Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.
PASCAL is a diamond brand that offers handcrafted gemstone jewelry with ethically made and graded lab-grown diamonds.
Fleek
Venture Round in 2023
Fleek operates a business-to-business wholesale marketplace focused on second-hand fashion, catering primarily to vintage stores and online resellers. The platform connects these buyers with a global network of suppliers, including used clothing wholesalers, rag-houses, and donation centers. Fleek provides a private buying experience that allows users to browse and inspect products before making a purchase. Buyers can search for items by product category, price, and location, and they have the opportunity to communicate directly with wholesalers to inquire about specific products. This streamlined approach facilitates the efficient sourcing of unique vintage fashion items for retailers and resellers.
Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.
Fleek operates a business-to-business wholesale marketplace focused on second-hand fashion, catering primarily to vintage stores and online resellers. The platform connects these buyers with a global network of suppliers, including used clothing wholesalers, rag-houses, and donation centers. Fleek provides a private buying experience that allows users to browse and inspect products before making a purchase. Buyers can search for items by product category, price, and location, and they have the opportunity to communicate directly with wholesalers to inquire about specific products. This streamlined approach facilitates the efficient sourcing of unique vintage fashion items for retailers and resellers.
Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.
Cider is a direct-to-consumer (DTC) e-commerce platform focusing on overseas markets. Its innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion — without having to sacrifice affordability. It was founded in 2020 and is based in Hong Kong.
Queenly
Seed Round in 2021
Queenly is an online marketplace and search engine specializing in the formalwear industry, catering to a diverse community of dress enthusiasts. Founded in 2019 and based in San Francisco, California, Queenly has quickly established itself as a leader in the market, boasting the largest inventory of formal dresses in the United States, surpassing traditional retailers like Macy’s, Rent the Runway, and Nordstrom. The platform addresses the needs of underserved segments such as prom, pageant, quinceañera, and wedding dress markets, offering a solution for high-priced, low-usage inventory. Queenly's features include a custom search function and flexible purchasing options, allowing users to buy and sell dresses at negotiable prices, thus enhancing accessibility and convenience for both buyers and sellers.
Cider is a direct-to-consumer (DTC) e-commerce platform focusing on overseas markets. Its innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion — without having to sacrifice affordability. It was founded in 2020 and is based in Hong Kong.
Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.
Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.
D2CMALL.COM
Series D in 2020
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.
Cider is a direct-to-consumer (DTC) e-commerce platform focusing on overseas markets. Its innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion — without having to sacrifice affordability. It was founded in 2020 and is based in Hong Kong.
Le Tote, Inc. is an online platform that offers women's apparel and accessories for rent in the United States. Founded in 2012 and headquartered in San Francisco, California, the company provides a wide range of clothing items, including dresses, tops, skirts, pants, and various accessories such as jewelry and handbags. Le Tote employs a data-driven approach to retail, utilizing algorithms and a proprietary style and personalization engine to enhance the shopping experience for its customers. The service aims to replicate the offline behavior of swapping and sharing clothes, facilitating a convenient fashion rental experience through its online portal. However, on August 2, 2020, Le Tote, Inc. and its affiliates filed for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the Eastern District of Virginia.
Pinterest
Series G in 2015
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
Pinterest
Series G in 2015
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
Pinterest
Series F in 2014
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
Julep Beauty, Inc. is an ecommerce beauty products company based in Seattle, Washington, that offers a wide range of beauty items, including makeup, skincare, and nail care products. Known for its innovative approach, Julep leverages crowdsourced feedback from social media platforms to inform product development, allowing it to create over 300 new products annually. The company operates an online subscription community, Mavens, which enables rapid product launches and subsequent distribution through its website and retail partners such as Sephora, QVC, and Nordstrom. In addition to its ecommerce operations, Julep also runs boutique nail salons in Bellevue and Seattle. Originally established as Julep Nail Parlor Company in 2006, it rebranded to Julep Beauty, Inc. and has since become a subsidiary of Glansaol.
Twice operates as an online marketplace specializing in secondhand clothing, functioning similarly to a physical resale store. Sellers send their clothing to Twice, which covers shipping costs and provides immediate cash offers for the items. The platform features a curated selection of clothing, with items evaluated and professionally photographed by expert buyers. For consumers, Twice offers significant savings, with prices typically ranging from 70% to 90% off retail. Orders exceeding a specified amount qualify for free shipping, while a modest fee applies to smaller purchases. The company also accommodates flexible returns within a 30-day period, enhancing the shopping experience for buyers.
