Alumni Ventures

Alumni Ventures Group, LLC is a venture capital firm based in Manchester, New Hampshire, founded in 2013. The firm specializes in seed and early-stage investments, as well as late-stage pre-IPO opportunities, with a flexible approach that is sector and geographic agnostic. Alumni Ventures aims to provide high-quality, diversified venture portfolios to individual investors, particularly accredited alumni from top entrepreneurial schools, who may not have had access to venture capital previously. The firm focuses on backing companies that have an alumni connection and are led by established institutional investors with expertise in their respective fields. Additionally, Alumni Ventures offers focused funds that enable accredited investors to access a diverse portfolio of investments across various types, sectors, stages, and geographies.

Rob Adams

Executive Partner

Gail Ball

Venture Scout

Andrew Baum

Vice President, Treasury and Capital Management

Marco A. Casas

Senior Investment Principal, Basecamp Fund

Helen Chen

CEO Services Analyst

Cainon Coates

Managing Partner

Michael Collins

Co-Founder, CEO and Board Chairman

Michael Egziabher

Principal, Basecamp

Mason Hale

Senior Associate, Chestnut Street and Triphammer

Michael Madden

Managing Partner and Co-Founder

Todd McIntyre

Managing Partner, Spike Ventures | Alumni Ventures

Wayne Moore

Partner

David Muson

CFO

Ludwig Pierre Schulze

Managing Partner and NYC Office Leader

Saad Shaheen

Director

Edward Tsai

Managing Partner

Brittney Wade

Senior Associate, Seed Fund and Doctors Innovate Fund

Drew Wandzilak

Senior Associate, Green D and Yard and Strategic Tech Fund

Sarah Worden

Venture Scout

Ray Wu

Managing Partner-Web3 / Blockchain Fund

Michael Yuann

Director of Investment Operations

Past deals in Marketing

Knit

Series A in 2024
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Vendelux

Series A in 2023
Vendelux offers an AI-powered event intelligence platform that assists marketers in making informed decisions regarding event attendance, sponsorship, and hosting. By integrating customer relationship management (CRM) data with a proprietary database of over 30,000 events, the platform allows users to identify prospects, customers, and competitors at various events. This capability enables companies to enhance their engagement strategies and optimize the impact of their event participation. Additionally, Vendelux's platform helps marketers discover the most relevant events for their target audience and track competitor activities, ultimately aiming to maximize return on investment in event marketing efforts.

OfferFit

Series B in 2023
OfferFit is an AI-powered experimentation platform that automates decision-making and personalization for businesses, enhancing customer engagement strategies through continuous testing and learning. The platform employs machine learning to create a self-learning decision engine that segments customers and identifies the most suitable offers for each group. This approach enables businesses to send personalized promotions, improving marketing effectiveness and customer experience. By analyzing customer responses, OfferFit helps companies refine their strategies and optimize the profitability of their promotions.

iiNDY

Seed Round in 2023
iiNDY is the leading Conversational Marketing and Commerce platform. We use AI to create custom conversational experiences that engage, reward and convert customers within the messaging apps that your customers love. Unlike traditional email, sms and social media marketing tools, iiNDY is designed from the ground up to power conversational marketing and commerce. Enabling marketers from leading consumer Brands to shift from one-way broadcasting/yelling at customers, to deeply engaging them in conversational experiences on their customers' terms. We're backed by Outlier Ventures and Farfetch, and former leaders from PayPal, Nike, YouTube, Depop, Niatnic, Epic Games, and more.

