Apeira Capital

The firm’s name is derived from the feminine-plural of the Greek word apeiron, which means “unlimited.” Hwang, who previously worked at Blackstone Group Inc., oversaw Simon Ventures’ bets in electric scooter startup Bird, media publisher Bustle Digital Group, data provider Foursquare Labs Inc. and online retailer Verishop Inc., health and beauty subscription service FabFitFun as well as menswear marketplace Grailed. Hwang left Simon Ventures in January 2020 and remains involved as a senior adviser. From its inception in 2015 through Dec. 31 2019, Simon Ventures has delivered a multiple on invested capital, or MOIC, of 4.6, and an annualized net internal rate of roughly 50% after fees and expenses, according to a person with knowledge of the matter.

Natalie Hwang JD

Founding Managing Partner

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