Anthemis

Anthemis is a venture capital investment firm founded in 2010, with headquarters in London and a presence in New York. The firm focuses on early-stage investments, targeting pre-seed to growth-stage companies primarily in the financial technology and insurtech sectors across North America and Europe. Anthemis aims to drive change and innovation in financial services by cultivating diverse startups and fostering collaboration among entrepreneurs, investors, and academics. The firm operates with guiding principles of authentic collaboration, virtuous cycle outcomes, and a commitment to diversity and inclusivity. Over the years, Anthemis has managed several investment funds, completing a total of 179 investments and exiting from 16 of these, all while striving to address the pressing challenges within the financial services industry.

Ahmed Al-Darwish

Venture Partner

Jeremy Brown

Investment Principal

Archie Cochrane

Principal

Elizabeth Davis

Partner

Ruth Foxe-Blader

Partner

Ali Geramian

Partner

Georgia Haigh

Associate

JeeYoon Hong

Principal

Bree Ana Jones

Associate

Guan-Lun Liao

Associate

Kim Liermann

Partner and Chief of Staff

Mei Lim

CFO and Managing Partner

Vasiliki Manos

Partner

Alexander Mayall

Principal

Swarnali Mitra

Associate

Natasha Naidoo

Associate

Iason Nikolakis

Managing Director, Investments

Agata Leliwa Nowicka

Investor

Katie Palencsar

Partner

Henry Pascoe

Analyst

Ines Patricio

Investment Associate

Sherrise Pond

Investment Principal

Tom Ryan

Partner

Sachit Sachdev

Partner

Kate Sampson

Partner

Vinay Singh

Investor

Luís Torres

Associate

Bukie Umeano

Investment Principal

Gabby Wright

Principal

Gabrielle Wright

Principal

Erica Young

Principal

Past deals in Personal Finance

Kasheesh

Seed Round in 2023
Kasheesh is a fintech company that specializes in providing innovative financial services. It has developed technology that allows users to split online payments across multiple debit and credit cards. This feature enables customers to allocate their spending according to the available balance on each card, helping them manage their finances more effectively. By facilitating the consolidation of payments, Kasheesh aims to enhance the overall transaction experience for consumers, making it easier for them to optimize their financial activities.

Kasheesh

Seed Round in 2022
Kasheesh is a fintech company that specializes in providing innovative financial services. It has developed technology that allows users to split online payments across multiple debit and credit cards. This feature enables customers to allocate their spending according to the available balance on each card, helping them manage their finances more effectively. By facilitating the consolidation of payments, Kasheesh aims to enhance the overall transaction experience for consumers, making it easier for them to optimize their financial activities.

Kinly

Series A in 2022
Kinly is a financial technology company focused on serving the unique needs of African-Americans and their allies. It provides a range of digital banking services designed to enhance financial literacy and promote responsible money management. Kinly offers tools for financial education, expense tracking, and goal setting, alongside debit cards linked to savings accounts. By delivering these resources, the company aims to empower users to develop positive financial habits, achieve their financial goals, and fulfill their aspirations.

Ivella

Seed Round in 2022
Developer of banking and financial applications designed to help split expenses. The company's application maintains joint checking accounts and balances which will protect from untimely or unplanned withdrawals from respective balances and track the account's spending, enabling couples to see who made the transaction, how to split, and how much each paid towards the transaction.

Nosso

Seed Round in 2022
Nosso is a mobile-based financial planning platform for the future of children.

Addition Wealth

Seed Round in 2022
Addition Wealth is a financial wellness platform that aims to empower employees to make informed financial decisions. By leveraging technology, Addition Wealth offers a range of digital tools, online events, expert content, and direct access to financial professionals. The platform is designed to provide personalized financial guidance that is both inclusive and accessible to all employees. By partnering with innovative employers, Addition Wealth enhances the financial well-being of their workforce, enabling them to navigate their financial journeys more effectively. The services include financial education, customized tools, community events, guides, and dashboards, all aimed at fostering informed financial decision-making.

