Alteria Capital

WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Wheelocity is a supply chain network dedicated to addressing India's malnutrition issue by minimizing food waste through innovative, technology-driven solutions. Founded in 2021, the company has established itself as a leading provider of fresh supply chain solutions, processing nearly 700 tonnes of fresh food daily across a network that spans the entire country. Wheelocity aims to reshape the fresh produce market by integrating various components of the supply chain, including collection centers, distribution centers, and logistics, to create an efficient and optimized ecosystem for perishable goods such as fruits, vegetables, dairy, poultry, and meat. By leveraging advanced technologies like artificial intelligence and the Internet of Things, Wheelocity enhances transparency and efficiency in its operations, facilitating a faster and more sustainable process for delivering food from farms to consumers. Ultimately, the company’s mission is to eliminate food waste and combat hunger through effective management of supply chain resources.

Wheelocity is a supply chain network dedicated to addressing India's malnutrition issue by minimizing food waste through innovative, technology-driven solutions. Founded in 2021, the company has established itself as a leading provider of fresh supply chain solutions, processing nearly 700 tonnes of fresh food daily across a network that spans the entire country. Wheelocity aims to reshape the fresh produce market by integrating various components of the supply chain, including collection centers, distribution centers, and logistics, to create an efficient and optimized ecosystem for perishable goods such as fruits, vegetables, dairy, poultry, and meat. By leveraging advanced technologies like artificial intelligence and the Internet of Things, Wheelocity enhances transparency and efficiency in its operations, facilitating a faster and more sustainable process for delivering food from farms to consumers. Ultimately, the company’s mission is to eliminate food waste and combat hunger through effective management of supply chain resources.

Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Jumbotail Technologies Pvt. Ltd., established in 2015 and headquartered in Bengaluru, India, operates an online marketplace that streamlines food and grocery shopping for wholesalers. The company connects tens of thousands of Kirana stores with brands and traders, offering a wide range of high-quality products. Jumbotail provides a suite of services including supply chain logistics, a mobile ordering app, point-of-sale integration, and credit solutions for shop owners. Its mission is to organize India's food and grocery ecosystem using technology, data science, and design, targeting the next billion people with unique needs. The company is led by a strong team with experience from prominent organizations like Amazon, Flipkart, and BCG.

Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Floryo is a producer of freshly processed household essentials, specializing in customized flours. The company offers over 40 types of freshly milled grains, catering to various dietary needs and preferences. Floryo provides a diverse range of staple foods, including single-grained, multi-grained, vegetable mix, and gluten-free flours. This variety allows customers to easily access the flours they need while ensuring that the products meet functional nutrition standards.

WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.

Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.

Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.

Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

DealShare is a social e-commerce startup focused on providing an online buying platform for a wide range of consumer products, targeting the growing population of users in non-metro and rural areas of India who are less familiar with traditional online shopping. The platform is designed for mobile and social media use, allowing users to easily purchase items with just a few clicks. DealShare enables customers to buy and share deals with friends, offering discounts based on the number of purchasers, which promotes demand aggregation of mass-market products through social engagement. Its product catalog includes fruits, vegetables, grocery items, beauty and wellness products, fashion accessories, electronics, and home décor. By focusing on a streamlined assortment, DealShare aims to achieve high capital and price efficiency while making online shopping accessible and affordable for its target demographic.

Jumbotail Technologies Pvt. Ltd., established in 2015 and headquartered in Bengaluru, India, operates an online marketplace that streamlines food and grocery shopping for wholesalers. The company connects tens of thousands of Kirana stores with brands and traders, offering a wide range of high-quality products. Jumbotail provides a suite of services including supply chain logistics, a mobile ordering app, point-of-sale integration, and credit solutions for shop owners. Its mission is to organize India's food and grocery ecosystem using technology, data science, and design, targeting the next billion people with unique needs. The company is led by a strong team with experience from prominent organizations like Amazon, Flipkart, and BCG.

DealShare is a social e-commerce startup focused on providing an online buying platform for a wide range of consumer products, targeting the growing population of users in non-metro and rural areas of India who are less familiar with traditional online shopping. The platform is designed for mobile and social media use, allowing users to easily purchase items with just a few clicks. DealShare enables customers to buy and share deals with friends, offering discounts based on the number of purchasers, which promotes demand aggregation of mass-market products through social engagement. Its product catalog includes fruits, vegetables, grocery items, beauty and wellness products, fashion accessories, electronics, and home décor. By focusing on a streamlined assortment, DealShare aims to achieve high capital and price efficiency while making online shopping accessible and affordable for its target demographic.

Chaayos is India's largest chai café chain, dedicated to serving the world its daily cups of chai. The company offers a diverse range of teas, including green, herbal, and instant varieties, alongside snacks in a social setting conducive to informal meetings and gatherings. Leveraging advanced technology, Chaayos personalizes chai in over 80,000 different ways to cater to individual preferences. In addition to its physical cafés, Chaayos employs an omnichannel approach, enabling customers to enjoy fresh chai delivered to their homes in innovative heat-retaining flasks, as well as offering direct-to-consumer product delivery. This blend of personalized service and convenience positions Chaayos as a leader in the evolving beverage market.

Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

Country Delight is a dairy platform that focuses on delivering high-quality, unadulterated milk and other dairy products directly to consumers' doorsteps. The company sources its milk directly from farmers, ensuring freshness and quality while eliminating the hassle of managing milk requirements for its customers. In addition to milk, Country Delight offers a range of products including cottage cheese, ghee, bread, and eggs, all aimed at providing consumers with convenient access to fresh dairy goods.

Rebel Foods is a prominent operator of cloud kitchens that specializes in delivering food on demand through a variety of in-house brands. The company combines culinary expertise with advanced technology to ensure high food quality and efficient delivery. Its innovative approach includes the use of dark kitchens, which allow for streamlined operations and expanded menu options. Rebel Foods offers a range of food brands catering to different consumer dining occasions, including the well-known FAASOS brand, which focuses on retail food provision and home delivery services. By prioritizing ingredient sourcing and preparation standards, Rebel Foods aims to enhance the overall dining experience for food enthusiasts.

RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

RAW Pressery is a Mumbai-based clean-label beverage brand established in 2014, specializing in cold-pressed juices, smoothies, soups, and nut milk. The company prioritizes quality by sourcing organic fruits, vegetables, and nuts directly from farmers around the world. By focusing on nutritional and natural beverage alternatives, RAW Pressery aims to promote healthy eating habits among its customers, delivering products that encapsulate the essence of fresh ingredients in convenient packaging. The brand's commitment to high-quality and wholesome beverages has positioned it as a significant player in the health-focused beverage market in India.

Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.