Astella

Astella Investimentos, Assessoria, Gestão e Participações Ltda. is a venture capital and private equity firm based in São Paulo, Brazil. Founded in 2008, it specializes in providing growth capital and early-stage investments, focusing on intangible infrastructure sectors. Astella targets a diverse range of industries including communication, retail, information technology, education, health, financial services, energy, and consumer staples. The firm actively seeks opportunities in emerging areas such as the internet of things, social media, and smart applications. Investments typically range from R$0.10 million to R$1.5 million, with the firm acquiring equity stakes of 10 to 25 percent in its portfolio companies. Astella aims to support Brazilian entrepreneurs and contribute to the country's future through its investments.

Edson Rigonatti

Co-Founder & Partner

Past deals in South America

Guia Vet

Pre Seed Round in 2022
It's a telemedicine platform focused on pet health care that connects pet owners to vets, labs, pet stores, and manufacturers - using its data to deliver personalized care and products. We provide trustworthy information not only to pet owners but also to the providers who will always be up to date on their patient's treatment, health conditions and needs, as well as supplying insights and opportunities to reach faster to offer their products and services.

Bornlogic

Series A in 2022
Bornlogic is a partner of Business and AdTech of Facebook, Google and Tableau.

DeliRec

Seed Round in 2022
DeliRec operates a social platform focused on discovering and sharing food recipes. The app allows users to create, store, and showcase their own recipes, complete with step-by-step instructions, photos, and videos. Users can also engage with their friends and professional chefs, who provide tips and inspiration for culinary creativity. This platform fosters a community where individuals can learn new dishes, invent recipes, and share their gastronomic experiences, enhancing the joy of cooking and food exploration.

Zipia

Seed Round in 2022
Zipia unlocks the digital channel for insurance carriers and agents, connecting them with qualified and engaged consumers in real time via call, chat or WhatsApp. Our solution combines state-of-the-art technology with digital marketing expertise in a very simple web platform that empowers agents to sell more effectively, with detailed dashboards that provide complete transparency on performance and ROI.

bem-te-vi

Pre Seed Round in 2022
bem-te-vi is a Brazilian Insurtech startup focused on credit insurance products.

Gavea Marketplace

Seed Round in 2022
Gavea Marketplace is a digital blockchain-based Commodities exchange, an innovative trading platform disrupting a centuries-old industry by digitizing connecting buyers and sellers with IA and ML. Gavea digital platform simplifies the trading, execution and settlement of Physical Commodities, making the whole process efficient and cheaper to participants, in a safer and transparent environment.

BotCity

Seed Round in 2021
BotCity is a plataform for developers to build computer vision powered automations in any environment (desktop, android, legacy, web). Our solution enables tech teams with a full automation toolbox on day 1. BotStudio increases developer productivity with a highly productive platform combining native codes (Java and Python) with automatically generated code from navigation instructions on interfaces. BotMaestro is a cloud based orchestrator for managing automations, monitor tasks, queue and faster troubleshooting.

Cayena

Series A in 2021
Poupachef offers a single point procurement solution for restaurants to shop for daily supplies in a simple, fast and affordable way. Restaurant owners can reduce the time it takes to replace inventory from 2 hours to 10 minutes per day and save up to 30% through group buying effects and our smart supplier allocation technology. We help transforming great restaurants into great businesses.

Cayena

Series A in 2021
Poupachef offers a single point procurement solution for restaurants to shop for daily supplies in a simple, fast and affordable way. Restaurant owners can reduce the time it takes to replace inventory from 2 hours to 10 minutes per day and save up to 30% through group buying effects and our smart supplier allocation technology. We help transforming great restaurants into great businesses.

Topster

Pre Seed Round in 2021
Social Retail Tech

Sallve

Series B in 2021
Sallve Comércio de Cosméticos Ltda., established in 2018 and based in São Paulo, Brazil, specializes in the manufacture and online sale of skincare products, particularly moisturizers. As a direct-to-consumer beauty brand, Sallve focuses on creating high-quality, safe formulations that are offered at fair prices. The company is led by a team of co-founders that includes experienced digital entrepreneurs, a prominent beauty influencer in Brazil, and industry veterans, all of whom contribute to its innovative approach in the cosmetics market.