Happy Money

Series D in 2022
Happy Money, Inc. is a financial services company that focuses on helping individuals pay off credit card debt and build savings. The company offers a range of products, including Payoff, which provides loans specifically for credit card repayment, and Joy, a mobile application that utilizes robotic Money Coaches to assist users in spending wisely and enhancing their savings. Additionally, Happy Money Score leverages psychological insights to guide users in making informed financial decisions. Established in 2009 in Costa Mesa, California, Happy Money was originally known as Payoff, Inc. before rebranding in March 2020. The company emphasizes a mission-driven approach to finance, aiming to transform the traditional banking model by promoting financial wellness and encouraging users to shift from borrowing to saving.

Atomic

Series A in 2021
Atomic is a personalized investment management service API that lets companies offer their end-users a disciplined way to invest with them.

Betterment

Series F in 2021
Betterment LLC is an online financial advisory firm based in New York, offering a range of services designed to optimize investment returns for individuals and businesses. Founded in 2007, the company provides access to diversified portfolios that include stock and bond exchange-traded funds (ETFs). Its offerings encompass financial planning, retirement accounts such as traditional and Roth IRAs, and tax-efficient strategies like tax loss harvesting. Betterment also features advanced tools like the Two-Way Sweep for cash management. The firm operates through three distinct channels: direct-to-consumer services, Betterment for business aimed at employers, and Betterment for advisors catering to financial professionals. With a management fee of 0.25%, Betterment enables clients to easily manage their portfolios, track activities, and make transactions anytime, anywhere.

Daylight

Seed Round in 2021
Developer of a digital banking platform designed to serve LGBTQ+ people. The company's platform offers prepaid cards, tools, advice, and cashback for spending at queer bars and allied businesses, enabling users to expand their financial skills and plan for their future while helping the LGBTQ+ community.

Goin

Venture Round in 2020
Goin is a mobile application designed to help users save money effortlessly and invest without prior knowledge. Founded by three Spanish entrepreneurs, Goin utilizes machine learning algorithms to accumulate savings through small daily actions, such as rounding up payments. The app targets Millennials, a demographic that often struggles with saving, by offering an easy-to-use tool that enhances financial management. Users begin by answering questions about their spending habits, which allows the app to suggest tailored saving methods. Once users add money to the app, they have the flexibility to transfer funds to various investment options, including cryptocurrencies and equity funds, or withdraw to their bank accounts. Goin's innovative approach aims to simplify personal finance and promote a better lifestyle for its users.

NOW Money

Series A in 2020
NOW Money is a financial technology company that focuses on providing mobile banking solutions to the unbanked population in the Middle East, particularly targeting low-income migrant workers. The company offers a user-friendly application that enables users to access banking services, including accounts and low-cost remittance options. By leveraging mobile technology, NOW Money aims to enhance financial inclusion for individuals who are often excluded from traditional banking systems. This service not only facilitates international money transfers and currency conversion at reduced costs but also helps users achieve significant savings on remittances. Through its innovative approach, NOW Money strives to empower its users with full access to essential financial services.

Wollit

Seed Round in 2020
Wollit Ltd is a fintech company based in London, established in 2017, that focuses on enhancing the financial wellbeing of individuals engaged in flexible work, such as those on zero-hour contracts and irregular workers. The company's primary offering is the Wollit Income Promise, an innovative financial product designed to provide income stability by allowing users to take home a consistent amount each month, regardless of fluctuations in their working hours or earnings. By leveraging advanced technology and a commitment to ethical financial solutions, Wollit aims to address the gaps in financial services available to flexible workers, ultimately seeking to transform their financial experiences. The company has attracted investment from prominent technology investors in the UK and a leading global bank, positioning itself to make a significant impact in the fintech sector.

Wollit

Pre Seed Round in 2019
Wollit Ltd is a fintech company based in London, established in 2017, that focuses on enhancing the financial wellbeing of individuals engaged in flexible work, such as those on zero-hour contracts and irregular workers. The company's primary offering is the Wollit Income Promise, an innovative financial product designed to provide income stability by allowing users to take home a consistent amount each month, regardless of fluctuations in their working hours or earnings. By leveraging advanced technology and a commitment to ethical financial solutions, Wollit aims to address the gaps in financial services available to flexible workers, ultimately seeking to transform their financial experiences. The company has attracted investment from prominent technology investors in the UK and a leading global bank, positioning itself to make a significant impact in the fintech sector.

