Authentic Ventures

Founded in 2016, Authentic Ventures is a venture capital firm based in Oakland, California. It specializes in seed and early-stage investments, focusing on enterprise software, fintech, digital health, deep tech, and selectively in consumer companies. The firm believes in adding value through its network of founders, operators, and investors, with a particular interest in supporting women and minority founders.

Lindsay Lee

Founder and Managing Partner

20 past transactions

SwingVision

Series A in 2023
SwingVision is a mobile application company based in San Mateo, California, founded in 2019. The company specializes in developing a real-time automated scoring and statistics platform for ball and racket sports. Its application leverages artificial intelligence to track various match statistics, including ball swing speed, rotation rate, shot type, and players' health and fitness metrics. Additionally, SwingVision synchronizes this data with users' devices, allowing individual athletes, their parents, coaches, and teams to access professional-level sports intelligence. This technology aims to enhance athletic performance by democratizing access to valuable insights and analytics in sports.

Wicked Saints

Seed Round in 2023
Wicked Saints Studios is a company focused on developing a unique game studio platform. This platform leverages behavioral technology to create interactive media experiences. The company's approach integrates narrative augmented reality (AR) to engage users who prioritize mental health and global awareness. By offering real-life quests facilitated through AR, Wicked Saints Studios aims to provide meaningful and immersive experiences for its clients.

SendOwl

Seed Round in 2023
SendOwl is a software company that specializes in providing tools for selling and delivering digital products online. Its platform facilitates secure transactions for creators, allowing them to sell various digital goods through social media and blogs. SendOwl offers features such as custom checkouts, multiple payment options, 1-click upsells, and efficient delivery methods. Additionally, the platform includes functionalities like PDF stamping, drip emailing, and detailed analytics to enhance the user experience. SendOwl also integrates seamlessly with popular services and payment processors, including MailChimp, Shopify, PayPal, and Stripe, making it a versatile choice for creators looking to monetize their digital content.

Humans Anonymous

Pre Seed Round in 2022
Humans Anonymous is an anonymous live audio platform that facilitates safe spaces for individuals to share their struggles, seek advice, and support each other within communities of people with similar life experiences.

Credit Mountain

Seed Round in 2022
Credit Mountain is a fintech company offering a SaaS solution that enables lenders to provide rejected borrowers with a pathway to approval.

Meaningful Gigs

Seed Round in 2022
Meaningful Gigs is a tech-driven platform that enhances the skills of African digital designers and connects them with businesses seeking highly skilled, diverse design talent.

Sparrow

Series A in 2022
Sparrow is a San Francisco-based company founded in 2018 that specializes in providing an end-to-end leave management solution for employers. The company's software automates the management of employee leave, streamlining notifications and communication through a centralized portal. This integration ensures that both employees and human resources have timely access to essential information, facilitating a more efficient leave process. Sparrow's approach aims to enhance the overall experience of managing employee leave while simplifying administrative tasks for organizations.

Wicked Saints

Pre Seed Round in 2021
Wicked Saints Studios is a company focused on developing a unique game studio platform. This platform leverages behavioral technology to create interactive media experiences. The company's approach integrates narrative augmented reality (AR) to engage users who prioritize mental health and global awareness. By offering real-life quests facilitated through AR, Wicked Saints Studios aims to provide meaningful and immersive experiences for its clients.

Amira Learning

Series B in 2021
Amira Learning is a provider of artificial intelligence powered reading assistance software that acts as an intelligent reading coach for students. The platform listens to students as they read aloud, assesses oral reading fluency, identifies errors, and offers targeted tutoring and story recommendations to build vocabulary, fluency, and comprehension. It generates diagnostic reports after each reading session to inform teachers and parents, enabling more efficient instruction and personalized practice. The system automates curriculum-based measurement assessments and continuously tracks progress, delivering data-driven instructional recommendations to guide individual or small-group tutoring. Based in San Francisco, it serves educators and caregivers seeking data-driven support for developing young readers.

Newday Financial Technologies

Seed Round in 2019
Newday Funds, Inc. is a principal investment firm founded in 2016 and located in San Francisco, California. The firm specializes in impact investments, focusing on portfolios that align with socially responsible values. It provides a range of financial services, including a database of investment opportunities, strategies tailored for impact investing, and analytical tools that help investors identify investments consistent with their ethical standards. By emphasizing environmental, social, and governance considerations, Newday Funds aims to empower investors to make informed choices while managing portfolio risk effectively.