SendOwl

Seed Round in 2023
SendOwl is a software company that provides a digital product delivery platform designed to facilitate the selling and distribution of digital products online. The platform offers various features such as custom checkouts, multiple payment options, one-click upsells, and fast, secure delivery methods. Additionally, it includes tools for PDF stamping, drip emailing, and analytics, allowing creators to manage their sales effectively. SendOwl integrates seamlessly with popular platforms and payment services like MailChimp, Shopify, PayPal, and Stripe, enabling creators to reach their customers through social media and blogs. This comprehensive approach enhances the purchasing experience for customers while ensuring a secure transaction process.

smartrr

Series A in 2023
smartrr provides mobile-first design, smart retention, email and SMS for subscription management, easy translations, copy overrides, passwordless login, cohort analysis, retention metrics, and marketing banner services.

Digiphy

Pre Seed Round in 2022
Digiphy operates a SaaS platform that enhances the connection between companies and consumers by transforming physical products and marketing materials into interactive digital experiences. This platform allows brands to deliver dynamic content at relevant moments, effectively turning each product into an ongoing digital marketing channel. By facilitating the collection of first-party and zero-party data, Digiphy helps businesses gain valuable insights, foster trust, and convert one-time buyers into loyal customers. The service aims to elevate brand storytelling, increase transparency, and accelerate sales while deepening consumer engagement.

iiNDY

Pre Seed Round in 2022
iiNDY is the leading Conversational Marketing and Commerce platform. We use AI to create custom conversational experiences that engage, reward and convert customers within the messaging apps that your customers love. Unlike traditional email, sms and social media marketing tools, iiNDY is designed from the ground up to power conversational marketing and commerce. Enabling marketers from leading consumer Brands to shift from one-way broadcasting/yelling at customers, to deeply engaging them in conversational experiences on their customers' terms. We're backed by Outlier Ventures and Farfetch, and former leaders from PayPal, Nike, YouTube, Depop, Niatnic, Epic Games, and more.

Rollick

Venture Round in 2022
Rollick Outdoor, Inc. is an Austin, Texas-based company founded in 2017 that operates an online marketing platform designed to connect manufacturers of recreational products with dealers. The platform enhances the customer experience by facilitating interactions throughout the purchasing journey, from initial interest to repeat purchases. It serves the powersports, RV, and marine industries by offering a suite of marketing and technology solutions that streamline the buying process for consumers and improve sales and marketing effectiveness for dealers. Rollick's ecosystem aims to simplify the acquisition of recreational and industrial equipment, ensuring that both manufacturers and dealers can provide personalized experiences to their customers.

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Knit

Seed Round in 2022
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Canela Media

Series A in 2022
Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

Masterful AI

Seed Round in 2022
SceneCraft is a developer of a model development platform designed to enhance the training of machine learning models. The platform employs intelligent data augmentation techniques to enrich existing training datasets with augmented, synthetic, and unlabeled data. This approach enables clients to build more accurate models more efficiently, reducing the need for extensive labeling and accelerating the overall model training process. By leveraging advanced methods such as self-supervised learning, SceneCraft's technology improves performance on challenging data classes and helps mitigate biases, allowing for optimal model performance with minimal parameter tuning.

OfferFit

Series A in 2021
OfferFit is an AI-powered experimentation platform that automates decision-making and personalization for businesses, enhancing customer engagement strategies through continuous testing and learning. The platform employs machine learning to create a self-learning decision engine that segments customers and identifies the most suitable offers for each group. This approach enables businesses to send personalized promotions, improving marketing effectiveness and customer experience. By analyzing customer responses, OfferFit helps companies refine their strategies and optimize the profitability of their promotions.

ZenBusiness

Series C in 2021
ZenBusiness Inc. is a company that specializes in providing corporate entity creation and management services tailored for small business owners. Founded in 2015 and based in Austin, Texas, ZenBusiness offers a comprehensive platform that consolidates business formation, compliance, banking, bookkeeping, and marketing tools into an intuitive dashboard. This platform allows users to manage their business needs efficiently, including checking their company's status and filing necessary documents, all from a single login. What distinguishes ZenBusiness is its blend of innovative technology and live human support, offering customers access to expert guidance through various communication channels. The company is also dedicated to social impact, functioning as a Public Benefit Corporation and promoting employee volunteer work. ZenBusiness actively engages with diverse entrepreneurs and provides grant opportunities to support small business growth, further solidifying its role as a trusted partner in the business community.

