Anamcara Capital

Anamcara Capital is a venture capital investment firm established in 2021 and headquartered in Abu Dhabi, United Arab Emirates. The firm specializes in investing in business-to-business (B2B) companies at the pre-seed and seed stages, primarily across Europe. Anamcara Capital focuses on businesses that develop technologies aimed at empowering small and medium-sized enterprises (SMBs). By targeting early-stage investments, the firm seeks to support innovative companies that have the potential to drive growth and transformation within their respective industries.

Annelie Ajami

Founder and General Partner

17 past transactions

Ameba

Seed Round in 2024
Ameba is a supply chain management platform uses AI to enable real-time data aggregation and automation.

trumpet

Seed Round in 2024
Trumpet is an innovative online platform designed to streamline the sales process for B2B companies. It enables sales teams to create personalized, collaborative, and trackable sales presentations, referred to as "sales pods," in a matter of minutes. By integrating features reminiscent of Squarespace, Canva, and Slack, trumpet allows users to maintain a centralized content hub where they can update materials and access high-performing templates powered by AI. The platform includes advanced analytics to monitor engagement, such as when pods are opened and shared, and offers in-pod chat functionality to facilitate ongoing communication with prospects, eliminating the need for cumbersome email threads. Launched in early 2022 by Horseplay Ventures founders Nick Telson and Andrew Webster, along with sales expert Rory Sadler, trumpet arose from the founders' recognition of the inefficiencies salespeople face in preparing personalized sales decks. The solution aims to enhance the entire B2B sales cycle from initial pitch to onboarding, ultimately enabling sales teams to close deals more efficiently.

Nory

Series A in 2024
Nory is the all-knowing restaurant management system that learns the behind the scenes of your business. Helping you forecast sales, plan labour & optimise your inventory.

Pivot

Series A in 2023
Pivot is the ultimate modern Source-to-Pay tool to help you keep your spend under control, reduce your vendors risk at scale and empower your business teams. Natively integrated with all your tools, fueled by AI, and built around a top-notch UX, Pivot solves the adoption problem within your company, makes all support teams collaborate seamlessly, and provides procurement teams with powerful tools to extract data and make meaningful decisions. Pivot's end-to-end platform is powering leading companies worldwide.

Pivot

Pre Seed Round in 2023
Pivot is the ultimate modern Source-to-Pay tool to help you keep your spend under control, reduce your vendors risk at scale and empower your business teams. Natively integrated with all your tools, fueled by AI, and built around a top-notch UX, Pivot solves the adoption problem within your company, makes all support teams collaborate seamlessly, and provides procurement teams with powerful tools to extract data and make meaningful decisions. Pivot's end-to-end platform is powering leading companies worldwide.

Anterior

Seed Round in 2023
Anterior is an AI-powered healthcare administration platform designed to alleviate the administrative burden faced by clinicians in the U.S. healthcare system. The company provides a workflow tool that assists healthcare professionals by efficiently gathering the necessary medical documentation required for health insurance approvals. Its AI clinical co-pilot, named Florence, automates the prior authorization process, which helps reduce denial rates and allows for faster patient access to essential medical treatments. Anterior's technology enables clinicians to manage decisions, records, and treatment for thousands of patients each week, thereby allowing them to focus more on patient outcomes rather than administrative tasks. While the primary emphasis is on automating prior authorizations, Anterior plans to expand its services into other areas of medical administration in the future.

Nory

Seed Round in 2023
Nory is the all-knowing restaurant management system that learns the behind the scenes of your business. Helping you forecast sales, plan labour & optimise your inventory.

equipMe

Seed Round in 2023
equipMe is a subscription commerce platform designed to enhance customer experience by connecting businesses with service providers. The company facilitates a frictionless process for customers to obtain services through its end-to-end digitization capabilities. By offering a closed webshop that businesses can activate with ease, equipMe enables organizations to deliver subscription-based services efficiently while managing the entire customer lifecycle on a single platform. This approach helps businesses reduce expenses and allows them to focus more on acquiring new customers.

Viably

Seed Round in 2022
Viably is a financial platform tailored for online sellers, focused on enhancing their cash flow and banking solutions. The company provides an application that integrates a comprehensive financial toolset, offering users real-time information and tips for effective financial management. By simplifying money management and facilitating easy access to finance, Viably aims to empower ecommerce businesses to streamline their daily financial operations, ensuring they can navigate their financial landscape with greater efficiency.