DeliRec

Seed Round in 2021
DeliRec operates a social platform focused on discovering and sharing food recipes. The app allows users to create, store, and showcase their own recipes, complete with step-by-step instructions, photos, and videos. Users can also engage with their friends and professional chefs, who provide tips and inspiration for culinary creativity. This platform fosters a community where individuals can learn new dishes, invent recipes, and share their gastronomic experiences, enhancing the joy of cooking and food exploration.

Bornlogic

Seed Round in 2021
Bornlogic is a partner of Business and AdTech of Facebook, Google and Tableau.

Aprova Digital

Seed Round in 2021
Aprova Digital is one of the solutions of Prefeituras.NET a technology company focused on developing innovative solutions for municipal governments. With Aprova Digital, the Approval and issuance of a Work Permit is done in a 100% electronic way. Processes that took months can now be resolved in hours. In operation in Cascavel-PR since May-17 we have already generated hundreds of electronic licenses and we are starting the expansion process in Brazil. The Aprova Digital Online Works Permit, de-bureaucratizes public services and frees up more time for City Hall analysis teams. We use digitized municipal laws coupled with artificial intelligence to pre-analyze processes, increasing the speed in the release of permits. We are living a revolution of intelligent cities. But some public services are not following this trend. About 12% of the value of a work is a result of the costs of the bureaucratic process (CBIC). Efficiency and transparency are weaknesses in the approval process of real estate projects in different municipalities. Overcoming bureaucracy is a step towards minimizing corruption and ensuring the sustainable development of our cities. Founded in 2016, it is headquartered in the city of Cascavel (Paraná), Brazil.

Sled

Seed Round in 2021
Troco Simples is a technology-based startup that offers a solution to solve the problem of lack of coins regarding retail transactions involving cash. We aid retail companies by offering them a solution to deliver the change in a digital way to the consumer. This eliminates cash shortages in the establishments, as well as the reduction of costs with transport of values and the search for coins. In addition, we offer an alternative to receive / pay in a totally digital way. We are already integrated with the main TEF and POS systems (software companies focused in retail) and we have the solution in large retail chains that operate in Brazil.

Skore

Venture Round in 2021
Skore Technologies, Inc. develops an education platform that allows users to organize and publish content in an engaging knowledge experience through UX, collaboration concepts, gamification, education theory, and brain science. Its platform allows users to access sales brochures, operating guides, and product information organized together; share knowledge; browse and discuss topics with colleagues; and give training and onboarding. The company is based in Sunnyvale, California.

BossaBox

Seed Round in 2020
Technology is transforming the world, but still 71% of all tech projects fail (CHAOS Report). It is time to transform how technology is made. BossaBox is a full-solution startup for building digital products. A full digital transformation kit. Just push a button, get your software. We assemble fully remote self-managed squads made up of the top tech talent in Brazil and connect them with companies seeking to outsource the development of a product - ranging from capitalized startups to business areas of enterprise-sized companies.

Kenoby

Series A in 2020
Kenoby is a Brazilian software company that specializes in managing recruitment and selection processes. Founded in 2014 and headquartered in Sao Paulo, Kenoby offers a comprehensive software-as-a-service (SaaS) platform that facilitates the entire recruitment cycle. This includes features for position requisition, job posting through various integrations, and detailed reporting, which streamline hiring processes and eliminate the need for traditional tools like Excel. By connecting recruiters, managers, and candidates, Kenoby enhances the efficiency and effectiveness of talent acquisition efforts.

Exact Ltda

Series A in 2019
Exact Sales develops and offers cloud-based sales and pre-sales software for boosting sales for small and medium-sized businesses. The company was founded by Felipe Roman and Theo Orosco on February 4, 2015, and is headquartered in Santa Carina, Brazil.

Sallve

Series A in 2019
Sallve Comércio de Cosméticos Ltda., established in 2018 and based in São Paulo, Brazil, specializes in the manufacture and online sale of skincare products, particularly moisturizers. As a direct-to-consumer beauty brand, Sallve focuses on creating high-quality, safe formulations that are offered at fair prices. The company is led by a team of co-founders that includes experienced digital entrepreneurs, a prominent beauty influencer in Brazil, and industry veterans, all of whom contribute to its innovative approach in the cosmetics market.