StepLadder

Pre Seed Round in 2019
StepLadder Solutions Ltd., operating as StepLadder, is a London-based company that offers a peer-to-peer lending platform aimed at assisting first-time homebuyers. Established in 2016, StepLadder provides a unique savings scheme that features zero interest rates and fixed terms, utilizing a pooled savings model with a lottery-style payout system. This innovative approach enables participants to save collectively, helping them to accumulate the necessary funds for property deposits. The platform also facilitates flexible monthly payment options and connects users to mortgage calculations and property listings that meet their criteria. As an appointed representative of More Lending Solutions Limited, StepLadder adheres to regulations set forth by the Financial Conduct Authority, ensuring a secure and reliable service for its users.

StepLadder

Seed Round in 2019
StepLadder Solutions Ltd., operating as StepLadder, is a London-based company that offers a peer-to-peer lending platform aimed at assisting first-time homebuyers. Established in 2016, StepLadder provides a unique savings scheme that features zero interest rates and fixed terms, utilizing a pooled savings model with a lottery-style payout system. This innovative approach enables participants to save collectively, helping them to accumulate the necessary funds for property deposits. The platform also facilitates flexible monthly payment options and connects users to mortgage calculations and property listings that meet their criteria. As an appointed representative of More Lending Solutions Limited, StepLadder adheres to regulations set forth by the Financial Conduct Authority, ensuring a secure and reliable service for its users.

Goin

Series A in 2019
Goin is a mobile application designed to help users save money effortlessly and invest without prior knowledge. Founded by three Spanish entrepreneurs, Goin utilizes machine learning algorithms to accumulate savings through small daily actions, such as rounding up payments. The app targets Millennials, a demographic that often struggles with saving, by offering an easy-to-use tool that enhances financial management. Users begin by answering questions about their spending habits, which allows the app to suggest tailored saving methods. Once users add money to the app, they have the flexibility to transfer funds to various investment options, including cryptocurrencies and equity funds, or withdraw to their bank accounts. Goin's innovative approach aims to simplify personal finance and promote a better lifestyle for its users.

NOW Money

Series A in 2019
NOW Money is a financial technology company that focuses on providing mobile banking solutions to the unbanked population in the Middle East, particularly targeting low-income migrant workers. The company offers a user-friendly application that enables users to access banking services, including accounts and low-cost remittance options. By leveraging mobile technology, NOW Money aims to enhance financial inclusion for individuals who are often excluded from traditional banking systems. This service not only facilitates international money transfers and currency conversion at reduced costs but also helps users achieve significant savings on remittances. Through its innovative approach, NOW Money strives to empower its users with full access to essential financial services.

StratiFi

Series A in 2019
StratiFi Technologies, Inc. specializes in developing software for client profiling, risk analysis, and compliance, specifically designed for financial advisors to manage portfolio risk effectively. Its flagship product, PRISM, facilitates the monitoring, measurement, and communication of risk, thereby enabling advisors to streamline compliance reviews, consolidate client accounts, and enhance investment proposals. Founded in 2008 and headquartered in San Francisco, California, StratiFi also operates a subsidiary that provides investment advisory services, focusing on improving client outcomes through option overlays. The company aims to establish a standard in the industry for evaluating and quantifying hidden portfolio risks, making investment processes safer and more reliable for wealth managers and their clients.

StratiFi

Series A in 2019
StratiFi Technologies, Inc. specializes in developing software for client profiling, risk analysis, and compliance, specifically designed for financial advisors to manage portfolio risk effectively. Its flagship product, PRISM, facilitates the monitoring, measurement, and communication of risk, thereby enabling advisors to streamline compliance reviews, consolidate client accounts, and enhance investment proposals. Founded in 2008 and headquartered in San Francisco, California, StratiFi also operates a subsidiary that provides investment advisory services, focusing on improving client outcomes through option overlays. The company aims to establish a standard in the industry for evaluating and quantifying hidden portfolio risks, making investment processes safer and more reliable for wealth managers and their clients.

