Ataria

Ataria is a venture capital firm based in Lima, Peru, founded in 2017. It provides family offices and conglomerates in Latin America with access to early-stage high-tech startups primarily from Israel and Silicon Valley. Ataria also acts as a venture builder, assisting startups in their expansion into Latin America, a region characterized by a substantial and rapidly growing customer base. The firm focuses its investments on Latin American companies operating in sectors such as artificial intelligence, big data, virtual reality, food technology, agriculture technology, consumer goods, and health.

Alejandro Ponce

Co-Founder and Managing Partner

26 past transactions

Runa

Seed Round in 2021
Runa is a payroll, HR, and benefits solution tailored for small to medium-sized businesses in Latin America. The company has developed a comprehensive payroll management platform that automates pay calculations and manages employee data. This cloud-based software integrates with various systems, including fingerprint recognition, bank accounts, calendars, and emails. Runa's platform provides businesses with the tools to efficiently handle payroll processing, human resources management, time tracking, performance evaluation, and reporting, all within a single interface.

Goby

Venture Round in 2020
BGLG, Inc., operating as Goby, specializes in the design, manufacture, and marketing of electronic toothbrushes. The company offers products with both sensitive and standard cleaning modes, aimed at enhancing oral care by simplifying cavity removal for individuals and communities. Goby sells its toothbrushes online, focusing on delivering a user-friendly experience to improve dental hygiene.

GoTrendier

Venture Round in 2019
GoTrendier is an e-commerce platform based in Colombia that facilitates the buying and selling of second-hand clothing. It allows users to post and sell clothes they no longer wear, providing an opportunity to earn money from their unused fashion items. The platform is designed to enable users to browse and purchase clothing from other individuals, making it easier to find unique and affordable pieces. GoTrendier promotes sustainability by encouraging the recycling of clothing, while also offering a user-friendly experience for those looking to refresh their wardrobes. The service is free for users, allowing them to connect and engage in a vibrant community centered around fashion.

SeeTree

Series A in 2019
SeeTree is an intelligence platform focused on providing detailed insights into individual trees for growers, enabling them to monitor tree health and productivity effectively. The company employs advanced technologies, including artificial intelligence, machine learning, drone imaging, and a variety of sensors, to gather and analyze data from millions of trees. By integrating information from drones, satellites, IoT sensors, and weather data, SeeTree offers a comprehensive overview that helps farmers identify weak trees within clusters and optimize their agricultural practices. This multifaceted approach allows growers to allocate their resources more efficiently and improve overall farm management at a cost-effective rate.

Engie

Series A in 2019
Engie, headquartered in Tel Aviv, Israel, specializes in automotive technology. Its core product is a smartphone application that connects to a vehicle's computer via Bluetooth, offering remote diagnostics and predictive maintenance features. This application helps users identify and address car malfunctions, collect repair quotes, track daily vehicle parameters, and order parts or services from third-party suppliers online, streamlining the repair and maintenance process.

Mudafy

Seed Round in 2019
Mudafy is a real estate broker based in Mexico City, Mexico, specializing in the Latin American market. Founded in 2018, the company utilizes a technology-driven platform to enhance the buying, selling, and renting processes for homeowners. Mudafy offers a comprehensive suite of services, including support from registered professional brokers and a team of marketing and photography experts who help create appealing property portfolios. This approach aims to streamline the real estate experience for users, making it easier to navigate the complexities of property transactions.

Arcus Financial Intelligence

Series A in 2018
Arcus Financial Intelligence, Inc. is a New York-based company that develops and operates an application program interface (API) platform designed for banks and financial institutions. The platform focuses on managing consumer bills and financial data, offering real-time bill management and payment services. Users can gain insights into their family finances, including details about outstanding bills, amounts owed, and due dates. Additionally, Arcus provides a multi-rail payment platform that facilitates various payment methods, making payments more accessible for consumers. Founded in 2012 and originally known as Regalii Inc., the company rebranded to Arcus Financial Intelligence, Inc. in June 2018.

Lobby Capital

Seed Round in 2018
Lobby Inc. is a New York-based company established in 2017 that operates a marketplace designed to connect job candidates with opportunities for mock interviews, resume reviews, and personalized insights from industry professionals, particularly in finance. The platform aims to democratize access to high-quality job opportunities and enhance transparency in the hiring process, making it more meritocratic. By leveraging a network of insiders, Lobby Inc. provides valuable resources to help candidates improve their job application skills and navigate the competitive job market. The company has gained recognition and support from notable investors, including Y Combinator and various industry leaders.

