that addresses supply chain challenges in the apparel and fashion industries. By connecting fashion brands with experienced manufacturers, Fashinza enhances the efficiency and reliability of production processes. The company provides a supply chain and product development platform that allows users to track every step of procurement, ensuring greater visibility. This system facilitates faster production times, leveraging a vast network of cloud-connected factories to streamline operations.

Country Delight

Series C in 2021
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

Jumbotail

Debt Financing in 2021
Jumbotail Technologies Pvt. Ltd., founded in 2015 and based in Bengaluru, India, operates an online marketplace specifically designed for the food and grocery sector, targeting wholesale buyers. The platform connects tens of thousands of Kirana stores with various brands and traders, providing a comprehensive suite of services that includes supply chain logistics, a mobile ordering app, integration with point-of-sale systems, and credit solutions for shop owners facing difficulties in securing loans. Jumbotail offers a wide range of high-quality staples, homecare, packaged foods, and personal care products from leading brands and producers. The company's mission is to organize India's food and grocery ecosystem using technology and data science. With a strong core team of experienced professionals from prestigious institutions and companies, Jumbotail aims to address the diverse needs of India's consumers while capitalizing on the substantial market potential in the sector.

Mensa

Debt Financing in 2021
Mensa Brands’ business model involves investing working capital and picking up equity in other D2C startups and scaling their brands' presence online

Slay Coffee

Debt Financing in 2021
Operator of a gourmet coffee brand intended to make coffee affordable for consumers across the country. The company delivers coffee in spill-proof and temperature-controlled packaging that can be brewed at home and is also available as a coffee-on-the-go from takeaway outlets, enabling customers to have quality coffee in a convenient manner.

Clover

Debt Financing in 2020
Clover Ventures Private Limited, founded in 2017 and based in Bengaluru, India, specializes in the cultivation and distribution of high-quality fruits and vegetables. The company employs advanced cultivation techniques and technology-driven precision farming practices to enhance yield and efficiency. In addition to its cultivation efforts, Clover Ventures manages the supply chain for perishables, ensuring that products reach the market effectively. Through its focus on quality and innovation, the company aims to meet the growing demand for fresh produce in the region.

FAASOS

Debt Financing in 2020
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Country Delight

Series B in 2019
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

Country Delight

Series B in 2019
Country Delight produces and distributes milk intended to provide good quality and unadulterated milk at doorstep. The company's application offers to order milk products and have them delivered directly from the farmer, enabling customers to get rid off the hassle of managing ones milk requirements.

FAASOS

Debt Financing in 2019
FAASOS, operated by Rebel Foods Services, is an on-demand food delivery platform that primarily functions through a mobile app. It is transforming the way customers order and receive food, serving approximately 10,000 customers daily, with a rapidly increasing user base. The service is currently available in ten cities, focusing exclusively on app-based orders to enhance customer convenience and streamline the delivery process. As a pioneer in the food tech space, FAASOS continues to expand its reach and improve its offerings to meet the growing demand for quick and accessible food delivery solutions.

Raw Pressery

Debt Financing in 2018
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

Raw Pressery

Venture Round in 2018
RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.
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