Anthemis Group

Anthemis Group is a London-based investment firm founded in 2010 that focuses on driving innovation within the financial services sector, particularly in Fintech and InsurTech. The company aims to foster change in the financial system by investing in and supporting businesses that prioritize resiliency, transparency, access, and equity. With a strong commitment to nurturing a diverse ecosystem of startups, investors, and thought leaders, Anthemis Group seeks to address the most pressing challenges in financial systems. Over the years, the firm has made numerous investments, totaling 179 across various startups, and has successfully exited from 16 of these investments, reflecting its dedication to cultivating sustainable and impactful businesses in the industry.

Jeremy Brown

Investment Principal

Archie Cochrane

Associate

Elizabeth Davis

Principal

Georgia Haigh

Analyst

Mei Lim

CFO

Alexander Mayall

Principal

Swarnali Mitra

Investor

Natasha Naidoo

Associate

Iason Nikolakis

Managing Director, Investments

Ines Patricio

Investment Associate

Sherrise Pond

Associate

Tom Ryan

Partner

Vinay Singh

Investor

Bukie Adebo Umeano

Investment Principal

Gabby Wright

Principal

Past deals in Personal Finance

Kasheesh

Seed Round in 2023
Kasheesh is a fintech company that provides financial services.

Kasheesh

Seed Round in 2022
Kasheesh is a fintech company that provides financial services.

Kinly

Series A in 2022
Kinly is a diverse financial technology company dedicated to meeting the specific needs of African-Americans and their allies.

Ivella

Seed Round in 2022
Ivella is a developer of banking and financial applications tailored for couples, focusing on facilitating shared financial management. The company's platform allows users to maintain joint checking accounts while tracking individual contributions to shared expenses. This feature helps couples manage their finances by providing clarity on transactions, enabling them to see who made each transaction, how to split costs, and the amounts each person has contributed. By offering banking and savings products specifically designed for couples, Ivella aims to simplify the process of managing joint finances, preventing issues related to unplanned withdrawals and enhancing transparency in spending.

Nosso

Seed Round in 2022
Nosso is a mobile-based financial planning platform for the future of children.

Addition Wealth

Seed Round in 2022
Addition Wealth is a holistic financial wellness platform that empowers employees to make smart, informed financial decisions. By taking a tech-forward approach that combines digital tools, online events, expert content, and access to financial professionals, Addition is making personalized financial expertise inclusive and accessible for all employees. Addition partners with forward-thinking employers to help employees make the most of their money.

Happy Money

Series D in 2022
Meet Happy Money, we’re not just a business, we’re a movement, providing financial tools and services for human happiness, working outside of the Sad Money™ complex with an innovative business model that works for members. The category that needs a mission-based company the most – finance/banking – has none. It's time to leave mindless capitalism behind and usher in a new world of more mindful capitalism. Our mission is helping borrowers become savers™. Our values of love, trust and hustle are our culture and they inspire us to deliver for our team, our members, our partners, our investors and society. Join the Happy Money Movement today and help us deliver the future of Happy Financial Services. Happy Money. A Happier Future™. Learn more at www.happymoney.com

Atomic

Series A in 2021
Atomic is a provider of personalized investment management services that lets companies embed investment accounts into their services. It allows companies to offer their end-users a disciplined way to invest with them. Atomic was founded in 2020 by David Dindi in San Francisco, CA.

Betterment

Series F in 2021
Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime. Betterments products also include Tax Loss Harvesting, a program that works to offset taxes on both gains and income; and RetireGuide, a series of online surveys to enable users to determine the success of their long-term financial goals.

Daylight

Seed Round in 2021
Daylight is the first and only digital banking platform in the U.S. specifically designed for and by the LGBT+ community. Daylight’s card, app and digital services prepare members for the future faster by helping them to navigate the finance system, generate smarter habits and connect with a community working together to build the life they deserve without compromise. Daylight was founded in 2020 and is located at West Hollywood, California.

NOW Money

Series A in 2020
NOW Money uses mobile banking technology to bring accounts and remittance to the unbanked population of the Middle East. It provides a solution for those currently excluded from the financial system, bringing full access to the financial system, and significant savings on remittance.