GoTrendier

Series A in 2018
GoTrendier is an e-commerce platform based in Colombia that facilitates the buying and selling of second-hand clothing. It allows users to post and sell clothes they no longer wear, providing an opportunity to earn money from their unused fashion items. The platform is designed to enable users to browse and purchase clothing from other individuals, making it easier to find unique and affordable pieces. GoTrendier promotes sustainability by encouraging the recycling of clothing, while also offering a user-friendly experience for those looking to refresh their wardrobes. The service is free for users, allowing them to connect and engage in a vibrant community centered around fashion.

DreamCraft

Seed Round in 2018
DreamCraft Entertainment Inc. is a game creation and monetization platform founded in 2018 and based in San Mateo, California. The company provides a user-friendly platform that enables video game modders to create, publish, and monetize games without the need for programming skills. By offering a no-code environment, DreamCraft equips users with tools to design, modify, and host their own games, facilitating a seamless experience for both creators and players across PC and mobile platforms. This approach empowers individuals to turn their gaming ideas into reality and potentially generate income from their creations.

Defined.ai

Series A in 2018
Defined.ai operates an intelligent data platform that facilitates efficient data workflows for collecting, processing, and enriching training data. By integrating crowdsourcing, advanced tools, and machine learning capabilities, the platform provides customizable workflows to deliver high-quality, project-specific training data. In addition to its marketplace for buying and selling AI data, tools, and models, Defined.ai offers professional services designed to support clients in navigating complex machine learning projects. The company aims to foster a community of AI professionals dedicated to creating fair, accessible, inclusive, and ethical artificial intelligence solutions for the future.

Mirror Emoji Keyboard

Seed Round in 2018
Mirror uses a single selfie to instantly create hundreds of emoji that look like you and your friends. You can then use these in all messengers.

Lawyaw

Seed Round in 2018
Lawyaw is a computational linguistics company building tools for lawyers. It is building innovative natural language processing systems to push the boundaries and discover new computational and mathematical properties of language. Its mission is to build the most intelligent, powerful, and intuitive legal document automation platform in the world. The company was founded in 2016 and is based in San Francisco, California.

Basepaws

Seed Round in 2018
Basepaws is a pioneering pet genetics company that specializes in feline DNA testing. It offers a direct-to-consumer service that provides detailed insights into a cat's breed composition, physical traits, and genetic markers associated with potential health issues. By utilizing proprietary sequencing technology, Basepaws delivers comprehensive genetic reports that help pet owners make informed decisions about their cats' health and nutrition. The company's growing database enables it to link genetic results to specific diseases and dietary needs, enhancing the overall care for pets. Basepaws collaborates with pet owners, veterinarians, breeders, and nutrition companies to expand its offerings, which may include personalized pet food and health coaching services in the future. The DNA tests are accessible through various online and offline channels, making it easier for pet owners to obtain valuable genetic information about their pets.

Lobby Capital

Seed Round in 2018
Lobby Inc. is a New York-based company established in 2017 that operates a marketplace designed to connect job candidates with opportunities for mock interviews, resume reviews, and personalized insights from industry professionals, particularly in finance. The platform aims to democratize access to high-quality job opportunities and enhance transparency in the hiring process, making it more meritocratic. By leveraging a network of insiders, Lobby Inc. provides valuable resources to help candidates improve their job application skills and navigate the competitive job market. The company has gained recognition and support from notable investors, including Y Combinator and various industry leaders.

Senzo Health

Seed Round in 2018
Senzo is focused on developing innovative in vitro diagnostics technology aimed at providing accurate and accessible testing solutions. The company has created a rapid blood diagnostic platform that allows for the simultaneous execution of common laboratory tests on a portable device. This technology enables mobile, point-of-care, and self-testing products, empowering individuals to manage their healthcare information directly. By offering these cost-effective and efficient testing options, Senzo aims to enhance the quality of life for users through improved access to essential health information.

Kwik

Venture Round in 2018
Kwik operates an Internet of Things (IoT) platform that connects retailers, brands, and service providers directly to consumers, facilitating repetitive purchases. The platform supports a range of products and services, allowing businesses to sell items such as diapers, pet food, and fast food directly to customers. Additionally, it offers solutions for service providers, including transportation, parcel delivery, and home care. Kwik's platform integrates seamlessly with existing ordering systems and various delivery and payment services. It also features a dashboard for users to monitor key performance indicators, such as total clicks, orders, and conversion rates, enabling data analysis by product, category, and geography. Kwik is headquartered in Tel Aviv, Israel.

Endless West

Series A in 2017
Endless West is a beverage startup focused on producing innovative wines and spirits using scientific methods. The company creates its products at a molecular level by extracting flavor, aroma, and color molecules from various plants and substances, eliminating the need for traditional ingredients like grapes and yeast. This approach allows Endless West to craft sustainable beverages without fermentation, significantly reducing the resources required for production, such as wood, water, and land. Its flagship product, Glyph, is an aged-style spirit that showcases this pioneering technique, offering consumers a unique drinking experience while promoting environmental sustainability.

