American Family Ventures

American Family Ventures is the venture capital arm of American Family Insurance, established in 2010 and headquartered in Madison, Wisconsin. The firm focuses on early-stage investments, primarily in seed to Series B rounds, and typically commits between $0.5 million and $2 million in startups. Its investment strategy targets companies that are innovating within the insurance industry and related sectors, including FinTech, data analytics, IoT, and cybersecurity. By seeking to enhance American Family's core insurance business, American Family Ventures aims to foster the development of technologies and business models that improve safety, efficiency, and quality of life. The firm also emphasizes active partnerships and collaboration within its extensive InsurTech network to help create category-leading companies.

Isaac Apea

Investor

Clayton Armbrust

Principal

CJ Armbrust

Principal

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper Larue

Investor

Mike Mansell

Principal

Max Peterson

Analyst

Tiana Pidgeon

Investor

Dan Reed

Managing Director

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in Reinsurance

Ledgebrook

Seed Round in 2022
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing specialty insurance for wholesale brokers. The company provides a streamlined quoting experience through its API-powered platform, which utilizes artificial intelligence for risk assessment and data-driven decision-making. By eliminating manual processes and lengthy underwriting delays, Ledgebrook enables brokers to secure competitive pricing and access a diverse range of specialty products, ultimately helping them close deals more efficiently and enhance their client portfolios. Led by experienced professionals from the insurance industry, Ledgebrook aims to evolve into a globally diversified reinsurer, leveraging modern technology to reshape the insurance landscape.

Clearcover

Series D in 2021
Clearcover, Inc. is a digital car insurance provider headquartered in Chicago, Illinois, founded in 2016. The company offers an online platform that enables customers to obtain automobile insurance at competitive rates. Clearcover employs an API-first approach to streamline the insurance process, allowing for an intuitive and efficient quote experience. By leveraging advanced technology and minimizing traditional advertising expenses, Clearcover is able to pass savings onto its customers while providing comprehensive coverage options. The company sells its insurance products both through agents and directly online, catering to a wide range of customer needs.

Turtlemint

Series D in 2020
Turtlemint is an online insurance platform that identifies and purchases appropriate insurance policies for consumers. It aims to “demystify” insurance by explaining the jargon in a simple way and providing smart tools to help a user make the right choice. From search to purchase, the entire process can be completed online in just a few clicks. The company offers car insurance, bike insurance, health insurance, and term life insurance. It was founded in 2015 and is based in Mumbai, Maharashtra, India.

Clearcover

Series C in 2020
Clearcover, Inc. is a digital car insurance provider headquartered in Chicago, Illinois, founded in 2016. The company offers an online platform that enables customers to obtain automobile insurance at competitive rates. Clearcover employs an API-first approach to streamline the insurance process, allowing for an intuitive and efficient quote experience. By leveraging advanced technology and minimizing traditional advertising expenses, Clearcover is able to pass savings onto its customers while providing comprehensive coverage options. The company sells its insurance products both through agents and directly online, catering to a wide range of customer needs.

Clearcover

Series B in 2019
Clearcover, Inc. is a digital car insurance provider headquartered in Chicago, Illinois, founded in 2016. The company offers an online platform that enables customers to obtain automobile insurance at competitive rates. Clearcover employs an API-first approach to streamline the insurance process, allowing for an intuitive and efficient quote experience. By leveraging advanced technology and minimizing traditional advertising expenses, Clearcover is able to pass savings onto its customers while providing comprehensive coverage options. The company sells its insurance products both through agents and directly online, catering to a wide range of customer needs.

Bunker

Series A in 2017
Bunker is the leading provider of insurance compliance & verification. They combine Smart COI screening, compliance verification, and on-demand insurance - all in one platform.

Bunker

Seed Round in 2016
Bunker is the leading provider of insurance compliance & verification. They combine Smart COI screening, compliance verification, and on-demand insurance - all in one platform.

CoverHound

Series C in 2015
CoverHound, Inc., operating as CoverHound Insurance Solutions, is a technology company based in San Francisco, California, that provides a comparison shopping platform for car insurance. Founded in 2010, the company connects consumers with a range of national insurance carriers and local agents, allowing them to compare accurate rates and find policies that meet their specific needs. CoverHound emphasizes transparency by offering personalized quotes and smart recommendations, ensuring consumers can make informed decisions without the risk of spam or privacy concerns. The platform enables users to easily search for, compare, and purchase auto and property insurance, streamlining the process of obtaining insurance coverage.

CoverHound

Series B in 2015
CoverHound, Inc., operating as CoverHound Insurance Solutions, is a technology company based in San Francisco, California, that provides a comparison shopping platform for car insurance. Founded in 2010, the company connects consumers with a range of national insurance carriers and local agents, allowing them to compare accurate rates and find policies that meet their specific needs. CoverHound emphasizes transparency by offering personalized quotes and smart recommendations, ensuring consumers can make informed decisions without the risk of spam or privacy concerns. The platform enables users to easily search for, compare, and purchase auto and property insurance, streamlining the process of obtaining insurance coverage.
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