Goin

Venture Round in 2020
Goin is a mobile app that helps users improve their financial health by establishing a layer on top of a user's traditional bank and providing a set of innovative and custom saving, investing and smart-shopping tools.

Wollit

Seed Round in 2020
Wollit is the award-winning credit building app that helps you build your credit effortlessly, so you can get approved for the things you want at the best rates possible. We’ve supported thousands of people across the UK to build better credit and unlock the financial opportunities most important to them. We’ve also won the AltFi Festival of Finance, have been voted Best UK Credit Builder by the Ethical Finance Awards 2024, and Credit Building Experts by the Worldwide Finance Awards 2024. We’re supported on our journey by world-class investors and one of the world’s largest banks.

Wollit

Pre Seed Round in 2019
Wollit is the award-winning credit building app that helps you build your credit effortlessly, so you can get approved for the things you want at the best rates possible. We’ve supported thousands of people across the UK to build better credit and unlock the financial opportunities most important to them. We’ve also won the AltFi Festival of Finance, have been voted Best UK Credit Builder by the Ethical Finance Awards 2024, and Credit Building Experts by the Worldwide Finance Awards 2024. We’re supported on our journey by world-class investors and one of the world’s largest banks.
A fast-growing, award-winning FinTech pioneering collaborative savings circles to help people all over the world reach their financial goals. For individuals: In the UK we offer products to help people raise money for their property deposit, getting married, starting a family, paying for education, cosmetic surgery and paying off debt. Check out: https://www.joinstepladder.com/ For companies: You can now white-label our Savings Circles and offer them to your customers and potential customers to increase you market share, improve retention, enhance engagement and generate revenue Read more here: https://www.step-ladder-solutions.com/ For Investors: StepLadder is leading the way in the new global category of digital Collaborative Finance. Savings Circles transactions total more than $500 billion worldwide, and 40% of consumers in more than 90 countries around the world use offline and informal ROSCAs. The opportunity is huge. The impact we have on people’s lives is real.

Goin

Series A in 2019
Goin is a mobile app that helps users improve their financial health by establishing a layer on top of a user's traditional bank and providing a set of innovative and custom saving, investing and smart-shopping tools.

NOW Money

Series A in 2019
NOW Money uses mobile banking technology to bring accounts and remittance to the unbanked population of the Middle East. It provides a solution for those currently excluded from the financial system, bringing full access to the financial system, and significant savings on remittance.

Goin

Seed Round in 2019
Goin is a mobile app that helps users improve their financial health by establishing a layer on top of a user's traditional bank and providing a set of innovative and custom saving, investing and smart-shopping tools.

Kindur

Series A in 2018
Kindur is a new-kind of financial company that helps baby boomers embrace modern retirement. Through Kindur’s straight forward digital advice, we make sense of your savings, insurance, social security and healthcare costs so that you can focus on enjoying your hard-earned retirement with confidence. We want you to always know where you stand, how much you have to spend and help you prepare for the unexpected. Our signature retirement paycheck puts you in the driver’s seat to retire fearlessly. Learn more at www.kindur.com

Fluidly

Series A in 2018
Fluidly Limited, founded in 2016 and headquartered in London, UK, specializes in cash flow management and forecasting software. The company leverages data science, artificial intelligence, and machine learning to revolutionize the way businesses plan and manage their cash flow. Fluidly's intuitive platform automates cash flow forecasting, allowing businesses to gain a detailed, real-time understanding of their financial future based on transaction data from their accounting systems. This approach eliminates the inefficiencies of traditional spreadsheet models, which are often time-consuming and insufficient for daily cash flow management. By providing accurate, invoice-level forecasts, Fluidly empowers small and medium enterprises to make informed financial decisions, whether for hiring, expansion, or managing expenses, ultimately aiming to alleviate one of the significant pain points in business operations.

Meniga

Venture Round in 2018
Meniga Ltd is a company that specializes in developing white-label digital banking solutions aimed at enhancing personal finance management. Founded in 2013 and based in London, the company provides a range of services including data aggregation, automated real-time notifications, predictive analytics, and personalized customer engagement. Meniga's platform also offers marketing products that feature card-linked offers and consumer data analytics, helping banks and businesses better understand their customers' financial behaviors. By focusing on advanced data consolidation and meaningful customer interactions, Meniga aims to improve the online and mobile banking experience for financial institutions, ultimately fostering stronger customer relationships and creating new revenue opportunities.