Buildup

Series A in 2017
Buildup, established in 2013 and headquartered in Palo Alto, California, specializes in developing a jobsite collaboration application tailored for construction companies. This includes developers, general contractors, subcontractors, and property managers. The company's primary product is a mobile-first platform designed to facilitate task management, punch lists, inspections, and communication among project stakeholders, ensuring everyone remains aligned and projects are completed efficiently.

Pontera

Venture Round in 2017
Pontera, formerly known as FeeX, is a fintech company that facilitates better retirement planning by enabling financial advisors to manage and trade clients' held away accounts. Founded in 2012, Pontera aims to enhance clients' wealth and financial security by providing a platform that integrates with various retirement plans and existing portfolio management tools. The company collaborates with registered investment advisors (RIAs), broker-dealers, and major financial institutions across the United States. Its platform not only helps advisors improve clients' financial outcomes but also prioritizes the protection of client data, ensuring that clients maintain ultimate control over their accounts.

Inception XR

Series A in 2017
Inception is fast becoming the leading 360 & VR destination of choice for premium content for millennials. Inception launched in October 2016, and has apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream, HTC Vive, with Sony PS coming soon. It has already become one of the top 5 Entertainment VR apps. Inception utilizes a unique combination of proprietary technology, a distribution platform and exclusive content formats and rights, to deliver the most engaging VR experiences via our best-in-class app, cost effectively and to the very highest standards. By partnering with top publishers, musicians, artists and creative talent, Inception is serving major brands and agencies worldwide, by engaging consumers with compelling content experiences - incorporating interactivity, CGI and gaming concepts together into entertainment for the first time.

Levita Magnetics

Venture Round in 2017
Levita Magnetics SpA, established in January 2012 by Alberto Rodriguez-Navarro, is a Chilean medical device start-up focused on advancing surgical procedures through innovative technology. The company has developed a unique magnetic surgical platform called Magnetic Surgery®, which facilitates single and reduced port procedures, thereby promoting less invasive surgical techniques. This system utilizes a traumatic, shaftless design that eliminates the need for traditional trocars and shafted instruments, resulting in a clearer operative field and minimizing surgical trauma. By enhancing patient outcomes across various indications, Levita Magnetics aims to transform the landscape of surgery for broader patient populations, emphasizing both reduced invasiveness and improved cosmetic results.

Percepto

Seed Round in 2017
Percepto is a developer of autonomous drone technology for inspection and surveillance. The company is at the forefront of redefining how industrial sites and critical infrastructure are holistically inspected and monitored, harnessing remote robotics to autonomously collect, aggregate, and analyze visual data. Leveraging its experience with Percepto Sparrow, the first deployed drone-in-a-box solution on the market, Percepto introduced Percepto AIM (Autonomous Inspection and Monitoring), the first end-to-end autonomous inspection and monitoring platform. Percepto AIM empowers the remote operation center of the future to assess risk, minimize downtime, drive efficiency, increase safety, and reduce operational costs.

CoolaData

Venture Round in 2017
CoolaData Ltd. operates a behavioral analytics platform designed to help online businesses understand user interactions across web and mobile applications. Founded in 2012 and headquartered in Ramat Gan, Israel, with additional offices in Portland, Oregon, and London, United Kingdom, the company provides a comprehensive solution for collecting, unifying, and analyzing data from diverse sources, including websites, mobile applications, and marketing campaigns. This platform transforms complex user behavior into actionable business insights, enabling enterprises in sectors such as e-learning, e-commerce, and game analytics to make informed decisions. CoolaData's services include data analysis, sharing, machine learning, and customizable dashboards, offering a cost-effective alternative to developing proprietary analytics solutions. The company operates as a subsidiary of Medallia, Inc. as of June 2019.

Bepretty

Seed Round in 2017
Bepretty is an online marketplace based in Santiago, Chile, that facilitates the search, discovery, and booking of beauty appointments for women. Launched in April 2015, the platform serves as a comprehensive urban beauty guide, showcasing exclusive beauty, health, and wellness treatment centers. By offering tools for users to compare services and book appointments, Bepretty enhances the customer experience while also enabling beauty professionals to promote and manage their businesses online, thereby facilitating their growth in the digital landscape.

Zeek

Series B in 2016
Zeek Mobile Ltd. is a company based in Tel Aviv, Israel, that specializes in developing a mobile application and web-based platform for the buying and selling of unwanted gift vouchers. Founded in 2013, Zeek aims to address the significant issue of unutilized store credit, estimated at $100 billion annually. Since its launch in the UK in 2015, the platform has facilitated the exchange of gift cards and vouchers, allowing users to sell their unwanted vouchers for cash and purchase discounted gift cards from leading brands. Through its marketplace, Zeek provides a safe and efficient service that helps users recover value from their unused gift cards, thereby reducing financial waste.
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