Openprise

Series A in 2021
Openprise, Inc. operates a data orchestration platform that automates various data management processes for marketing and sales teams. Founded in 2013 and based in San Mateo, California, the platform enhances efficiency by automating tasks such as data onboarding, cleansing, enrichment, and unification. It facilitates the ingestion of data from both internal systems and third-party providers, ensuring continuous cleansing and normalization of marketing data in real time. Openprise also enriches data by filling in missing values and allows for precise segmentation to support personalized marketing campaigns. By consolidating data from multiple sources into a comprehensive view, it enables organizations to streamline their marketing technologies, improve data quality, and focus on revenue growth. The platform is designed to simplify the marketing technology stack, making it accessible for users without programming expertise.

Lumanu

Series A in 2021
Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.

Paloma

Seed Round in 2021
Paloma is a direct message-commerce platform that empowers brands to enhance their e-commerce capabilities through messaging channels. By facilitating the management of inventory and the creation of tailored shopping experiences, Paloma enables businesses to drive higher conversion rates, significantly outperforming traditional websites. The platform supports direct-to-checkout functionalities and offers performance tracking, allowing brands to effectively link their catalogs with customer interactions. Additionally, Paloma gathers extensive customer data, providing valuable insights that help brands optimize their strategies and foster sustainable growth. Through its comprehensive suite of services, Paloma transforms customer engagement into meaningful conversions, making it a vital tool for businesses looking to thrive in the digital marketplace.

Alyce

Series B in 2021
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Primer

Seed Round in 2021
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Funnel IQ

Seed Round in 2021
Funnel IQ is a revenue operations platform designed specifically for RevOps teams in B2B SaaS companies. Founded in 2020 by Matt Volm and Ganesh Sridharan in Seattle, Washington, the platform connects marketing, sales, and customer success efforts, providing a comprehensive solution for managing go-to-market (GTM) data. Funnel IQ offers a no-code platform that enables users to build and manage integrations across their technology stack, delivering a unified source of truth for all GTM data. This facilitates end-to-end insights and analytics, allowing teams to collaborate effectively and understand the channels and activities that drive recurring revenue. The platform serves both large and small subscription-based businesses, positioning itself as an essential operating system for revenue generation.

Mayan

Seed Round in 2021
Mayan is a developer of a growth automation platform that supports online sellers in enhancing their business performance through data-driven solutions. The platform offers a range of services including sales reporting, inventory management, keyword analysis, pay-per-click optimization, and inventory optimization. By utilizing these tools, sellers can accelerate their growth, improve their return on marketing investments, and reduce the risk of inventory stock-outs. Overall, Mayan's technology empowers clients to optimize their brand equity and increase revenue effectively.

Canela Media

Seed Round in 2020
Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

Funnel IQ

Seed Round in 2020
Funnel IQ is a revenue operations platform designed specifically for RevOps teams in B2B SaaS companies. Founded in 2020 by Matt Volm and Ganesh Sridharan in Seattle, Washington, the platform connects marketing, sales, and customer success efforts, providing a comprehensive solution for managing go-to-market (GTM) data. Funnel IQ offers a no-code platform that enables users to build and manage integrations across their technology stack, delivering a unified source of truth for all GTM data. This facilitates end-to-end insights and analytics, allowing teams to collaborate effectively and understand the channels and activities that drive recurring revenue. The platform serves both large and small subscription-based businesses, positioning itself as an essential operating system for revenue generation.

