Koolen & Partners

Koolen & Partners is a venture capital company with operations in Brazil and the Netherlands, specializing in investments in start-up and early-stage firms. The company primarily focuses on the Internet and mobile sectors, as well as information technology, healthcare, and consumer products and services. By targeting innovative businesses in these areas, Koolen & Partners aims to support the growth and development of emerging companies, leveraging its international presence to foster collaboration and expansion in diverse markets.

Marnix van der Ploeg

Co-Founder / Partner

Guilherme Stocco Filho

Co-Founder and Partner

5 past transactions

Fridom

Venture Round in 2016
Fridom operates as a unique e-commerce platform in Brazil, focusing on the streetwear market. It serves as a marketplace that connects brands with consumers, leveraging established logistics partnerships to ensure efficient delivery and service. The company emphasizes a customer service approach akin to standards typically seen in the United States, aiming to enhance the shopping experience for Brazilian customers. Additionally, Fridom utilizes a technology platform tailored to meet local needs, facilitating seamless integration for brands looking to enter or expand in the Brazilian streetwear sector.

Wellhub

Series A in 2015
Wellhub is a corporate wellness platform designed to enhance employee engagement through improved physical activity. The company connects organizations with a diverse network of partners focused on fitness, emotional well-being, nutrition, and mindfulness. By offering a comprehensive subscription service, Wellhub enables employees to access various wellness options that promote lasting behavioral change and foster a healthier work environment. With over 2,000 clients, Wellhub is recognized for its ability to drive individual performance and overall business success by revolutionizing how employees engage in physical activity.

Loggi

Seed Round in 2013
Loggi is a logistics technology company based in São Paulo, Brazil, founded in 2013. It operates an online shipping platform that connects couriers with shippers, facilitating efficient and reliable delivery services. The platform caters to major e-commerce players, small and medium-sized businesses, and individual users, addressing their shipping needs. By streamlining logistics, Loggi supports the growth of the on-demand economy in Brazil, particularly among its large, young, urban population. The company's focus on cost-effective and agile delivery solutions enables users to manage their logistics seamlessly from home, contributing to a more connected and convenient commerce landscape.

Hotmart Company

Angel Round in 2013
Hotmart Company is a leading content distribution platform that specializes in the sale and delivery of digital products, including online courses, e-books, videos, and software. Founded in 2011, it has established itself as a market leader in Latin America and is actively expanding its global presence with offices in Spain, Colombia, Mexico, and the Netherlands. The platform provides a comprehensive suite of tools that simplify online business operations, including hosting, payment processing, security, customization, and student management. This allows clients to efficiently distribute and sell their digital offerings. Additionally, individuals without their own digital products can participate as affiliates, promoting products and earning commissions. Hotmart aims to empower people worldwide to monetize their passions through its innovative solutions.

Wellhub

Seed Round in 2012
Wellhub is a corporate wellness platform designed to enhance employee engagement through improved physical activity. The company connects organizations with a diverse network of partners focused on fitness, emotional well-being, nutrition, and mindfulness. By offering a comprehensive subscription service, Wellhub enables employees to access various wellness options that promote lasting behavioral change and foster a healthier work environment. With over 2,000 clients, Wellhub is recognized for its ability to drive individual performance and overall business success by revolutionizing how employees engage in physical activity.
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