Ataria

Ataria is a venture capital firm based in Lima, Peru, founded in 2017. It provides family offices and conglomerates in Latin America with access to early-stage high-tech startups primarily from Israel and Silicon Valley. Ataria also acts as a venture builder, assisting startups in their expansion into Latin America, a region characterized by a substantial and rapidly growing customer base. The firm focuses its investments on Latin American companies operating in sectors such as artificial intelligence, big data, virtual reality, food technology, agriculture technology, consumer goods, and health.

JP Ortiz

Managing Partner

Alejandro Ponce

Co-Founder and Managing Partner

26 past transactions

Runa

Seed Round in 2021
Runa is a payroll, HR, and benefits solution tailored for small to medium-sized businesses in Latin America. The company offers a cloud-based platform that simplifies payroll management by automatically calculating pay and organizing employee data. Its system integrates with various tools, including fingerprint systems, bank accounts, calendars, and emails, allowing companies to efficiently handle payroll, time tracking, performance management, and reporting within a single interface. Runa aims to streamline HR processes and enhance operational efficiency for its clients.

Goby

Venture Round in 2020
BGLG, Inc., operating under the brand name Goby, specializes in the design, manufacture, and marketing of electronic toothbrushes. The company offers products that feature both sensitive and standard cleaning modes, aimed at enhancing oral care by simplifying the removal of cavities. Goby's focus is on providing effective dental solutions that cater to individual needs, while also addressing broader public health concerns related to dental hygiene. The company's products are primarily available for purchase online, allowing for convenient access to innovative oral care technology.

GoTrendier

Venture Round in 2019
GoTrendier is an e-commerce platform based in Colombia that facilitates the buying and selling of second-hand clothing. The platform allows users to list their unused or gently used fashion items for free, enabling them to earn money from their closets. In addition to selling, users can browse and purchase clothing from other individuals, providing a marketplace for sustainable fashion choices. GoTrendier aims to connect users looking to refresh their wardrobes while promoting the recycling of fashion items.

SeeTree

Series A in 2019
SeeTree is an intelligence platform focused on providing detailed insights for individual trees, aimed at enhancing the management and productivity of agricultural operations. The company utilizes advanced technologies such as artificial intelligence, machine learning, drones, satellites, and IoT sensors to gather and analyze extensive data from millions of trees. This comprehensive approach allows growers to monitor the health and performance of their trees effectively, enabling them to identify weak trees within clusters and allocate resources more efficiently. By leveraging multi-sensor data and real-time analytics, SeeTree delivers actionable information that supports informed decision-making in the farming industry.

Engie

Series A in 2019
Engie, headquartered in Tel Aviv, Israel, specializes in developing a smartphone application that connects to a vehicle's computer, facilitating remote diagnostics and predictive maintenance. The application communicates with smartphones via Bluetooth, helping users diagnose car malfunctions, collect repair quotes, track daily vehicle parameters, and order parts online from third-party suppliers. This streamlines car repairs and maintenance, making the process more efficient and accessible.

Mudafy

Seed Round in 2019
Mudafy is a technology-driven real estate brokerage based in Mexico City, Mexico, founded in 2018. The company focuses on enhancing the property buying and renting experience in Latin America. Mudafy offers a platform that connects homeowners with professional brokers, supported by a team of marketing and photography specialists who help create compelling property portfolios. By streamlining the sales process, Mudafy enables users to effectively buy, sell, or rent properties, making real estate transactions more efficient and accessible.

Arcus Financial Intelligence

Series A in 2018
Arcus Financial Intelligence, Inc. is a New York-based company that develops and operates a comprehensive application program interface (API) platform tailored for banks and financial institutions. Founded in 2012 and formerly known as Regalii Inc., Arcus specializes in managing consumer bills and financial data. Its platform enables real-time bill management and payment services, providing users with a detailed overview of their financial obligations, including the number of bills, amounts owed, and due dates. Additionally, Arcus offers a multi-rail payment platform that facilitates accessible payment solutions for businesses, supporting various payment methods such as account-to-account transfers and cash transactions.

Lobby Capital

Seed Round in 2018
Lobby Inc. is a New York-based company established in 2017 that operates a marketplace designed to connect job candidates with opportunities for mock interviews, resume reviews, and personalized insights from industry professionals, particularly in finance. The platform aims to democratize access to high-quality job opportunities and enhance transparency in the hiring process, making it more meritocratic. By leveraging a network of insiders, Lobby Inc. provides valuable resources to help candidates improve their job application skills and navigate the competitive job market. The company has gained recognition and support from notable investors, including Y Combinator and various industry leaders.

GoTrendier

Series A in 2018
GoTrendier is an e-commerce platform based in Colombia that facilitates the buying and selling of second-hand clothing. The platform allows users to list their unused or gently used fashion items for free, enabling them to earn money from their closets. In addition to selling, users can browse and purchase clothing from other individuals, providing a marketplace for sustainable fashion choices. GoTrendier aims to connect users looking to refresh their wardrobes while promoting the recycling of fashion items.

