Alteria Capital

ApnaMart operates online supermart retail stores, offering fast delivery of essential groceries, household items, and personal care products. It sources products from nearby franchise stores and provides a loyalty program for access to local and global items.

GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

Spyne, founded in 2018 by Sanjay Kumar and Deepti Prasad and headquartered in Gurgaon, is a Deep Tech startup focused on revolutionizing the production of high-quality product images and videos for businesses and marketplaces through artificial intelligence. The company has developed a unique AI platform that automates image processing workflows, allowing businesses to create stunning catalogs without the need for physical studios, thus achieving up to 40% better conversion rates. Spyne's technology enables users to shoot, edit, and publish product visuals at a fraction of the cost and time. With a team of over 100 employees, Spyne serves more than 80 clients, including major players like Amazon India and Flipkart, across various sectors such as automotive, food, and retail in over 15 countries. The company has recently launched Spyne AI – Cars, aimed at the automotive industry, and plans to extend its innovative solutions to e-commerce, fashion, and real estate. Additionally, Spyne is exploring advancements in augmented and virtual reality technologies to develop products for the Metaverse and Omniverse.

WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Wheelocity is an Indian supply chain network that aims to reduce malnutrition by minimizing food waste through technology-enabled fresh-commerce networks. It operates an integrated ecosystem of collection centers, distribution centers, dark stores, and first- and mid-mile logistics to move fresh produce such as fruits, vegetables, dairy, poultry, and meat efficiently. By leveraging AI and IoT, Wheelocity enhances transparency, efficiency, and inventory control across its nationwide network, delivering faster, more reliable access from farm to plate. Founded in 2021, the company seeks to reshape India’s fresh produce market with an innovative, tech-powered approach to supply chains, ultimately lowering costs, preserving quality, and reducing waste.

Wheelocity is an Indian supply chain network that aims to reduce malnutrition by minimizing food waste through technology-enabled fresh-commerce networks. It operates an integrated ecosystem of collection centers, distribution centers, dark stores, and first- and mid-mile logistics to move fresh produce such as fruits, vegetables, dairy, poultry, and meat efficiently. By leveraging AI and IoT, Wheelocity enhances transparency, efficiency, and inventory control across its nationwide network, delivering faster, more reliable access from farm to plate. Founded in 2021, the company seeks to reshape India’s fresh produce market with an innovative, tech-powered approach to supply chains, ultimately lowering costs, preserving quality, and reducing waste.

Showroom B2B is developing a comprehensive platform aimed at transforming India's $108 billion fashion industry by directly connecting Tier 2+ clothing retailers with small to mid-scale apparel manufacturers. This innovative “Phygital” marketplace emphasizes a "Touch & Feel" selling approach, minimizing product returns through an effective distribution model. Showroom B2B creates Experience Centres for retailers, fostering confidence in their purchases by ensuring they can assess product quality firsthand. The platform enhances the business landscape by offering effective solutions in distribution, credit, logistics, and marketing, benefiting both clothing retailers through improved margins and manufacturers with opportunities for aggressive growth. By providing insightful data and tools, Showroom B2B empowers all participants in the fashion value chain to streamline operations and maximize sales.

Wiom provides internet access services to middle and lower-middle-income households. It operates as a Public Data Office Aggregator, authenticating users and connecting them with local access points after charging a specified fee.

GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

Founded in 2015, Jumbotail operates an online marketplace connecting wholesalers with Kirana stores, offering a wide range of food and grocery products. It provides services such as supply chain logistics, mobile ordering, POS integration, and credit solutions to shop owners.

GIVA is an omnichannel platform that offers fine jewelry. GIVA also offers a range of designs in metals like 18K gold, rose gold, and oxidized silver with embellishments of zircon, pearl, marcasite, and other colored stones. GIVA's collection includes earrings, necklaces, bracelets, and rings, crafted from sterling silver for everyday wear.

WayCool is an agri-tech company focused on the processing, distribution, and procurement of fresh produce, dairy products, and staples. By utilizing innovative quality management and food safety technology, WayCool enhances farmers' incomes and streamlines logistics and distribution services. The company sources fruits and vegetables primarily from smallholder farmers and aggregators, distributing them to local shops, retail outlets, hotels, restaurants, and catering establishments. WayCool operates a retail brand called SunnyBee in Chennai, which includes physical stores, mobile stores on trucks, and e-commerce platforms. Additionally, SunnyBee offers a range of high-quality private label products developed through partnerships with sister companies. By establishing direct connections between farmers and consumers, WayCool effectively integrates physical and information technology to facilitate efficient distribution of fresh produce.