RD Station

Series D in 2019
RD Station provides an intuitive and integrated marketing automation platform to help businesses get a better ROI on digital ad spending using fewer programs and tools. With the cloud-based RD Station software, clients can track leads, create landing pages, drive inbound traffic, distribute content, monitor social media, and more, all in one place. In addition to the user-friendly technology, RD Station offers free educational resources like eBooks, webinars, courses, templates, and follow-up implementation services to ensure that even the most digitally inexperienced clients become marketing mavens. It was founded in 2011 and is headquartered in Florianópolis, Brazil.

JOTA

Venture Round in 2019
JOTA , a Brazilian information company, has become a reference for in-depth monitoring and understanding of Brazil's governmental institutions. JOTA takes a new approach to power, helping businesses operate in a more transparent legal environment and a more predictable corporate environment. JOTA 's website receives over one million qualifying readers each month on average, and our exclusive JOTA Pro information services have among their subscribers hundreds of individuals, companies, agencies and law firms that rely on our ethical, high quality, and accurate work. JOTA was created by a group of journalists specialized in covering the Brazilian judiciary branch. At that time reporting for Brazil's leading newspapers and magazines, JOTA 's founders realized there was a growing demand for better information, analysis and behind-the-scenes coverage of this fi eld, which is increasingly enmeshed with Brazilian politics.

Sallve

Seed Round in 2019
Sallve Comércio de Cosméticos Ltda., established in 2018 and based in São Paulo, Brazil, specializes in the manufacture and online sale of skincare products, particularly moisturizers. As a direct-to-consumer beauty brand, Sallve focuses on creating high-quality, safe formulations that are offered at fair prices. The company is led by a team of co-founders that includes experienced digital entrepreneurs, a prominent beauty influencer in Brazil, and industry veterans, all of whom contribute to its innovative approach in the cosmetics market.

Bom Pra Crédito

Series A in 2018
Bom Pra Crédito a Brazilian website that provides online credit products for the general population, as well as qualified applicants for our financial Institution partners.

Omie

Series A in 2018
Omiexperience S/A is a Brazilian software company that specializes in developing a cloud-based platform designed for small and medium businesses. Founded in 2013 and headquartered in São Paulo, the company focuses on providing enterprise resource planning (ERP) and customer relationship management (CRM) software tailored specifically for micro and small enterprises. Omie's platform serves as an integration tool for businesses and accounting firms, fostering collaboration within an ecosystem supported by consultants. The company's offerings are characterized by their simplicity, intuitiveness, and affordability, making them accessible to a broad range of entrepreneurs. Additionally, Omiexperience engages in franchising its products to expand its reach in the market.

Zygo

Seed Round in 2018
Zygo is a technology company that helps restaurants retain their customers, through a specialized consultancy, a campaign creation technology and benefits club. We believe that retaining customers is the best way to guarantee the success of a restaurant. Therefore, we guarantee a new way of doing this that generates increasing returns on investment in marketing. Zygo was founded in 2015 and is based in Florianópolis, Brazil.

Qulture.Rocks

Seed Round in 2018
Qulture.Rocks provides web and mobile real-time performance management platform for companies. It offers Qulture.Rocks, a people management platform that evaluated performance and helps in deciding who should be promoted, trained, or realocated; and that reflects an individual performance and gets feedback from peers and managers. The company is based in São Paulo, Brazil.

Bom Pra Crédito

Seed Round in 2017
Bom Pra Crédito a Brazilian website that provides online credit products for the general population, as well as qualified applicants for our financial Institution partners.

Itaro

Series B in 2015
Itaro is the world's first e-commerce in the automotive space that combines the sale of physical products like tires, car-accessories, and parts with an end-to-end marketplace for automotive services. Payment, scheduling, and evaluation of products and services are done via the Itaro web- or mobile platform: www.itaro.com.br. Acquired services are rendered to Itaro's client's by one of 700 partnering garages all over Brazil. At the same time, Itaro also offers various services to the partnering garages through its b2b platform www.itaro.pro.