Goin

Seed Round in 2019
Goin is a mobile application designed to help users save money effortlessly and invest without prior knowledge. Founded by three Spanish entrepreneurs, Goin utilizes machine learning algorithms to accumulate savings through small daily actions, such as rounding up payments. The app targets Millennials, a demographic that often struggles with saving, by offering an easy-to-use tool that enhances financial management. Users begin by answering questions about their spending habits, which allows the app to suggest tailored saving methods. Once users add money to the app, they have the flexibility to transfer funds to various investment options, including cryptocurrencies and equity funds, or withdraw to their bank accounts. Goin's innovative approach aims to simplify personal finance and promote a better lifestyle for its users.

Kindur

Series A in 2018
Kindur Services Inc., operating as Kindur, is a financial technology company based in New York that focuses on assisting baby boomers in their retirement transition. Established in 2016, Kindur offers a platform designed to enhance financial wellness for retirees and their families. The platform manages various aspects of retirement finances, including savings, pensions, and social security, tailored to different phases of retirement. Kindur provides straightforward digital advice to help users understand their financial situation, covering savings, insurance, social security, and healthcare costs. By offering tools such as a personalized retirement paycheck, Kindur aims to empower individuals to navigate retirement with confidence and prepare for unforeseen expenses.

Fluidly

Series A in 2018
Fluidly Limited, founded in 2016 and based in London, United Kingdom, specializes in cash flow management and forecasting software. The company aims to transform how businesses manage their cash flow by employing data science, artificial intelligence, and machine learning. Fluidly's innovative platform automates cash flow forecasting, allowing businesses to gain a detailed and accurate view of their financial future in a matter of minutes. This solution addresses the inefficiencies of traditional cash flow forecasting, which often relies on cumbersome spreadsheet models that are time-consuming and provide limited insights. By leveraging transaction data from accounting systems, Fluidly enables small and medium enterprises to make informed financial decisions, enhancing their ability to control cash flow, manage resources, and optimize growth opportunities.

StratiFi

Series A in 2018
StratiFi Technologies, Inc. specializes in developing software for client profiling, risk analysis, and compliance, specifically designed for financial advisors to manage portfolio risk effectively. Its flagship product, PRISM, facilitates the monitoring, measurement, and communication of risk, thereby enabling advisors to streamline compliance reviews, consolidate client accounts, and enhance investment proposals. Founded in 2008 and headquartered in San Francisco, California, StratiFi also operates a subsidiary that provides investment advisory services, focusing on improving client outcomes through option overlays. The company aims to establish a standard in the industry for evaluating and quantifying hidden portfolio risks, making investment processes safer and more reliable for wealth managers and their clients.

Meniga

Venture Round in 2018
Meniga Ltd is a digital banking platform that specializes in developing white-label solutions for banks, businesses, and individuals to manage their financial data effectively. Founded in 2013 and based in London, the company offers a range of products, including personal finance management tools, data aggregation, and transaction-based insights. Meniga's solutions encompass automated real-time notifications, predictive analytics, and personalized user engagement, as well as marketing products that provide card-linked offers and consumer data analytics. By focusing on modular and customizable solutions, Meniga aims to enhance the financial technology landscape, enabling clients to leverage big data and analytics to improve their services.

Kindur

Seed Round in 2017
Kindur Services Inc., operating as Kindur, is a financial technology company based in New York that focuses on assisting baby boomers in their retirement transition. Established in 2016, Kindur offers a platform designed to enhance financial wellness for retirees and their families. The platform manages various aspects of retirement finances, including savings, pensions, and social security, tailored to different phases of retirement. Kindur provides straightforward digital advice to help users understand their financial situation, covering savings, insurance, social security, and healthcare costs. By offering tools such as a personalized retirement paycheck, Kindur aims to empower individuals to navigate retirement with confidence and prepare for unforeseen expenses.

Happy Money

Series C in 2016
Happy Money, Inc. is a financial services company that focuses on helping individuals pay off credit card debt and build savings. The company offers a range of products, including Payoff, which provides loans specifically for credit card repayment, and Joy, a mobile application that utilizes robotic Money Coaches to assist users in spending wisely and enhancing their savings. Additionally, Happy Money Score leverages psychological insights to guide users in making informed financial decisions. Established in 2009 in Costa Mesa, California, Happy Money was originally known as Payoff, Inc. before rebranding in March 2020. The company emphasizes a mission-driven approach to finance, aiming to transform the traditional banking model by promoting financial wellness and encouraging users to shift from borrowing to saving.