DreamCraft

Seed Round in 2018
DreamCraft Entertainment Inc. is a game creation and monetization platform founded in 2018 and based in San Mateo, California. The company provides a user-friendly platform that enables video game modders to create, publish, and monetize games without the need for programming skills. By offering a no-code environment, DreamCraft equips users with tools to design, modify, and host their own games, facilitating a seamless experience for both creators and players across PC and mobile platforms. This approach empowers individuals to turn their gaming ideas into reality and potentially generate income from their creations.

Defined.ai

Series A in 2018
Defined.ai is a company that operates an intelligent data platform designed to facilitate efficient workflows for collecting, processing, and enriching training data. It combines crowdsourcing, advanced tools, and machine learning capabilities to provide customizable solutions for project-specific training data requirements. The company also hosts a prominent online marketplace where users can buy, sell, or commission both off-the-shelf and custom AI data, tools, and models. Additionally, Defined.ai offers professional services aimed at supporting the successful execution of complex machine learning projects. By fostering a community of AI professionals, Defined.ai is committed to building fair, accessible, inclusive, and ethical AI solutions for the future.

Mirror Emoji Keyboard

Seed Round in 2018
Mirror uses a single selfie to instantly create hundreds of emoji that look like you and your friends. You can then use these in all messengers.

Lawyaw

Seed Round in 2018
Lawyaw is a computational linguistics company building tools for lawyers. It is building innovative natural language processing systems to push the boundaries and discover new computational and mathematical properties of language. Its mission is to build the most intelligent, powerful, and intuitive legal document automation platform in the world. The company was founded in 2016 and is based in San Francisco, California.

Basepaws

Seed Round in 2018
Basepaws is a pioneering pet genetics company that offers a direct-to-consumer feline DNA test, providing detailed insights into breed composition and health markers. The company's comprehensive tests analyze a cat's genetic makeup, revealing information about ancestry, physical traits, and hereditary diseases. By building a growing database from test results, Basepaws aims to enhance its offerings, linking genetic data to potential health issues and nutritional needs. The company collaborates with pet owners, veterinarians, breeders, and nutrition companies to leverage genomic data across various fields, including pet nutrition and health therapeutics. Utilizing proprietary sequencing technology, Basepaws' tests are accessible through multiple online and offline channels, with aspirations to develop personalized pet food and health coaching services based on the accumulated genetic information.

Lobby Capital

Seed Round in 2018
Lobby Inc. is a New York-based company established in 2017 that operates a marketplace designed to connect job candidates with opportunities for mock interviews, resume reviews, and personalized insights from industry professionals, particularly in finance. The platform aims to democratize access to high-quality job opportunities and enhance transparency in the hiring process, making it more meritocratic. By leveraging a network of insiders, Lobby Inc. provides valuable resources to help candidates improve their job application skills and navigate the competitive job market. The company has gained recognition and support from notable investors, including Y Combinator and various industry leaders.

Senzo Health

Seed Round in 2018
Senzo Health is a company focused on developing innovative in vitro diagnostics technology aimed at enhancing the accessibility and accuracy of medical testing. The company has created a portable blood diagnostic platform that allows for the simultaneous execution of common laboratory tests. By leveraging novel technologies, Senzo Health offers mobile, point-of-care, and self-testing products that enable individuals to conduct tests quickly and cost-effectively. This approach empowers people to take control of their healthcare information, ultimately improving their quality of life.

Kwik

Venture Round in 2018
Kwik operates an Internet of Things (IoT) platform designed to connect retailers, brands, and service providers directly to their customers. The platform facilitates repetitive purchases, allowing businesses to sell products directly to consumers while integrating with existing ordering systems and various delivery and payment services. Kwik offers specific solutions such as Kwik Direct, which enables brands to sell a range of products like diapers, pet food, and fast food, and Kwik Genie, which supports service providers in sectors like transportation, parcel delivery, and home care. Additionally, the company provides a dashboard tool that allows users to monitor key performance indicators, including clicks, orders, and conversion rates, with the capability to analyze the data by product, category, and geography. Kwik is headquartered in Tel Aviv, Israel.

Endless West

Series A in 2017
Endless West is an innovative beverage startup focused on the scientific production of wines and spirits. The company utilizes molecular engineering techniques to create original blends without relying on traditional ingredients such as grapes or yeast, thus eliminating the fermentation process. By sourcing flavor and aroma molecules from plants, animals, and other substances, Endless West produces sustainable beverages with significantly reduced resource consumption, including water, wood, and land. Its flagship product, Glyph, is an aged-style spirit crafted using these extracted molecules, allowing for a unique flavor profile without the need for aging or barreling. This approach not only redefines traditional beverage production but also promotes environmental sustainability.