Kindur

Seed Round in 2017
Kindur is a new-kind of financial company that helps baby boomers embrace modern retirement. Through Kindur’s straight forward digital advice, we make sense of your savings, insurance, social security and healthcare costs so that you can focus on enjoying your hard-earned retirement with confidence. We want you to always know where you stand, how much you have to spend and help you prepare for the unexpected. Our signature retirement paycheck puts you in the driver’s seat to retire fearlessly. Learn more at www.kindur.com

Happy Money

Series C in 2016
Meet Happy Money, we’re not just a business, we’re a movement, providing financial tools and services for human happiness, working outside of the Sad Money™ complex with an innovative business model that works for members. The category that needs a mission-based company the most – finance/banking – has none. It's time to leave mindless capitalism behind and usher in a new world of more mindful capitalism. Our mission is helping borrowers become savers™. Our values of love, trust and hustle are our culture and they inspire us to deliver for our team, our members, our partners, our investors and society. Join the Happy Money Movement today and help us deliver the future of Happy Financial Services. Happy Money. A Happier Future™. Learn more at www.happymoney.com

SparkFin

Seed Round in 2016
SparkFin is a San Diego, California based fintech company that created the first natively mobile stock discovery platform to instantly create, share, and find stock ideas. According to a statement, the firm will continue its operations and join the pre-existing StockTwits San Diego team.

Betterment

Series E in 2016
Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime. Betterments products also include Tax Loss Harvesting, a program that works to offset taxes on both gains and income; and RetireGuide, a series of online surveys to enable users to determine the success of their long-term financial goals.

SparkFin

Angel Round in 2015
SparkFin is a San Diego, California based fintech company that created the first natively mobile stock discovery platform to instantly create, share, and find stock ideas. According to a statement, the firm will continue its operations and join the pre-existing StockTwits San Diego team.

Moven

Series B in 2015
Moven focuses on enabling banks and non-bank partners to leverage the Moven platform to acquire, engage, retain, and grow their customer base. Moven's app, debit card, and contactless payment sticker provide real-time spending insights that motivate customers to make smarter decisions and save more. Moven Enterprise was founded in 2011 and headquartered in New York, United States.

Betterment

Series D in 2015
Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime. Betterments products also include Tax Loss Harvesting, a program that works to offset taxes on both gains and income; and RetireGuide, a series of online surveys to enable users to determine the success of their long-term financial goals.

Moven

Series A in 2014
Moven focuses on enabling banks and non-bank partners to leverage the Moven platform to acquire, engage, retain, and grow their customer base. Moven's app, debit card, and contactless payment sticker provide real-time spending insights that motivate customers to make smarter decisions and save more. Moven Enterprise was founded in 2011 and headquartered in New York, United States.

Betterment

Series C in 2014
Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime. Betterments products also include Tax Loss Harvesting, a program that works to offset taxes on both gains and income; and RetireGuide, a series of online surveys to enable users to determine the success of their long-term financial goals.

PayPerks

Venture Round in 2014
PayPerks, Inc. is a financial capability and engagement platform that focuses on improving the financial literacy of low- and middle-income consumers. Established in 2009 and based in New York, the company offers an innovative educational rewards platform where users can win cash prizes by participating in tutorials and surveys on topics such as budgeting, saving, and nutrition. By utilizing illustrated education and sweepstakes-based rewards, PayPerks aims to drive positive behavior change among its users while providing financial institutions with a tool to enhance customer engagement and loyalty. The platform helps consumers minimize fees, maximize convenience, and gain a better understanding of financial products, making it a valuable resource for both users and the financial service providers that serve them. PayPerks has received recognition in the industry for its unique approach, being named as a promising idea for the emerging middle class and earning various awards for its contributions to financial education.

Happy Money

Series A in 2013
Meet Happy Money, we’re not just a business, we’re a movement, providing financial tools and services for human happiness, working outside of the Sad Money™ complex with an innovative business model that works for members. The category that needs a mission-based company the most – finance/banking – has none. It's time to leave mindless capitalism behind and usher in a new world of more mindful capitalism. Our mission is helping borrowers become savers™. Our values of love, trust and hustle are our culture and they inspire us to deliver for our team, our members, our partners, our investors and society. Join the Happy Money Movement today and help us deliver the future of Happy Financial Services. Happy Money. A Happier Future™. Learn more at www.happymoney.com

Betterment

Series B in 2012
Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime. Betterments products also include Tax Loss Harvesting, a program that works to offset taxes on both gains and income; and RetireGuide, a series of online surveys to enable users to determine the success of their long-term financial goals.