Omie

Venture Round in 2015
Omiexperience S/A is a Brazilian software company that specializes in developing a cloud-based platform designed for small and medium businesses. Founded in 2013 and headquartered in São Paulo, the company focuses on providing enterprise resource planning (ERP) and customer relationship management (CRM) software tailored specifically for micro and small enterprises. Omie's platform serves as an integration tool for businesses and accounting firms, fostering collaboration within an ecosystem supported by consultants. The company's offerings are characterized by their simplicity, intuitiveness, and affordability, making them accessible to a broad range of entrepreneurs. Additionally, Omiexperience engages in franchising its products to expand its reach in the market.

RD Station

Series B in 2015
RD Station provides an intuitive and integrated marketing automation platform to help businesses get a better ROI on digital ad spending using fewer programs and tools. With the cloud-based RD Station software, clients can track leads, create landing pages, drive inbound traffic, distribute content, monitor social media, and more, all in one place. In addition to the user-friendly technology, RD Station offers free educational resources like eBooks, webinars, courses, templates, and follow-up implementation services to ensure that even the most digitally inexperienced clients become marketing mavens. It was founded in 2011 and is headquartered in Florianópolis, Brazil.

Smartbill Assinaturas

Series A in 2015
Smartbill is a cloud-based subscription management system that allows companies of all sizes to join the subscription business model. Smartbill is available only companies operating in Brazil (by now). The system covers all the subscription cycle: (a) Subscription - business rules, pricing, payment method, parameters, etc, (b) invoicing, (c) billing, (d) payment conciliation and (e) upgrades, downgrades, add-ons, renewals.

Itaro

Series A in 2015
Itaro is the world's first e-commerce in the automotive space that combines the sale of physical products like tires, car-accessories, and parts with an end-to-end marketplace for automotive services. Payment, scheduling, and evaluation of products and services are done via the Itaro web- or mobile platform: www.itaro.com.br. Acquired services are rendered to Itaro's client's by one of 700 partnering garages all over Brazil. At the same time, Itaro also offers various services to the partnering garages through its b2b platform www.itaro.pro.

Sophie & Juliete

Series B in 2014
Sophie & Juliet is a Brazilian social selling company that gives women the opportunity to have their own fashion business. Our accessories line is sold exclusively through independent stylists who can make their internet sales or bazaars done at the home of friends. Our goal is to join social media, internet, and social selling to generate a business opportunity that is flexible and profitable for the modern woman.

Itaro

Series A in 2014
Itaro is the world's first e-commerce in the automotive space that combines the sale of physical products like tires, car-accessories, and parts with an end-to-end marketplace for automotive services. Payment, scheduling, and evaluation of products and services are done via the Itaro web- or mobile platform: www.itaro.com.br. Acquired services are rendered to Itaro's client's by one of 700 partnering garages all over Brazil. At the same time, Itaro also offers various services to the partnering garages through its b2b platform www.itaro.pro.

Omie

Angel Round in 2014
Omiexperience S/A is a Brazilian software company that specializes in developing a cloud-based platform designed for small and medium businesses. Founded in 2013 and headquartered in São Paulo, the company focuses on providing enterprise resource planning (ERP) and customer relationship management (CRM) software tailored specifically for micro and small enterprises. Omie's platform serves as an integration tool for businesses and accounting firms, fostering collaboration within an ecosystem supported by consultants. The company's offerings are characterized by their simplicity, intuitiveness, and affordability, making them accessible to a broad range of entrepreneurs. Additionally, Omiexperience engages in franchising its products to expand its reach in the market.

Clicksign

Seed Round in 2014
Clicksign provides an electronic document signature platform. Its platform allows users to send a document for signature and sign a document online. Michael Bernstein founded Clicksign on August 1, 2010. It has its headquarters in São Paulo in Brazil.

Sophie & Juliete

Series B in 2014
Sophie & Juliet is a Brazilian social selling company that gives women the opportunity to have their own fashion business. Our accessories line is sold exclusively through independent stylists who can make their internet sales or bazaars done at the home of friends. Our goal is to join social media, internet, and social selling to generate a business opportunity that is flexible and profitable for the modern woman.