SparkFin

Seed Round in 2016
SparkFin is a fintech company based in San Diego, California, specializing in a mobile stock discovery platform. This platform enables users to create, share, and find stock ideas instantly. SparkFin's software features a user-friendly interface that delivers hand-curated automated updates about various stocks. It provides real-time notifications, alerts, and other stock-related information, assisting users in monitoring their investments and discovering new opportunities. The company plans to continue its operations and integrate with the existing StockTwits team in San Diego, enhancing its service offerings in the investment community.

Betterment

Series E in 2016
Betterment LLC is an online financial advisory firm based in New York, offering a range of services designed to optimize investment returns for individuals and businesses. Founded in 2007, the company provides access to diversified portfolios that include stock and bond exchange-traded funds (ETFs). Its offerings encompass financial planning, retirement accounts such as traditional and Roth IRAs, and tax-efficient strategies like tax loss harvesting. Betterment also features advanced tools like the Two-Way Sweep for cash management. The firm operates through three distinct channels: direct-to-consumer services, Betterment for business aimed at employers, and Betterment for advisors catering to financial professionals. With a management fee of 0.25%, Betterment enables clients to easily manage their portfolios, track activities, and make transactions anytime, anywhere.

SparkFin

Angel Round in 2015
SparkFin is a fintech company based in San Diego, California, specializing in a mobile stock discovery platform. This platform enables users to create, share, and find stock ideas instantly. SparkFin's software features a user-friendly interface that delivers hand-curated automated updates about various stocks. It provides real-time notifications, alerts, and other stock-related information, assisting users in monitoring their investments and discovering new opportunities. The company plans to continue its operations and integrate with the existing StockTwits team in San Diego, enhancing its service offerings in the investment community.

Moven

Series B in 2015
Moven is a financial technology company founded in 2011 and headquartered in New York, United States. It specializes in providing a mobile money-management application designed to modernize banking for the digital age. Moven's platform allows banks and non-bank partners to enhance their customer acquisition, engagement, and retention strategies. Through its app, debit card, and contactless payment sticker, Moven delivers real-time spending insights that encourage users to make more informed financial decisions and save effectively. The company offers a range of data-driven services and patented digital financial wellness tools that transform user engagement into actionable insights, ultimately aiming to improve customers' overall financial health.

Betterment

Series D in 2015
Betterment LLC is an online financial advisory firm based in New York, offering a range of services designed to optimize investment returns for individuals and businesses. Founded in 2007, the company provides access to diversified portfolios that include stock and bond exchange-traded funds (ETFs). Its offerings encompass financial planning, retirement accounts such as traditional and Roth IRAs, and tax-efficient strategies like tax loss harvesting. Betterment also features advanced tools like the Two-Way Sweep for cash management. The firm operates through three distinct channels: direct-to-consumer services, Betterment for business aimed at employers, and Betterment for advisors catering to financial professionals. With a management fee of 0.25%, Betterment enables clients to easily manage their portfolios, track activities, and make transactions anytime, anywhere.

Moven

Series A in 2014
Moven is a financial technology company founded in 2011 and headquartered in New York, United States. It specializes in providing a mobile money-management application designed to modernize banking for the digital age. Moven's platform allows banks and non-bank partners to enhance their customer acquisition, engagement, and retention strategies. Through its app, debit card, and contactless payment sticker, Moven delivers real-time spending insights that encourage users to make more informed financial decisions and save effectively. The company offers a range of data-driven services and patented digital financial wellness tools that transform user engagement into actionable insights, ultimately aiming to improve customers' overall financial health.

Betterment

Series C in 2014
Betterment LLC is an online financial advisory firm based in New York, offering a range of services designed to optimize investment returns for individuals and businesses. Founded in 2007, the company provides access to diversified portfolios that include stock and bond exchange-traded funds (ETFs). Its offerings encompass financial planning, retirement accounts such as traditional and Roth IRAs, and tax-efficient strategies like tax loss harvesting. Betterment also features advanced tools like the Two-Way Sweep for cash management. The firm operates through three distinct channels: direct-to-consumer services, Betterment for business aimed at employers, and Betterment for advisors catering to financial professionals. With a management fee of 0.25%, Betterment enables clients to easily manage their portfolios, track activities, and make transactions anytime, anywhere.