Buildup

Series A in 2017
Buildup, established in 2013 and headquartered in Palo Alto, California, specializes in developing a jobsite collaboration application tailored for construction companies. This includes developers, general contractors, subcontractors, and property managers. The company's primary product is a mobile-first platform designed to facilitate task management, punch lists, inspections, and communication among project stakeholders, ensuring everyone remains aligned and projects are completed efficiently.

Pontera

Venture Round in 2017
Pontera, formerly known as FeeX, is a fintech company founded in 2012 that facilitates improved retirement and wealth management for clients by enabling financial advisors to manage and trade held-away accounts. The platform integrates with a wide range of retirement plans and works seamlessly with existing portfolio management tools, enhancing the ability of advisors to improve their clients' financial outcomes. Pontera's solution emphasizes data protection while ensuring that clients maintain ultimate control over their accounts. The company collaborates with registered investment advisors, broker-dealers, and some of the largest financial institutions in the United States, aiming to help individuals achieve greater wealth and financial security as they approach retirement.

Inception XR

Series A in 2017
Inception is fast becoming the leading 360 & VR destination of choice for premium content for millennials. Inception launched in October 2016, and has apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream, HTC Vive, with Sony PS coming soon. It has already become one of the top 5 Entertainment VR apps. Inception utilizes a unique combination of proprietary technology, a distribution platform and exclusive content formats and rights, to deliver the most engaging VR experiences via our best-in-class app, cost effectively and to the very highest standards. By partnering with top publishers, musicians, artists and creative talent, Inception is serving major brands and agencies worldwide, by engaging consumers with compelling content experiences - incorporating interactivity, CGI and gaming concepts together into entertainment for the first time.

Levita Magnetics

Venture Round in 2017
Levita Magnetics SpA, established in January 2012 by Alberto Rodriguez-Navarro, is a medical device company based in Chile that focuses on advancing surgical techniques through its innovative magnetic surgical platform, Magnetic Surgery®. The company aims to enhance patient outcomes by promoting less invasive surgical procedures across various medical indications. Levita Magnetics has developed a unique magnetic surgical system that facilitates single and reduced port operations by utilizing non-traumatic, shaftless magnetic retraction. This approach eliminates the need for traditional trocars and shafted instruments, which can clutter the surgical field during procedures such as laparoscopic cholecystectomy. By minimizing surgical trauma and improving cosmetic results, Levita Magnetics is contributing to the evolution of modern surgery.

Percepto

Seed Round in 2017
Percepto is a developer of autonomous drone technology for inspection and surveillance. The company is at the forefront of redefining how industrial sites and critical infrastructure are holistically inspected and monitored, harnessing remote robotics to autonomously collect, aggregate, and analyze visual data. Leveraging its experience with Percepto Sparrow, the first deployed drone-in-a-box solution on the market, Percepto introduced Percepto AIM (Autonomous Inspection and Monitoring), the first end-to-end autonomous inspection and monitoring platform. Percepto AIM empowers the remote operation center of the future to assess risk, minimize downtime, drive efficiency, increase safety, and reduce operational costs.

CoolaData

Venture Round in 2017
CoolaData Ltd. operates a behavioral analytics platform that helps businesses gain insights into customer behavior across online and mobile applications. Founded in 2012 and based in Ramat Gan, Israel, with additional offices in Portland, Oregon, and London, UK, the company provides a comprehensive solution for data analysis and visualization. Its platform integrates various internal and external data sources, enabling businesses in sectors such as e-learning, e-commerce, and game analytics to understand user interactions and transform complex data into actionable insights. CoolaData's services include machine learning, custom dashboards, and professional support, offering a cost-effective alternative to self-developed analytics solutions. As of June 2019, CoolaData operates as a subsidiary of Medallia, Inc.

Bepretty

Seed Round in 2017
Bepretty is an online marketplace based in Santiago, Chile, that facilitates the search, discovery, and booking of beauty appointments for women. Launched in April 2015, the platform serves as a comprehensive urban beauty guide, showcasing exclusive beauty, health, and wellness treatment centers. By offering tools for users to compare services and book appointments, Bepretty enhances the customer experience while also enabling beauty professionals to promote and manage their businesses online, thereby facilitating their growth in the digital landscape.

Zeek

Series B in 2016
Zeek Mobile Ltd. is a company based in Tel Aviv, Israel, that specializes in developing a mobile application and web-based platform for the buying and selling of unwanted gift vouchers. Founded in 2013, Zeek aims to address the significant issue of unutilized store credit, estimated at $100 billion annually. Since its launch in the UK in 2015, the platform has facilitated the exchange of gift cards and vouchers, allowing users to sell their unwanted vouchers for cash and purchase discounted gift cards from leading brands. Through its marketplace, Zeek provides a safe and efficient service that helps users recover value from their unused gift cards, thereby reducing financial waste.
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