Influence.co

Seed Round in 2020
influence.co, Inc. is an online platform that connects influencers, brands, marketers, talent managers, and agencies, facilitating collaboration within the influencer economy. Founded in 2016 and headquartered in San Diego, California, with additional offices in Melbourne, Denver, New York, and Las Vegas, the company provides a range of influencer marketing services. These services include creating public digital media kits, enabling communication among members, and allowing influencers to apply directly to brands they wish to partner with. The platform equips users with tools to showcase their work, manage campaigns, and track content performance, fostering a professional online presence for influencers and supporting their business growth through a collaborative community.

Gallant

Venture Round in 2020
Gallant provides brand identities and creative solutions. It was founded in 2004 and is based in East Sussex, United Kingdom.

Adventr

Venture Round in 2020
Adventr is a company that offers a cloud-based platform for creating, distributing, and analyzing interactive video content. Its flagship product is a user-friendly, drag-and-drop software that allows users to design engaging videos where viewers can make choices that influence the narrative in real-time. This interactive feature enhances viewer engagement and allows for a more personalized experience. Adventr's platform also provides users with tools to track content performance through real-time analytics, enabling them to optimize their videos based on viewer interactions. The content created can be easily embedded or shared across various online platforms and ad networks, broadening its reach and accessibility.

Openprise

Venture Round in 2019
Openprise, Inc. operates a data orchestration platform that automates various data management processes for marketing and sales teams. Founded in 2013 and based in San Mateo, California, the platform enhances efficiency by automating tasks such as data onboarding, cleansing, enrichment, and unification. It facilitates the ingestion of data from both internal systems and third-party providers, ensuring continuous cleansing and normalization of marketing data in real time. Openprise also enriches data by filling in missing values and allows for precise segmentation to support personalized marketing campaigns. By consolidating data from multiple sources into a comprehensive view, it enables organizations to streamline their marketing technologies, improve data quality, and focus on revenue growth. The platform is designed to simplify the marketing technology stack, making it accessible for users without programming expertise.

Influence.co

Seed Round in 2019
influence.co, Inc. is an online platform that connects influencers, brands, marketers, talent managers, and agencies, facilitating collaboration within the influencer economy. Founded in 2016 and headquartered in San Diego, California, with additional offices in Melbourne, Denver, New York, and Las Vegas, the company provides a range of influencer marketing services. These services include creating public digital media kits, enabling communication among members, and allowing influencers to apply directly to brands they wish to partner with. The platform equips users with tools to showcase their work, manage campaigns, and track content performance, fostering a professional online presence for influencers and supporting their business growth through a collaborative community.

Sidecar

Series C in 2019
Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

Alyce

Series A in 2019
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Jebbit

Series B in 2019
Jebbit, Inc. is a Boston-based company that specializes in providing interactive mobile solutions aimed at helping brands capture valuable consumer data. Founded in 2011, Jebbit operates a declared data platform that enables marketing and sales teams to create engaging mobile experiences, such as quizzes and virtual tours. This platform allows brands to collect first-party data directly from consumers, offering insights into their preferences, motivations, and intentions, rather than relying on often inaccurate third-party data. Jebbit's offerings cater primarily to the travel, e-commerce, and sports industries, with notable clients including Cathay Pacific Airways, LifeLock, and the New England Revolution. The company has received recognition for its innovative approach, having been named one of the Top 25 Most Promising Companies in the World by CNBC and awarded for its tech culture in Boston.

Mammoth

Venture Round in 2019
Mammoth Media is a mobile media company focused on redefining entertainment for the mobile-first generation through innovative applications and engaging content. The company is known for its popular platforms, Yarn and Wishbone. Yarn delivers micro-stories in a text message format, boasting 60 million stories and 8 billion messages read, with users averaging 56 minutes of reading in their first week. Wishbone serves as a social networking app where users create and vote on polls, having generated 80 million cards and 18 billion votes to date. Both applications are consistently ranked among the Top 100 in the United States, reaching a significant portion of Generation Z and Millennials. Headquartered in Santa Monica, California, Mammoth Media combines original content production with user-generated contributions, enhancing engagement and providing valuable insights to content owners and advertisers.

