Greenchic

Greenchic is a leading fashion-logistics startup in Southern Europe that specializes in promoting a circular economy through its innovative platform for clothing exchange and purchase. The service allows users to send in unwanted clothing and earn reward points for future purchases, facilitating an affordable and sustainable way to refresh their wardrobes. With a strong commitment to sustainability, Greenchic ensures that 99% of items are reused, upcycled, or donated to charities within six months. The platform boasts a collection of over 240,000 items and has achieved the highest customer retention rate in fashion recommerce, alongside a 4.5-star rating on TrustPilot. Operating in Italy and France, Greenchic leverages a semi-automated logistics warehouse and an event-driven digital platform to support its growing user base, which is experiencing rapid growth. The startup is well-regarded by investors in the Italian fashion and social impact sectors, positioning it as a potential leader in the circular fashion movement in Europe.