AI Insurance

Seed Round in 2019
AI Insurance develops AI-powered software for running insurance companies, applying digital workflows and predictive analytics to help traditional insurers operate more like InsurTechs. The company provides an insurance management platform that automates underwriting, policy administration, and claims processing, enabling insurers and managing general agents to streamline operations and reduce manual workload.

Pilot

Series B in 2019
Pilot provides bookkeeping, tax, and CFO services for growing businesses. Its platform offers automated accrual basis bookkeeping, generating on-demand, accurate financial reports to reduce time, cost, and labor associated with traditional outsourced practices.

Kuli Kuli

Series B in 2019
Kuli Kuli, Inc. is a company based in Oakland, California, that specializes in producing nutritional moringa products. Founded in 2011 by Anne Tsuei, Jordan Moncharmont, Lisa Curtis, and Valerie Popelka, Kuli Kuli offers a diverse range of products, including moringa bars, moringa powders, green energy shots, herbal teas, and sampler packs. The company markets its offerings through both retail stores and online platforms, aiming to provide consumers with healthy and sustainable options derived from the moringa plant.

Pilot

Series A in 2018
Pilot provides bookkeeping, tax, and CFO services for growing businesses. Its platform offers automated accrual basis bookkeeping, generating on-demand, accurate financial reports to reduce time, cost, and labor associated with traditional outsourced practices.

Wizely Finance

Seed Round in 2018
Wizely Finance Corporation provides an online platform for debt consolidation and lending services tailored for banks and credit unions. The company operates as a marketplace, allowing users to consolidate existing debt, pay it down, and secure new loans through a personalized dashboard. Its platform facilitates connections between borrowers and verified loan consultants while offering features such as document management, a messaging system for client communication, and invoicing tools for various payment methods. Founded in 2011 and based in Los Angeles, California, Wizely Finance enables financial institutions to enhance their customer offerings and streamline the lending process. The platform allows institutions to customize loan terms and manage debt consolidation efforts efficiently, all within a quick, user-friendly interface. By automating marketing and underwriting processes, Wizely Finance empowers institutions to penetrate the debt consolidation market effectively without the need for integration into existing core systems.

NameCoach

Seed Round in 2017
NameCoach Inc., established in 2014 and headquartered in Palo Alto, California, specializes in cloud-based solutions for addressing name mispronunciation. The company enables users to record their names online, facilitating accurate pronunciation by others across various platforms such as commencements, conferences, meetings, award ceremonies, and classrooms. Its services cater to schools both within the United States and internationally, promoting inclusivity and respect for diverse names.

Super Heroic

Seed Round in 2016
Super Heroic, Inc. is a company based in Oakland, California, specializing in technology-enabled footwear and apparel for children. Founded in 2016, the company aims to empower children through play by offering innovative products designed to support their active lifestyles. One of its flagship products is the TMBLR v1 shoe, which features a lace-free design, a smooth internal lining, and a dual-density sole for enhanced flexibility and stability. Super Heroic also provides an application that assists families in measuring shoe sizes accurately, discovering new activities, and rating playgrounds. By focusing on the joy of play, Super Heroic seeks to inspire children to explore their surroundings and engage in healthy challenges.

ConvertKit

Seed Round in 2016
ConvertKit is an email marketing software that helps online creators earn a living through email marketing. The platform supports audience growth and monetization with tools such as landing pages, subscriber segmentation, and automated email sequences, enabling creators to nurture leads, sell digital products, and build lasting relationships with their audience.

Carrot Credit

Carrot Credit is a financial services company that provides line of credit to the customers and businesses.

Wander

Wander is a company that specializes in creating smart homes designed for vacations and workcations. It focuses on selecting and acquiring properties in attractive locations, which are then enhanced and managed to meet high standards. This approach allows customers to enjoy the flexibility of living and working from desirable settings, providing them with an opportunity to experience the world while maintaining their professional responsibilities. Through its curated offerings, Wander aims to facilitate seamless and enjoyable stays in well-appointed homes.
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