Downstream

Venture Round in 2019
Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

Vyrill

Seed Round in 2018
Vyrill Inc. is a company based in San Francisco, California, that specializes in user-generated video content (UGVC) discovery and analytics. Founded in 2015, Vyrill has developed a comprehensive platform that allows enterprises to search within videos on the web and mobile, facilitating the unlocking of valuable video data for growth. The platform aggregates various types of videos related to consumer products, including demos, commercials, and reviews, while also providing pricing information and product recommendations. Vyrill's services encompass video capture, indexing, ranking, management, and search engine optimization, enhancing customer acquisition and brand engagement for businesses. Additionally, the platform offers e-commerce widgets and tools that support video personalization and marketing across multiple platforms.

Integrate

Series E in 2018
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Integrate

Series E in 2018
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Paloma

Seed Round in 2018
Paloma is a direct message-commerce platform that empowers brands to enhance their e-commerce capabilities through messaging channels. By facilitating the management of inventory and the creation of tailored shopping experiences, Paloma enables businesses to drive higher conversion rates, significantly outperforming traditional websites. The platform supports direct-to-checkout functionalities and offers performance tracking, allowing brands to effectively link their catalogs with customer interactions. Additionally, Paloma gathers extensive customer data, providing valuable insights that help brands optimize their strategies and foster sustainable growth. Through its comprehensive suite of services, Paloma transforms customer engagement into meaningful conversions, making it a vital tool for businesses looking to thrive in the digital marketplace.

Copilot

Seed Round in 2017
Copilot is a comprehensive platform designed to enhance the operational efficiency of service-oriented businesses. Founded in 2020 and headquartered in New York City, the company offers a client portal that integrates messaging, payments, file sharing, and help centers, along with an API for automation and custom applications. This all-in-one solution allows businesses, ranging from small agencies to large law firms, to create a virtual office environment for both their teams and clients. With a focus on providing a branded and user-friendly experience across mobile and web, Copilot supports thousands of tech-enabled service providers in various sectors, including technology, marketing, financial services, and legal. The company successfully raised a $10 million Series A funding round in 2022 to further develop its offerings.

Integrate

Series D in 2017
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics, and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. The company was founded in 2010 and is headquartered in Phoenix, Arizona.

Vertical Mass

Venture Round in 2017
Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.

Sidecar

Series C in 2017
Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

DataXu

Venture Round in 2017
dataxu, inc. is a marketing analytics software company that provides solutions for brand marketers and agencies globally. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers a range of products including TouchPoint, a demand side platform for multi-channel marketing; OneView, which helps marketers build a comprehensive understanding of consumer behavior; and the Marketing Intelligence Center, a dashboard that consolidates data and performance metrics. Other offerings include ClearSight, an analytics platform for customer insights, and TotalTV, which facilitates audience-based targeting across various TV formats. dataxu also produces insights through white papers and reports, and provides training and managed services for its platform users. The company serves diverse industries such as automotive, financial services, and consumer packaged goods. As a subsidiary of Roku, Inc., dataxu continues to focus on enhancing marketing effectiveness through data-driven strategies.

Vertical Mass

Series A in 2016
Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.

Statisfy

Seed Round in 2014
Statisfy is a marketing technology platform that allows consumers and brands to engage in an interactive question-and-answer format. The platform enables users to create questions and share them across social media, fostering a fun and social experience. For brands, Statisfy offers tools for targeted native advertising and customer engagement, providing valuable insights and market intelligence that are not easily accessible through traditional methods. By encouraging users to share their opinions and preferences quickly, Statisfy enhances audience participation and connection. Additionally, the platform supports writers, bloggers, and creators in gathering crowdsourced answers, ultimately helping them grow their audience. Overall, Statisfy combines entertainment with effective marketing strategies, creating a unique space for both consumers and brands.
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