Believe Pte Ltd. is a global conglomerate based in Singapore that specializes in the manufacturing of personal care and beauty products. The company focuses on delivering market-ready solutions by closely listening to customer needs and designing products that align with various cultural and lifestyle preferences. Believe is committed to creating personal care essentials, including no-alcohol body sprays, that are hygienically produced and free from harmful chemicals, parabens, and animal-derived ingredients. By combining cutting-edge technology, scientifically validated methods, and traditional knowledge, Believe aims to exceed global standards in the personal care industry while prioritizing consumer health and well-being.

Dunzo is a hyper-local delivery and task concierge platform based in Bengaluru, India, founded in 2015. It connects users to a network of delivery partners to provide on-demand services, including delivery of groceries, food, medicines, packages, and other items, and offers digital tools to help MSMEs streamline eCommerce sales. The platform also enables users to complete everyday tasks by connecting with merchants and service providers for shipping, repairs, home services, and related errands.

Solethreads operates an online store specializing in a diverse selection of footwear, primarily focusing on flip-flops, slippers, shoes, and sandals for both men and women. The company emphasizes foot health and well-being by providing a variety of options in multiple sizes and colors, catering to customers seeking comfort and style. Through its e-commerce platform, Solethreads aims to offer a convenient shopping experience for those looking to purchase quality footwear.

ReshaMandi is a company that aims to streamline the natural fibre supply chain globally by creating a comprehensive digital ecosystem. It focuses on enhancing each stage of the supply chain, from farm to retail, by providing essential services such as quality testing, technical advisory, and market linkages. The company sources scientifically graded cocoons from farmers and supplies them to reelers, ensuring that high-quality and cost-effective yarn is accessible to weavers. By connecting these various stakeholders, ReshaMandi facilitates a more organized and efficient supply chain, ultimately helping to define fashion trends in the industry.

DealShare is a social e-commerce startup in India that operates an online buying platform for multi-category consumer products with a WhatsApp-first approach. It targets non-metro and rural users who are new to online shopping and prefer mobile and social channels, helping them buy with a few clicks and share deals with friends. Discounts are offered based on the number of people purchasing, using demand aggregation (C2B) and social virality to reduce operational costs and price pressures. The product catalog spans fruits and vegetables, groceries, beauty and wellness, baby care, fashion accessories, electronics, and home decor, with a sharp assortment designed for capital and price efficiency.

Founded in 2015, Jumbotail operates an online marketplace connecting wholesalers with Kirana stores, offering a wide range of food and grocery products. It provides services such as supply chain logistics, mobile ordering, POS integration, and credit solutions to shop owners.

DealShare is a social e-commerce startup in India that operates an online buying platform for multi-category consumer products with a WhatsApp-first approach. It targets non-metro and rural users who are new to online shopping and prefer mobile and social channels, helping them buy with a few clicks and share deals with friends. Discounts are offered based on the number of people purchasing, using demand aggregation (C2B) and social virality to reduce operational costs and price pressures. The product catalog spans fruits and vegetables, groceries, beauty and wellness, baby care, fashion accessories, electronics, and home decor, with a sharp assortment designed for capital and price efficiency.

Bombay Shirt Company, launched in 2012, is India's first online custom shirt brand, based in Mumbai. The company focuses on providing a personalized and hassle-free shopping experience for customers seeking custom-made shirts. It offers a range of design options that reflect contemporary sartorial trends while maintaining classic tailoring elements. Customers can either choose from the company's curated designs or provide specific requirements for complete customization, allowing them to express their individuality through their clothing. Bombay Shirt Company continually innovates with fabrics and designs to enhance the quality and aesthetic appeal of its offerings, making stylish and personalized shirts accessible at affordable prices.

Dunzo is a hyper-local delivery and task concierge platform based in Bengaluru, India, founded in 2015. It connects users to a network of delivery partners to provide on-demand services, including delivery of groceries, food, medicines, packages, and other items, and offers digital tools to help MSMEs streamline eCommerce sales. The platform also enables users to complete everyday tasks by connecting with merchants and service providers for shipping, repairs, home services, and related errands.

DaMENSCH is a designer and manufacturer of men's apparel, established in 2018 by Anurag Saboo and Gaurav Pushkar. The company focuses on creating premium essential wear for modern men, offering a diverse product catalog that includes innerwear, tops, and bottoms such as shorts, briefs, tanks, thongs, and boxers. DaMENSCH emphasizes innovation in fashion, utilizing sustainably sourced materials and soft fabrics that provide odor control and thermoregulation. The company's mission is to redefine men's fashion by merging contemporary design with comfort and functionality.

Melorra is a contemporary jewelry brand that specializes in designing and retailing affordable, trendy jewelry intended for everyday wear. Established in 2016 and headquartered in Bengaluru, Karnataka, the company utilizes advanced 3D printing technology to create pieces that offer precision and elegance. Melorra's collections are crafted to align with global fashion trends and cater to various occasions, including casual outings, work environments, and parties. The brand's focus is on producing light, stylish jewelry that complements modern wardrobes, making it accessible for customers seeking fashionable accessories without a hefty price tag.