PayPerks

Venture Round in 2014
PayPerks, Inc. is a New York-based company founded in 2009 that specializes in a financial capability and engagement platform designed for low- and middle-income consumers. The company utilizes sweepstakes-based awards to encourage users to engage with educational content on topics like budgeting, saving, and nutrition. By offering cash prizes for completing tutorials and surveys, PayPerks aims to drive positive behavior change among its users while simultaneously providing value to financial institutions. These institutions can integrate PayPerks into their products, such as prepaid debit cards, to enhance customer engagement, retention, and loyalty. PayPerks has received multiple accolades, being recognized as a promising new idea for the emerging middle class and as a notable contender in the prepaid sector. Through its transparent and accessible educational resources, PayPerks seeks to help consumers manage their finances more effectively while minimizing fees and maximizing convenience.

Happy Money

Series A in 2013
Happy Money, Inc. is a financial services company that focuses on helping individuals pay off credit card debt and build savings. The company offers a range of products, including Payoff, which provides loans specifically for credit card repayment, and Joy, a mobile application that utilizes robotic Money Coaches to assist users in spending wisely and enhancing their savings. Additionally, Happy Money Score leverages psychological insights to guide users in making informed financial decisions. Established in 2009 in Costa Mesa, California, Happy Money was originally known as Payoff, Inc. before rebranding in March 2020. The company emphasizes a mission-driven approach to finance, aiming to transform the traditional banking model by promoting financial wellness and encouraging users to shift from borrowing to saving.

Betterment

Series B in 2012
Betterment LLC is an online financial advisory firm based in New York, offering a range of services designed to optimize investment returns for individuals and businesses. Founded in 2007, the company provides access to diversified portfolios that include stock and bond exchange-traded funds (ETFs). Its offerings encompass financial planning, retirement accounts such as traditional and Roth IRAs, and tax-efficient strategies like tax loss harvesting. Betterment also features advanced tools like the Two-Way Sweep for cash management. The firm operates through three distinct channels: direct-to-consumer services, Betterment for business aimed at employers, and Betterment for advisors catering to financial professionals. With a management fee of 0.25%, Betterment enables clients to easily manage their portfolios, track activities, and make transactions anytime, anywhere.

PayPerks

Series A in 2012
PayPerks, Inc. is a New York-based company founded in 2009 that specializes in a financial capability and engagement platform designed for low- and middle-income consumers. The company utilizes sweepstakes-based awards to encourage users to engage with educational content on topics like budgeting, saving, and nutrition. By offering cash prizes for completing tutorials and surveys, PayPerks aims to drive positive behavior change among its users while simultaneously providing value to financial institutions. These institutions can integrate PayPerks into their products, such as prepaid debit cards, to enhance customer engagement, retention, and loyalty. PayPerks has received multiple accolades, being recognized as a promising new idea for the emerging middle class and as a notable contender in the prepaid sector. Through its transparent and accessible educational resources, PayPerks seeks to help consumers manage their finances more effectively while minimizing fees and maximizing convenience.

Moven

Seed Round in 2012
Moven is a financial technology company founded in 2011 and headquartered in New York, United States. It specializes in providing a mobile money-management application designed to modernize banking for the digital age. Moven's platform allows banks and non-bank partners to enhance their customer acquisition, engagement, and retention strategies. Through its app, debit card, and contactless payment sticker, Moven delivers real-time spending insights that encourage users to make more informed financial decisions and save effectively. The company offers a range of data-driven services and patented digital financial wellness tools that transform user engagement into actionable insights, ultimately aiming to improve customers' overall financial health.

Zyfin

Series A in 2011
ZyFin Research Private Limited is a financial information and content company based in Mumbai, India, that specializes in providing a range of economic indices, indicators, and forecasts. The firm offers various sentiment indices, including the Consumer Outlook Index, Inflation Sentiment Index, Employment Sentiment Index, and Spending Sentiment Index, which gauge consumer attitudes toward the economy and spending habits. Additionally, ZyFin provides specialized indices such as the Basic Necessities Spending Index and the Vehicle Spending Index, along with indicators for monthly GDP growth and sector-specific insights. The company also delivers forecasts for core inflation and gold, and produces comprehensive reports for different sectors, including banking and consumption. ZyFin's clientele encompasses strategy and research teams, traders, banks, manufacturing firms, regulators, and academic institutions, reflecting its broad impact in financial markets. Formerly known as Blufin Advisors Private Limited, ZyFin rebranded in 2013 and has been operational since 2010.