Smartbill Assinaturas

Seed Round in 2013
Smartbill is a cloud-based subscription management system that allows companies of all sizes to join the subscription business model. Smartbill is available only companies operating in Brazil (by now). The system covers all the subscription cycle: (a) Subscription - business rules, pricing, payment method, parameters, etc, (b) invoicing, (c) billing, (d) payment conciliation and (e) upgrades, downgrades, add-ons, renewals.

Smartbill Assinaturas

Seed Round in 2013
Smartbill is a cloud-based subscription management system that allows companies of all sizes to join the subscription business model. Smartbill is available only companies operating in Brazil (by now). The system covers all the subscription cycle: (a) Subscription - business rules, pricing, payment method, parameters, etc, (b) invoicing, (c) billing, (d) payment conciliation and (e) upgrades, downgrades, add-ons, renewals.

Mais.im

Angel Round in 2012
Mais.im provides a communication and productivity platform for enterprises. Fernanda Fonseca and Marcio Clume founded it on August 15, 2011, with its headquarters in Juiz de Fora in Brazil.

LojasKD

Series B in 2012
LojasKD offers online sales services for furniture products. It began operation in 1997, with its headquarters in Pinhais in Brazil.

Ciatech

Series A in 2012
Ciatech contributes to business results from various organizations offering complete solutions for e-learning. Launched in 1996, Ciatech has evolved from a digital solutions company to an organization specialized in B2B solutions for corporate training and development. The company's activities include the development of customized e-learning courses, off-the-shelf content, LMS platform, and corporate social networks. It also develops digital learning experiences with modern educational methodology and cutting-edge technology. Ciatech is headquartered in São Paulo, Brazil.

Dualtec

Series A in 2011
Dualtec Informática S.A. provides private, public, and hybrid cloud computing solutions. It offers infrastructure, security, data storage, direct connection, application delivery networking, hosting, domain registration, and other services. The company was founded in 1988 and is based in São Paulo, Brazil. As per the transaction announced on October 26, 2015, Dualtec Informática S.A. operates as a subsidiary of UOLDIVEO, Inc.

HelpSaúde

Seed Round in 2011
HelpSaúde is an online appointments platform that connects patients with healthcare professionals and facilities. It enables them to check their online consultations with doctors, dentists, psychologists, nutritionists, and more. HelpSaúde is operated from Rio de Janeiro, Brazil.

Navegg

Seed Round in 2010
Navegg is a Latin American company focused on online targeting that offers agencies, advertisers, publishers, websites, and blogs with Big Data, DMP, and analytics solutions. The company collects, processes, and organizes online users’ anonymous data to facilitate profile definition and clusterization in order to improve communication with the targeted audience, client relationship, and advertising campaigns. It offers solutions for audience analysis, audience planning, and segmentation.Navegg collects navigation data on every website that has Navegg’s technology, a JavaScript tag. The data, which is anonymous, is analyzed and compared to other online users’ online behavior. These people are clustered according to mathematical and statistics’ methods which are based on market studies and research about consumer behavior and trends. It has over 100 million online users segmented according to their interests, purchase intention, online behavior, and social-demographics information.Navegg offers web analytic tools to facilitate data analysis and monitoring in online platforms. Navegg Analytics is a solution intended for blogs, institutional websites, and small ecommerce sites that have low traffic volume and only wish to analyze audience data. Navegg Ecommerce is a solution for small- and medium-sized ecommerce companies that have up to 1 million users and wish to understand their audience profile, abandonment percentage, and average ticket; and keep track of the attribution method and each campaign’s impact and ROI. The solution enables them to find out what other websites their audience visit and helps them do re-targeting, advertise on those websites, and personalize offers.Navegg is based in São Paulo, Brazil.

Portal Educação

Series A in 2010
Portal Educação Ltda. provides e-learning services. It offers various education courses, including online continued education courses, postgraduate e-learning courses, career development, English and Spanish on the Internet, and public employee job exams. The company also offers e-Magazine, a digital magazine based on the concept of Web 2.0.; and new courses, news, and applications. Portal Educação Ltda. was founded in 2001 and is based in Campo Grande, Brazil.