Tracy Atkin

Investor

Brian Dawson

Investor

34 past transactions

Marama Labs

Seed Round in 2024
Founded in 2019, Marama Labs develops and markets a novel UV-Vis spectroscopy technology for scientific-analytical instrumentation. Its instrument measures absorption, extinction, and scattering spectra of clear and turbid liquids, helping customers maintain sample integrity, reduce preparation steps, and improve measurement turnaround time.

Emerge

Series A in 2024
Emerge is a financial management tool for businesses. It is a digital-only banking option designed to help Kiwi businesses operate more quickly, economically, and efficiently.

Cropsy Technologies

Seed Round in 2022
Cropsy Technologies develops AI-enabled agricultural technology that acts as a tractor add-on to monitor every plant, track crop changes over time, and deliver farmers actionable insights, forecasts, and recommendations to optimise decisions across the growing season. Its image-analysis platform identifies pests and diseases, including on grapevines, enabling growers to detect issues early and target treatments while meeting regulatory and consumer expectations. By combining in-field monitoring with daily operations, Cropsy Technologies helps farmers improve yields, reduce losses, and promote sustainable farming.

Runn

Seed Round in 2021
Founded in 2018, Runn specializes in Software-as-a-Service resource planning and forecasting software. Its platform enables project managers to efficiently plan, track, and forecast staffing capacity and capability, optimizing workloads and avoiding bottlenecks.

Atopis

Angel Round in 2021
Atopis is a skincare brand focused on developing innovative cosmetic products that address a variety of skin concerns. The company specializes in patented skin treatment systems aimed at apoptosis and cell immunity. It has conducted multiple clinical trials in the United States and New Zealand to validate its formulations. Notably, Atopis offers an over-the-counter eczema treatment cream in the United States, emphasizing its commitment to providing consumers with skincare solutions that are free from parabens, fillers, solvents, fragrances, silicone, SLS, and synthetic chemicals. This approach reflects the company's dedication to safety and efficacy in skincare.

chnnl

chnnl is a digital health platform that provides information and data on employee mental health and wellbeing. The platform analyzes daily mental health indicators through proprietary algorithms and data analysis to identify early signs of problems, negative trends, and crises via short interactions, enabling employers to understand health data insights and take informed actions to support employees and address emerging issues such as bullying or high stress.

Cropsy Technologies

Cropsy Technologies develops AI-enabled agricultural technology that acts as a tractor add-on to monitor every plant, track crop changes over time, and deliver farmers actionable insights, forecasts, and recommendations to optimise decisions across the growing season. Its image-analysis platform identifies pests and diseases, including on grapevines, enabling growers to detect issues early and target treatments while meeting regulatory and consumer expectations. By combining in-field monitoring with daily operations, Cropsy Technologies helps farmers improve yields, reduce losses, and promote sustainable farming.

Myovolt

Myovolt specializes in the development of wearable vibration therapy technology designed to enhance muscle recovery and alleviate musculoskeletal discomfort. Their innovative products utilize targeted vibration frequencies that promote neuromuscular function, stimulate blood circulation, relax muscle tension, and reduce pain. Backed by clinical research, Myovolt's technology is effective in minimizing muscle soreness, making it an essential tool for athletes and physically active individuals. The company's solutions offer a convenient means for users to warm up, recover more quickly, and improve mobility in various settings.

ListAssist

ListAssist is a technology company that leverages artificial intelligence to streamline real estate marketing and property search. It provides tools such as automated listing descriptions, image compliance checks, and search engine optimization to help realtors, brokerages, and marketing teams enhance efficiency and drive growth.

Roady

Roady is a travel company that develops app to facilitate trip planning and gives access to local resources.

Firefly Films

Firefly Films is a film & television production company that specializes in the development of captivating, high-quality content.

earSHOTS

earSHOTS is a manufacturer and supplier of magnetic clips.

InsituGen

InsituGen is a New Zealand-based company that develops cell-free bioassays to detect hormone activity. The technology replicates the natural signaling pathways of estrogen and androgen receptors, enabling detection of activity from any known or unknown compound that interferes with these receptors. InsituGen's assays are designed to be simple to use, cost-effective, adaptable, fast, and sensitive, supporting screening across anti-doping, sports and wellness supplement testing, and companion animal wellness. By not targeting specific compounds, the platform provides broad detection of androgenic and estrogenic bioactivity, aiding clients in identifying hormone-active substances and potential designer drugs in biological samples and products.

Inhibit Coatings

Inhibit Coatings is a startup specializing in high-performance antimicrobial paints and coatings for industries prioritizing hygiene, such as food safety and healthcare. Its proprietary technology uses silver nanoparticles evenly dispersed throughout the coating, bound to the resin backbone, providing robust, low-leaching, long-lasting protection against over 650 microorganisms.

earSHOTS

earSHOTS is a manufacturer and supplier of magnetic clips.

AudienceZen

AudienceZen is a SaaS platform that integrates with e-commerce, sales, and marketing platforms.

BEDC

BEDC is an AI technology company that designs services to the residential house construction market.

HealthNow

HealthNow provides a financial solution that gives control of health. Manage how you access to care when need it.

Frello

Frello is a membership management software that provides online bookings, membership renewals and member management.

Oxin

Oxin creates autonomous robotic tractors for vineyards, offering multi-tasking solutions for agricultural operations.

PowerON

PowerON Ltd., established in 2019 with headquarters in Auckland, New Zealand, and a facility in Dresden, Germany, specializes in the production of innovative electromechanical and semiconductor devices using proprietary dielectric elastomer switch technology. The company offers customizable, soft, and flexible switches, actuators, logic devices, sensors, and signal processors, catering to industries such as soft robotics, human-machine interfaces, and automation. PowerON's products are notable for their competitive advantages in size, weight, and resistance to harsh environmental conditions.

MACSO

MACSO aims to give AI the capacity to mimic human senses in order to prevent catastrophes from occurring. Their initial application employs AI and acoustic sensors to identify respiratory sickness in animals on commercial livestock farms early. MACSO is headquartered in Auckland, New Zealand and was founded in 2021.

Style Arcade

Style Arcade is a company that specializes in fashion analytics and range planning software tailored for the fashion industry. It provides a SaaS platform that enables brands to optimize their product offerings by visualizing historical, current, and future ranges. This platform facilitates real-time collaboration among teams, enhancing workflow automation in an industry characterized by rapid change and often remote operations. Style Arcade's software assists fashion brands in making informed decisions about product performance, assortment planning, and budget management. By offering insights into size curves, investment levels, and store-specific range configurations, it empowers retailers to balance creativity with profitability. The technology eliminates the inefficiencies of traditional methods and enhances accuracy, agility, and overall efficiency in merchandise planning. Ultimately, Style Arcade aims to align fashion businesses with their core asset—their products—thereby driving growth in revenue and profit.

Blue Mirror

Blue Mirror is a health care service provider company that offers a safe donning and doffing virtual assistant to deliver safer care.

Cirrus Materials Science

Founded in 2013, Cirrus Materials Science specializes in developing nano-technology based coating solutions for metals. Its products include Cirrus Hybrid for protecting light metal substrates and 3D printed components, and Cirrus Dopant, a liquid additive enhancing plating baths. Services comprise electroplating and design services to improve coated material lifespan, reducing maintenance costs.

Narrative Muse

Narrative Muse is a content recommendation platform that connects users with inclusive books, movies, and TV shows. It specializes in highlighting works by and about women, people of color, and other underrepresented groups.
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