PayPerks

Series A in 2012
PayPerks, Inc. is a financial capability and engagement platform that focuses on improving the financial literacy of low- and middle-income consumers. Established in 2009 and based in New York, the company offers an innovative educational rewards platform where users can win cash prizes by participating in tutorials and surveys on topics such as budgeting, saving, and nutrition. By utilizing illustrated education and sweepstakes-based rewards, PayPerks aims to drive positive behavior change among its users while providing financial institutions with a tool to enhance customer engagement and loyalty. The platform helps consumers minimize fees, maximize convenience, and gain a better understanding of financial products, making it a valuable resource for both users and the financial service providers that serve them. PayPerks has received recognition in the industry for its unique approach, being named as a promising idea for the emerging middle class and earning various awards for its contributions to financial education.

Moven

Seed Round in 2012
Moven focuses on enabling banks and non-bank partners to leverage the Moven platform to acquire, engage, retain, and grow their customer base. Moven's app, debit card, and contactless payment sticker provide real-time spending insights that motivate customers to make smarter decisions and save more. Moven Enterprise was founded in 2011 and headquartered in New York, United States.

Zyfin

Series A in 2011
Transforming investments in emerging markets by offering a combination of original and uniquely integrated research and analytics-based platforms and asset management products.

Simple

Series B in 2011
Simple is a web and mobile application that unifies various accounts into one accessible bank card. Rather than making money from different fees, Simple plans to split the net interest margin with its partner banks (the difference between the rate they lend at and the rate they pay to depositors), thus eliminating the incentive to push more confusing products at consumers. Simple has more than 100,000 customers, processed $1.7 billion in annual transactions last year, and experienced 330% customer growth. Simple was launched by Alex Payne, Shamir Karkal, and Josh Reich in January 2009 and is based in Portland, Oregon.

Betterment

Series A in 2010
Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime. Betterments products also include Tax Loss Harvesting, a program that works to offset taxes on both gains and income; and RetireGuide, a series of online surveys to enable users to determine the success of their long-term financial goals.

Simple

Series A in 2010
Simple is a web and mobile application that unifies various accounts into one accessible bank card. Rather than making money from different fees, Simple plans to split the net interest margin with its partner banks (the difference between the rate they lend at and the rate they pay to depositors), thus eliminating the incentive to push more confusing products at consumers. Simple has more than 100,000 customers, processed $1.7 billion in annual transactions last year, and experienced 330% customer growth. Simple was launched by Alex Payne, Shamir Karkal, and Josh Reich in January 2009 and is based in Portland, Oregon.

PayPerks

Angel Round in 2010
PayPerks, Inc. is a financial capability and engagement platform that focuses on improving the financial literacy of low- and middle-income consumers. Established in 2009 and based in New York, the company offers an innovative educational rewards platform where users can win cash prizes by participating in tutorials and surveys on topics such as budgeting, saving, and nutrition. By utilizing illustrated education and sweepstakes-based rewards, PayPerks aims to drive positive behavior change among its users while providing financial institutions with a tool to enhance customer engagement and loyalty. The platform helps consumers minimize fees, maximize convenience, and gain a better understanding of financial products, making it a valuable resource for both users and the financial service providers that serve them. PayPerks has received recognition in the industry for its unique approach, being named as a promising idea for the emerging middle class and earning various awards for its contributions to financial education.

Simple

Seed Round in 2009
Simple is a web and mobile application that unifies various accounts into one accessible bank card. Rather than making money from different fees, Simple plans to split the net interest margin with its partner banks (the difference between the rate they lend at and the rate they pay to depositors), thus eliminating the incentive to push more confusing products at consumers. Simple has more than 100,000 customers, processed $1.7 billion in annual transactions last year, and experienced 330% customer growth. Simple was launched by Alex Payne, Shamir Karkal, and Josh Reich in January 2009 and is based in Portland, Oregon.
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