Simple

Series B in 2011
Simple is a web and mobile application that consolidates various banking accounts into a single, user-friendly bank card. It offers built-in budgeting and saving tools, focusing on enhancing financial management for its users. Instead of generating revenue through traditional fees, Simple shares the net interest margin with its partner banks, which fosters a transparent and straightforward banking experience without the pressure of upselling complex products. Since its launch in January 2009 by Alex Payne, Shamir Karkal, and Josh Reich, Simple has grown to serve over 100,000 customers, processing $1.7 billion in annual transactions and achieving remarkable customer growth of 330%. The company is headquartered in Portland, Oregon.

Financeacar

Series A in 2011
FinanceAcar is an online platform that specializes in comparing car finance and leasing options for users in the UK. It allows individuals to select a vehicle and compare prices across various financial products, including car leasing, hire-purchase, and car loans. The platform provides information and pricing for over 11,000 vehicles, enabling users to receive quotations or apply for funds directly online. Additionally, it facilitates the delivery of the chosen vehicle to the customer's doorstep. To access the services, users must be UK residents and at least 18 years old. FinanceAcar aims to simplify the car financing process, helping customers make informed decisions based on their preferences.

Betterment

Series A in 2010
Betterment LLC is an online financial advisory firm based in New York, offering a range of services designed to optimize investment returns for individuals and businesses. Founded in 2007, the company provides access to diversified portfolios that include stock and bond exchange-traded funds (ETFs). Its offerings encompass financial planning, retirement accounts such as traditional and Roth IRAs, and tax-efficient strategies like tax loss harvesting. Betterment also features advanced tools like the Two-Way Sweep for cash management. The firm operates through three distinct channels: direct-to-consumer services, Betterment for business aimed at employers, and Betterment for advisors catering to financial professionals. With a management fee of 0.25%, Betterment enables clients to easily manage their portfolios, track activities, and make transactions anytime, anywhere.

PayPerks

Angel Round in 2010
PayPerks, Inc. is a New York-based company founded in 2009 that specializes in a financial capability and engagement platform designed for low- and middle-income consumers. The company utilizes sweepstakes-based awards to encourage users to engage with educational content on topics like budgeting, saving, and nutrition. By offering cash prizes for completing tutorials and surveys, PayPerks aims to drive positive behavior change among its users while simultaneously providing value to financial institutions. These institutions can integrate PayPerks into their products, such as prepaid debit cards, to enhance customer engagement, retention, and loyalty. PayPerks has received multiple accolades, being recognized as a promising new idea for the emerging middle class and as a notable contender in the prepaid sector. Through its transparent and accessible educational resources, PayPerks seeks to help consumers manage their finances more effectively while minimizing fees and maximizing convenience.

Simple

Series A in 2010
Simple is a web and mobile application that consolidates various banking accounts into a single, user-friendly bank card. It offers built-in budgeting and saving tools, focusing on enhancing financial management for its users. Instead of generating revenue through traditional fees, Simple shares the net interest margin with its partner banks, which fosters a transparent and straightforward banking experience without the pressure of upselling complex products. Since its launch in January 2009 by Alex Payne, Shamir Karkal, and Josh Reich, Simple has grown to serve over 100,000 customers, processing $1.7 billion in annual transactions and achieving remarkable customer growth of 330%. The company is headquartered in Portland, Oregon.

Simple

Seed Round in 2009
Simple is a web and mobile application that consolidates various banking accounts into a single, user-friendly bank card. It offers built-in budgeting and saving tools, focusing on enhancing financial management for its users. Instead of generating revenue through traditional fees, Simple shares the net interest margin with its partner banks, which fosters a transparent and straightforward banking experience without the pressure of upselling complex products. Since its launch in January 2009 by Alex Payne, Shamir Karkal, and Josh Reich, Simple has grown to serve over 100,000 customers, processing $1.7 billion in annual transactions and achieving remarkable customer growth of 330%. The company is headquartered in Portland, Oregon.
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