Dunzo is a hyper-local delivery and task concierge platform based in Bengaluru, India, founded in 2015. It connects users to a network of delivery partners to provide on-demand services, including delivery of groceries, food, medicines, packages, and other items, and offers digital tools to help MSMEs streamline eCommerce sales. The platform also enables users to complete everyday tasks by connecting with merchants and service providers for shipping, repairs, home services, and related errands.

Chaayos is India's largest Chai Cafe chain, offering personalized chai in over 80 thousand varieties. It operates through cafes and an omnichannel approach, including home delivery and D2C product sales.

Zeno Health is a retail pharmacy chain in India that specializes in providing affordable generic medicines. The company offers WHO-GMP-certified generic alternatives to help households significantly reduce their medical expenses. With a focus on accessibility, Zeno Health operates both physical stores and an online platform, providing a wide range of medications, including their exclusive product line, GoodAid. Each location is staffed with pharmacy consultants who assist customers in understanding their prescribed medications, ensuring they are well-informed before making a purchase. Zeno Health aims to enhance healthcare accessibility and affordability for individuals dealing with chronic conditions, recurring diseases, and general health needs.

Dunzo is a hyper-local delivery and task concierge platform based in Bengaluru, India, founded in 2015. It connects users to a network of delivery partners to provide on-demand services, including delivery of groceries, food, medicines, packages, and other items, and offers digital tools to help MSMEs streamline eCommerce sales. The platform also enables users to complete everyday tasks by connecting with merchants and service providers for shipping, repairs, home services, and related errands.

Little Black Book sells women's wear, apparel for men, footwear, accessories, jewelry, home decor, snacks, and beverages. They provide web and mobile shopping apps. They also provide gifting guides and gift ideas for anniversaries, birthdays, weddings, and other special occasions.

Dunzo is a hyper-local delivery and task concierge platform based in Bengaluru, India, founded in 2015. It connects users to a network of delivery partners to provide on-demand services, including delivery of groceries, food, medicines, packages, and other items, and offers digital tools to help MSMEs streamline eCommerce sales. The platform also enables users to complete everyday tasks by connecting with merchants and service providers for shipping, repairs, home services, and related errands.

Dunzo is a hyper-local delivery and task concierge platform based in Bengaluru, India, founded in 2015. It connects users to a network of delivery partners to provide on-demand services, including delivery of groceries, food, medicines, packages, and other items, and offers digital tools to help MSMEs streamline eCommerce sales. The platform also enables users to complete everyday tasks by connecting with merchants and service providers for shipping, repairs, home services, and related errands.

Vinculum Group is a SaaS software company that enables brands to sell on multiple marketplaces, operate omnichannel, transition to direct-to-consumer, set up marketplaces, and scale internationally through a network of brand distributors. It offers a suite of products that unify content, product data, orders, inventory and fulfillment across multiple sales channels, backed by an API integration platform and a modular system. The platform supports omnichannel, hyperlocal and global environments with streamlined commerce operations and improved scalability for brands and retailers. Known customers include consumer brands such as P&G, Jockey, Fossil, Bata, Harman Electronics, Titan and Skechers, as well as beauty and lifestyle retailers. The company emphasizes cross-channel coordination, efficient data management and scalable distribution to help brands grow in complex marketplace ecosystems.

Dunzo is a hyper-local delivery and task concierge platform based in Bengaluru, India, founded in 2015. It connects users to a network of delivery partners to provide on-demand services, including delivery of groceries, food, medicines, packages, and other items, and offers digital tools to help MSMEs streamline eCommerce sales. The platform also enables users to complete everyday tasks by connecting with merchants and service providers for shipping, repairs, home services, and related errands.

Wrogn is a youth-focused fashion brand offering casual wear, denim, shirts, t-shirts, jackets, accessories, and activewear. It has gained popularity among Indian youth for its trendy designs, quality products, and association with Virat Kohli. Wrogn sells through online and offline channels nationwide.

Wrogn is a youth-focused fashion brand offering casual wear, denim, shirts, t-shirts, jackets, accessories, and activewear. It has gained popularity among Indian youth for its trendy designs, quality products, and association with Virat Kohli. Wrogn sells through online and offline channels nationwide.

Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.

BlissClub is a pioneering women's activewear brand focused on creating comfortable and functional apparel specifically for Indian women. The company designs products such as leggings and sports bras, addressing prevalent challenges in women's activewear related to fabric, fit, and function. By prioritizing a community-driven approach, BlissClub aims to empower women to find suitable sportswear that meets their needs, while also providing the convenience of home delivery.