Pinterest
Series E in 2013
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
Vastrm, Inc. specializes in made-to-order sportswear for men, offering a diverse range of custom apparel including hoodies, track jackets, mock neck pullovers, tailored polos, shirts, T-shirts, and lightweight layering pieces. Founded in 2010 and based in Burlingame, California, the company caters to both individual customers and retailers through its online platform, which allows for personalized selections in fabric, color, and detailing. Vastrm emphasizes providing a perfect fit for various body types, enabling customers to create self-curated clothing options. Additionally, the company offers a home try-on program and private-label services for retailers, enhancing the shopping experience and expanding its market reach.
Ringly, Inc. is a New York-based company that specializes in designing and crafting smart jewelry and accessories that connect to mobile devices. Founded in 2013, Ringly integrates wearable technology into fashionable products, allowing users to receive notifications and stay connected while maintaining a stylish appearance. The company emphasizes the seamless blending of technology into daily life, promoting mindfulness and connectivity. Its smart jewelry, made with precious and semi-precious stones, is designed to keep users engaged with their environment and their devices. Since shipping its first product in 2015, Ringly has established itself as a leader in the fashionable wearable technology market, controlling all aspects of its business, including design, software, hardware, and manufacturing.
Julep Beauty, Inc. is an ecommerce beauty products company based in Seattle, Washington, that offers a wide range of beauty items, including makeup, skincare, and nail care products. Known for its innovative approach, Julep leverages crowdsourced feedback from social media platforms to inform product development, allowing it to create over 300 new products annually. The company operates an online subscription community, Mavens, which enables rapid product launches and subsequent distribution through its website and retail partners such as Sephora, QVC, and Nordstrom. In addition to its ecommerce operations, Julep also runs boutique nail salons in Bellevue and Seattle. Originally established as Julep Nail Parlor Company in 2006, it rebranded to Julep Beauty, Inc. and has since become a subsidiary of Glansaol.
Pinterest
Series D in 2013
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
Zulily, LLC is an online retailer based in Seattle, Washington, specializing in providing a diverse range of merchandise aimed primarily at mothers shopping for their families. Founded in 2009, Zulily offers a curated selection of products that includes apparel and accessories for men, women, and children, as well as children's toys, infant gear, home décor, kitchen accessories, and personal care items. The company operates on a flash sales model, featuring limited-time offers through its desktop and mobile platforms, allowing customers to discover new products at competitive prices. Zulily has expanded its reach internationally, serving customers in Canada, Australia, and the United Kingdom, and continues to attract millions of shoppers seeking unique finds for their homes and loved ones.
StyleSaint
Seed Round in 2012
StyleSaint, Inc. is a fashion media and technology company based in Los Angeles, California, focused on designing, manufacturing, and selling women's clothing. Founded in 2011, the company offers a range of products, including tops, dresses, lingerie, and two-piece sets, with an emphasis on quality and sustainability. StyleSaint adopts a "creator-to-closet" approach, which allows it to sell its collections directly to consumers online, thereby eliminating excessive retail markups and providing affordable pricing. The company emphasizes ethical and sustainable manufacturing, partnering with local factories to create jobs and reduce its carbon footprint. By prioritizing timeless designs and quality materials, StyleSaint aims to challenge the fast fashion model and promote a more responsible approach to apparel.
Pinterest
Series C in 2012
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
Shoptiques
Seed Round in 2012
Shoptiques, Inc. is an online retail platform that connects consumers with handpicked boutiques from around the world, offering a curated selection of unique and fashionable clothing and accessories. Founded in 2011 and based in New York, the company features a diverse inventory that includes dresses, tops, bottoms, outerwear, swimwear, shoes, bags, and various accessories such as jewelry and hats. Shoptiques aims to simplify the shopping experience by allowing customers to discover their favorite local boutiques and explore new styles all in one place. The platform ships products to customers in the United States, Canada, the United Kingdom, France, and Australia, thereby supporting small boutiques in gaining visibility and recognition in the global marketplace.
Pinterest
Series B in 2011
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
ShoeDazzle
Series C in 2011
ShoeDazzle is a fashion subscription service that offers a personalized online boutique experience, specializing in women's footwear and accessories. The company provides a VIP Elite Membership for a monthly fee, which allows members to earn "VIP Credits" that can be used to purchase exclusive and brand-name shoes, handbags, and more. Each month, ShoeDazzle showcases a new selection of products tailored to each client's individual style preferences through a customized online showroom. The service is designed to enhance the shopping experience by delivering personalized styling for footwear, making it easier for customers to find products that suit their tastes. Rachel Zoe serves as the Chief Stylist, contributing to the company's fashion-forward approach.