Noloco

Seed Round in 2022
Noloco is a developer of a no-code, AI-powered platform designed for small and medium-sized businesses (SMBs) to transform their data into customized business applications. The platform allows users to create internal tools, client portals, and customer relationship management (CRM) systems without the need for programming skills. Utilizing a point-and-click interface, Noloco enables organizations to build tailored solutions that align with their workflows and seamlessly integrate with existing systems. By simplifying the app development process, Noloco empowers non-developers to efficiently optimize their business operations.

trumpet

Pre Seed Round in 2022
Trumpet is an innovative online platform designed to streamline the sales process for B2B companies. It enables sales teams to create personalized, collaborative, and trackable sales presentations, referred to as "sales pods," in a matter of minutes. By integrating features reminiscent of Squarespace, Canva, and Slack, trumpet allows users to maintain a centralized content hub where they can update materials and access high-performing templates powered by AI. The platform includes advanced analytics to monitor engagement, such as when pods are opened and shared, and offers in-pod chat functionality to facilitate ongoing communication with prospects, eliminating the need for cumbersome email threads. Launched in early 2022 by Horseplay Ventures founders Nick Telson and Andrew Webster, along with sales expert Rory Sadler, trumpet arose from the founders' recognition of the inefficiencies salespeople face in preparing personalized sales decks. The solution aims to enhance the entire B2B sales cycle from initial pitch to onboarding, ultimately enabling sales teams to close deals more efficiently.

Flexspace Technologies

Seed Round in 2022
Flexspace provides companies with an easy-to-use platform that empowers their employees to discover, book, and manage on-demand workspaces with no commitment or upfront cost. Flexspace does that by providing the critical services to flexible workspace providers to fractionalize and price their unused inventory in real-time.

Reveel

Pre Seed Round in 2022
Reveel is a company that addresses critical issues in the music industry by capturing verified music metadata throughout the creative process. The platform ensures that artists receive proper credit, are discoverable, and are compensated accurately for their work. By developing a Creator ID, Reveel helps artists maintain a consistent association with their music, thereby enhancing their visibility and rights. The platform surpasses industry standards by collecting comprehensive data and delivering it swiftly to music companies, which is vital in the rapidly evolving recorded music sector. Additionally, Reveel offers revenue management solutions tailored for Web3 businesses, enabling effective revenue sharing and payout functionalities. This facilitates collaboration and market access for creators, collectors, and developers, equipping them with tools to analyze the performance of their on-chain activities.

Zavvy

Seed Round in 2022
Zavvy is an employee enablement platform designed to assist growing companies in onboarding, connecting, and developing their workforce. The platform streamlines the onboarding process and reduces manual tasks by providing automated and interactive journeys. Additionally, Zavvy offers tailored leadership training aimed at transforming managers into effective leaders. By equipping organizations with the necessary tools for employee development, Zavvy enhances engagement, productivity, and overall growth within companies.

Helvengo

Seed Round in 2022
Helvengo is a digital managing general agent (MGA) that specializes in providing comprehensive insurance solutions for small and medium enterprises (SMEs). The company leverages an AI-based risk analysis to identify potential coverage gaps, facilitating a thorough understanding of insurance needs. Helvengo's platform streamlines the insurance process for SMEs and their advisors through an entirely digital interface, which includes automated quote calculations that deliver real-time offers. By addressing common challenges in SME insurance, such as opaque offers and complex premium structures, Helvengo enables businesses to access transparent, tailored insurance products that are designed to meet their specific requirements.

Nory

Seed Round in 2021
Nory is the all-knowing restaurant management system that learns the behind the scenes of your business. Helping you forecast sales, plan labour & optimise your inventory.

Noloco

Pre Seed Round in 2021
Noloco is a developer of a no-code, AI-powered platform designed for small and medium-sized businesses (SMBs) to transform their data into customized business applications. The platform allows users to create internal tools, client portals, and customer relationship management (CRM) systems without the need for programming skills. Utilizing a point-and-click interface, Noloco enables organizations to build tailored solutions that align with their workflows and seamlessly integrate with existing systems. By simplifying the app development process, Noloco empowers non-developers to efficiently optimize their business operations.
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