Dataxu is a Boston-based company that specializes in marketing analytics software solutions designed for brand marketers and advertising agencies. Founded in 2007, it aims to enhance advertising effectiveness through data-driven insights. The company offers a range of products, including TouchPoint, a demand-side platform that facilitates connections with consumers across various channels, and OneView, which allows marketers to analyze consumer behavior across devices. Dataxu's Marketing Intelligence Center and ClearSight platform provide comprehensive data access and analytics, while TotalTV and TotalTV Marketplace enable targeted advertising in television. The company serves a variety of industries, including automotive and financial services, and offers training, insights, and managed services to support its clients' advertising strategies. As of 2018, Dataxu continues to focus on making marketing more personalized and engaging by leveraging advanced data science.